Jon Loomer

AUGUST 23, 2023

Factors like country, objective, and industry all matter. Here you go… This ad set was compared to other ad sets based on: Campaign goals (Leads) Regions (US) Industries (Software as a Service) Business Sizes (?) I recorded a video about this, too. --> Your Turn Do you use Ads Benchmarking? Terrible results?

API 147

API Cost Report Consultant 147

Jon Loomer

OCTOBER 9, 2022

But, if you run ads in the US, you should be aware of a restriction period that is approaching for the midterm elections. If you are running ads related to politics and social issues in the US, there will be a special restriction period running from 12:01 AM PT on Tuesday, November 1, 2022, through 11:59 PM PT on Tuesday, November 8, 2022.

Issues 191

Issues Facebook FAQ Resources 191

Sherrilynne Starkie

FEBRUARY 23, 2019

For the first time in nine years, a greater proportion of Fortune 500 companies use blogs compared to that of Inc. The blog post below was first published on July 12, 2006, about six months into my blogging journey. A second objective was to raise the profile of the consultancy and drive traffic to the main website.

Consultant 186

Consultant SEO Communities Review 186

Jon Loomer

OCTOBER 9, 2019

Usually, I have the pleasure of writing about new Facebook Advertising features. Unfortunately, this post is about the removal of a feature. In a help center article related to Lead Ads and Instant Experiences , Facebook has shared that all ads using Lead Forms now can only be paired with the Lead Generation objective.

Facebook 163

Facebook Advertising Embedding Campaign 163

Jon Loomer

MAY 3, 2022

The comments I’ve seen about it make that obvious. When a new episode was detected in my show’s RSS feed, it would be published to my page (of course, only those in the US on mobile devices might see it). It was only available in the US and on mobile devices. Explaining Facebook Podcasts. A Limited Test.

Facebook 204

Facebook RSS Aggregator Mobile 204

Buffer Social

JANUARY 16, 2024

Pretty smart of us.)  We used the last week of the year as a “fixathon” for our whole engineering team.  😎  Here’s more about our process for setting up the Fixathon and the outcomes.  The primary objective during this phase was to triage these automated error reports.

Engineering 116

Engineering Team Collaboration Issues 116

Waxing UnLyrical

JANUARY 15, 2020

After all, there has been no dearth of “hooks” in the past couple of weeks to kick off the new year + decade with musings on innovation, strategy, new directions… the kind of thing one expects to be reading (and writing about) when a New Year rolls around. What about you? ” From sandcastles to strategy.

Strategy 253

Strategy Consultant Reputation Team 253

Ignite Social Media

FEBRUARY 1, 2023

By setting measurable goals, you can ensure you’re getting closer to your objectives and measure progress effectively. They should be based on what’s good for your business and why your business is using social media in the first place. Also, think about why this holiday matters to your brand. Each person’s feed looks different.

Social Media Management 106

Social Media Management Social Media Trends Skills 106

Jon Loomer

AUGUST 28, 2023

That, of course, doesn’t mean that you shouldn’t use this for those purposes. Let’s set it up… Setup Use the Traffic campaign objective… Within the ad set, select “Instagram Profile” as your conversion location. After that, it’s pretty much up to us. Keep that in mind here.

Campaign 147

Campaign Conversation Instagram Metrics 147

Ignite Social Media

JANUARY 28, 2019

Facebook offers several ad objectives to drive campaign performance. Within ads manager, Facebook requires advertisers to select an advertising objective. Objectives help clarify the specific goal of your campaign and encourage users to complete an action. Awareness : Objectives that generate interest in your product or service.

Facebook 138

Facebook Construction Advertising Eventful 138

Keyhole.co

APRIL 2, 2024

Mastering social listening metrics and KPIs is about interpreting data and applying the lessons you’ve learned from it to continuously refine your social media marketing approach. Clarify your objectives to guide your metrics selection. This will help us build our email list. This will help us build our email list.

Metrics 52

Metrics Sentiment Analysis Influencer 52

Waxing UnLyrical

JANUARY 24, 2019

At work we wouldn’t think of beginning any important assignment without first carefully determining and articulating the goals and objectives. In our personal life, however, we employ nowhere near the same rigor to help us accomplish what really matters. This is a very inefficient way to live our one very brief and precious life.

Consultant 228

Consultant Banking Compete Energy 228

Ignite Social Media

MAY 20, 2019

Pinterest is the top social network for finding and shopping for products among US users.* Shortly before the announcement in March, the visual search platform rolled out their new shopping objective, catalog functionality, and shopping ads, making it easier for you to directly grow online sales from Pinterest advertising.

Survey 118

Survey Cost Eventful Conversation 118

agora pulse

FEBRUARY 25, 2021

We recently interviewed the co-owners and co-founders of Simply Social Media , Amy Tischler and Caitlin Jenkins, to ask them about building online communities. Craft an objective that has trackable and measurable ROI. Amy and Caitlin: Clearly define an objective that has trackable and measurable ROI. And it’s understandable!

Communities 113

Communities Social Media Tips Energy 113

Jon Loomer

JANUARY 22, 2024

Meta wants us to go broader with our targeting, and in some cases there is evidence that it’s effective. You’re using Advantage+ Audience. But the algorithm doesn’t care about those other actions. It only cares about satisfying that initial goal. We’re moving into a new era of Meta advertising.

Embedding 163

Embedding Eventful Cost Issues 163

Pam Moore

SEPTEMBER 14, 2018

We all have different goals, objectives, customers, audience, strengths and weaknesses. It’s simply one blog post on one topic, designed to help you think differently about how you leverage the suggested path forward from others. It’s not about being first on a social network that your target market and ideal customer is not on.

Social Media 163

Social Media Marketing Training Industry 163

Janet Fouts

DECEMBER 7, 2020

We often can’t see that we are getting burned out until it is fully upon us, and by then it’s so much harder to recover isn’t it? By the time we see it it’s already affecting us, sometimes dramatically. Learn how to make objective decisions about how to moderate the effects of burnout on ourselves and others.

List 145

List Team Products Strategy 145

Social Media Strategies Summit

SEPTEMBER 22, 2023

For instance, if your objective is to provide a rapid response to any queries that come your way on social media, your KPIs could be related to your average reply time. Or, if you’re trying to improve the public perception of your brand, you could use a tool like Brandwatch or Sprout Social to monitor customer sentiment over time.

Strategy 130

Strategy FAQ Guidelines Policies 130

Buffer Social

JANUARY 27, 2023

I originally wanted to start along the lines of “Empathy is a powerful tool”, but felt like this gave the impression that we should fake empathy to get what we want; wielding it as a tool to be used when needed. It can help us get closer to the customer’s experience and more fully understand what they need from us.

Issues 109

Issues Conversation Team Exercises 109

Hootsuite

MAY 24, 2022

If you’re thinking about getting started on TikTok ads (specifically Spark Ads), you’re not alone. TikTok’s ad revenue is expected to triple in 2022, with more businesses than ever using paid promotions to amplify their reach on the platform. We decided to test two Spark Ads with different objectives. Inspirational. Informative.

HootSuite 97

HootSuite Campaign Metrics CPC 97

Ignite Social Media

MARCH 25, 2019

Pinterest has stepped up their online sales game with the introduction of three new offerings that work together: catalogs, shopping objective, and shopping ads. Before you start using these offerings in your paid strategy, here’s what you need to know about how they work. Unlike typical promoted pins, shopping ads are dynamic.

Features 128

Features Metadata Retail Price 128

Ignite Social Media

APRIL 16, 2019

As online sales rapidly increase and mobile devices feed us information 24/7, it’s never been tougher for brands to break through the noise and differentiate themselves in a crowded marketplace. People in the Awareness phase are eager to learn about your brand and how it can solve their problems or provide value to their life.

Content 143

Content eBook Research Engagement 143

Ignite Social Media

APRIL 18, 2019

Let’s dive a little deeper into what we learned about conversion content for the customer journey with client Discover Boating. This worked out perfectly, since there are ad types that allowed us to deliver that content in a format that also easily allowed the user to click through to our desired action… the manufacturer referral.

Conversation 125

Conversation Content eBook Instagram 125

Oktopost

FEBRUARY 10, 2021

Listen to the Podcast Now: For more thoughtful discussion with renowned marketing leaders, subscribe to our channel B2B Marketing Now wherever you listen to podcasts or catch us on Apple Podcasts , Spotify or follow Oktopost on LinkedIn. More About Richard Wall. Podcast Episode Summary. You can catch all episodes here.

B2B 108

B2B Marketing Apple How To 108

For Real Social Workers

JANUARY 15, 2023

These are the types of goals many of us set. We are going to talk about those components. Objectives are the steps that are used to accomplish the goal. Some objectives are summary statements describing action steps. I will share an example using a cake recipe. These steps are the objectives.

Exercises 52

Exercises Education Examples Types 52

Jon Loomer

APRIL 28, 2023

I’m not seeing any exceptions for objective or optimization. Let’s say that you can only ship to customers in the US. Think about the things that only mean something to a resident. Think about all of the service businesses that would only have local residents as customers. Politics, government, and schools.

Tourism 199

Tourism Travel Advertising Privacy 199

Sprout Social

MARCH 5, 2024

The big misconception about social is that it’s easy. Give social team leaders a seat at the table, and encourage them to build relationships and educate other leaders about what goes into managing (and maximizing) social. Every brand or business line has their own objectives and audiences. It’s so much more than posting.

Resources 102

Resources Telecommunications Collaboration Project 102

Sprout Social

FEBRUARY 17, 2020

While you might know a lot about creating great Pinterest ads , are you showing them to the right people? Let’s dive into everything you need to know about Pinterest advertising targeting and how you can put together the most effective Pinterest ads for your business. Pinterest ad campaign objectives. Video views.

Types 123

Types Conversation Advertising Platform 123

Janet Fouts

APRIL 23, 2022

If we don’t do something about it, burnout is just going to stay this way. We often can’t see that we are getting burned out until it is fully upon us, and by then it’s so much harder to recover, isn’t it? By the time we see it it’s already affecting us, sometimes dramatically. Are you OK with that? Are you burned out?

Class 91

Class Skills List Tips 91

Ignite Social Media

OCTOBER 19, 2020

Can you briefly audit our channels and tell us 3 areas of opportunity and/or improvement? What is one (1) trend or larger opportunity we should consider in the next year based on this audit and our business objectives? Tell us about a client most similar to ours that you drove results for. Want to get to know us?

RFP 91

RFP Issues Questions Social Media 91

The Realtime Report

SEPTEMBER 28, 2020

to Bring Us into the Future. You hear or read a news story about one of the latest breakthroughs in science and think how are researchers doing this? Maybe you want to know more about these breakthroughs. Gravitational waves are ripples in the fabric of spacetime caused by the motion of massive objects. rRNA Analysis.

Research 103

Research Collaboration Analysis Applications 103

Ignite Social Media

JULY 27, 2020

Here are a few key stats to keep in mind before diving into the LinkedIn Insight Tag: It’s projected that more than half of marketers will leverage LinkedIn for marketing and advertising by 2021 (excludes companies that use it strictly for recruiting). We will cover the top use cases for the tag and show you how to put each to use.

LinkedIn 177

LinkedIn Advertising URL Campaign 177

Ignite Social Media

SEPTEMBER 16, 2021

Blogging had been kicking around for about a decade at this point, and the Cluetrain Manifesto had existed for nearly 8 years. In my experience, it helped brands understand the whys and hows of people using social media tools and networks. . Fewer than 10% blame advertising or the user experience for not using Facebook.

Survey 148

Survey MySpace Microsoft Social Media 148

The Realtime Report

FEBRUARY 23, 2020

The average corporate position sees about 250 resumes. A “solicitor” in the UK is an “attorney” in the US. Include a Career Objective Statement. ” Your career objective may change as you apply for different jobs. What a Professional American CV Looks Like. Your CV better stand out.

Skills 91

Skills System Template Templates 91

Jon Loomer

APRIL 18, 2018

And one of the best tools that helps all of us understand data at a deeper level is Facebook Analytics. If you’re wondering how to set up Facebook Analytics or generally learn more about the topic, you can read my overview post , Jon’s post on setting up events properly , or a deeper dive on reactions via Analytics.

Analytics 167

Analytics CPA Facebook Advertising 167

agora pulse

JUNE 29, 2017

Have you ever been confused as to which Facebook Ad objective you should choose when setting up your Facebook Ad campaigns? But there is a better way — that has the potential to generate better results — if you just take the time to understand what each of the objectives means. An Array of Facebook Ad Objectives.

Facebook 145

Facebook Campaign Conversation Data 145

Sprout Social

DECEMBER 15, 2021

Why should businesses consider using TikTok? You may think that TikTok is all about challenges, pranks and dance videos. of US TikTok users are below the age of 30, and over half of those users are teenagers. Promote products: The best thing about TikTok marketing is it doesn’t feel like marketing. Moreover, 47.4%

How To 132

How To Hashtag Influencer UGC 132