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Customer Experience: The Future of Business & Marketing #AdobeSummit 2016 Recap

Pam Moore

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. 2016 was my 2nd year being paid as an Adobe Insider to cover the event. Once again we were honored to take our #GetRealChat on the road and chatted on Twitter with the Adobe team and other industry leaders live from the event in Las Vegas.

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Navigating social media marketing in an election year

Sprout Social

A proof point that illustrates what many social marketers already know: Presidential elections make social media a hard place to navigate, even if your brand isn’t inherently political. The dawn of social media activism—from #OccupyWallStreet to #ArabSpring to the 2016 US presidential election—changed people’s expectations of brands.

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Popular Social Media Topics of 2016

Ignite Social Media

2016 has been a very eventful year, especially in the world of social media marketing. Starting with January, we’re going to take you through the year to see what popular social media topics were on marketers minds. The Ignite Mystery Trip 2016: Destination Revealed , by Jessica Gaylord. There you have it folks.

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Ignite Social Media Selected as a Preferred Facebook Marketing Partner

Ignite Social Media

Ignite Social Media, the original social media agency®, is honored to announce its new certification as a Preferred Partner in Facebook’s Marketing Partners for Agencies program. Ignite is dedicated to helping our clients transform their marketing through the use of social media,” exclaims Deidre Bounds, President of Ignite Social Media.

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Meet Team Sprout: Marie, Manager, Marketing Data & Analytics

Sprout Social

Lucky for her, that is exactly what all of us in the marketing department depend on her for. In this edition of Meet Team Sprout, Marie talked with me about what it is like to dig deep into the numbers to uncover what makes our customers tick. Name: Marie Dador Department: Marketing Started at Sprout: June 27, 2016.

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Ignite Social Media Award Winning Work of 2016

Ignite Social Media

This rise in activity has brought so many brands to understand the value of social media marketing, leading them to work with agencies such as ourselves. So we’d like to take some time to stop and look at some of our agency’s award winning work of 2016, and the impact we were able to make for our clients.

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22 influencer marketing statistics to guide your brand’s strategy in 2023

Sprout Social

If you’re considering running an influencer marketing campaign, it’s a good idea to have a basic understanding of the industry, platforms to use, access to influencers and more. To help you get an idea of what to expect from the industry, we’ve put together 22 influencer marketing statistics across six different categories.