Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? Its not for free to create value within social media, and often it’s advisable to make long term plans. Do we have the necessary insights and knowledge about the media?

Questions 254

Questions Company Nielsen Disqus 254

Mindjumpers

AUGUST 19, 2010

Would you ever start buying and using a TV or Radio without understanding and maybe counselling from your AD- and your Media agency? Its not for free to create value within social media, and often it’s advisable to make long term plans. Do we have the necessary insights and knowledge about the media?

Questions 252

Questions Company Nielsen Disqus 252

Mindjumpers

AUGUST 31, 2010

Be empowered to go there to start the “conversation&# ; to focus your marketing on what your customers will LOVE to hear, learn, enjoy, and buy. Learn where your customers live on key social networks. Your Customer Insight Report gives you the macro view of your customer list, and then digs in to reveal gems of useful info.

Tools 210

Tools Marketing Nielsen Social CRM 210

Mindjumpers

JULY 1, 2010

2) The buying cycle People now have much more control over the flow of information and communication channels. They have a variety of online resources to inform then during each step of the buying cycle, which is shifting online.

B2B 189

B2B Strategy Content Marketing 189

Techipedia: Tamar Weinberg

MAY 12, 2010

Here are three examples of brands that appear to be taking this message to heart: Fandango.com Best-known as a portal for buying movie tickets online, the site is actually quite diverse in terms of its content offerings. Still not sure how to take action on this rule of thumb? Calling attention to social profiles?

Smart Phone 218

Smart Phone Mobile Social Media SEO 218

Techipedia: Tamar Weinberg

MAY 18, 2010

Your tweets, posts and comments should all be coordinated to meet the ultimate goal, which is to establish trust, build your brand, and increase sales. Where are the people most likely to buy your products and services? Does your brand need a makeover? It introduces your brand Is your company new?

Social Media 269

Social Media Strategy StumbleUpon Digg 269

Techipedia: Tamar Weinberg

JANUARY 19, 2010

3: Large Brands – Bigger brands have two things that smaller companies don’t: an already built community, and money. Unless the product is a fad, it is doubtful that an online community will impact the buying habits of consumers looking at an impulse bought product. Don’t forget to follow Samir on Twitter. Definitely.

Social Media 164

Social Media Yahoo Discount Training 164

Josh S Peters

SEPTEMBER 18, 2009

Anyways, on to the quote: “Channing said The Gap had set no numerical benchmarks to determine success in the campaign, but rather would look at “how much consumers interact with the brand&# to gauge ROI.&# Awareness – This type of campaign can be used to increase the awareness of certain products or the brand itself.

ROI 100

ROI CPA Campaign Buy 100

Convince & Convert

APRIL 6, 2010

Yep, let's get the bigger picture people!

Brands 145

Brands Content Social Media Consultant 145

Convince & Convert

FEBRUARY 5, 2010

We’ve added Disqus as the commenting system. Your photo was bigger and I am all for brand equity. Marc Keep your brand (logo) clear of any intrusions like images, color transitions and search boxes. All three could work but you have to eliminate clutter around your C & C brand. Thanks for your help!

Disqus 109

Disqus Social CRM Patterns Consultant 109

Convince & Convert

SEPTEMBER 22, 2010

That depends upon how many other people/brands they are following, and how often they check Twitter. In fact, BrandGlue estimates that as few as 1% of the status updates brands send on Facebook are seen by the fans of those brands. If I subscribe to an email – I have the intent of re-engaging with your brand.

Social Media 137

Social Media Strategy Social CRM Consultant 137

Techipedia: Tamar Weinberg

OCTOBER 22, 2009

If you don’t buy the extended warranty it costs you just to call and try to get help. I’m going to ask Apple to buy me a Zune. Reply Louis Halpern December 1, 2009 at 6:17 am Brands should engage with their audience. Digg Diigo Disqus Dopplr Facebook Fetch Flickr FriendFeed gdgt Google Reader Identi.ca

Apple 154

Apple Twitter Forums Policies 154

Techipedia: Tamar Weinberg

MARCH 4, 2010

Yes it shows the impact that social media can have on a business, but possibly more important, it shows how social media has changed the advertising and marketing game all together. For more than 50 years marketing and advertising has been ran by the big guns on Madison Avenue. izmantot soci?los los medijus viesn?cu « Tur?t

Hotels 245

Hotels Social Media Communities Discount 245

Convince & Convert

JUNE 24, 2010

I’ve been in marketing or advertising (online or otherwise) for 20 years. That’s something sorely missing from a lot of traditional advertising, where veracity is neither required nor particularly encouraged. Infomercials create brand-new categories by tapping into unexpected desires. I'd buy a book from him.

Social Media 122

Social Media Strategy Social CRM MySpace 122

Convince & Convert

AUGUST 16, 2010

Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. link] Higher Calling Media RT @SadieMHarris Blastoff for My New Social Media Newsletter [link] [link] [link] MyCrowd.ca Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Newsletter 114

Newsletter Social Media Alltop Social CRM 114

Convince & Convert

AUGUST 2, 2010

I’ll be talking about brand community strategy and how to activate your audience. This helps me keep this blog totally advertising-free. Danny Brown) Tagged as: brand communities , facebook , facebook strategy , facebook success summit , Speaking Engagements Did you enjoy this blog post? Im Jay Baer.

Facebook 122

Facebook Social CRM Consultant MySpace 122

Techipedia: Tamar Weinberg

DECEMBER 31, 2009

Facebook Page is a great way to use it for building brands, calling people to action, and/or build ideas. Business sites – These sites are the crux of the internet – realize it or not they are most of the sites that try to sell, sell, sell to you whatever they thing you should buy. Evernote allows you to clip anything (e.g.

Crowdsourcing 192

Crowdsourcing scribd Ustream Social Media 192

Convince & Convert

MAY 5, 2010

There is zero advertising on JaneNation.com, and there never will be. Because you see, unlike most communities that are created based on brand affinity, and then conduct market research as an aside (if at all), JaneNation was built to tap into the minds of America’s females. It’s on JaneNation. With JaneNation, St.

Social Media 126

Social Media Case Study Strategy Study 126

Social Media Network Marketing

MAY 25, 2010

Social media marketing involves, marketing a firms products through social media sites such as offering product sampling to a target group, buying reviews from leading blogs and review sites and so on. Unported License. Only recently have they realized a more effective and cheaper online marketing technique – social media marketing.

Social Media 50

Social Media Marketing Reputation Widget 50

Social Media Network Marketing

JUNE 27, 2010

And so you tell people to buy something and push this till doom's day? Unported License. Or uploads photos of products to be sold? So generally when you want to broadcast a message you start to login to all the social network sites and start to give out messages? That means you give out same old message in new way?

Social Media 66

Social Media Reputation Widget Disqus 66

Convince & Convert

SEPTEMBER 14, 2010

Is it good enough to just say “here is our product, go buy it?&# Look here for some clues [link] Do your homework – start here [link] – social CRM is not Advertising 1.0 If anything, social media are pushing companies to go back to marketing rather than focusing on advertising alone. and hope for a.02

Social Media 123

Social Media Social CRM Strategy Consultant 123

Convince & Convert

MAY 12, 2010

Could I get you to reply to the people who like you and your company on Facebook if we can demonstrate that it strengthens your brand recognition? link] marionguthrie I read a forecast about the huge growth in mobile advertising in just 5 years, by 2015. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000.

Consultant 121

Consultant Social CRM MySpace Social Media 121

Convince & Convert

SEPTEMBER 21, 2010

You’re engaged in an advertising and marketing campaign that uses the Web as its distribution platform. Especially in comparison to many other communication programs like traditional PR, TV advertising, outdoor advertising and others, social media actually offers pretty solid metrics. It’s about humanization.

Social Media 151

Social Media Strategy Consultant Web 2.0 151

Convince & Convert

SEPTEMBER 7, 2010

Heading over to buy it… Guest I really don’t want to be one of those people that trashes an author online but the thing I have never understood about Scott is the claims he makes all over the web. blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Im Jay Baer.

Review 115

Review Social Media Social CRM Consultant 115

Jeff Esposito

JULY 6, 2010

Home About Archives Press Clips Spark Advisors Suggested Reading Selling Soft, Willy Loman Written on July 6, 2010 by Espo in Branding Over the past few weeks I have found myself pondering about Arthur Miller’s iconic Willy Loman. When I buy something if the salesman is too pushy or not too attentive, I tune them out.

Creative Commons 31

Creative Commons Disqus Price Skills 31

Convince & Convert

JUNE 29, 2010

link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. It’s the rare book that captures where we are and where we’re going, while making you think and still being accessible. Bravo, Clay. Im Jay Baer.

RSS 118

RSS Collaboration Social CRM Consultant 118

Convince & Convert

JUNE 17, 2010

Has it given me brand exposure? Has it given me brand exposure? I do wnode about more followers, and do more followers equate to more business opportunities. We have focused on relevant followers, in our industry by and large. Have a learned a ton? Has it led to any deals? Has it made me a local expert in technology?

Twitter 126

Twitter Metrics Social CRM Consultant 126

The Way of the Web

AUGUST 9, 2010

What content farms rely on: There are two things that content farms rely on for content creation – Search and Advertising. Essentially they’re creating content to respond to popular search queries to arbitrage advertising revenue (sold direct or via networks such as Google’s Adsense).

Content 28

Content Adwords Adsense Advertising 28

Convince & Convert

JULY 5, 2010

fb [link] SEO India Interesting Post blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. Thanks @jaybaer! #fb Im Jay Baer. Ive founded 5 companies, and spent 15 years running digital marketing agencies.

Community building 116

Community building Social CRM Consultant Posterous 116

Convince & Convert

APRIL 28, 2010

I would then create a group in my database solely populated by those influencers, and I would create a whole series of outreach and engagement campaigns to trigger positive brand chatter among them. link] [link] Rob van Alphen RT @jaybaer: Do brand influencers hang out on Facebook, or Twitter? What would you do? link] [link] B.R.S.

Social Media 149

Social Media Strategy Influencer Social CRM 149

Convince & Convert

AUGUST 24, 2010

We absolutely realize it could be interpreted as if we’re trying to “buy&# votes with Make-A-Wish Foundation as the conduit. 1 goes to @makeawish 4 every vote/tweet [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. But that’s not the intention at all. Im Jay Baer.

Social CRM 111

Social CRM Consultant MySpace Social Media 111

Convince & Convert

FEBRUARY 11, 2010

What I found most interesting is the continued shift in the perception of the Apple brand. Is that due to the natural progression of success (all big companies are eventually vilified) or a fundamental shift in Apple's brand promise as ultra hip and very convenient? Thats convenience! Im Jay Baer.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 26, 2010

Meaning, a brand (or person) could benefit by leveraging the crowd. Let’s say you’re a small business owner who wants your brand to appear in Google when someone searches for your product or service in your area. Someone searches for you, they’ll find your Twitter profile or Facebook brand page. Im Jay Baer.

SEO 115

SEO Social Media Consultant Social CRM 115

Convince & Convert

FEBRUARY 10, 2010

Both seek to keep your brand top-of-mind with customers and prospects, communicating in a relevant, timely way that ideally is measurable and testable. Here's why: [link] blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. The fee for up to 75,000 sent emails per month is just $99.97.

Social Media 128

Social Media Marketing Social CRM Consultant 128

Convince & Convert

MAY 27, 2010

into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall. Oh, and the brand is up to 120,000+ fans now! into their friends' news feeds) and not the brand's wall.

Consultant 123

Consultant Metrics Social Media Social CRM 123

Convince & Convert

JULY 27, 2010

link] #blogging #marketing [link] Marketing 150 Via @jaybaer [link] Are You Growing Enough Voices blog comments powered by Disqus Subscribe to Convince & Convert Jay Baer Greetings. Ive worked with more than 700 brands since then, including 25 of the Fortune 1000. RT @maddiegrant [yes awesome!] Are You Growing Enough Voices?

Social CRM 117

Social CRM Consultant Blogger MySpace 117

Social Media Strategery

JANUARY 21, 2010

From an entrepreneurial perspective, I’d like to see GovFresh evolve into a sustainable business, through sponsorships, partnerships, advertising, consulting, events or all of the above. It just felt appropriate to separate the brands and content. I hope we can help change that. They’re different communities. The Whole. :

Gov 2.0 89

Gov 2.0 Web 2.0 Forums Wiki 89