Talkwalker SM

JUNE 29, 2016

In today’s ever-changing landscape of digital media, it’s important to know what the industry’s top thought leaders are sharing as these influencers set the standard for the nascent social media industry. 1 What is Dark Social? Simply put, Dark Social is social media that you can’t find, listen to, monitor or locate.

Analytics 75

Analytics Conference Data Mobile 75

Sprout Social

MARCH 8, 2017

If you hang around a social media marketer long enough, you’re bound to hear the term social media influencers tossed around in conversation. Social media influencers are the bread and butter to marketing strategies and help brands build valuable relationships on social media platforms.

Influencer 111

Influencer Social Media How To SEO 111

Buffer Social

JUNE 26, 2017

This post was originally published in 2016 and has been updated with the latest tips and tricks to grow your following on every social media network. It also includes the latest podcast episode from The Science of Social Media! . You’ve got a social media strategy in place and a plan in mind. Share a link.

Social Networking 112

Social Networking Widget How To URL 112

Sprout Social

OCTOBER 10, 2019

With over 313 million monthly active users and a young demographic to boot, Twitter is a great platform for most marketers. Starting up a Twitter page for your company is easy. Anyone can come up with a Twitter handle, upload their profile photo, fill out their bio and send out their first Tweet. What Makes Twitter Different.

Strategy 108

Strategy Tips Twitter Marketing 108

Convince & Convert

DECEMBER 26, 2016

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2016. There’s been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. Snapchat Has Grown Four Times as Quickly as Twitter Did.

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Talkwalker SM

APRIL 18, 2016

This in essence is the reason why influencer marketing and finding the right influencer is so important for companies in the age of social media. An influencer recommendation is like a supercharged word of mouth mention as these stars of social have vast, engaged followerships hanging on their every word.

Influencer 60

Influencer Process Overview Marketing 60

Ignite Social Media

JANUARY 11, 2019

Trust in social networks overall is on the decline, but Facebook in particular has been in hot water over the past year. Between the Cambridge Analytica scandal , issues with analytics for video ads, and everything with the 2016 presidential election, it seems they will attempt to shift focus toward something more user-oriented.

Social Media 132

Social Media HootSuite Travel Instagram 132

Pam Moore

MAY 27, 2016

It’s no surprise that Facebook is still one of the hottest social networks around. Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. Every social network is different.

Facebook 113

Facebook Marketing Groups Groups 113

Buffer Social

APRIL 29, 2019

Live video remains a core feature of the top social networks , but have you noticed that the live video buzz may have cooled? How should you be thinking about live video and your social media strategy in 2019? If you think back three years ago to 2016, live video was everywhere. What a difference a few years make, right?

Video 75

Video Avatar Social Networking Instagram 75

Ignite Social Media

APRIL 2, 2020

app, which was acquired by the Beijing-based media company, ByteDance, who had launched the original TikTok app in China in 2016. billion app installations and over 500 million monthly users, placing it ahead of other social networks such as Twitter, Snapchat, and Pinterest. Activating Influencers on TikTok.

Marketing 217

Marketing Authentication Trends Feed 217

Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Talkwalker SM

JUNE 14, 2016

The following is a guest blog by Forbes Top 50 Social Media Influencer and founder of Maximize Your Social Neal Schaffer. Follow him on Twitter: @NealSchaffer. Is your organization still living in the social media past? The last few years has seen the emergence of Visual Social Listening. Not anymore.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

Sprout Social

MAY 26, 2022

Sprout users now have the ability to schedule and publish TikTok videos, manage and reply to comments and measure how their TikTok videos are performing compared to other social networks. If you’re new to the network though, you may not have enough data to really draw conclusions. Partner with creators and influencers.

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Examples Campaign Tips UGC 140

Ignite Social Media

JANUARY 9, 2017

Federico Viticci , Founder and Editor-in-Chief of Macstories, shared his farewell to Google’s AMP via Twitter. Augmented reality was a big hit for millennials in 2016 (that trend doesn’t seem to be changing in 2017). Millennials are much more active on other social media platforms than non-millennials. 2016 in Memoriam.

Trends 60

Trends Mobile Influencer Social Media 60

Hootsuite

AUGUST 18, 2020

2016: Machine learning (a.k.a. In 2016, YouTube released a whitepaper that made some waves. In it, product engineers described the role of deep neural networks and machine learning in the platform’s recommendation system. Source: Deep Neural Networks for YouTube Recommendations , 2016). the algorithm). Get Started.

YouTube 145

YouTube HootSuite Metadata Notification 145

The Social Media Hat

MAY 30, 2016

Social Media Give Your Social Networks The Spring Cleaning They So Desperately Need. Make Sure That Your Social Profiles Are Cleaned Up And Ready For The Coming Year When my sister and I were growing up, as soon as the weather started to be consistently warm, we'd spend a weekend helping our mom with "Spring Cleaning."

Social Networking 60

Social Networking URL Privacy Review 60

Pam Moore

MAY 5, 2016

It’s not news that social networks such as Facebook, Instagram and LinkedIn are moving to a pay to play model. Results in the social world of today require more planning, integration, and money. Earning brand advocates and making friends via the social networks is based on trust. SoundCloud.

Buy 113

Buy Social Media Brands Loyalty 113

Convince & Convert

MARCH 22, 2016

There’s been a LOT of chatter recently among the social media cognoscenti about the emergence of Snapchat, but many people have wisely taken these entreaties with a grain of salt. This is the social technology version of a Jordan Belfort pump and dump scheme. Snapchat has more users than Twitter or Pinterest or Linkedin.

Statistics 60

Statistics Tumblr Social Networking Research 60

Sprout Social

JUNE 30, 2021

Now that you know a bit more about what social media stories are, let’s cover the platforms that have now introduced various versions of this feature. What platforms offer social media stories? Then, in 2016, Instagram incorporated it into their platform. Twitter Fleets (Stories). LinkedIn Stories. YouTube Stories.

Social Media 135

Social Media Platform Instagram Feed 135

Sprout Social

OCTOBER 5, 2016

For marketers who aren’t seeing much interaction or social media engagement , it might be time to consider user-generated content. User-generated content is a source of content crafted by a consumer, social media follower, fan or influencer that lives under your brand’s properties. What Works on Each Network.

Content 111

Content comScore Wiki Social Networking 111

Keyhole.co

JANUARY 6, 2022

This video-sharing app initially rose to fame back in 2016 as a musical lip-syncing app by the name musical.ly. billion downloads and 1 billion active monthly users , it has surpassed Facebook, Twitter, Instagram, and other social networking platforms. Redefine Influencer Marketing. Now, with over 2.6

Marketing 52

Marketing Hashtag Trends Influencer 52

The Social Media Hat

MAY 21, 2016

Social Media What Is Happening With Blab? The past twenty years have seen social networks come and go. Blab is a social network designed to give users a platform on which to connect and have live video conversations. Sharing Blabs to Twitter or Facebook. Is The Popular Live Streaming Platform Going Away?

Social Networking 113

Social Networking YouTube Platform Hosting 113

Convince & Convert

FEBRUARY 5, 2018

Technologists are active on social media. Do a quick search on Twitter or LinkedIn for topics like Hadoop, DevOps, or SecOps. This helps battle the decline of organic reach in social channels. The major social networks have been changing their newsfeed algorithms for years. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Talkwalker SM

APRIL 13, 2016

Our proprietary service just won the Best Innovation Award at the 2016 Social Tools Summit in Boston. They say a picture’s worth a thousand words but on social you can probably multiply that by 100,” says Todd Grossman, Talkwalker’s CEO – Americas. “For

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Analysis Tools Social Networking Influencer 60

Unmetric

MAY 28, 2019

Find out which famous brands you should follow and what their social strategies are. Everyone knows how great this fast-food chain is on Twitter. Snark and sass are a big part of their social strategy and have contributed to their social success too! . Did we expect a dictionary to have a Twitter handle?

Social Media Management 111

Social Media Management Social Media Brands Class 111

Your Escape From 9 to 5

APRIL 15, 2022

How can you maximize social media and SEO (search engine optimization) to turn clicks into profits? Let’s briefly explore the social media and SEO connectivity, with Google’s power to influence information generation in the background. For 2016, experts say new SEO trends focus on keyword intent and search user needs.

SEO 74

SEO Social Media Engineering Social Media Management 74

Ignite Social Media

JUNE 1, 2016

Another emerging trend that will become more prominent in 2016 is that Facebook will dominate the social landscape. Even though Twitter had gained a lot of attention, Facebook has surpassed it in terms of audience, engagement and all other aspects. 2015 has been a great year for video, but there is a lot more to come in 2016.

Trends 60

Trends Social Media Strategy How To 60

The Realtime Report

FEBRUARY 16, 2017

Peer to peer influence and video content is impacting retail like never before. Content and social networks are the new currency. Influencer marketing is on the precipice of exploding growth. It was designed to help brands understand key trends in influencer marketing, video content and ecommerce. Methodology.

Video 131

Video Retail Influencer YouTube 131

Sprout Social

OCTOBER 12, 2016

To get started, you can analyze Twitter followers to learn more about who’s following. You may think you know what to share, but until you analyze your Twitter followers you’re just making assumptions. Instead, use a tool that’ll allow you to analyze Twitter followers. The more data you can pull, the better.

Twitter 40

Twitter How To Influencer Analytics 40

Firebelly

DECEMBER 21, 2015

This is certainly true when using social media for marketing – and specifically with social media management, social advertising and influencer relations (digital PR). People approach Pinterest ready to shop more than they do on any other social network. SOCIAL MEDIA MANAGEMENT MUST-HAVE: SPROUT SOCIAL.

Social Media 100

Social Media Marketing Retail Social Media Management 100

Sprout Social

JULY 12, 2016

Twitter chats are a great way to gain exposure, grow your following and engage with your audience. Jumping into a Twitter chat can be a little intimidating and challenging at first. Why Twitter Chats? One of the biggest challenges for businesses on Twitter is building an active following. Hosting a Twitter Chat.

Twitter 40

Twitter Hosting Hashtag Engagement 40

Ignite Social Media

MAY 4, 2020

Social media stories, originally popularized by Snapchat, have seen significant growth and adoption across nearly all major social networks. While the networks add Story capabilities to their channels, the data from users showing increased interest follows suit. Stories on Facebook were rather slow to take off.

Social Media 121

Social Media Brands Content Real Estate 121

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. Twitter Statistics. Social Media Advertising Statistics. Social Media Engagement Statistics.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Convince & Convert

APRIL 19, 2017

These numbers speak loudly about the way social networks are pushing company pages towards a pay-to-play model. Looking at the facts, I understood that B2B marketers need to rethink their social media strategy. Simply being on social media and posting content is no longer enough. Let’s do some math. Click To Tweet.

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B2B Social Media Organization Study 112

Talkwalker SM

APRIL 14, 2016

In fact, more than 80% of internet users are using the internet to get health topics, and about half say that information they find social media affects their health decisions. In our recent report , we’ve looked at how social listening can help pharma brands track side effects, manage a crisis and find influencers.

Pharmaceuticals 60

Pharmaceuticals Health Care Hashtag Survey 60

Pixlee

MARCH 30, 2017

As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 signaling the impressive global presence of this social network. After all, the social network was only founded in 2010, under a decade ago. Twitter comes in third at 0.03%. billion likes per day.

Tourism 40

Tourism Instagram Travel Marketing 40

Convince & Convert

AUGUST 27, 2015

And instant messages–text messages, smart phones, social media. As we approach 2016, the many ways we have to communicate and to create/consume content seem to be endless… and growing by the minute. Read More Than Just Social Media. While the media loves Twitter, the story is bigger than any one social network.

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Vimeo Influencer Smart Phone Instant Messaging 60