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United Airlines Takes Flight on Social Media: How They’re Changing the Game

Bill Hartzer

In an era where digital presence is more critical than ever, United Airlines is defying expectations and setting new standards on social media. The airline has taken a bold leap, shifting from its traditional corporate image to a more dynamic, creator-driven approach. Its parent company, United Airlines Holdings, Inc.,

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Monday Social Media News Roundup: Week of October 23rd

Buffer Social

Get the need-to-know highlights from the social media industry that happened the week of October 16-20. Explore this verification process to boost your brand's credibility on Meta platforms. Keep an eye on this feature's rollout to leverage broader communication channels on Meta's platforms.

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How To Get More Share of Voice on Social Media

Hootsuite

Traditionally, share of voice (SOV) measures your brand’s prominence by the visibility of your advertising as compared to your competitors. In this post, we’ll break down everything you need to know about share of voice, including how it works for SEO, PPC, and social media. What about social share of voice?

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Social Media Intelligence: What It Is & Why You Need It

Hootsuite

Social media intelligence could be the answer. By tuning in to the conversations that your target audience is having–both about your brand and the broader topics in your industry–you can gain valuable insights into how they think, what they care about, and what motivates them. What is social media intelligence?

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The ROI of social media

Sherrilynne Starkie

This video is chock full of the latest statistics for social media use in business and discusses what’s important in measuring ROI. Related posts: Brands use social media for PR. Social media boosts campaigns. Driving ROI from social media for airlines . Related articles.

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Four of the Scariest Brand Social Media Flubs

Ignite Social Media

Using social media can be scary for many reasons; there are horrible trolls to deal with, NSFW pictures, and scarring moments such as trying to take a picture to share and your front-facing camera opening unexpectedly. Everything on social media lives forever. The worst part? SorryNotSorry. Delta – Not a Good Look.

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The 2023 Guide to Social Media Reputation Management

Hootsuite

Jeff Bezos is credited with saying “Your brand is what people say about you when you’re not in the room.” In the age of social media visibility and virality, what people say about you can speed its way to millions of people. And that’s why social media reputation management is so important. The stakes are high.