Content Marketing, Social Advertising, and SEO: Which Is Most Important?
AUGUST 29, 2016
Still others, despite the drastic changes to Google’s algorithm, say that a website is worthless without SEO. . It takes great content, a social plan, AND mindfulness of SEO best practices to make it out there. Content Marketing vs. SEO – Battle Round 1. In the old days (2009 or so), SEO totally trumped content marketing. A lot of marketers say content is king.
8 Critical SEO and Digital Marketing Opportunities
OCTOBER 14, 2015
I’ve been enjoying a needed break from blogging this year but I thought it was time to pop my head up and share some thoughts. So I put together a round-up of current SEO and digital marketing trends that offer good opportunities for publishers. It also comes with SEO risk factors, so it is critical to build safeguards into all syndication contracts. Google News.
5 Ways Your Social Media Posts Improve Your SEO
Convince & Convert
NOVEMBER 16, 2016
But the experience of industry professionals has been universal—highly engaged content has much greater SEO value than do less popular pages. Here are five ways to ensure your social media posting helps your SEO. 1. You will get searched more often and increase awareness of your business organically, which is so much more valuable than any advertising. 2. And that makes sense.
3 Ways to Transform Your Blog Into a SEO Machine
Convince & Convert
AUGUST 20, 2013
While this may be perfectly fine for a family event or a toddler that doesn’t know the difference, who wants to put time and effort into a business blog if readers aren’t showing up? Over 80% of blogs stagnate with no traffic and few readers but, like Jillian’s birthday party, the problem often lies with how people are invited to participate. Search Engine Optimization (SEO).
35 SEO Copywriting Tips for Rocking Content
APRIL 23, 2014
. SEO copywriting refers to the art of writing copy that ranks well in search. It is relatively easy to do (if you have some experience), and it’s an excellent way to gain valuable web traffic without spending thousands of dollars on paid advertising. Throw some effective SEO into the mix, and BOOM… your content rocks, rolls, and ranks! 3. Utilize SEO Tools. Speak LSI.
51 Profitable SEO Niches to Dominate with Low Competition
AUGUST 25, 2016
In other words, I wouldn’t expect to be waiting years (or even months, in many cases) to see some results. I’ve seen other people put together eBook’s and blog posts on this topic before but they usually just contain a huge bulleted list with no information on how they found the niche, why they think it’s a good niche to enter and how you would actually make money in it.
Time to Rethink Your Blog Strategy? Writing Epic, Incredible Blog Posts
OCTOBER 18, 2016
recently saw a video and blog post from a leader in the social marketing space offering tips to generate new ideas for content blog writing. They went so far as instructing them how to leverage RSS feeds, do social listening and more to get ideas for new blog content. Your goal is not to build a blog, website or business that is status quo, right? being relevant? iTunes.
20 Social Media Blogs You Should Read in 2012
JANUARY 28, 2012
Here’s a list (in alphabetical order) of some great social media blogs to read in 2012. He blogs about building strong brands through passion, innovation, creativity, and common sense. 2. She blogs about social media strategies for business, and offers insights into what works and what doesn’t. 3. Are you reading any of these blogs? world.
How To Market Your Business With A Blog
Small Business Mavericks
DECEMBER 5, 2011
Everywhere you turn, you can hear someone talking about a blog. Whether they are writing a blog or they are reading a blog, one thing is for sure. Blogs are wildly popular. Blogs are like websites, but you have social interaction with your viewers. Many blog sites are free and easy to use, too. Each time you post a blog, it looks as if it is an individual web page. Putting your business ideas into a blog will bring your business more potential customers and an audience who wants to see what you are discussing.
SEO in 2013: What to Expect
JANUARY 14, 2013
SEO analysts around the world are constantly searching for the best ways to stay ahead of the optimization game. Here are a few SEO trends you can expect to see in 2013. Expect to hear the term SEO less often. SEO also is gaining a reputation for manufactured search engine status. The more Google grows in strength, the larger their monopoly on paid advertisements.
4 Free Tools for Researching Guest Blogging and Advertising Opportunities
MARCH 13, 2011
If you are looking for guest blogging or advertising opportunities on other blogs, you will first want to research your options so that you choose the best home for your post or banner ad. First of all, what should you be looking for in another blog? My SEO friends might notice I have left out one thing – PageRank. Top 10 Blogs This Week on Blogging.
?6 SEO Myths BUSTED
SEPTEMBER 23, 2014
That’s why SEO (Search Engine Optimization) has developed as an art form as well as its own niche; people want to know the “secret” of how to get to #1 and will devote time and/or money to do so. But some popular beliefs about SEO are just flat-out wrong. This lead many SEO copywriting blogs to proclaim the “death” of the keyword. The keyword is dead. Reality. Myth 2.
Tips to Get More Advertisers For Your Website
AUGUST 11, 2012
Direct advertising sales can be a huge opportunity for established websites to increase their revenue. Direct advertising is great for bloggers and smaller websites because you are not required to deal with an intermediary – you keep every cent you make. There is no reason why you’d have to share the profits with a middleman, that is, if you can find advertisers on your own.
16 Enigmatic Business Blogging and Other Marketing Stats
MARCH 15, 2016
This final installment covers some fascinating though sometimes contradictory and confusing stats about business blogging and the value of marketing. For example, what percentage of businesses maintain company blogs? Image credit: Association of National Advertisers. ” Blogging is the ideal vehicle for communicating brand purpose, beyond just “selling stuff.”
A Look at the New Twitter Advertising Platform
SEPTEMBER 6, 2012
The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. Now’s the time when you can and will receive the most help from Twitter per their advertising platform. Be sure to review my findings via the Twitter blog. This is a guest post by Gregory Smith. Promoted Tweets.
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear. And the reason that this is so important is because ….
Forget About SEO and Do This Instead for Traffic: Much More Effective and Quick Results
Techipedia: Tamar Weinberg
AUGUST 24, 2011
As good as it works for me, search engine optimization (SEO) is not the be all end all for everyone. For someone like me, SEO is critical because I rely on free organic search traffic to find my websites over time. For those entrepreneurs, these alternatives to SEO can drive traffic to their sales funnel (either a sales page, capture/squeeze page) a lot quicker. Like this post?
Building a 7-Figure a Year SEO Company…by Marketing to the Medical Field
AUGUST 27, 2014
As a result of so much of my time being spent focused on building an SEO company and ranking websites, I’ve been fortunate to come across a number of people who are on a similar journey. Matt has managed to build a 7-figure yearly revenue stream running his SEO business by targeting two specialist niches in the medical field. think SEO as a stand alone service is very risky.
Silos, Facebook Advertising, and Opportunity
Convince & Convert
MARCH 17, 2011
owned several agencies that did “online marketing. And ultimately, we stopped selling “online marketing and started selling what companies specifically needed, such as email marketing, SEO, landing page optimization, usability, and so forth. Facebook advertising is most definitely an area where I can see specialization being prudent right now. I was pissed. Madness.
31 Expert Guides to Maximizing Online Brand Visibility – WPO
APRIL 29, 2014
Given all of the changes Google has made affecting organic ranking factors (asking webmasters to disavow low-quality links, reducing the value of guest blogging , ignoring links in press releases , etc.), the practice of SEO—optimizing owned content for search—is no longer sufficient for maximizing a brand’s online visibility. Add SEO to the list above and you’ve got WPO.
The Difference Between SEO & SEM
JANUARY 30, 2013
Originally posted here on USSCO Speaks blog. For those of you just starting to dabble in online marketing, we wanted to provide a quick explanation as to the difference between SEO and SEM. SEO stands for Search Engine Optimization, and it refers to the process of increasing your website’s search engine ranking for a specific keyword or set of keywords. Said another way, search engines look for specific things on and off of your website that determines whether or not it’s relevant for a specific query, and SEO is the goal of doing those things. So then what is SEM?
Half the SEO Techniques Used 5 Years Ago Are Now Spam
FEBRUARY 10, 2015
Most of those SEO techniques are now listed in Google’s Webmaster Guidelines as being unacceptable. The are grounds for an algorithmic penalty or even worse: a manual penalty from Google. I’m still amazed that so-called SEO firms are sending out UCE Spam (unsolicited commercial email) spam advertising their SEO services for higher search engine rankings.
Wordpress SEO: The Only Guide You Need
FEBRUARY 8, 2010
You are here: ViperChill » SEO » Wordpress SEO: The Only Guide You Need Wordpress SEO: The Only Guide You Need Written by Glen, this post has 175 Comments As many of you will know, I love Wordpress. I use it on most of my affiliate sites which make me thousands of dollars per month and I also use it on my blogs, such as this one. I’m certainly not alone when it comes to utilising this CMS though — tens of millions of sites online are powered by the software. To change your title tags, I recommend you install this awesome SEO plugin.
How to Master Modern PR: A Three-part Video Series
SEPTEMBER 8, 2016
Related Stories Use SEO to Augment Your Business Development Plan Use Content to Drive Your PESO Model and Metrics Use the PESO Model to Supercharge Your PR Program. Communication Planning advertising equivalencies brand awareness content marketing earned media Lead Generation media impressions media relations owned media SEO the modern blogging masterclass
How to Get 10x More Traffic Without Spending a Dime on Advertising
AUGUST 10, 2016
Besides the obvious – share content on social media, connect with influencers, invest in SEO – there are dozens of clever hacks you can implement to get more traffic for free. In this post, I’m going to share 7 unusual tips you can use right away on your blog to get more traffic and shares, without spending a penny on advertising. 1. Blog PromotionNot true.
How the P.S. In a Blog Post (And SEO) Landed Me a Book Deal
OCTOBER 22, 2012
The P.S. In a Blog Post. On the 25th of April I published a blog post on this site that I’m the most proud of, entitled ‘ The Future of Blogging ‘ With almost 400 comments, it’s the 4th most popular post I’ve published, and at over 11,000 words it’s certainly the longest. To the advertising part. This book aims to change that. 100,000?
Why SEO is Easier than Social Media Marketing
Techipedia: Tamar Weinberg
DECEMBER 15, 2009
However, the number of SEOs I’ve come across are much fewer and farther between than social media marketers. In fact, I hear the same SEO names every day; I learn of a new “social media expert twice a day. When it relates to SEO, you can start right away. After all, you can’t learn SEO just by reading about it. Why, then, is SEO really easier?
Top 10 SEO Ebooks for Beginner and Intermediate Online Marketers
FEBRUARY 16, 2016
You will find all sorts of SEO e-books made by top notch companies like Searchmetrics, HubSpot, Hobo and successful entrepreneurs like Neil Patel. Beginners Guide To SEO – by Hobo. . Get to know you way around SEO with a quick and easy introductory course. Moz Beginners Guide To SEO – by Moz. Download ebook. 9.
10 PPC Blogs Every Marketer Should Read
Convince & Convert
AUGUST 3, 2015
” That was when I came across these words in a Moz blog: You offer SEO, Web Design, and PPC. didn’t just survive—I flourished, and I owe my existence to these PPC blogs. To this day, I read every single article by these blogs. Get you entire marketing team to read these blogs today! The beauty of this blog is that its writers are fearless. At 11 p.m. that
Search & Social – Understanding the Interdependence
NOVEMBER 7, 2014
This is a guest blog post written by Christine Dissing – a London-based marketing professional holding a Master in Marketing Communications Management. Christine is passionate about advertising, branding and marketing communications – an interest she also shares on her own blog attention2ads.com. Are your Social Media Managers properly trained in SEO basics?
Is SEO Better For Marketing Or Social Media
Small Business Mavericks
DECEMBER 15, 2011
Search Engine Optimization (SEO) is actually the better way to go for small businesses. recent Merchant Confidence Survey shows that 35% of small businesses use and are optimized by SEO over the social media marketing. Surprisingly, traditional media such as newspapers, yellow pages and radio advertising are behind the SEO ratings at 19%. More small businesses are utilizing the SEO marketing tool over any other type of marketing. Small Business Internet Marketing advertising business facebook google internet marketing SEO social media marketing
Three Influencer Marketing Secrets to Drive Traffic
OCTOBER 25, 2016
recently had the opportunity to speak to a couple classes of high school students, and used my time to dig into what and how they interact on the web and social media. I was trying to figure out what kinds of ads they responded well to on social media—but lo and behold, they’ve already grown a deep resistance to advertising. Blog comments. Find ways to get on influencers’ blogs.
104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)
DECEMBER 2, 2014
What do marketers rate as the single most valuable SEO tactic? 72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Blogging Stats. Each month, 329 million people read blogs. Heidi Cohen ). 5 SEO Stats.
Is Community Leadership Better Value Than SEO?
Small Business Mavericks
MAY 22, 2012
That’s means that 70% traffic is flowing around the web from social media, bookmarks, advertising, links and because users directly type urls into browsers. If you talk to some SEO experts, search is the be-all and end-all of traffic – no where else matters. Whilst I wouldn’t ignore SEO by any means, there is a lot to be said about attracting that 70% that comes from non-search activity. So how do you attract that traffic. Often, it is going to be more niche related areas such as forums and the blog community. That may well be Facebook or Twitter.
20+ Commonly Asked Questions About Blogging & Online Marketing
SEPTEMBER 25, 2012
As each year passes, blog marketing techniques evolve. If you’re a business, you may have the luxury of hiring an awesome Internet Marketing Company to keep up with the trends, but as individuals managing a blog for as a hobby or for profit, it’s up to you to not only maintain that blog but keep up with ways to increase traffic. Blog Platform. Enjoy! Content.
Blogging for Business: 10 Foundational Requirements for Success
JULY 18, 2016
It’s probably not news to you that blogging is an incredible way to build your business and your brand. Mastering the skills and knowing how to build and utilize an integrated social and digital platform inclusive of a quality blog will help separate any marketer and business from the crowd of status quo. Why your blog post must have a mission, vision and clear path for success.
6 Ways to Attract Return Visitors to Your Blog
Convince & Convert
MARCH 10, 2016
You’ve been creating consistent blog posts for a while, but you aren’t getting as much traffic as you’d like. While you may be producing blog posts regularly, incorporating SEO-friendly keywords, and paying for advertisements, your work won’t pay off until you attract regular readers that actually convert or make purchases. Consider running a contest through your blog.
How to Promote Your Blog in 8 Seriously Easy Steps
JULY 25, 2016
Are you missing opportunities to promote your blog? When I first started blogging I’d spend hours writing the perfect post, share it out on Twitter, Facebook, LinkedIn and then move on to the next one. Step 1: Write three blog headlines. Writing a good blog title is an art. wrote about the process I use to create headlines on my blog earlier this year.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest: The Ultimate Guide The Blog Stylist explains what Pinterest is and how bloggers can leverage the platform to drive traffic and branding. Pinterest Link Building and SEO Strategies Search Engine Journal explains how and why Pinterest has as much content marketing potential as Tumblr for its community and ease of sharing. People like to collect things. How do you get started?
Theme Week: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost
JUNE 2, 2014
We welcome Rand Fishkin to the ProBlogger Theme Week today to talk us through all things SEO. If your blog post (and your website, more broadly) helps them achieve this goal, the value of that visit to both parties can be fantastic. It’s time to do some SEO! So I thought up three more: Publish Your Blog Post Without SEO, and 1000s of Visits Will Be Forever Lost.