For B2B brands LinkedIn is a great example of where social media can be used as much to listen and learn as to talk and engage. From ambassadors, to market information and even competitor research, here are three ways that LinkedIn can be a useful source for any B2B marketer. This can be useful – learning who your competitors have been meeting and connecting with on LinkedIn may provide you with insight into who they are talking to and potentially even into who in the market is looking to buy similar products to the ones you have. Finding ambassadors for your brand. MORE >>

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity. So, here are several lessons b2b marketers can take from that high-volume learning. B2b buyers probably won’t come to your office in droves, but you can provide them with a similar experience online. Provide prospects with a “guided tour.” MORE >>

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. But when it comes to search on a mobile device we mostly use very specific apps, like Yelp for Restaurants or Flixter for Movies – where the search result is much much richer – you not only get results that are more relevant but you also get a chance to make a reservation, get directions, buy a movie ticket right there within the application. Tweet This! Digg this! MORE >>

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though? MORE >>

Brass Tack Thinking Make Things Happen Home About Amber Naslund Tamsen McMahon Contact Speaking Amber Naslund Tamsen McMahon Brass Tack Reading Archives Social Media For B2B December 27, 2009 | by Amber Naslund View Comments One of the repeating topics I hear come up at conferences and with businesses is whether or not social media and B2B can work together, and how they differ from B2C applications. Content One distinct characteristic of B2B businesses is that their work centers around helping people do their jobs better somehow. Crushing the Myth of B2B Social Media =-. MORE >>