20 Ways to Generate ROI from a Corporate Blog
MAY 10, 2011
It’s challenging to get the metrics really needed to measure social media ROI primarily because social media is much more like public relations than it is like direct marketing or search engine advertising. The core of social media marketing efforts should be the corporate blog. Publishing has historically relied on advertising, or sponsorships, to pay for content production.
How To Advertise Your New Business In Blog Posts Without Looking Too Promotional
JANUARY 22, 2015
Sometimes we just want to advertise our new businesses in blog posts so people can quickly know the new product or service we’re selling. Here’s the truth: Millions of people visit various blogs every day to get tips that would help solve specific problems for them. So you really don’t want to look too promotional in your blog posts. Share your results in blog posts.
87 More Vital Social Media Marketing Facts and Stats for 2012
OCTOBER 16, 2012
Is blogging coming back or trailing off? Social networks and blogs In the U.S Social media and blogs reach 80% of all U.S. Just 23% of Fortune 500 companies maintain an active blog, vs. 37% of Inc. Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Digital Buzz Blog ). Blogging Stats. HubSpot ).
Just Say "No" To Content
SEPTEMBER 18, 2015
This was great news for the people attending Content Marketing World and HubSpot 's Inbound events last week in Cleveland and Boston (they were both great events. Whether it's 140 characters, a blog post, or even a photo on Instagram. business blog. digital marketing blog. hubspot. hubspot inbound. marketing blog. mirum agency blog. mirum blog. Tags: advertising. Learn how to say "no" when it comes to your content. We live in a "content is everywhere" world. and, I am grateful to have attended and presented at both). brand.
22 Exceptional Business Blogging Guides, Tips & Tactics
MARCH 31, 2015
A well-written and consistently updates business blog is a vital core element of a successful content marketing program. As noted below, blogs are among the most effective tools for increasing website traffic, generating leads, and acquiring customers. Yet blogging requires considerably less expense and effort than other top marketing tactics like live events, webinars, and video.
10 Marketing Techniques for Content Marketers from Traditional Advertising
OCTOBER 1, 2013
It’s a pretty terrible time to be in the traditional advertising sector. The Wall Street Journal recently named advertising and promotion management the “fastest disappearing” jobs in the US. As HubSpot blogger Dan Lyons points out, it’s not like the situation is going to improve next quarter, either. Blogging Content Creation Copywriting Headlines Matter.
The Dirty Dozen Top 12 Social Media Mistakes to Avoid
APRIL 19, 2011
There have been numerous posts written about the pitfalls of social media marketing (including helpful pieces from Online Social Networking , Sysomos , and one I wrote for HubSpot ). Trying to treat social media like the old world of interruption-based advertising won’t work. Search traffic to blogs increases over time as the blog establishes authority and amasses content.
How Social Media, Content Transform Marketing from Expense to Investment
JUNE 25, 2012
Sales leads generated through inbound marketing–the combination of content marketing, blogging, social media, website chat and SEM–cost 61% less than those produced through traditional demand generation techniques (e.g., online or print advertising, trade shows, telemarketing, direct mail) according to research from HubSpot. Photo credit: DIY Marketers.
How to Create Your Ultimate Blogging Calendar
MAY 11, 2016
You know you should probably blog or create content and you agree that it sounds like a good idea, but this is where you get stuck… You get stuck in making it happen week after week. You get stuck on what to blog about, where to blog, what format it should be in and you wonder, “does anyone really read blogs anymore?” Sample blogging calendar example.
26 Outstanding LinkedIn Tips and Tactics
MARCH 27, 2013
Furthermore, due to its multiple sharing options including buttons, apps, personal updates, company updates, and industry-focused group discussions, LinkedIn is often among the top three or four traffic sources for B2B blogs. What are the best practices for advertising on LinkedIn? ” 4 Ways to Stand Out on LinkedIn by LinkedIn Blog. Advertising on LinkedIn.
15 Unbelievably Powerful Pro-Tips for Rockstar Blog Titles
JANUARY 28, 2014
What’s the easiest thing you can do to improve your blog’s traffic, subscribers, and lead generation overnight? Write better blog titles. I’m firmly convinced that nothing matters more to how well your blog will perform than really nailing your article headlines. Do leading bloggers suddenly wake up with the power to write outstanding blog titles? Hardly. Be a Tease.
How to Cut Through Social Media Hype with Simple Math
APRIL 11, 2011
If you read the news or popular blogs, you get a lot of numbers thrown at you. Cartoon: HubSpot via Flickr, CC 2.0. He had a 14-year career in direct B2B sales before deciding to lighten up his dreary work life and move into advertising. Guest Posts How To Howie Goldfarb Social Media analyzing data compete facebook hubspot Marketing mobile Yelp Think of that. Hundreds?
The Marketing Performance Blueprint
AUGUST 17, 2014
Since then, he became HubSpot ''s first agency partner and published two business book, The Marketing Agency Blueprint (2012), and the recently released, The Marketing Performance Blueprint. blogging. hubspot. hubspot agency partner. advertisingpodcast blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google hubspot hubspotagencypartner itunes marketingautomation marketingpodcast paulroetzer performancebasedmarketing pr2020 themarketingagencyblueprint themarketingperformanceblueprint twitter And now. Will we?
Reading Roundup: What’s New in Blogging Lately
AUGUST 27, 2015
The Facebook Advertising guy changes tack with a cheap but effective way of getting audience insights on Twitter that you just can’t get anywhere else – advertising gold. The Ultimate Guide to Starting a Blog, Attracting Readers, and Making Money // The Penny Hoarder. 15 Useful Tips for Attending an Event Alone (and Actually Enjoying It) // Hubspot.
30 Resources and Tips for Using Pinterest to Market Your Business
FEBRUARY 18, 2012
Pinterest: The Ultimate Guide The Blog Stylist explains what Pinterest is and how bloggers can leverage the platform to drive traffic and branding. The Ultimate Guide to Mastering Pinterest for Marketing HubSpot presents everything you need to know about incorporating Pinterest into your company’s social media strategy. People like to collect things. So how does Pinterest work?
Blogging Like a Shark: 10 Secrets to Bootstrapping Your Blog into a Business
JUNE 23, 2014
Skilled blogging pros, such as James Altucher , establish their authority on social networks and search engines by creating immensely authentic and valuable content, establishing strong connections with their readers. In today’s competitive times, bloggers need to bootstrap intelligently to stand out from the scores of new blogs and brands with million dollars content-marketing budgets.
Web Presence Optimization Software Review: gShift Labs
JANUARY 19, 2012
HubSpot ), gShift isn’t a point solution, but a single integrated tool to manage all aspects of WPO. What sets this software apart is its approach as much as its functionality; the people behind gShift understand that SEO, online PR, social media, PPC advertising and other tactics are each pieces of the larger web presence puzzle. Unlike pure SEO management tools (e.g., Pricing.
The 6 Step Inbound Marketing Process [Infographic]
JUNE 26, 2012
” The Inbound Marketing Process infographic can be found on their original blog post here. I’ve outlined their 6 step process in the infographic below. An effective website is the hub of all your online marketing and lead generation – Impact Branding & Design Step 3: Generate more traffic Promote your thought leadership through a blog , social media, SEO , and PPC. “A blog gets you 55% more traffic!” ” “400% more indexed pages are produced by blogging” “Nearly 2/3 of U.S.
Top 25 Must Read Content Marketing Blogs
NOVEMBER 18, 2013
The marketing industry is diverse and ever changing, and one of the easiest ways to stay on top is to read the most relevant and pertinent blogs. There are thousands of marketing blogs out there that focus on different aspects of the marketing industry from optimization, conversion, advertising, and content. For businesses who blog, content marketing is vital. Hubspot.
Your Blog as Part of an Overarching Business Strategy
OCTOBER 14, 2014
So you have a business blog (you DO have a blog for your business, yes?). In a 2012 HubSpot study , 62% of respondents claimed to run a company blog. Today is also not the first time somebody tells you a blog will bring several advantages to your business. Your blog is not just the place where you write something for someone. blog tells a story.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 2
MARCH 6, 2012
Facebook Custom Landing Tabs + Measurement = Best Practice by Beth’s Blog. How to Create a Facebook Business Page in 5 Simple Steps (With Video!) by HubSpot Blog. Foolproof Ways to Generate Leads From Facebook by HubSpot Blog. As she notes, “By claiming your Page, you have the opportunity to customize that free advertising. ” The solution?
10 Compelling Calls to Action to Brighten Your Blog
DECEMBER 4, 2013
Call to actions are lines of text, buttons, or images that exist to invite your business blog readers to engage in a certain activity. Whether you’re inviting them to click through and read an earlier blog or download your eBook, these invitations should be enticing, descriptive and anything but subtle. Click here to download our free eBook Blogging for Beginners today! Check.
11 Scientific Facts About Why You’re Doing Blog Titles All Wrong
FEBRUARY 17, 2014
Writing blog titles isn’t much of an art. The kind of blog title that draws new readers from busy Twitter streams to your blog like it’s the world’s most powerful magnet? In one of my favorite studies ever done on blog titles, HubSpot’s social media scientist Dan Zarrella reviewed 2.7 14.64% of blogs are shared and never clicked on. blog post. media.
13 Undeniable Reasons to Start a Business Blog
NOVEMBER 26, 2013
These days, social media has become incredibly prevalent, not just for people to stay in contact with one another, but as a new platform for businesses to advertise and reach their customers. Just about every business has a website to take advantage of that, but what about a blog? With all the traffic that a business blog can bring, many business owners still don’t have a blog.
Meditations On Social Media Marketing
NOVEMBER 16, 2014
At last year''s Inbound event in Boston (led by HubSpot ), we both gave presentations and realized that we had been following one another for years, but had never really connected in our protein forms. blogging. hubspot. marketing blog. advertisingpodcast audio blog blogging brand businessbook businesspodcast davidusher digitalmarketing facebook google hubspot inbound itunes jasonkeath marketingblog marketingpodcast socialfresh twitter Tags: advertising podcast. How well do marketers truly perform when it comes to social media? audio.
Catching Up On Social Media With David Meerman Scott
SEPTEMBER 1, 2013
Last week Boston hosted HubSpot ''s Inbound Marketing Marketing Conference. blogging. hubspot. advertisingpodcast blog blogging brand businessbook businesspodcast davidmeermanscott davidusher hubspot inboundmarketingconference itunes marketinglessonsfromthegratefuldead marketingpodcast newsjacking podcast podcasting realtimemarketingandpr thenewrulesofmarketingandpr worldwiderave Tags: advertising podcast. Episode #373 of Six Pixels of Separation - The Twist Image Podcast is now live and ready for you to listen to. Enjoy the conversation. brand.
The Fleeting Value Of Content
SEPTEMBER 9, 2011
It's a challenge that many of us lamented as Blogging became that much more prevalent and commercial in the early 2000s, and it's becoming an even bigger challenge in a world where content is created in channels like Twitter , Facebook , YouTube , Google + , LinkedIn and more. What a grand world this would be if I was the only one Blogging about New Media, Marketing, Advertising and Communications. The HubSpot Blog published a post yesterday titled, Shelf Life of Social Media Links Only 3 Hours , that looked at a new report issued by the URL shortening service, bitly.
20 More of the Best Twitter Tips, Tactics and Tools of 2012
FEBRUARY 11, 2013
Most effectively use Twitter advertising? Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker. Two new features for self-service advertisers by Twitter Advertising Blog. Optimizing Twitter for Lead Generation by Marketo B2B Marketing and Sales Blog.
Does My Business Need to be on Twitter?
FEBRUARY 26, 2014
Do you have the financial resources to grow your followers with advertising on Twitter? For more in-depth information on tweeting, read my blog on Understanding Twitter: Best Ways to Tweet. Here’s more great reading on this: Twitter Research By Dan Zarrella of Hubspot [Charts]. Sign up HERE to get my blogs directly to your inbox! Build credibility. Questions To Ask.
Best Facebook Marketing Tips, Techniques and Tools of 2011, Part 1
DECEMBER 27, 2011
Three-quarters of North American advertising agencies say their clients run PPC campaigns on Facebook. Find the answers to these questions and many more here in more than 30 of the best articles and blog posts on Facebook marketing of 2011. The Basics of Advertising on Facebook by Practical eCommerce. 20 Tips to Get Your Content Seen on Facebook by HubSpot. by Oz2 Blog.
Blogging for Business – Why it Works
AUGUST 28, 2014
Based on study by HubSpot , the companies that run a business blog have 97% more inbound links. Now, that’s a statistic that should set rolling the blogging mills of enterprises – be them startups or multinationals. . Official blogs have had proven benefits for businesses. The very fact that they jazz up the monotonous tone with which a brand is communicating to its audience, and replace it with a line of communication that is much core connective and personal, is what makes business blogs a priceless asset. . Which Blogging Platform to Use?
Why Best Practices Aren’t a Best Practice
MAY 31, 2012
If a campaign or advertisement works for one product or company, labeling it a “best practice” does not ensure it will work for another. Email Marketing Lead Generation Online Advertising Paid Search Search Engine Optimization advertising best practices cmo conversion goals lead generation marketing testingAs marketers, we sometimes get pulled into the black hole of thinking that best practices are the answer. We dive into case studies, we research articles, and we have discussions with peers about how other companies have achieved their success. Leads? Clicks?
The History of Marketing [Infographic]
AUGUST 7, 2012
If you’re looking for a quick and easy Marketing 100 class then look no further than this great infographic created by HubSpot and designed by BlueGlass. In 1922 radio advertising kicks in, followed a few decades later by television commercials in 1941. New technologies give rise to new means of communications with the personal computers and mobile phones but older mediums such as newspaper advertising still dominates. Internet advertising spikes in 1995-2002 as the dot-com bubble grows. The History of Marketing From: HubSpot Marketing Software. Anyone?
News Feed Optimization (NFO) is the new SEO!
Buzz Marketing for Technology
JANUARY 11, 2011
mean content that can be used for Inbound Marketing (hat tip to HubSpot who created the term) things that can be shared socially like blog posts, eBooks, videos, podcasts, research reports. Related posts: Facebook Advertising Tricks for B2B Marketers If I could offer you a billboard in the. And you would be surprised what I hear.
How to Drive Value into Your Social Marketing
AUGUST 10, 2016
Social media has evolved from social interaction to big business as advertising dollars are now being diverted from traditional marketing to social media marketing campaigns and advertisement. Hubspot published a great article, How to Use Facebook Live: A Complete Guide , if you need help getting started. Nielsen Survey on trust in advertising. Facebook Research.
11 Signs Your Business is in Dire Need of Blogging
FEBRUARY 6, 2014
The solution to your problem might be business blogging – or creating more content if you’re already on it. If you’re not convinced that your company stands to benefit, here are 11 surefire signs that you desperately need to start business blogging: 1. Successful business blogging is a key to the right kind of exposure. Blogging Company News Improve your SEO.
Out with the Old (Marketing) And In With the New
Blue Focus Marketing
DECEMBER 19, 2011
The power of television in the 1950’s gave advertisers the ability to push messages out to a mass audience. Internet marketer HubSpot believes that shoving unwelcome messages at consumers is like using a sledgehammer. Increase website and blog traffic. My upcoming series of blogs will focus on how to build a blueprint for your business. Advertising & Mktg.