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How a social media consultant can help your business

Sherrilynne Starkie

The framework connects a range of communications activities covering four main categories: Owned media is digital content a business owns and has full control over, such as a website or blog. Paid media includes social media advertising, sponsored stories and native ads. Shared media is about engaging stakeholders on social networks.

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20 Ways to Generate ROI from a Corporate Blog

Webbiquity SMM

It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. What should they promote? Here are 20 ideas.

ROI 191
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29 Best Social Listening Tools To Stay Ahead Of Competition

Keyhole.co

Pro: Hootsuite has a robust set of end-to-end features for pretty much anything you would ever want to do on social media, from publishing, to advertising, to tracking. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools. HubSpot HubSpot is an all-in-one stack of marketing, sales, and service tools.

Tools 84
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7 B2B Brands Using Instagram the Way You’re Supposed To

Convince & Convert

Hubspot Provides Value through Rich Content. HubSpot consistently provides value to its followers on Instagram by posting informational content. Noticeably absent: Blatant marketing for HubSpot! HubSpot doesn’t try to use this as an opportunity to plug their own product. It’s all about adding value!

B2B 159
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Chatbots: understanding the sector that is revolutionizing brand & consumer communication

Audiense

The evolution of the company/software map from Martech over the last seven years. It’s a way to reach people and create bonds without having to use advertising, which is generally considered intrusive by the modern-day consumer. Top 10 chatbot and live chat softwares. Much more functional marketing. LiveAgent Helpdesk.

Brands 101
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20+ LinkedIn Profile Tips (Guaranteed Ways to Stand Out)

Buffer Social

I’ve been invited to speak on hundreds of podcasts and written for some of the most prestigious websites in business and marketing, like Buffer, HubSpot, Nasdaq, Harvard Business Review, Fast Company, NBC, and more. Graphic design: The ability to create and edit graphics using software such as Adobe Photoshop or Illustrator.

LinkedIn 113
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What a Trifecta of a Year!

Buzz Marketing for Technology

And appeared on the Facebook Halloween episode of HubSpot TV (my favorite web TV show) all in one week! I also contracted with Wiley to do another book called Facebook Advertising for Dummies. In January I started on a product with the Avaya Labs (formerly Bell Labs) team to create what is now known as the Avaya Social Media Manager.

B2B 177