Buffer Social

SEPTEMBER 15, 2016

Rand shares all sorts of content on marketing, SEO, technology, and startups, and he does so with a fine eye toward curation. Content curation on social media is a great way to provide value to your audience and build your own brand. How does he go about his content curation? Share on social.”

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Curation Social Media Content Startup 40

Likeable

JULY 1, 2020

Here are some innovative, trailblazing marketers who continue to inspire us with the work they’re doing for their companies and for the world. When it comes to the brand’s marketing, Smalls-Worthington says their approach is “multi-touch.” Prior to that, she led social marketing at both MGM Resorts and Yahoo! Cristina Jones.

Industry 134

Industry Marketing Insurance Yahoo 134

Ignite Social Media

MAY 4, 2020

Ephemeral, or disappearing, content in the form of Stories is taking center stage in the digital world. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

The Social Media Hat

AUGUST 29, 2016

Social Media How to Find Amazing Content for Your Social Media Calendar (And Save Yourself Tons of Work). Social media marketers know that curating, creating and posting social content can take a lot of time. What Sort of Content Should You Be Looking For? What sort of content do people share? The downside?

Social Media 163

Social Media Content How To Aggregator 163

Pam Moore

MAY 27, 2016

Check out these statistics published by Facebook as of March, 2016. billion daily active users on average for March 2016. 989 million mobile daily active users on average for March 2016. billion monthly active users as of March 31, 2016. billion mobile monthly active users as of March 31, 2016. Approximately 84.2%

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Facebook Marketing Groups Groups 113

Pixlee

DECEMBER 5, 2019

In the summer of 2016, the world was forever changed with the release of Pokemon Go. What Does AR Have To Do With User-Generated Content? Allowing users to play with an AR mascot and create a curated feed of their experiences. . About helping the people who create content for your brand have even more fun doing so.

UGC 69

UGC Content GPS Avatar 69

Buffer Social

JUNE 22, 2017

One of our goals at Buffer is to always be iterating and experimenting with what we do on social media and in marketing. Whether it’s cutting our posting frequency, curating content, or creating square videos , we’re always up for trying new strategies ! The web’s top (free) social media content curation tool.

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Course Social Media Strategy Curation 110

Webbiquity SMM

FEBRUARY 27, 2018

For B2C marketers, Pinterest (#6 overall) is probably the next most interesting site. And what does that mean for marketers? Here are four recommendations based on a dozen social networking stats and facts from recent research, customarily curated with a little alliteration. The Marketing Scope ). Marketing Profs).

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Social Networking Tumblr Tips B2B 225

Convince & Convert

OCTOBER 22, 2021

By tapping into a daily habit that already exists, you can create social advocacy and amplify your marketing efforts. According to a 2016 survey from Bambu by Sprout Social, seven in ten employees are using social media at work. Gear identified these brand advocates by searching social and approaching directors in sales and marketing.

Survey 126

Survey How To Education Hotels 126

Later

JANUARY 1, 2020

Wondering what the big Instagram marketing trends of 2020 will be? In 2020, we’ll see Instagram continue its transformation into both an e-commerce platform and a long-form video platform, along with a new focus on conversion through influencer marketing. But will it be enough to compete with marketers’ attention towards TikTok?

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Trends Instagram Marketing Influencer 87

Sprout Social

JUNE 30, 2021

Social media marketing seems to get more complex by the day as platforms add more features and more ways for businesses to reach their audience. Not only does it give you an entirely new avenue for reaching your followers, but your content doesn’t have to be nearly as polished as it does on your feed. Instagram Stories.

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Social Media Platform Instagram Feed 132

Ignite Social Media

APRIL 13, 2017

At the start of the year, we wrote about the four trends social media marketers should expect in 2017. LinkedIn recently announced a new feature called “Storylines” which curates and displays trending news stories and content, similar to Facebook and Twitter. Trending Storylines. Social Shopping.

Trends 120

Trends Social Media Apparel Compete 120

Social Media Strategies Summit

OCTOBER 3, 2019

Launched in 2016, the platform now boasts 500 million active users worldwide. TikTok is different from other social media platforms in that it is content-driven rather than relationship-driven. TikTok’s content is also a sharp departure from the perfectly curated images made popular by the rise of Instagram. Real people.

Brands 114

Brands Meme Hashtag Campaign 114

Pixlee

SEPTEMBER 7, 2018

As eCommerce surpassed $327 billion in the US by 2016, the share created by social commerce continues to grow, and user-generated content (UGC) is emerging as a key growth engine. Recognize the Opportunity of User-Generated Content. Collect and Curate Your Content. Take Ownership of the Social Commerce Strategy.

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UGC Content Authentication Curation 40

Audiense

MAY 10, 2016

Airbnb was recently awarded as the Most Meaningful Brand by The Drum and Havas Media Group in The Drum’s Marketing Awards. In the past few years, Airbnb has become a force to be reckoned with, especially in their marketing campaigns. Holly Clarke , EMEA Marketing Manager, Airbnb. — Airbnb (@Airbnb) April 11, 2016.

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Brands Hosting Hotels Campaign 103

Pixlee

AUGUST 17, 2020

With algorithms changing to be less like-focused and towards related interests, it’s important that your content engages first, and inspires individuals to follow. Boosting views and content consumption to game algorithms can be a zero-sum game if you’re creating all that content in-house. Prioritize Video Content.

Social Media 96

Social Media Authentication UGC Communities 96

Your Escape From 9 to 5

APRIL 15, 2022

According to Google, it uses more than 200 “clues”, such as keywords and freshness of content, to return the best results to users. For 2016, experts say new SEO trends focus on keyword intent and search user needs. billion by 2020, with Facebook owning about 50% of the market share. Content is (still) King.

SEO 74

SEO Social Media Engineering Social Media Management 74

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

Trends 52

Trends Instagram Microblogging Meme 52

Later

DECEMBER 11, 2020

Wondering what the future of Instagram marketing looks like? . From a focus on e-commerce tools to more short-form video, we’re sharing 8 trends shaping the future of Instagram marketing: 8 Trends Shaping The Future of Instagram Marketing in 2021. Short Form Video Content on Instagram Takes The Lead.

Trends 52

Trends Instagram Microblogging Meme 52

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: Chief Marketer ).

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Statistics Mobile comScore Marketing 108

Sprout Social

DECEMBER 19, 2019

We’ve all heard that change is the only constant, and that’s never rung more true than in the digital marketing world. In order to help you, as a marketer, stay on top of these changes, we’re touching on a few Instagram trends that defined 2019 as well as bringing you a few trends to expect in 2020.

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Trends Instagram Meme Authentication 91

Buffer Social

MAY 30, 2023

Short-form video snuck up on us, becoming the most consumed online content in a few years. It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content? In one word: convenience.

Video 76

Video Film Meme Trends 76

Buffer Social

APRIL 25, 2017

Since Instagram started sorting posts on users’ feed with an algorithm , many marketers have noticed a decline in their organic reach and engagement. If you’d like to learn about the algorithm and how it ranks content on users’ feed, feel free to hit the button below to read the post first. User-generated content.

Instagram 111

Instagram Video Feed Feedly 111

Audiense

SEPTEMBER 16, 2016

It connects with us on a human level that even the most cynical marketing hack is susceptible to (even if they won’t admit it). They self-regulate, give each other around 2 hours between posts, and curate images directly from their assignments, their travels and their lives. — National Geographic (@NatGeo) September 8, 2016.

How To 60

How To Marketing Authentication Project 60

Buffer Social

APRIL 26, 2017

I’ve heard of companies that spend millions on marketing and others who spend zero (we skew toward the zero side at Buffer). That’s why a hypothetical situation like — what would you do with $100 to spend on social media marketing ? — in 2016 — a three-time increase since 2009. Videos for your social media content.

Social Media 111

Social Media Class Marketing Social Media Management 111

Pixlee

MARCH 30, 2017

These popular sights have long been the fodder for traditional destination marketing strategies. . As of December 2016, 600 million people use Instagram, sharing about 95 million photos and generating 4.2 But today, you can’t form an effective tourism marketing plan without it. The spectacular Northern Lights. Engagement.

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Tourism Instagram Travel Marketing 40

Hootsuite

OCTOBER 8, 2019

How people perceive your brand depends a lot on the content you put out into the world. One great example of this kind of behind-the-scenes content comes from Harvard. Free #unswoweek Night Markets film screening tonight @ 7pm. — OSU Emergency Mngmnt (@OSU_EMFP) November 28, 2016. And yes, I mean brand awareness.

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Education Social Media Tips Policies 111

Convince & Convert

FEBRUARY 25, 2016

NASCAR (@NASCAR) February 21, 2016. NASCAR (@NASCAR) February 21, 2016. Race was built around the simple human truth that all people love to race in some form—in the backyard, on their bikes, or on the racetrack,” said Jill Gregory, NASCAR’s Senior Vice President of Marketing and Industry Services. Rules: https://t.co/lB97h1nPTr

Social Media 60

Social Media Hashtag Activities Eventful 60

Ignite Social Media

JUNE 1, 2016

Social media has evolved over the years and in order to design a successful social media marketing strategy, you must consider the latest social media trends that are likely to have the biggest impacts. For example, today’s audience is much more attracted towards visual content. It’s All About Facebook. as of June 2014.

Trends 60

Trends Social Media Strategy How To 60

Talkwalker SM

JUNE 14, 2016

In 2016, brands are increasingly looking to leverage influencer marketing as well as find their brand advocates. Looping this data back into content creation for both organic and paid efforts will help brands reap benefits.

Influencer 60

Influencer Social Networking Reputation Focus Group 60

agora pulse

DECEMBER 13, 2018

Organic social media marketing remains largely unaffected by GDPR but paid social media marketing methods will continue to evolve. Marketers relying heavily on paid ads will need to keep an eye on the latest rules regarding customer consent and data protection. Start optimizing your ads and onsite content for the future.

Social Media 132

Social Media UGC Adwords Influencer 132

Buffer Social

OCTOBER 1, 2018

The Facebook algorithm consists of four key components that organize the content people see on their News Feed: inventory, signals, predictions, and relevancy score. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach.

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Organization Flipboard Social Media Company 108

Sprout Social

JULY 12, 2019

The situation is clear: you must create engaging video content on social media. It’s already hard to churn out videos, but it’s a lot harder to make sure your content resonates for the right reasons – you want to get customers excited about your brand. Posted by Shinola on Thursday, September 8, 2016.

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Engagement Video Social Media Issues 102

Sprout Social

OCTOBER 4, 2016

There’s a reason why marketers feel like they’ve struck gold when Instagram efforts turn to success. That means Instagram is completely dominating the market for potential interactions and social media engagement. Additionally, brands like to showcase their happy customers through user-generated content.

Engagement 91

Engagement Instagram Hashtag Loyalty 91

Buffer Social

DECEMBER 19, 2017

The second lesson is the effectiveness of curating popular, relevant posts. Our top four Facebook posts are all curated content. They are content that has proven to be popular on social media, and they also resonated with our target audience. The second lesson is the power of re-using top content (occasionally).

Social Media 108

Social Media Study LinkedIn Instagram 108

Sprout Social

AUGUST 26, 2019

Instagram Stories launched in August 2016 and brought a totally new approach to content on Instagram with photos, Boomerangs and videos that disappear within 24 hours of being posted. With this mix of unique FOMO-driven content, you probably already know Stories are an important channel to tackle as part of your Instagram strategy.

Analytics 68

Analytics Instagram How To Metrics 68

Buffer Social

AUGUST 24, 2017

Content types. Which content type (e.g. Here’s how we came to the decision, according to Brian Peters , our Digital Marketing Strategist: For a long time we were on posting unique content to both Snapchat and Instagram at Buffer. Content types. We compared six key aspects of the two platforms: Users.

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Instagram Cost Comparison Analytics 111