Idaconcpts

OCTOBER 18, 2014

The main types of qualitative research are focus groups (e.g. Qualitative marketing research stands out from quantitative marketing research in that data is gathered from a small group of respondents and that that data is not put through statistical analysis. Focus Groups. face-to-face, dyads, triads, etc.)

Research 149

Research Focus Group Marketing Survey 149

Convince & Convert

JULY 24, 2019

And more importantly, what each group WANTS from each channel varies as well. For each social platform where you are active, identify the distinct strategy, audience, metrics, cadence, and programming that makes sense for that platform. Social Media Channel Strategy Example (and Downloadable Template).

Social Media 153

Social Media Strategy Content Template 153

Hootsuite

MAY 2, 2023

For this example, let’s use the fictional real estate agent Phil Dunphy from the TV show Modern Family to help fill in the blanks. For example, if someone were to search for “Los Angeles Realtor” on Facebook, Phil Dunphy’s Page has a higher chance of showing up in the results. Next, select the Category your Page falls under.

Real Estate 102

Real Estate Facebook HootSuite How To 102

Sprout Social

JANUARY 12, 2023

A number of geopolitical, social, economic and health events have triggered a distinct rise in consumer activism. Plus, we’ll share a bit about Sprout’s own journey to do the same just a few years ago and examples of other brands showcasing their values effectively on social. 3 examples of brand values. What are brand values?

Brands 128

Brands How To Authentication Exercises 128

Sprout Social

FEBRUARY 8, 2021

Having an active and planned VoC program keeps your business informed on customer satisfaction and can help improve your products or services overall. For example, a product development department for a shoe manufacturer might want to know which color the next shoe would be. A happy customer is a repeat customer.

Data 123

Data Survey How To Review 123

Convince & Convert

MARCH 8, 2017

For example, a recent study by CoSchedule found that the “optimal” number of daily posts on Twitter (your mileage may vary) is 15, but just one to two posts per day on Instagram and Facebook are the sweet spot. .” And more importantly, what each group WANTS from each channel varies as well.

Social Media 165

Social Media Strategy Template Templates 165

agora pulse

DECEMBER 28, 2017

Think of social media like one giant focus group. In fact, it’s better than a focus group because the people talking are already actively engaged with your brand, and their opinions and observations are offered unsolicited. For example, Coca Cola might want to monitor the #sugartax conversation.

Hashtag 128

Hashtag Marketing Focus Group Conversation 128

agora pulse

NOVEMBER 14, 2017

Here are four ways to use the Instagram Polls feature, with examples. For example, Girls Who Code posted an Instagram Poll asking followers if they were at the Grace Hopper Celebration. Tapping “no” is an active vote for not being there. Think of the example in #2, for instance.) Create a Sense of FOMO.

Instagram 130

Instagram Posterous Eventful Focus Group 130

Sprout Social

MAY 18, 2021

Active discovery happens on social. Discovery on traditional media is often a passive experience while social discovery is much more active. Social serves as a brand’s largest, real-time focus group, yielding critical insights that inform departments outside of marketing. The biggest difference between the two channels?

Social Media 111

Social Media Team Focus Group Loyalty 111

Sprout Social

SEPTEMBER 30, 2020

This puts into perspective how actively people are using it as a conversation platform. In fact, according to Joe Rice, who leads Twitter’s EMEA Data & Enterprise Solutions, “Twitter is the world’s largest focus group because at its core, Twitter is a consumer insights engine. Gain valuable customer insights.

Twitter 140

Twitter Survey Trends Hashtag 140

Sprout Social

DECEMBER 5, 2022

Booktok , for example, has become a flourishing online community. Social media is an always-on focus group. The Arab Spring is one of the earliest examples of social media facilitating real-world protests. And Instagram allows you to limit who can see your profile, or whether people can see that you’re active.

Social Media 140

Social Media Crowdsourcing Privacy Comparison 140

Buzz Marketing for Technology

JULY 7, 2008

For example, if you go create an external facing idea portal but don’t do the hard work to drive process change internally with the functions that own the changes your users want - your idea engine could do you more harm than good. 4) None of the following are community platforms: Wikis, Blogs or Forums. Go join that! Josh: Good point.

Communities 117

Communities Groups Groups Social Media 117

Convince & Convert

OCTOBER 2, 2015

Forget Focus Groups. He suggests that, rather than shelling out for costly focus groups, sales teams are realizing that social media provides endless information about what their audience cares about, how they consume media, and what motivates their decision-making. Identify the right audience.

Crimson Hexagon 60

Crimson Hexagon How To Focus Group Data 60

Webbiquity SMM

DECEMBER 21, 2010

From a pure lead generation / ROI standpoint, this skepticism isn’t entirely unjustified; research from earlier this year showed that branding metrics (increased brand exposure, webs traffic, email subscribers partnerships)—not strict revenue or ROI measures—topped the list of benefits that b2b marketers realized from social media activities.

Social Media 191

Social Media Research ROI Technorati 191

Webbiquity SMM

JUNE 20, 2011

These people aren’t shy about telling you how wonderful they are (it’s amazing how many Twitter handles and profiles, for example, include terms like “guru,&# “expert&# or even “god&# ), or treating social media as a direct sales channel rather than a mechanism for sharing valuable insights and information.

Social Media 205

Social Media ROI Social Networking Foursquare 205

Ignite Social Media

DECEMBER 7, 2020

Since early last year, Facebook has been putting more emphasis on groups within its platform. This focus stemmed from users wanting to have more of a community feel around topics and interests they care about. We will dive into why Facebook groups are important for brands and new opportunities for brands within those groups. .

Groups 200

Groups Groups Tips Facebook 200

Kikolani

MAY 31, 2012

You just need to work smart, and focus on the activities that produce the highest ROI. Because you’ll start to notice that specific activities pay off a lot more than others. Here’s how you can identify those activities, grow your audience, and save yourself a ton of time in the process. Forget about the ROI.

Blogger 141

Blogger Social Media Tips ROI 141

Sprout Social

DECEMBER 9, 2020

For example, eight in 10 agencies provide customized packages per client and 35% of agencies offering customizable standard pricing. Sprout research that examined social media activity from November 1-23 in 2019 compared to 2020 revealed a staggering 1301.7% YoY increase in comments.

Proposal 102

Proposal Price Project Education 102

Buzzlogix

JUNE 27, 2017

For example, when people complain about a similar product, you can use that information to improve yours. Although a passive approach to social media can give you valuable information for your business, you can gain even more from actively participating in the social dialogue.

Products 40

Products Social Media Focus Group Sample 40

Sprout Social

JANUARY 30, 2023

In practice, this means actively gathering intel on your customer through surveys or social listening, analyzing that data and proactively giving your customer what they want, or what they don’t yet know they want. Examples of customer-centric brands on social Social media is a perfect complement to your customer-centric strategy.

Examples 113

Examples Brands How To Aggregator 113

Convince & Convert

DECEMBER 7, 2023

If you’re speaking to only one group, you’re excluding countless others. Create targeted micro-campaigns that address these groups specifically. For example, this solar panel-selling website integrates real-time popups updating visitors of recent purchases in diverse locations.

Campaign 135

Campaign Marketing Authentication Loyalty 135

Convince & Convert

APRIL 7, 2015

The 2014-2018 Email Statistics Report by The Radicati Group reveals the average employee receives 121 emails each day, and this number will only grow. For example, a communication cascade is a frequently-used internal communication channel; however, not every manager or leader is equal in their ability to effectively communicate.

How To 60

How To Yammer Metrics Statistics 60

Hootsuite

MAY 13, 2020

Today, though, with the power of Facebook groups for business , brands have an opportunity to build fan communities in a way that just wasn’t possible back then. billion active monthly users and the tools there to build a thriving digital clubhouse. Here’s how to promote your business and reap the benefits of Facebook group marketing.

Groups 144

Groups Groups Engagement Facebook 144

Audiense

FEBRUARY 8, 2017

What are some specific examples of how you used the personality traits? But I don’t always know what they’re really like or how to portray them accurately, and a focus group wouldn’t necessarily give me a broad, accurate picture. How does social data analysis differ from conducting focus groups with those audiences?

Data 60

Data Focus Group Compete Twitter 60

Sprout Social

JUNE 12, 2023

Next, segment your customers into different groups based on shared characteristics. If you’re a SaaS tool, you might have a group of young, tech-savvy professionals who value efficiency, and a group of older, less tech-savvy professionals who value simplicity and ease of use. So, listen actively.

Strategy 132

Strategy How To Metrics Loyalty 132

Ignite Social Media

APRIL 7, 2021

Just to round out our example of having 150,000 Instagram followers, this analysis shows that only 14,100 of those followers will see an organic post within their Instagram feed. Organic content examples from our #client, Save Mart. This means seeing where your target audience is active and focusing efforts there.

Organization 187

Organization Social Media Content Analysis 187

Social Media Network Marketing

AUGUST 14, 2010

There is lot of research and discussion going on in the area of 'how to arrive at a ROI for Social Media' There are two unique groups at the two ends of a spectrum. One group profess that Social Media has not as yet reached the stage of measurement and the other group states that Social Media can be measured. Nice blog.

Social Media 93

Social Media How To ROI Reputation 93

Kikolani

AUGUST 18, 2015

I’m not saying to stop your social activities. But your main focus has to be your website. Use your social network ad tools — like Facebook Power Editor , for example — to narrow down into the set of people you want to reach. Stop putting all of your chips on your social networks. Keep them by all means.

Content 60

Content How To Reddit Campaign 60

Techipedia: Tamar Weinberg

MARCH 12, 2009

If a forum exists for your industry, you should very well be active: you should participate and follow the discussion closely to know exactly what is being said and what kind of feedback you can take back to your executive and development team to enhance your product and to make it better than your competition. It’s a brave (???)

Brands 133

Brands Message Boards Travel Forums 133

Sprout Social

JUNE 26, 2023

Increased revenue due to higher customer engagement, more conversions, and more sales When customers have a positive experience, they actively interact and engage with the business. Conducting interviews with individual users or focus groups Analyze customer support tickets and online reviews to get insight into satisfaction levels.

Loyalty 121

Loyalty Retail Data Strategy 121

Hootsuite

APRIL 7, 2021

We’ll also look at use cases and examples of early-adopter brands that are making interesting moves on the platform. By comparison, TikTok has 689 million active users, and Twitter has 353 million.). Meanwhile, clubs are interest-, identity- or industry-focused groups. Examples of top brands on Clubhouse. million times.

Influencer 143

Influencer Privacy Template Templates 143

Webbiquity SMM

MARCH 29, 2022

It hosts millions of questions, thousands of active communities (similar to mini forums), and has a highly engaged audience. This is much more effective than trying to guess what people want, and far less expensive than running focus groups. For example, this blogger linked to my Grammarly discount page from his Quora answer.

Brands 204

Brands NoFollow Marketing How To 204

Convince & Convert

OCTOBER 31, 2013

From Facebook, to Twitter, Vine, and YouTube, check out these three clever content and promotion examples Petco, Tide and Crest have been scaring up leading into Halloween today. Leave a comment below with your favorite, or share another Halloween themed example that has a “scary good” wow factor!

Examples 145

Examples Social Media Content Brands 145

Sprout Social

JULY 6, 2023

These include conversations relevant to your company, competitors and industry at large, and often hold the answers to questions the C-suite asks (example: how are people talking about our brand online?). For example, many CFOs aren’t well-versed in the business impact of increased impressions or engagements.

Data 132

Data Social Media Metrics Analytics 132

Hootsuite

APRIL 26, 2023

That’s why marketers regularly conduct market research, investigating industry trends, gathering feedback, and surveying focus groups to try and glean whatever information they can. What platforms are they most active on? To get big-picture data that’s truly useful, you must go beyond anecdotal evidence and individual examples.

Research 123

Research Social Media HootSuite Marketing 123

Sprout Social

MARCH 16, 2023

For example, maybe you’re completely loyal to the airline whose customer service rep magically found you the perfect flight. Social customer service metrics can be grouped into three categories: speed and efficiency, volume and team productivity, and sentiment. But the use of these metrics goes beyond improving the customer experience.

Metrics 100

Metrics Social Media Sentiment Airlines 100

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. I must have used the Edelman WalMart 'flog' example 20 times in pitches and workshops! They need to snap up that Facebook name pronto. As always – great piece Jay.

Social Media 120

Social Media Content Analysis Sports 120