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New Social Media Advertising Strategies for 2023

Webbiquity SMM

Social media advertising requires marketing professionals to proactively respond to continually evolving user habits and adapt to different trends. Elon Musk acquired Twitter, prompting concern among some advertisers and a freak-out among some users even as daily user growth hit all-time highs. Guest post by Nina Petrov.

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Top Five: Facebook ads are getting smarter

Sherrilynne Starkie

Top five social media news stories for marcoms professionals this week feature new innovations for businesses from Facebook, LinkedIn Live video and new features from YouTube and Whats App. Facebook Merges Instagram Direct with Page Inbox, Allows Page Access to Groups. Live video was a game changer for Facebook.

Facebook 150
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Facebook Reader a welcome feature

Sherrilynne Starkie

But little by little Twitter and Facebook have taken over the reader duties for me. I like that my online communities help surface the content that is most relevant to me and it seems to keep me up to date with news and events. Facebook would not confirm the reports at the time. Does Facebook affect your brain.

Features 271
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Creator Studio for Facebook and Instagram: A guide for marketers

Sprout Social

Tools like Creator Studio for Facebook and Instagram can help. You can schedule posts, interact with your community and even monetize your content. It has recently been renamed Meta Business Suite and combines Facebook and Instagram Creator Studio features—like planning posts and sending messages—in one place.

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Facebook Removal of Fanpages. Community Pages.

Laurel Papworth

While I trawled manually through around 10,000 Facebook fanpages to finish off the list (still not finished) of Australia’s Top Facebook Pages , I kept coming across this sort of complaint – “I’m trying to get a message to you guys – they’ve shut us down!&# Trust and the hub-and-spoke approach.

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5 Reasons We’re Cautious About Facebook’s Plans to Launch Instagram for Kids

Ignite Social Media

News broke earlier this month that Facebook has plans to build a new version of Instagram for kids under the age of 13. They’ve chosen 13 because anyone below that age is currently prohibited from using any of Facebook’s products (Facebook, Instagram, WhatsApp, Messenger) aside from Messenger Kids, which was released in late 2017.

Instagram 167
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Web3 is the most powerful technology your brand is not embracing

Sprout Social

What you may not know is they’re part of the greatest shift in the internet since the advent of Facebook. Instead, I’ll provide a primer to web3, and how it’s going to impact marketers and the future of online communities. Web3 lets communities build collective identities, with NFTs as the means to bootstrap real products.

Brands 91