Pam Moore

DECEMBER 7, 2017

Content marketing in 2018 is going to hit a new dimension of importance, organization and integration. Smart and savvy marketers know the days of throwing social spaghetti at the wall and hoping it sticks are over and done. 2018 content marketing trends, statistics and predictions.

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Template Templates Trends Content 167

Buffer Social

AUGUST 2, 2017

Facebook has recently launched Groups for Pages, enabling the 70 million+ Pages on Facebook to create their own unique communities and feeds. Facebook Groups are the place to connect with other like-minded people and are becoming increasingly important for brands and businesses aiming to cultivate a community. Let’s get started!

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Groups Groups Communities Organization 111

Oktopost

MARCH 20, 2021

Now, more than ever before, marketers must get creative to accelerate growth in the face of a shifting global business landscape. According to a survey conducted by CoSchedule , 74% of marketers say they set marketing goals, but only 3% admit to reaching them. Growth hacking isn’t prescriptive. Be a Pirate.

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Strategy Metrics Process B2B 144

Oktopost

JUNE 6, 2022

She breaks down step by step the importance of the voice of your customers, the role of community, and best practices for social media managers. Throughout the episode, Bev stresses the importance of meeting your customers and community where they are and letting them facilitate the conversation.

Social Media Management 69

Social Media Management Apple B2B Meeting 69

Pixlee

SEPTEMBER 20, 2017

Intensely passionate communities have formed around types of exercise and activities, and members share details of every training session and achievement across all forms of social media. Community is a competitive advantage because members encourage, motivate, and help one another.

Communities 62

Communities Brands Class Community building 62

Sprout Social

JANUARY 31, 2024

YouTube engagement refers to the level of activity associated with your channel and videos. This activity includes views, shares, “Likes,” comments and new subscribers. Here is a strong list for starters: Account activity. Off-platform activity such as traffic from search engines or social networks can help you here, too.

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YouTube Engagement Metrics Analytics 92

Sprout Social

SEPTEMBER 11, 2023

NLP powers AI tools through topic clustering and sentiment analysis , enabling marketers to extract brand insights from social listening, reviews, surveys and other customer data for strategic decision-making. So have business intelligence tools that enable marketers to personalize marketing efforts based on customer sentiment.

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Process Sentiment Analysis Applications 103

Keyhole.co

JANUARY 27, 2023

Social media is quickly becoming the go-to method medium for B2B marketers looking to promote their business. This has made producing social media content a top priority for 95% of B2B marketers. Sagefrog reports that 66% of marketers have seen a positive return on investment (ROI) from social media marketing.

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ROI B2B Social Media How To 52

Hootsuite

JUNE 27, 2022

” Discord may not be on your radar as a social media marketing tool. While other social platforms are oriented around one central community, Discord is divided into servers or many smaller communities. million users in 2016 to 150 million active monthly users in 2022. Build community. Who uses Discord now?

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Template Templates Eventful Hosting 98

Later

APRIL 9, 2020

Thinking about jumping into affiliate marketing on Instagram? With over 1 billion active users on Instagram, partnering with influencer affiliates could help you reach a huge and highly profitable audience. Table of Contents: What is Affiliate Marketing? What Are the Benefits of Affiliate Marketing?

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Affiliate marketing Affiliate network Instagram Marketing 97

Hootsuite

SEPTEMBER 7, 2022

Users share complex ideas and the Reddit community breaks them down. Any good strategy begins with smart social media marketing goals — just don’t try to cover too many bases at once. Improve community engagement. Gain market insights with social listening. Build a community. Source: Reddit. Generate leads.

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Education Social Media Tips HootSuite 93

Sprout Social

AUGUST 26, 2020

But despite the rising mainstream popularity of esports, marketing to the esports audience is far from easy. This is where social—or, more specifically, social data—comes in, as esports marketers look to deepen their understanding of their target audiences and what drives fans loyalty. Strengthen community engagement.

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Data Strategy Marketing Sports 80

Pixlee

MAY 3, 2021

The coveted ‘blue check’ or verified symbol can play an integral role in a brand’s social media marketing strategy. Upload identification documents confirming who you are. Examples of verification documents you can include are a tax document or a utility bill issued in your organization’s name. User-Generated Content.

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Social Media UGC Reddit YouTube 98

Techipedia: Tamar Weinberg

JANUARY 31, 2012

Check out his earlier posts on How to Hire Your Social Media Marketing Partner and How to Hire Your SEO Partner. Second, a bit of disclosure : I work for an interactive agency, one that works primarily with middle market B2B’s in industries like sustainable packaging and mobile credit card processing. Has a documented process.

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How To Marketing SEO Project 166

Buffer Social

JUNE 2, 2023

Meet Sophie, a Senior Growth Marketing Manager at Buffer and digital nomad. Strap in as we journey through time zones, and share marketing insights all from Sophie's 'office'—the world. My career at Buffer began as an Audience Marketer, a role that had varied and broad coverage.

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Travel Project Team Meeting 76

Later

SEPTEMBER 2, 2020

But once you’re all set, going live on LinkedIn brings a ton of benefits to the table, from community-building to brand awareness. And not only does this new feature make engaging with content quicker and easier, but it also creates an opportunity for creative marketing. LinkedIn documents.

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LinkedIn Features Newsletter Communities 103

Hootsuite

DECEMBER 12, 2023

Easy: be active on social media. You also don’t need to be active on every social media platform, or have the most original thought leadership content. 61% of your customers say thought leadership content is “a lot more” effective at showcasing your company’s value than traditional marketing. right now).

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Social Media Strategy HootSuite Sentiment 111

Later

NOVEMBER 5, 2020

And thanks to several engaging new LinkedIn features , it’s never been easier to build a thriving community on the app. Discover 6 ways to grow your business using LinkedIn today: What Is LinkedIn Marketing and Why Is It Important? Ready to get started? 6 Ways to Grow Your Business Using LinkedIn: .

LinkedIn 76

LinkedIn How To Hashtag Real Estate 76

Oktopost

FEBRUARY 19, 2019

What does this have to do with marketing automation software? To make it easier for you to guess, let’s take a look at both platforms and try to determine: HubSpot vs. Marketo: which is the marketing automation platform to rule them all? Web page activity analytics available. API documentation. HubSpot Community.

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Hubspot API Metadata B2B 110

Pixlee

SEPTEMBER 29, 2021

It’s no secret that influencer marketing , when done right, is powerful in boosting brand awareness, conversion, community engagement, and more. Still, many businesses are only just opening themselves up to the possibility of influencer marketing. Some people remain doubtful regarding the marketing power that this group holds.

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Influencer Collaboration Authentication Campaign 52

Buffer Social

NOVEMBER 16, 2023

Prioritized Rankings in Replies Boosts visibility of user interactions Increases engagement and reach Effectiveness varies with audience activity No – this isn’t a priority for most people and if you’re trying to get visibility, it would be better to message the creator or quote the tweet. Just subscribed to Twitter?

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Twitter Price Features Analytics 101

Sprout Social

FEBRUARY 1, 2024

Most marketing professionals constantly grapple with two questions: What do our customers actually want and how can we turn them into our biggest champions? Without a deep understanding of their audience, even the most seasoned marketers, at times, find themselves in a cycle of guesswork and reactive strategies. Here’s how.

Social Media 102

Social Media Sentiment Loyalty Microsoft 102

Adam Cohen

SEPTEMBER 2, 2010

As the convergence of different marketing tactics takes root in agencies, vendors and marketing departments of companies of all sizes, I’ve started to think about what it takes to ultimately be a “ five tool player &# in the digital space. Understanding the Community. What did I miss? Business Acumen.

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Tools Posterous SEO StumbleUpon 247

Sprout Social

MARCH 15, 2024

And this speaks to the power of YouTube influencer marketing and sponsored content for brands. YouTube Influencers are creators with substantial followings and engaged communities. Tagger by Sprout Social Revolutionize your influencer marketing with data-powered social intelligence. Published on 1.

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Influencer YouTube Meme Review 98

Sprout Social

MARCH 26, 2020

In the last decade, social media has rapidly evolved and become a major element of marketing in all industries. Given the complex nature Red Hat’s offerings, the customer and community feedback Red Hat receives on social media every day is invaluable. For social media pross looking for a break, these activities might be worth a try.

Social Media Management 142

Social Media Management Social Media Comparison Energy 142

Techipedia: Tamar Weinberg

NOVEMBER 29, 2011

Hiring an SEO specialist is one of the most important decisions you will make in your pursuit of online marketing success. SEO is an extremely complex Internet marketing discipline, involving a great many moving parts – parts that are constantly changing, as I just said. This is a guest post by Brad Schorr. But can they deliver?

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SEO How To GPS Case Study 176

Social Media Strategies Summit

NOVEMBER 30, 2020

Typically, people on Instagram are engrossed in documenting and peacocking every aspect of their lives — and watching others do the same. As a digital marketer, you want to benefit from everything this platform has much to offer. Retail activity through this channel will only increase. Improved Marketing Strategies.

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Products Instagram Brands How To 163

Oktopost

APRIL 2, 2020

In the digital marketing world, making decisions based on data and analytics is crucial to growing your business. Social media marketing analytics is big business. Social reporting in your social media marketing strategy. It’s projected to grow by almost $9.4 billion (USD) by 2024. Data Insights are Hard. What’s working.

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Report Social Media Tools ROI 126

Buffer Social

MARCH 31, 2022

" The idea is that transparency gives you or your business more opportunities to reach the community, investors, or audience that will connect with your journey. Finding community: Having a community rally around you as you work towards a goal can encourage you to keep at it.

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Newsletter Project Communities Startup 69

Convince & Convert

DECEMBER 4, 2014

Email marketing and list building… We know we have to do it, but how much time do we really spend on it? Yet, when I look at the activities in 2013 that brought the biggest boost to my email list, webinars were hands-down the most successful. Do you plan on adding webinars to your marketing strategy this year?

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Google YouTube How To List 166

Sprout Social

APRIL 10, 2017

billion monthly active users on Facebook, which includes a 17% year over year spike since 2016. For your business, brand or enterprise company, this channel is unavoidable if you’re truly trying to create a worthwhile play in social media marketing. Your Facebook marketing strategy has to be unique. There are more than 1.86

Strategy 111

Strategy Facebook Marketing Metrics 111

BeingOptimist

SEPTEMBER 20, 2021

2nd Stage: Creation of Project Documentation. It does not matter who will develop the site: full-time employees or it will be an outside team, technical specifications or project documentation – this is the guide along which the developer will move. Change direction, correct it, adjust to the market.

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Tools How To Project Startup 52

Rebekah Radice

JANUARY 7, 2019

It’s a review of engagement, content, community, and your competition. Moz offers a simple equation to identify share of voice: Brand advertising ($ or #) / Total market advertising ($ or #) = Share of voice. What matters is where your audience is hanging out and actively engaged. Let’s dive in! Post Types.

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Social Media How To Metrics URL 145

Buffer Social

SEPTEMBER 11, 2023

The reality is that the best LinkedIn users are marketing machines. I've built real friendships with the best B2B marketers in the world and I’m on a text-message basis with countless founders, CEOs, VPs, and executives. They use the platform as a content distribution system, not a resume builder. Quantify your results.

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LinkedIn Tips Skills URL 113

Later

NOVEMBER 5, 2020

As her community grew, she was able to incorporate social media and entrepreneurship pillars into her overall strategy. . A marketing strategist could focus on entrepreneurship, marketing tips, and mental health. Create a document with separate sections for each of your content pillars. View this post on Instagram.

Social Media 112

Social Media Strategy Hotels Content 112

Sprout Social

DECEMBER 6, 2023

You’d be hard-pressed to find healthcare marketers that don’t understand the value of social media for healthcare , according to Jill Florence, Director of Enterprise Sales at Sprout Social. This year’s costumes include a monkey, tiger, owl, Buzz Lightyear, Woody and a pirate. Their special hats are a handmade gift.

Social Media 97

Social Media Privacy Insurance Guidelines 97

Buffer Social

JUNE 16, 2022

From the platforms we are active on to the type of content we engage with, it’s not unusual for people to form (and break) connections based on the platforms they have in common. Many professionals feel that unless they are employed in digital marketing, their online persona has little value to their career.

Social Media 118

Social Media How To LinkedIn Authentication 118