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#measurePR Recap (October 2017): How Gender Bias Affects the Bottom-Line

Waxing UnLyrical

ABX and ANA AFE were recently awarded the prestigious 2017 ESOMAR Research Effectiveness Award for their work. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. Angela Jeffrey (@ajeffrey1) October 12, 2017. link] #measurepr.

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Do “For You Page” Hashtags Actually Work on TikTok?

Hootsuite

You’ve probably seen your favorite TikTok creators throwing around hashtags like #fyp #foryou, and #fyp?. Hypothesis: “For You Page” hashtags don’t necessarily help you get on the For You Page. It’s a common sight out there in the wild wild west that is TikTok: hashtags begging the algorithm to put a video onto the For You Page.

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2017 Social Media Trends Check-In

Ignite Social Media

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. Think about appropriate hashtags and keywords to add to the conversation. We’re excited to see what the rest of 2017 has in store for social media. Here’s an update on social media trends to bring you up to speed.

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5 Hashtag Campaigns that Crushed It in 2017 

Pixlee

Creating a successful social media hashtag campaign takes equal parts creativity, risk, and luck. This year saw its share of social media campaign winners and losers, but here we’ll focus on brands who successfully created engaging hashtag campaigns with the added bonus of boosting brand awareness. Adidas – #ORIGINALis.

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The Ultimate Guide to Instagram Hashtags in 2019

Later

Instagram hashtags are still an effective way to get more eyes (and engagement!) A post with at least one Instagram hashtag averages 12.6% more engagement than posts without a hashtag. So it really is worth creating a hashtag strategy for your brand if you want to grow you account! . But how do Instagram hashtags work?

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#measurePR Recap (March 2017): Celebrating Women Who Kick Major #measurePR Butt

Waxing UnLyrical

The March #measurePR chat was the day following the 2017 recognition of International Women’s Day , so Shonali had some of the PR measurement world’s female superstars as her guests on the chat this month. Heidi Sullivan (@hksully) March 9, 2017. Angela Sinickas (@sinickasa) March 9, 2017. Aly Saxe (@Aly_Saxe) March 9, 2017.

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2015 to 2017: Black Friday Trends

Audiense

In an effort to map an accurate evolution of the Black Friday phenomena we analyzed a sample of 150,000 users who posted tweets containing relevant keywords or trending hashtags on Black Friday in 2015 and then in 2016. Let’s see what Black Friday 2017 brings! The post 2015 to 2017: Black Friday Trends appeared first on Audiense.

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