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6 Principles That Drive B2C Content Marketing Success

Social Media Strategies Summit

The least resource-intensive way to achieve the needed familiarity and credibility is to create evergreen content and long-form articles. Highlighting UGC, prioritizing customer-oriented resources, and putting user needs before profits are just some of the tactics that work.

Content 221
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Facebook Filed for a Trademark on the Word Meta. You Should See the Description.

Bill Hartzer

The mark consists of a blue geometric design consisting of two loops, and the word META in black.”). Trademark number 97097363. Goods and Services Description.

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Fetching Friday – Resources Mashup & Facebook Reassurance

Kikolani

The Resources Mashup. 5 Services To Convert Websites For Mobile Devices – A list of services that you can use to either convert your website into mobile version, or create it from scratch. Here are some of the best articles I have stumbled upon , retweeted on @kikolani , and read in RSS subscriptions this week.

Mashup 126
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Fetching Friday – Resources Mashup & Exercising with Cats

Kikolani

The Resources Mashup. 26 Mobile Apps to Improve Your Business and Networking – Here are 26 apps to help you network, stay connected with your social communities and conduct business while on the go. Measuring and Increasing the ROI of Your Content Resources. Blogging / Content. Business / Career. Want this report?

Exercises 126
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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

To convert a passive employee into an active evangelist, companies must give their people: Permission to Post. The highly mobile 21st century workforce seeks employment with companies that not only espouse, but actually practice, philanthropy, transparency and responsibility. Employee evangelists are made, not born. A Reason to Speak.

Badge 175
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YouTube At A Crossroads: Social Media Network or Streaming Service?

Ignite Social Media

Stories are available only on the YouTube mobile app, where they appear on the stories page on the creator’s channel. The company forecasts a dedicated Shorts tab; in the meantime, the feature will live on a carousel on the home tab of the mobile YouTube app. It transforms a video feed into an interactive and fun activity.

YouTube 154
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Why brands need to rethink Facebook

Sherrilynne Starkie

Despite the increased activity, brand page engagement has declined by more than 50 per cent in just 12 months. Facebook data is a rich resource of insight. Lastly, become mobile-centric. More than 95 per cent of Facebook users have a mobile app. Key findings include: Facebook Pages are being updated more than ever before.

Brands 150