Hootsuite

JUNE 28, 2023

Common examples of dark social are: Private messaging apps (e.g. For example, have you sent an email today? Browsed a Facebook Group? People join private Facebook Groups or forums to meet and talk with other like-minded people. Dark social media, or dark traffic, isn’t easily tracked by traditional analytics tools.

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agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. For example, Coca Cola might want to monitor the #sugartax conversation.

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Hashtag Marketing Focus Group Conversation 128

agora pulse

NOVEMBER 14, 2017

Here are four ways to use the Instagram Polls feature, with examples. For example, Girls Who Code posted an Instagram Poll asking followers if they were at the Grace Hopper Celebration. Tapping “no” is an active vote for not being there. Think of the example in #2, for instance.) Create a Sense of FOMO.

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Instagram Posterous Eventful Focus Group 130

Sprout Social

JANUARY 12, 2023

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. What are brand values?

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Brands How To Authentication Exercises 130

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. Social Media Channel Strategy Example (and Downloadable Template). Here’s how it looks in chart form.

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Social Media Strategy Template Templates 165

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Next, select the Category your Page falls under.

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Real Estate Facebook HootSuite How To 102

Sprout Social

MAY 18, 2021

Active discovery happens on social. Discovery on traditional media is often a passive experience while social discovery is much more active. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. The biggest difference between the two channels?

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Social Media Team Focus Group Loyalty 111

Sprout Social

SEPTEMBER 30, 2020

This puts into perspective how actively people are using it as a conversation platform. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Gain valuable customer insights.

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Twitter Survey Trends Hashtag 141

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Social media is an always-on focus group. The Arab Spring is one of the earliest examples of social media facilitating real-world protests. And Instagram allows you to limit who can see your profile, or whether people can see that you’re active.

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Social Media Crowdsourcing Privacy Comparison 140

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

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Crimson Hexagon How To Focus Group Data 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

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Social Media Research ROI Technorati 191

Kikolani

MAY 31, 2012

You just need to work smart, and focus on the activities that produce the highest ROI. Because you’ll start to notice that specific activities pay off a lot more than others. Here’s how you can identify those activities, grow your audience, and save yourself a ton of time in the process. Forget about the ROI.

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Blogger Social Media Tips ROI 141

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

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Social Media ROI Social Networking Foursquare 205

Sprout Social

DECEMBER 9, 2020

For example, eight in 10 agencies provide customized packages per client and 35% of agencies offering customizable standard pricing. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% YoY increase in comments.

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Proposal Price Project Education 103

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy.

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Examples Brands How To Aggregator 115

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

agora pulse

APRIL 17, 2018

An active Facebook group will help you build a band of advocates who will talk about you not just in the group but elsewhere, both online and offline. In this post, we’ll take a look at how you can build an active and engaged Facebook group that helps you reach more people and (ultimately) increase sales and show ROI.

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Groups Groups Facebook Small Business 74

Buzzlogix

JUNE 27, 2017

For example, when people complain about a similar product, you can use that information to improve yours. Although a passive approach to social media can give you valuable information for your business, you can gain even more from actively participating in the social dialogue.

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Products Social Media Focus Group Sample 40

Convince & Convert

APRIL 7, 2015

For example, a communication cascade is a frequently-used internal communication channel; however, not every manager or leader is equal in their ability to effectively communicate. are “actively disengaged” ( Gallup, 2015 ). For example, they may be able to provide you with themes from exit interview data or other employee statistics.

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How To Yammer Metrics Statistics 60

Audiense

FEBRUARY 8, 2017

What are some specific examples of how you used the personality traits? But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

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Data Focus Group Compete Twitter 60

Convince & Convert

DECEMBER 7, 2023

For example, this solar panel-selling website integrates real-time popups updating visitors of recent purchases in diverse locations. For example, if you notice a spike in discussions around rising demand for biodegradable products, then you may want to target eco-warriors as a fresh target market.

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Campaign Marketing Authentication Loyalty 135

Ignite Social Media

APRIL 7, 2021

Just to round out our example of having 150,000 Instagram followers, this analysis shows that only 14,100 of those followers will see an organic post within their Instagram feed. Organic content examples from our #client, Save Mart. This means seeing where your target audience is active and focusing efforts there.

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Organization Social Media Content Analysis 187

Sprout Social

JUNE 12, 2023

For example, “Efficient Emma” might represent the young, tech-savvy professionals who use your software to improve their work efficiency. Actively listen to and act on feedback Feedback (both positive and negative) is a goldmine of actionable insights. So, listen actively. Then, act on the feedback.

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Strategy How To Metrics Loyalty 134

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. Had someone shown up and said “join the convo,&# I would have thrown them out. Go join that!

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Communities Groups Groups Social Media 117

Sprout Social

JUNE 26, 2023

Increased revenue due to higher customer engagement, more conversions, and more sales When customers have a positive experience, they actively interact and engage with the business. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

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Loyalty Retail Data Strategy 122

Kikolani

AUGUST 18, 2015

I’m not saying to stop your social activities. But your main focus has to be your website. Use your social network ad tools — like Facebook Power Editor , for example — to narrow down into the set of people you want to reach. Stop putting all of your chips on your social networks. Keep them by all means.

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Content How To Reddit Campaign 60

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor!

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Examples Social Media Content Brands 145

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. For example, this blogger linked to my Grammarly discount page from his Quora answer.

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Brands NoFollow Marketing How To 204

Ignite Social Media

DECEMBER 7, 2020

Some ideas that come to mind are product announcements, Q&A sessions with influencers or designers, or leveraging your members as a focus group asking for feedback or insights. Group Topics. Group topics will be supported by using a hashtag before a keyword or phrase, for example, #recipes.

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Groups Groups Tips Facebook 200

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. What platforms are they most active on? To get big-picture data that’s truly useful, you must go beyond anecdotal evidence and individual examples.

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Research Social Media HootSuite Marketing 123

Social Media Network Marketing

AUGUST 14, 2010

See his slides for some more detail here: [link] Plus Olivier rightly explains that the CEO and CFO of most businesses, especially larger corporates will want to know what the ROI is on their Social Media activity. August 16, 2010 10:15 PM Bulletin-board Focus Groups said. I decided I will leave my first comment. Nice blog.

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Social Media How To ROI Reputation 93

Hootsuite

APRIL 7, 2021

We’ll also look at use cases and examples of early-adopter brands that are making interesting moves on the platform. By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. Examples of top brands on Clubhouse. million times.

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Influencer Privacy Template Templates 143

Sprout Social

AUGUST 23, 2016

89% of 18-29 year-olds are active on social media. And social media is the perfect example of this shift. Before social media you’d have to pay thousands of dollars to put together focus groups and send surveys. Here’s a great example from RyanBattles.com. Marketers spent more than $8.3 Income level.

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Social Media Avatar Social Networking Compete 40

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! They need to snap up that Facebook name pronto. As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

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Data Social Media Metrics Analytics 133

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. For example, the team at Grammarly uses incoming customer support messages to surface valuable user stories for their product and user experience teams, as well as company leadership. And they’re not alone.

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Metrics Social Media Sentiment Airlines 102

Hootsuite

MAY 16, 2023

That one interaction became a free focus group, advertisement, user-generated content, and customer testimonial. It’s a situation made possible first by active social media listening. Nike, for example, has a dedicated Twitter account it uses to solve its customers’ dilemmas. It’s Tax Day in the USA! Any update on this?

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Reputation Social Media HootSuite Sentiment 108