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20 Brilliant B2B Marketing and Digital Business Stats and Facts

Webbiquity SMM

B2B marketers today certainly live in “interesting times” (in the sense of the not-actually-Chinese curse ). Image Credit: B2B Marketing Insider. Here are four key takeaways from this research for B2B marketers: •  Sales people won’t disappear, but their role is changing, and many are struggling to adapt. 12 B2B Marketing Facts and Statistics. 1.

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14 Brilliant B2B Marketing Strategy Guides

Webbiquity SMM

Much has been written about how the internet in general, and the explosion of content marketing in particular, has changed the nature of b2b marketing. Today’s  b2b buyers are typically  70% of the way through their purchase process  before they contact a vendor’s sales team. How should b2b marketers adjust their strategies to keep up with this evolution?

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Facebook Advertising Tricks for B2B Marketers

Buzz Marketing for Technology

If I could offer you a billboard in the middle of Times Square for little to no cost for you to advertise your company would you do it? After 9 years of Search Engine Marketing – I think it is safe to say any keyword you are going to buy is maxed out when it comes to the Google AdWords auction process. Trick 1) Place specific Job Titles into the Likes and Interest field. Tweet This!

B2B Marketing is Becoming More Like B2C Marketing – Or is it?

Webbiquity SMM

B2B marketing has traditionally been viewed (correctly) as much different from the promotion of consumer products. Driven by shifting customer expectations and demands, “B2B vendors clearly feel that they need to evolve to more closely resemble their B2C counterparts,” according to recent research reported on by MarketingCharts. B2B buyers are people too.

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Social Media and B2B – How To Gain Awesome Leads

SocialFish

———– One of the biggest problems for B2B businesses is gaining more leads. This is especially a problem when you are advertising online, there are a number of things that B2B companies need to worry about that normal companies can ignore. There are two ways to do this: Do SEO keyword research but only focus on B2B style keywords ( Moz has a great guide).

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The Complete, Always-Updated Guide to Facebook Advertising

Buffer Social

Social media has been found to be the most effective digital advertising channel for getting more impressions, clicks, and conversions. You can spend as little as $5 per day on Facebook advertising and see significant results. This article is our best shot at covering all the important aspects of Facebook advertising for someone who is just starting out. Advertising

How to Translate B2B Best Practices Into B2C Marketing Strategy

Convince & Convert

Ask marketers to compare B2B and B2C, and many will tell you they’re opposite sides of the same marketing coin. Generally speaking, B2C teams don’t use CRM or sync up with their marketing automation systems as much as a B2B team will. One obvious reason is that the B2C lead life cycle is rarely as persistent and long as the B2B cycle. Image via Big Stock Photo. Qualify Leads.

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Need More B2B Sales Leads? Ignore This Research

Webbiquity SMM

While the findings are interesting and no doubt reflect the experience of many b2b marketers, it’s crucial not to misinterpret the results. study from Siriius Decisions found that b2b buyers are typically 70% of the way through their purchase process before they contact a vendor’s sales team. Company websites: these are of course at the core of digital marketing.

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Why You Should Encourage Social Advocacy among B2B Employees

SocialFish

80% of B2B buyers are spectators, reading blogs, watching videos and witnessing discussions without actually participating (Source – Top Rank ). The first step is to get the buy-in from a small, but influential team within the company. This is a chance to create discussions around your brand – not an advertising opportunity. In other words, you need brand advocates.

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Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity. Provide prospects with a “guided tour.”

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Media Fragmentation: 3 Strategies For How Business Marketers Can Keep Up

The Realtime Report

For example, research shows that B2B decision makers today use an average of 10 different sources when making purchase decisions about complex, enterprise-wide technology solutions. This media fragmentation has also affected business buying behavior. Easier access to more information brings new decision-making functions into focus and adds layers to the buying process.

Why Digital Marketers Need to Get More Personal

Buzz Marketing for Technology

When defining them, you must take into account known consumer behaviors, including the various stages that shoppers go through when making any kind of purchase and the fact that they may visit your site several times before actually pulling the “buy now” trigger. Posted in behavioral targeting Personalization. What does personalization really mean? It makes sense. Defining Personalization.

101 Vital Social Media and Digital Marketing Statistics for (the Rest of) 2013

Webbiquity SMM

B2b vendors? The least popular major networks are Flickr, Tumblr and StumbleUpon. ( B2B Infographics ). Social media…to engage or to advertise? 70% of brand marketers (and 60% of agency professionals) view social media advertising as more valuable for building brand awareness than for driving direct response. B2B Marketing Statistics and Facts. TECHi ).

What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Social media Small business Business Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

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What the Future Holds for B2B Social Media Marketing

mashable.com

Top Topics Twitter YouTube Facebook iPhone Google Video Google Buzz Business Small business Social media Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Business-to-business (B2B) social media is a different animal. Why are so many B2B marketers using social media, though?

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6 Tips for Turning Big Data into Great Customer Experiences

Buzz Marketing for Technology

Craft a custom experience for each visitor, and they’ll buy more. Interactive Marketing Online Testing Strategy advertising and marketing B2B Brand Business business strategy Consumer content CRM Customer Data engagement Facebook gyro marketing Marketing Strategy Online Communities Technology Twitter Interactive Marketing Online Testing Strategy. We see this every day. By far.

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5 Proven Strategies for B2B Social Media Marketing

mashable.com

Advertise Network Blippr iPhone App Mashable France MashDeck Twitter App Mobile Site Social Media Events Twitter Guide Book Facebook Guide Book Partners App Development WordPress Experts MaxCDN Content Delivery Dynect Managed DNS Rackspace Hosting Intridea About Us Submit a Tip! The B2B Social Media Marketing Series is supported by IDG Enterprise. Digital marketing is gaining traction in a number of industries, and business-to-business (B2B) marketers are in on that trend, too. Let us know how your brand uses social media for B2B marketing in the comments below. 1.

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CMOs Win When High-Value Customers Are Treated Personally Online

Buzz Marketing for Technology

Posted in Advertising Behavioral Targeting Big Data Business Intelligence Commerce Content Marketing Conversational Marketing Conversion Optimization Customer Customer Experience Inbound Marketing Influencer Interactive Marketing Lead Generation Lead Nurturing Leadership Online Advertising Online Testing Optimization Strategy Thought Leadership.

103 Compelling Social Media and Marketing Statistics for 2013 (and 2014)

Webbiquity SMM

How does social media use differ in B2B vs. B2C companies? 93% of online research starts with a search engine, and 68% of consumers check out companies on social networking sites before buying. B2B Social Media Marketing Stats and Facts. Nearly half of B2B marketers planned to increase their overall marketing budgets this year despite continuing economic challenges.

79 Remarkable Social Media Marketing Facts and Statistics for 2012

Webbiquity SMM

Wondering which social network is most effective at generating b2b leads? B2b marketers believe social media is critical to organic search success. LinkedIn generates more leads for b2b companies than Facebook, Twitter or blogs. Yet only 47% of b2b marketers say they are actively using LinkedIn vs. 90% on Facebook. Social Media B2B ). 6. Social Media B2B ). 7.

The Business of Social Media: B2B and B2C Engagement by the Numbers | Brian Solis

www.briansolis.com

Indeed, Social Media is not limited to B2C applications, its impact and effects are actively measured and felt in B2B as well as government, education, military, and other prominent verticals. If you’re working in B2B, perhaps this post will provide you with value. Business.com recently conducted a study that evaluated Social Media activities of those in B2B and B2C. Please!

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35 (of the) Best Guides to Facebook Marketing, Advertising, Search and More of 2010 (So Far)

Webbiquity SMM

Whether you’re anxious to get started marketing on Facebook, already there but looking for better results, or not sure if Facebook is right for your company (despite the eye-popping audience numbers), you’ll find guidance here in some of the best posts on Facebook marketing so far in 2010: tips, tactics and best practices for building Facebook pages, growing your fan (or “like&# ) base, advertising, optimizing for search, using Facebook apps and tools, and more, from experts like Mari Smith, Lisa Barone, Ching Ya, John Haydon, Brian Carter, Marty Weintraub and Shel Holtz.

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Social Pros 6 – Instagram Lessons from a Giant B2B Company

Convince & Convert

think you are on point there in terms of Google’s ability to capture the long tail in terms of the smaller advertisers. I’ll tell you, my perspective on a lot of the Facebook changes. This is Episode 6 of the Social Pros Podcast : Real People Doing Real Work in Social Media. Listen Now. Click the play button to listen here: Download the audio file: [link]. Eric, how are you?

Small Budget – Big Impact

Buzz Marketing for Technology

The kingpin of the spend is usually some sort of TV ad spend (if you are B2C) and print/online media spend (if you are B2B). It’s easy to see how social media data can be used to optimize major media spending like TV ad for B2C by aligning the shows you buy with the best fit for the audience you are trying to reach. Of course you would! Same dollars just more effective.

Content, Stories and the Blurring of B2B and B2C Marketing

Conversionation

An increasing number of marketers fortunately has understood how “users”, “prospects”, “leads”, “recipients”, “suspects”, “relations” or simply people and their emotional and individual needs, digital signals, social information-gathering processes and buying journeys define what works and what doesn’t. B2B and B2C: it’s all just people-to-people. Again: both in B2B and B2C.

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Marketing Automation, Set It and Forget It

Puzzle Marketer

Whether you’re a B2B or B2C company, it’s advantageous to manage your customers and prospects in one of the many customer relationship management (CRM) systems. What you probably don’t do is automatically trigger your selective content to send out when a customer is on your website, when a prospect has downloaded your sales whitepaper , or when the system has identified a customer within their annual buying period. Identify your triggers for contacts with the highest propensity to buy and jump on them first. Marketing automation, what is it?

19 More Outstanding Social Media Marketing Guides

Webbiquity SMM

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. How To Choose The Right Social Media Networks For Your B2B Business by Search Engine Land.

Interview with Dave Chaffey of Smart Insights

Buzz Marketing for Technology

For those of you who aren’t familiar with Dave or Smart Insights – Dave Chaffey is CEO of Smart Insights, a publisher of planning templates and articles focusing on Digital Strategy with channels on B2B Marketing and Marketing automation. The following is an excerpt from our discussion, I hope you enjoy it. 1) What do you think the biggest change to Digital Marketing for B2B firms will be in the next year? think content personalization is the biggest opportunity into 2016 for B2B Marketers. Here there must be the right balance between paid, owned and earned media.

Best Social Media Stats, Facts and Marketing Research of 2010

Webbiquity SMM

How are consumers and b2b decision makers using social media in their buying processes? Social Media Facts & Figures for B2B Sales by Inside View. At that point, social media will be a bigger channel than email or mobile, though still far smaller than search or display advertising. B2B Marketing and Social Media. B2B Social Media Marketing –Is it relevant?

B2B Marketers Have Little Social Media Engagement

www.marketingcharts.com

Home » B2B Marketers Have Little Social Media Engagement B2B Marketers Have Little Social Media Engagement Almost 60% of B2B marketers have little or no engagement in social media, according to a recent study by digital marketing firm White Horse. However, a much higher percentage of B2B marketers (36%) report low executive interest than B2C marketers (9%).

21 Fantastic Facebook Marketing Guides

Webbiquity SMM

On one hand, not only is it an easy-to-use, low-cost platform with more than a billion members, but 77% of B2C companies and 43% of B2B vendors have acquired customers from Facebook, and the world’s largest social network drives 20% of all internet page views. What are the best practices for advertising on Facebook? ” Does Facebook Work for B2B Lead Generation?

Why is Google Scared and What it means for B2B Marketing!

Buzz Marketing for Technology

At a recent dinner with a buddy of mine from Microsoft (who helped launch Bing) – I learned a lot more about the search market and a very important trend that can effect the future of B2B Marketing. OK so what does this mean to B2B Marketers? Tags: Advertising Content Marketing Interactive Marketing Media Mobile Online Advertising Pay Per Click Search Tweet This!

Nine B2B Marketing Lessons from College Visits

Webbiquity SMM

One advantage that university marketers have over their most of their b2b counterparts in optimizing their programs is scale; colleges can learn from and fine-tune their messages and marketing processes based on thousands of interactions each year. Only the largest b2b enterprises approach that level of sales activity. Provide prospects with a “guided tour.”

7 Ways to Get More Facebook Likes [Infographic]

Pamorama

Even a discount as small as 10% motivates people to buy from you. Sometimes content that answers audience questions or provides educational information is a better incentive than a discount or a prize, especially in the B2B space. Your ads appears while a person is browsing Facebook, so it’s unlikely that they have any intent to buy anything from you at the time.

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Top Trends In Digital Marketing [Graphs]

PWB Marketing Blog

Over 40% of all online advertising dollars goes to buying ads on search engines. Paid search is cost effective, measurable, highly targeted, and drives immediate results.  We advised one client to stop buying Yellow Page ads and buy Google AdWords instead. B2B Internet Marketing Integrated Marketing Facebook Media Mobile Marketing PWB QR Code SEO Social Media Video

Sophisticated Marketer's Podcast - Pokemon Go, Personal Branding And The Power Of Great Writing In A Video-Rich World

Twist Image

Currently, he is the Global Content and Social Media Marketing Lead for LinkedIn (now, based in London), he has his own professional rock n' roll photography business called, Rock n' Roll Cocktail  (can't wait to see his photo book and buy some prints from him), and he also hosts a fantastic podcast for LinkedIn titled, The Sophisticated Marketer's Podcast (which has a slant towards the B2B side of business). I was excited to be a guest on his first episode that was recorded out of his UK studio. Is it worth advertising to ad blockers? advertising. b2b marketing.

104 Fascinating Social Media and Marketing Statistics for 2014 (and 2015)

Webbiquity SMM

72% of marketers think branded content is more effective than advertising in a magazine; 69% say it is superior to direct mail and PR. Internet advertising will make up 25% of the entire ad market in 2015. Despite all the hype about online, 67% of B2B content marketers consider event marketing to be their most effective strategy. B2B content matters. NewsCred ). 2.