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Differences Between Custom Events and Custom Conversions

Jon Loomer

Examples of standard events include Purchase, Lead, Search, Add to Cart, Initiate Checkout, and Complete Registration. I use Google Tag Manager to manage my pixel, which helps me create custom events that fire based on a timer (how long someone spends on a page), scroll depth, engagement with embedded YouTube videos, and more.

Eventful 184
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Social Media Provides Small and Medium-Sized Firms (SMEs) With Tools to Mitigate Internationalization-Related Threats

The Realtime Report

According to the study, SMEs use social media to become embedded within various strategic and emerging international networks they deem important for their operations. The studied companies actively used social media.

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A marketer’s guide to natural language processing (NLP)

Sprout Social

Plus, see examples of how brands use NLP to optimize their social data to improve audience engagement and customer experience. Predictive text on your smartphone or email, text summaries from ChatGPT and smart assistants like Alexa are all examples of NLP-powered applications. The most common example of this application is chatbots.

Process 109
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Facebook Ads Audiences That Aren’t Impacted by iOS and Browser Restrictions

Jon Loomer

The important thing to remember here is that impact is isolated to activity across websites and apps. However, Facebook is still able to update audiences based on activity within the Facebook and Instagram apps themselves. USE IN ADDITION TO: Custom audiences based on embedded YouTube video views. A Clarification.

Facebook 206
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How to use YouTube Analytics to optimize your video performance

Sprout Social

These sources include the YouTube homepage, the platform’s embedded player and the mobile YouTube app. Here you can see where your videos are being played, either natively on YouTube or embedded elsewhere. For instance, you can see how many views are generated through embedded videos on other websites and on YouTube directly.

Analytics 142
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Employee Evangelists: Your Secret Social PR Weapon in a Crisis

Waxing UnLyrical

To convert a passive employee into an active evangelist, companies must give their people: Permission to Post. Examples of natural partners include Nestle and Feeding America, DuPont and its STEM education initiatives, or P&G’s Children’s Safe Drinking Water program. Here’s an example touting Colorado Gives Day.

Badge 175
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6 Benefits Of Mentoring In The Workplace

The Realtime Report

Forward-thinking companies understand this and have embedded these programs into their organizational structures for much more than onboarding new hires. For example, while older employees can offer new hires guidance on how the company operates, the younger employees can introduce them to modern technologies.