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Creating a Google AdWords Remarketing Campaign – step by step

Marketing to Serve

“Remarketing” is a common phrase associated with Google AdWords and other PPC advertising providers. Why create an AdWords remarketing campaign? The number of people who will see your advertisements across Google’s large network is huge. Displaying specific advertising to leads who have taken a specific action.

Adwords 77
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Google Kills Its Keyword Research Tool

Small Business Mavericks

One of my favorite keyword research tools is dead. I’m talking about Google’s own Google AdWords Keyword Research Tool. If you Google this tool, you’ll see that it’s No. The Google AdWords External Keyword Research Tool only gave you data for laptops and desktops. Google killed it.

Research 107
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How a social media consultant can help your business

Sherrilynne Starkie

Paid media includes social media advertising, sponsored stories and native ads. Google Adwords and Analytics certifications are fundamental to online advertising and data insight. The tools that a social media consultant brings to a project provide significant value. That’s where working with consultants makes sense.

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New Tool Helps SEO, SEM Consultants Pinpoint Local Clients

Webbiquity SMM

The SeoQuake team, the group behind the SEMRush tools for SEO and keyword research, recently released a new tool to help SEM consultants and agencies find local clients. For companies using AdWords, it may seem almost a bit creepy that there is this level of detail about their SEM activities available publicly.

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How to Run a Social Media Competitive Analysis

Social Media Strategies Summit

But it’s one of the most effective tools for identifying your true competitors — not just the brands you think you’re competing with, but those actively targeting the same audience as you. For this step in the process, we’ll use the Google Adwords Keyword Planner to find sites ranking for similar keywords. How large is their following?

Analysis 186
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Top Five: Changes to social networks come fast and furious

Sherrilynne Starkie

This week we see innovations for brands, advertisers and agencies. He explained how Facebook is taking a broader view of its responsibility to ensure its tools are used for good. YouTube announced several initiatives to help advertisers reach TV screen viewers. Changes to social networks come fast and furious. May 02, 2018.

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Four Free Digital Marketing Tools for Non-Profits

Waxing UnLyrical

Waxing UnLyrical personal, possibly poetic, musings on public relations, media, communication, and everything in between About Shonali Four Free Digital Marketing Tools for Non-Profits January 24th, 2011 Tweet Guest post by Erica Holt These are frugal days, and everyone loves getting and writing about free stuff.

Tools 247