Buzz Marketing for Technology

NOVEMBER 28, 2012

Using a combination of online testing, web analytics and CRM data, today’s marketers know what actual people, doing actual searches, on their actual sites are actually thinking—and responding to—when in the browse and buy mode. Focus groups just can’t compete with situations like this.

Focus Group 247

Focus Group Groups Groups Loyalty 247

Direct Marketing Observations

NOVEMBER 2, 2010

B2B Customers: You used to have a few vendors that competed for your dollars, the agencies were simply creatives and technology vendors simply did technology. Interestingly enough though, the buying cycle is getting longer, not shorter. We know that customers are changing for both B2B and B2C and yes, even for B2B2C.

B2B 199

B2B Patterns Comparison Compete 199

Likeable

APRIL 13, 2021

Metrics like CPM, CPV, and CPC compete reasonably well. As of this moment, your buying options look like this: The auto-bids work. That rules out virtually all B2B conversion campaigns, and pretty much everything unless you’re pushing app downloads or something cheap, universally appealing, or currently trending.

Platform 95

Platform CPM CPC Advertising 95

Pam Moore

SEPTEMBER 19, 2017

If you want to not only compete and win now but also be in business 5 years from now, you better figure out how to get on the positive side of the social currency equation. The top 5 things you MUST know about your ideal customer so that you can create content that engages them to take action to BUY!

Content 164

Content Training ROI Compete 164

Marketing to Serve

NOVEMBER 26, 2017

Social media plays a large role in the buying process. 53% of Twitter users buy products which they see first on Twitter. 81% of Twitter users say Twitter impacts their buying decision more than TV. If you provide a service or B2B offering, LinkedIn is used by 50% of B2B buyers when making a decision ( SmallBizTrends ).

Social Media 66

Social Media Strategy Content How To 66

Sprout Social

SEPTEMBER 22, 2021

Through messaging apps, chatbots and other automated tools, brands are able to balance personalization and efficiency for a better buying experience. Food for thought: 41% of consumers prefer live chat support over competing service channels. This is the point where you can introduce relevant products and spark interest in buying.

Conversation 87

Conversation Loyalty Policies Examples 87

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days.

Content 142

Content Consultant Marketing Price 142

Direct Marketing Observations

APRIL 11, 2011

Does it buy you time compared to your comptetitors? Once my teams are suitably prepared, we measure where we are by competing. You’re in business to make money and you’re in business to compete against others that do what you do and sell what you sell. Does either strategy ( I use the term lightly) work? Not really.

Company 178

Company Social Media Compete Sports 178

Convince & Convert

MARCH 27, 2012

This is important to realize, in that non-media brands are competing with traditional media for attention and retention, just like you compete with the other businesses in your field. The best part is that these companies come to us ready to buy, and our sales cycle has dropped, in some cases, to just a few days.

Content 130

Content Consultant Marketing Price 130

Hootsuite

MAY 16, 2022

How many Facebook ads would that buy? However, don’t think you need to stick to typical work hours if you’re advertising B2B. Conversion rate ranking: How your ad is expected to convert compared to others competing for the same audience and goal. If I had a nickel for every time someone Googled “How much do Facebook ads cost?”

Cost 94

Cost CPC Facebook HootSuite 94

Oktopost

MAY 3, 2022

Many B2B businesses have nailed the lead generation and conversion parts of the sales cycle. Customer marketing is becoming a necessity in the B2B world. How to Build a Great B2B Customer Marketing Strategy. 4 B2B Customer Marketing Trends You Can Use. How to Build a Great B2B Customer Marketing Strategy.

B2B 62

B2B Marketing Newsletter Patterns 62

SalesChoice

JANUARY 12, 2017

B2B Sales productivity has hit an all time low in performance, and has dropped by 15% over the last ten years, now running on an average of in field productive face-to-face customer time at roughly 30% (Accenture, 2016). We have already experienced the way businesses buy from and sell to each other.

B2B 22

B2B Analytics Data Patterns 22

Oktopost

JANUARY 25, 2021

Once upon a time, the streams of the freewheeling social media world and the seriousness of high-stakes B2B marketing didn’t cross. The B2B buyer’s journey can be long and convoluted, and now it often ventures into the social media landscape. LinkedIn alone generates 80% of social media B2B leads these days.

Social Media Management 156

Social Media Management B2B Social Media Hubspot 156

Keyhole.co

JUNE 6, 2023

Have you ever felt like you’re playing an endless game of tag with your B2B content marketing strategy, trying to catch your target audience’s attention while they’re just out of reach? So why not use them to your advantage in your B2B content marketing strategy? The best way for B2B companies to build trust.

B2B 52

B2B Strategy Brands Content 52

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). So we need to buy Radian6 or Argyle Social or Involver.” You can’t just buy a license and press a button and have all your mathematical problems solved. Listen Now. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Convince & Convert

MARCH 29, 2012

Read on for insights from Chris, and Eric’s Social Media Stat of the Week (this week: social media as a B2B lead generator!). So we need to buy Radian6 or Argyle Social or Involver.” You can’t just buy a license and press a button and have all your mathematical problems solved. Listen Now. It is a cipher.

B2B 120

B2B Software Social Media Survey 120

Pam Moore

DECEMBER 7, 2017

It is content that delivers value, context and inspires the reader, viewer or listener to open, click, read, listen, share and even buy from you. CMOs at the largest technology organizations report that building content marketing as an organizational competency is 2nd most important initiative, only behind measuring ROI (IDC).

Template 167

Template Templates Trends Content 167

Laurel Papworth

DECEMBER 21, 2023

So when you buy a pack of TimTams, it tells you the calories and the sugars and the carbs. Facebook is mostly blah, blah, whereas LinkedIn is B2B. You work very much in a B2B space, so therefore LinkedIn is why I recommended it. 00:04:24.200] – Frank FAAA -i’m geeking out right now. [00:04:25.380]

Course 52

Course Committee Data Training 52

ProBlogger

DECEMBER 3, 2012

The role of the media agency is to buy media space on behalf of advertisers. Many agencies are understaffed and often, the detailed planning and buying work falls on a junior. Call the agency reception and ask who manages the buying for the account. This is a source of revenue most bloggers neglect. What does a media agency do?

CPM 41

CPM Proposal Price Press Release 41

Convince & Convert

JUNE 22, 2010

Never Heard Of It This is of course a situation that is most acute in B2B, where White Horse found that 60% of companies either have low executive interest in social media, or have modest interest but a lack of education. If anything, social media is MORE important for B2B companies than it is for B2C companies. This makes no sense.

Social Media 130

Social Media B2B Company Consultant 130

Convince & Convert

MAY 25, 2010

The Digital Ecosystem There are four key planks to successfully offering online marketing services within your existing agency: Search Marketing Email Marketing Social Media Analytics and Reporting Agencies can deliver real value to clients in each of these areas, and developing competencies is viable and achievable.

Marketing 123

Marketing Social CRM Conference Social Media 123

Convince & Convert

FEBRUARY 11, 2010

Give me a scenario for web apps that competes with the profit motive of developing for the app store AND is a one stop, one authentication, one click purchase for the end consumer. (I wonder how much web apps produced in the same month?) – Apple may take a 30% cut, but conversely developers KEEP 70%. All rights reserved.

Social Media 113

Social Media Strategy Apple iPhone 113

Sprout Social

MAY 19, 2023

With 82% of B2B marketers achieving their greatest success on LinkedIn, it’s clear that LinkedIn is a preferred channel for B2B marketing. With so many brands competing for users’ attention, managing and growing a LinkedIn account takes enormous time, dedication, and effort. Do they use familiar lingo?

LinkedIn 90

LinkedIn How To Collaboration Analytics 90

Oktopost

JULY 26, 2023

With billions of users worldwide – and the majority logging into their platform(s) of choice every day – a prominent position offers B2B enterprises the opportunity to see an unprecedented influx of fresh, quality leads entering the funnel. That highway is called social media.

Conversation 62

Conversation Social Media B2B How To 62

Convince & Convert

JULY 28, 2010

.&# Because helpfulness hasn’t historically been looked at as a marketing objective (tons of great stuff about this umbrella concept in Scott Stratten’s forthcoming new book UnMarketing – buy it ), identifying areas where help could be provided isn’t in the DNA of most companies – yet. Buy your own product.

Social Media 148

Social Media Strategy Consultant B2B 148

Oktopost

JUNE 13, 2023

Combine a strong content publishing strategy with other strategies like B2B influencer marketing and employee advocacy on social media, and your brand will be able to make an impact among a wider array of audiences – many of which will represent high-scoring leads (more on that below) for your sales team. What is social selling?

Social Media 75

Social Media Engagement Platform B2B 75

Webbiquity SMM

JUNE 14, 2011

Among Steve’s observations and insights from the summit: • The buying process is now 1) online, 2) all about the buyer, and 3) complex (multiple stakeholders). • A common issue for B2B vendors: how do you sell “boring stuff&# online? Buy his new book ! As technology and buying processes change, SEO evolves.

B2B 164

B2B Sentiment SEO Klout 164

Convince & Convert

APRIL 15, 2010

Anyway congrats on being #1 [link] Massy Do you use compete ranking at all? Yours is 25,438 on my end. Yours is 25,438 on my end. August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Content 124

Content Marketing Consultant Social Media 124

Convince & Convert

JULY 21, 2010

August 12, 2010 (766) Twitter Stream © 2008-2010 Convince & Convert, LLC. All rights reserved. 4463 Forest Hill Drive -- Bloomington, Indiana 47401 (602) 616-1895 jason@convinceandconvert.com

Social Media 153

Social Media Policies Consultant Social CRM 153

Buzz Marketing for Technology

NOVEMBER 14, 2012

When defining them, you must take into account known consumer behaviors, including the various stages that shoppers go through when making any kind of purchase and the fact that they may visit your site several times before actually pulling the “buy now” trigger. Amazon continues to set the gold standard for best practices in personalization.

Marketing 268

Marketing Retail Conversation Buy 268

Convince & Convert

APRIL 26, 2012

space is not only competing against other companies that are creating. content, but they’re also, you know, competing against the consumers that. Your brand is competing. Your brand is competing. You know, my mom doesn’t buy magazine ads, right? don’t buy radio time, right? And brands.

Social Media 134

Social Media SEO Retail Conference 134

Webbiquity SMM

MARCH 23, 2011

The best also monitor message boards and forums, easy to overlook but critical particularly for niche b2b products and services. Global monitoring capability adds cost and complexity to a tool, so don’t buy it if you don’t need it, but for multinational businesses, this is essential functionality.

Tools 193

Tools Social Media Sysomos Vocus 193

Hootsuite

MAY 10, 2021

For business-to-business (B2B) companies , social media can provide a means to boost brand visibility and advertise solutions to potential partners and customers. Along with adding a Stories feature to the app last year, the company also acquired Locker Room in a bid to compete with Clubhouse in the live audio space.

Examples 145

Examples Company Social Media Apparel 145

Techipedia: Tamar Weinberg

JANUARY 5, 2010

How to Make Social Media Work for Non-Consumer Brands (Mashable): This is a good B2B social media article which is chock full of examples. The Jordan Rules): This is a great chart and article on the best social media channels for both B2B and B2C companies. Which approach best suits you? So what are they to do? Share This or Else!

Marketing 265

Marketing SEO Journal Engineering 265

Webbiquity SMM

JANUARY 13, 2015

This follow-up post answers several more, such as: what are the best social networks for b2b social media marketing? Five Simple Rules for B2B Social Media Marketing Success by Marissa’s Picks. ” The Top 8 Social Networks For Business by B2B Marketing Insider. What are the best and worst times to post updates?

Social Media 100

Social Media Marketing B2B ROI 100

Convince & Convert

FEBRUARY 23, 2012

It kind of gives them a slingshot effect in terms of competing, eventually, with Google AdWords. Where do these competing ads go? An oldie in the sense that it’s from I think August 2011, but it’s from a B2B marketing. They surveyed about 2,500 B2B consumers or buyers. Eric : I know. Eric : Exactly.

Social Media 118

Social Media Adwords B2B Training 118

Buzz Marketing for Technology

JUNE 27, 2008

Generally, these sites exist in the form of graphic design contest web sites where clients put up a call for submissions for a piece of graphic design work, and designers compete for a cash prize by submitting designs. Most recently, the site launched a co-branded version of their service for Best Buy. Related Entries.

Crowdsourcing 245

Crowdsourcing Software Project Forums 245