Marketing to Serve

NOVEMBER 26, 2017

Social media plays a large role in the buying process. 53% of Twitter users buy products which they see first on Twitter. 81% of Twitter users say Twitter impacts their buying decision more than TV. If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ).

Social Media 66

Social Media Strategy Content How To 66

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Both needs to be authentic and credible. The three-legged success stool.

Content 144

Content Consultant Marketing Price 144

Convince & Convert

MARCH 27, 2012

For a media company, content is created in order to make money directly off the creation of content through paid content sales (direct purchase of content) or advertising sales (someone sponsors the content that is created, like we see in newspapers and magazines). Both needs to be authentic and credible. The three-legged success stool.

Content 131

Content Consultant Marketing Price 131

Pam Moore

DECEMBER 7, 2017

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you. CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC).

Template 167

Template Templates Trends Content 167

ProBlogger

DECEMBER 3, 2012

When bloggers think about monetising their content, most will turn to Google AdSense for advertising revenue, and some may think about releasing an ebook or enrolling in an affiliate program. . The real advertising money is spent by media agencies. The role of the media agency is to buy media space on behalf of advertisers.

CPM 41

CPM Proposal Price Press Release 41

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 132

Social Media B2B Company Consultant 132

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. (I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. All rights reserved.

Social Media 114

Social Media Strategy Apple iPhone 114

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 150

Social Media Strategy Consultant B2B 150

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 124

Marketing Social CRM Conference Social Media 124

Convince & Convert

APRIL 15, 2010

But, when the next issue is printed, unless you advertise again, the flow of new customers stops. link] [link] Dio Favatas Why Content Marketing Matters To Me And Should To You | [link] [link] Siddhartha Herdegen This is about site content vs. advertising. Anyway congrats on being #1 [link] Massy Do you use compete ranking at all?

Content 125

Content Marketing Consultant Social Media 125

Convince & Convert

JULY 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 155

Social Media Policies Consultant Social CRM 155

Convince & Convert

APRIL 26, 2012

space is not only competing against other companies that are creating. content, but they’re also, you know, competing against the consumers that. Your brand is competing. Your brand is competing. You know, my mom doesn’t buy magazine ads, right? don’t buy radio time, right? And brands.

Social Media 135

Social Media SEO Retail Conference 135

Buzz Marketing for Technology

NOVEMBER 14, 2012

When defining them, you must take into account known consumer behaviors, including the various stages that shoppers go through when making any kind of purchase and the fact that they may visit your site several times before actually pulling the “buy now” trigger. Amazon continues to set the gold standard for best practices in personalization.

Marketing 268

Marketing Retail Conversation Buy 268

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Along with adding a Stories feature to the app last year, the company also acquired Locker Room in a bid to compete with Clubhouse in the live audio space.

Examples 145

Examples Company Social Media Apparel 145

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. Where do these competing ads go? They will surely find a way to run in a parallel column, maybe Tweet Deck for example, a column of matching ads that runs alongside non-advertising tweets, possibly. Eric : Potentially. Eric : I know.

Social Media 118

Social Media Adwords B2B Training 118

Buzz Marketing for Technology

JUNE 27, 2008

Generally, these sites exist in the form of graphic design contest web sites where clients put up a call for submissions for a piece of graphic design work, and designers compete for a cash prize by submitting designs. Most recently, the site launched a co-branded version of their service for Best Buy. ReadWriteWeb. RWW Network.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245

Convince & Convert

SEPTEMBER 8, 2010

finally shut down Geocities last year, a decade after buying it for $3.5 I remember quite clearly being told that one of my regional clients couldn’t advertise on MySpace.com because we didn’t have a budget of at least $25,000/month. Historical footnote: Yahoo! I wonder if that policy is still in effect? What do you think?

MySpace 137

MySpace Facebook Social CRM Consultant 137

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

Social Media 100

Social Media Marketing B2B ROI 100

Webbiquity SMM

DECEMBER 2, 2014

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy.

NewsCred 273

NewsCred Statistics Social Media B2B 273

Kikolani

NOVEMBER 29, 2010

Her blog based on the book, Stories That Sell Guide , covers B2B marketing, case studies, leveraging customer stories, video testimonials, and more. Her blog on Making a Living Online advertising, making money online, site promotion, social media, and more. Follow her @denisewakeman on Twitter. Donna Fontenot. Gina Trapani. Leah Baade.

Blogger 168

Blogger SEO Consultant WordPress 168

Webbiquity SMM

JANUARY 5, 2016

The New B2B Buyer And The Collaborative Economy by Tony Zambito. Understanding the new B2B Buyer in the Collaborative Economy can be difference between longevity and struggle. Tony Zambito explains why some traditional B2B marketing tactics no longer works—and what does now. Here are his insights for content marketers.

Content 60

Content B2B Marketing Hubspot 60

Techipedia: Tamar Weinberg

APRIL 8, 2010

Those ten B2B leads you get after the first few months are ten leads you would not have gotten otherwise. Audiences there are large, but they are there to connect, not to buy. This isn’t a “Tamar is great, here are my competencies&# piece. After all, time is money. Yes, it’s cheap. You read into it wrong.

Social Media 268

Social Media Marketing Policies Sysomos 268

Techipedia: Tamar Weinberg

APRIL 14, 2010

Abuse is bound to happen in any area that lends itself to marketing potential – should we drop it just because it’s being flooded by newbies that scream buy from me? Although, I have been in advertising for many years I am new to the social media space and still have so much to learn. I don’t think so!

Social Media 267

Social Media SEO Blogger Communities 267

Webbiquity SMM

DECEMBER 10, 2019

83% of B2B marketers say they use social media, making it one of the most common marketing tactics. Your campaign is competing not only with similar vendors but also with the friends, family, co-workers, peers, and favorite news outlets of your target prospects for their attention. You are even competing against cat videos.

Social Media 155

Social Media Marketing Influencer Survey 155

Techipedia: Tamar Weinberg

JANUARY 5, 2009

Run a StumbleUpon Advertising Campaign for Your Blog (Problogger): I’m noticing that a lot more people are running advertising campaigns for their blogs since this article came out. Anatomy of a Viral Sensation (Pronet Advertising): This post by David Chen explores how content can be a viral success.

Marketing 144

Marketing StumbleUpon SEO Reputation 144

Convince & Convert

AUGUST 25, 2010

The era of the hyper-relevant advertisement is upon us. Starbucks could use their SDN to reinvent themselves as a key member of any local community, and not as a coffeehouse, but as the best-possible advertising platform available in every city and town in the country. And that example is just scratching the surface. Where would Yahoo!

Facebook 144

Facebook Yahoo Collaboration Social CRM 144

Sprout Social

OCTOBER 17, 2016

37% of Twitter users will buy from a brand they follow. Resource A Beginner's Guide to Twitter Advertising Get Shoutouts A good way to grow your Twitter audience is through mentions from other accounts. Advertising on Twitter Twitter Ads allow brands to reach a wider audience than they can reach organically.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Techipedia: Tamar Weinberg

MARCH 24, 2010

As of January 2010, Craigslist boasts close to 50 million unique visitors per month, according to Compete. For example, I write a lot about AOL, and after the recent layoffs, I wrote how the entire mobile advertising team took a voluntary buyout and quit the company. For me, it’s just asking, via email, Twitter, or Facebook.

Influencer 278

Influencer How To Press Release Blogger 278

Writtent Blog

JULY 5, 2016

It won’t be possible for smaller companies to compete on broader topics (which are getting saturated anyhow), and so people will direct their focus towards narrower niches, personalised content, more targeted channels, where they’ll get lower volume but higher quality engagement. Google will buy Twitter for tens of billions of dollars.

Trends 76

Trends Content Marketing Consultant 76

Convince & Convert

SEPTEMBER 20, 2010

Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. Many large companies see social media great for B2C, but the B2B companies find it hard to think that it can fit for them as well. They just don't think it's really that important. Great post.

Social Media 160

Social Media Strategy Affiliate marketing Company 160