Lego’s Social Media Strategy: Constructing On Collabs & Pop Culture
Keyhole.co
MARCH 26, 2024
With millions of online followers and a vocal, active, and thriving fanbase, LEGO is at the top of its social media game. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. And all of it finds relevance in pop culture and media.
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