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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

Changes to social networks come fast and furious. When it comes to social media, the changes keep coming fast and furious. This week we see innovations for brands, advertisers and agencies. Users get new and interesting ways to connect and interact on several social media platforms too. Sherrilynne Starkie.

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How a social media consultant can help your business

Sherrilynne Starkie

Shared media is about engaging stakeholders on social networks. Paid media includes social media advertising, sponsored stories and native ads. Industry certifications prove a social media consultant’s practical skill too. The tools that a social media consultant brings to a project provide significant value.

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You have to be in social networks, but what role do they play in marketing strategy?

Audiense

Social networks are constantly evolving. From the very beginning, companies have searched for ways to use social networks as one more sales channel in their marketing strategies. This is logical, companies survive on sales and not the number of followers of their social profiles. The reason is simple.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. How large is their following?

Analysis 184
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How B2B Brands Can Drive More Leads This Year

Webbiquity SMM

This has opened up new possibilities for brands looking to harness the power of social media advertising. B2B brands are looking to tap the increased social media penetration for generating more leads. LinkedIn is the primary social network for professionals, about 546 million , round the world. Use Adwords.

B2B 217
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Annual Social Media Budget Planning For Companies And Bloggers

SocMed Sean

If your or your organization is actively engaging in the social media space, you need to analyze your current budget allocation and either confirm or increase that commitment to social media in your budget planning activities. Identifying The Tools And Resources. The Reality Of Social Media Budget Planning.

Blogger 266
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[DIGITAL TIPS] Combining SEO And PPC To Advance Your Marketing Strategy

SocMed Sean

Social networks change, trends change, people change…and their appetite for a specific marketing message can go out the window at the drop of a hat. Because Google now places ads at the top of the search results pages, you can buy your way to the top of the page with an AdWords ad campaign. Which strategy is better?

SEO 239