Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Ignite Social Media

JULY 27, 2020

Most social platforms offer a snippet of code advertisers can place on their websites that offer benefits such as enhanced targeting, tracking, and insights. Now without further ado, the LinkedIn Insight Tag ultimately provides several benefits to advertisers. And it’s uniquely business. Deep, Relevant B2B Audience Insights.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Sprout Social

OCTOBER 26, 2023

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. The influencer marketing industry is expected to reach $21.2 billion worldwide in 2023 The influencer marketing industry was worth just $1.7

Statistics 128

Statistics Influencer Strategy Marketing 128

SocMed Sean

MARCH 3, 2022

Over time, Pinterest has changed to become more of a video and e-commerce platform, generating revenue through advertising and more specifically through promoted pins, which are paid for by advertisers and marketers to sell their products. Is Pinterest still a good marketing platform for businesses in 2022?

Strategy 195

Strategy Marketing Automotive Campaign 195

Hootsuite

JANUARY 18, 2024

It’s time to take your first steps into social media marketing. Worldwide, social users spend almost two and a half hours on social platforms each day. Think of us as your digital marketing doulas, here to demystify the world of social media marketing and help kickstart your journey. Your mind is ready. More than 4.95

Social Media 121

Social Media Tips HootSuite Marketing 121

SocMed Sean

MARCH 1, 2022

That is, you need it as part of your digital marketing strategy for 2022. This popularity is an opportunity for marketers to leverage YouTube to grow their brands in 2022. Is YouTube still a good marketing platform for businesses in 2022? Is YouTube Still A Good Marketing Platform? You need YouTube.

YouTube 204

YouTube Strategy Automotive Marketing 204

Sprout Social

SEPTEMBER 18, 2023

Marketers are finding it increasingly difficult to set the right budget, optimize it and keep the leads flowing. Managing social media and other marketing channels in this economy can be challenging. Create internal benchmarks by platform and across all media channels to identify areas of investment that are not worth continuing.

Marketing 132

Marketing How To Sample Samples 132

Kikolani

SEPTEMBER 6, 2012

The social-media giant, Twitter recently released their advertising platform for brands. Twitter released their very first advertising platform. This is an extremely HUGE breakthrough, and is sure to be a news spotlight, for the next while, within the social media platforms. This is a guest post by Gregory Smith.

Advertising 130

Advertising Platform Twitter Trends 130

Webbiquity SMM

APRIL 4, 2023

Our research among 4,000 US respondents ages 18-75 reveals that out of 10 social media platforms, only Facebook is primarily associated with serving social connection. Image credit: fauxels on Pexels There are four core motivations for engaging with social platforms. They’re showing off. Two-thirds of US adults regularly use Facebook.

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Social Media Reddit LinkedIn Research 220

Convince & Convert

SEPTEMBER 22, 2014

Our friends at Salesforce ExactTarget Marketing Cloud (a sponsor of this blog) recently released their boffo Social Advertising Benchmark Report , where they dug deep into the actual results stemming from more than one trillion (TRILLION!) advertising impressions on Facebook, purchased through their platform.

Statistics 167

Statistics Advertising Facebook Mobile 167

Oktopost

SEPTEMBER 13, 2022

In an industry that was previously slow to adapt to digital marketing, the pandemic sparked an economic downturn, which spurred a newfound urgency to meet customers online. Over 70% of that amount will be spent on mobile advertising – an increase of 13% to $13.9 But what platforms are best for financial services?

Platform 84

Platform Social Media Insurance Education 84

Jon Loomer

FEBRUARY 14, 2024

The past several years of Facebook (and then Meta) advertising has been a whirlwind. As a result, I saw very early stages of (then) Facebook advertising. What could we say about Facebook advertising in the early days of 2010 to 2016 that remains the same today? Let’s be honest. Life in general has been a bit chaotic.

Advertising 176

Advertising Metrics Cost Sentiment 176

Webbiquity SMM

FEBRUARY 16, 2021

In the last few years, as Instagram has reached 1 billion monthly active users , the platform has become a goldmine for marketers. Today, over 25 million businesses invest time and effort into creating Instagram marketing strategies for their companies to raise brand awareness, increase brand loyalty, and find potential customers.

B2B 259

B2B Examples Company Instagram 259

SocMed Sean

FEBRUARY 10, 2022

Needless to say, the social media platform has grown tremendously from its humble roots as a photo sharing network for teens. As a result, many businesses have taken to Instagram to market their companies. As of 2018, 71% of US businesses reported they use Instagram for marketing. Can Instagram be effective for marketers?

Instagram 162

Instagram Strategy Marketing Metrics 162

SocMed Sean

JANUARY 27, 2022

One of these content-creating jobs is blogging. And blogging is big. Big enough to provide a legitimate career in professional blogging. More people than you realize are blogging today. Sports fans, stay-at-home moms, fitness enthusiasts, chefs, financial gurus, and many more enter the blogging world every day.

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Blogger Adsense Insurance SEO 130

Hootsuite

SEPTEMBER 21, 2023

Lucky for you, we’re here to help you cut through the vanity-metric hype to find those beefy, meaty metrics that help you prove the true value of your social media marketing. #1 The moral of the story: any social media statistic from any social media platform can be a vanity metric, depending on the situation. Clear data.

Metrics 107

Metrics Examples Marketing HootSuite 107

Jon Loomer

DECEMBER 11, 2022

Historically, the average CPM (Cost Per 1,000 Impressions) has increased for Facebook advertisers during the holidays as competition for eyeballs and ad spending increase. Prior to 2020, advertisers routinely saw CPM costs double, triple, or more during the most competitive times. Are advertisers spending less this holiday season?

CPM 196

CPM Facebook Sample Samples 196

Oktopost

APRIL 9, 2024

59% of marketers attribute revenue growth to marketing-generated leads , so demand-generation tactics remain a non-negotiable among marketing teams. Higher ROI- By bringing in higher-quality leads and shortening their time in the sales funnel, you’ll see higher returns on your marketing spend.

B2B 62

B2B Marketing ROI Hubspot 62

agora pulse

DECEMBER 23, 2020

Need a good social media marketing book that fuels your learning and your career? To monitor social media algorithm updates, feature rollouts, and new tactics, you probably read blogs or watch explainer videos. But what about when you need to master a new-to-you social platform or develop your skills?

Skills 195

Skills Social Media Marketing Influencer 195

Convince & Convert

AUGUST 23, 2013

Dan Moyle , inbound marketing evangelist at Amerifirst , joins the Social Pros Podcast this week to discuss the importance of educating consumers, why advertising is a waste of money, and how a mortgage company got so many followers on Pinterest. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Advertising 132

Advertising Marketing How To Education 132

Webbiquity SMM

MAY 1, 2018

Trade show or event marketing offers an excellent opportunity for businesses and marketers to gain valuable face-to-face time with potential clients, customers and business partners. Through social media platforms , attendees and businesses can share content and experiences from the event. Guest post by Reno Macri.

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Platform Engagement Hashtag Eventful 152

Keyhole.co

OCTOBER 26, 2023

In this blog, we’ll take a closer look at how Chanel has designed and executed its social media strategy for maximum impact and pull. It’s no surprise then that this iconic brand has millions of followers across different social media platforms. Here are some features of Chanel’s marketing strategy: 1.

Fashion 52

Fashion Platform Engagement Social Media 52

SocMed Sean

FEBRUARY 24, 2022

Although the company has faced some turmoil, such as an advertiser boycott in 2020, Facebook remained dominant with a steady increase in revenue. The ease of spreading fake news and misinformation on the platform dealt a major blow to the platform’s reputation. Is Facebook still a good marketing platform?

Facebook 130

Facebook Strategy Marketing Travel 130

Mindjumpers

SEPTEMBER 14, 2010

Blog About Clients Cases Tribesourcing Video People & Contact Bloggers « Glympse: Location Service As a Utility The (R)evolution of Social Media Bloggers » How Users Engage With Advertising on Facebook Posted by Anne Herngaard Sep 14th, 2010 Tweet A recent study shows that advertising on the Facebook platform works.

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Advertising Engagement Facebook Study 238

Pam Moore

SEPTEMBER 1, 2020

SocialZoomFactor · Facebook Advertising 5 Things You Must Know Before Starting any Paid Social Media Ad. The good news is that you can tap into the power of the massive audiences on social media with paid advertising. The good news is that you can tap into the power of the massive audiences on social media with paid advertising.

Advertising 78

Advertising Facebook ROI Template 78

The Realtime Report

JULY 26, 2019

4 DIY Marketing Tips for Small Businesses on a Budget. Plenty of new or small businesses owners would love to hire a team of professionals to solve their marketing problems. Yet, the reality is, it’s expensive to outsource marketing and advertising work. Start a Blog. Thankfully in 2019, it doesn’t have to be.

Small Business 161

Small Business Tips Marketing Hubspot 161

Sprout Social

SEPTEMBER 2, 2022

Between algorithm shifts and the rise of new platforms, the only constant in the world of social media is change. As social media has become more advanced and more important, so too has the demand on marketing and social media team. Org-wide social media marketing training. Free social media marketing training and resources.

Training 118

Training Course Resources Social Media 118

Convince & Convert

APRIL 13, 2017

With new platform updates being rolled out seemingly everyday, a common question among online marketers is, “So what’s the one thing that’s totally crushing it on Facebook ads right now?” advertisers: Some of these features may not have launched in your area yet, but hopefully will soon. Click To Tweet.

Advertising 129

Advertising Features Facebook CPA 129

MegaBytee

JANUARY 26, 2021

In order to raise awareness for a new eCommerce platform, then you must follow some guidelines or tactics that help to enhance the brand name. This blog is all about how to raise awareness for a new eCommerce platform. eCommerce Marketing Strategy. Usage of Social Media Marketing. Advertising For Brand Awareness.

Platform 52

Platform How To Proposal Patterns 52

The Realtime Report

AUGUST 9, 2020

What Types of Digital Marketing are Right for You? Digital marketing becomes the best—and often only—way to reach them. That makes digital marketing a thriving industry even in uncertain times. Maybe you want a career in marketing, but you’re not sure where to start. Search Engine-Based Marketing.

Types 155

Types Affiliate marketing Marketing Sample 155

Socialmedia.biz

OCTOBER 4, 2020

With COVID-19 and the need for social distancing, businesses are having to respond aggressively with digital marketing strategies if they want to remain competitive. . Every business needs to plan their marketing strategy carefully and choose the ones that ensure more profitability. . Digital marketing has to be contactless .

Marketing 112

Marketing Advertising Price Cost 112

Pixlee

JANUARY 23, 2020

With over 500 million users around the world, TikTok has become the fastest-growing social media platform. This is something other platforms such as YouTube, Facebook , or Instagram don’t allow. However, other generations are also becoming part of the platform. How Should a Brand Advertise on TikTok? Create a Campaign.

Advertising 55

Advertising How To Hashtag Influencer 55

Ignite Social Media

JUNE 1, 2022

For today’s blog, let’s walk you through how you can leverage social media marketing for events, especially when hosting them virtually. Social Media Marketing Tactics to Increase Event Attendance . While 58% of marketers use social media to promote before, during, and after the event. Read more here.

Eventful 161

Eventful Social Media Marketing Influencer 161

Likeable

AUGUST 9, 2021

As the creator economy on social media continues to grow (in both size and importance), almost every mainstream social platform has found itself competing in a monetization arms race of sorts. So, to make it easy, we figured we’d list out every way you can make money on different social media platforms—all in one blog post.

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Platform Tumblr Badge YouTube 113

Hootsuite

OCTOBER 8, 2020

If you’re not sure whether Snapchat is the right social media platform for your business, knowing some Snapchat stats might help. That’s because social media statistics tell marketers how users are interacting with the platform. And users are actively engaging with the platform more than ever. Let’s get started.

Social Media 145

Social Media Statistics Marketing Reddit 145

Keyhole.co

FEBRUARY 9, 2024

As of late 2023, Facebook is the most widely used social media platform in the world. Its marketing potential is immensely high, given the number of active users it has. Why wouldn’t you want to market your business on the biggest social media platform out there? What is Facebook marketing?

Strategy 52

Strategy Facebook Marketing Groups 52

Pixlee

AUGUST 10, 2020

TikTok marketing is one of the top new tactics for video-obsessed marketers to try in 2020. Even if you’re a little late to the social media party and just learning how to use TikTok for marketing, understanding this channel isn’t difficult. . TikTok Marketing (paid): Brand Takeover vs. Native Ads. Challenges .

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Video Marketing UGC Hashtag 98