Webbiquity SMM

JANUARY 19, 2016

Social media use isn’t quite universal—but it’s getting close. population now has at least one social networking profile; more than half use two or more social networks. The number of worldwide social media users is projected to grow from 2.1 But social media marketing spending will rise anyway.

Social Media 100

Social Media Marketing Survey Metrics 100

Proactive Report

DECEMBER 9, 2014

Download the PDF of the Social Media Strategy Template here. In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. 92% of marketers claim that social media marketing is important for their business. Meritus Media Inc., Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. How Much do Senior Pros Care About Using Social Media? The trouble is, smart strategic PR today demands it.

Social Media 100

Social Media Compete Skills Consultant 100

Convince & Convert

FEBRUARY 12, 2015

Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers.

Metrics 60

Metrics Marketing ROI Mobile 60

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. Survey Monkey. CyberAlert.

Analytics 100

Analytics Consultant Survey Reputation 100

yMarketingMatters

MARCH 9, 2015

2015 is rolling fast, as are the changes in the social media world. Here are the most important social media updates that you might have missed in February. In February, Facebook started showing relevance scores as visible metrics in their advertising reporting tools. Can you believe it’s March already?

News 100

News Social Media Mobile Notification 100

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. Union Metrics. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Convince & Convert

DECEMBER 23, 2014

Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward. Not only are the tools needed to analyze metrics, but an analytical thought process is desperately needed by marketers. julierhopkins Tweet This.

Social Media 149

Social Media Strategy Apple Analytics 149

Small Business Mavericks

DECEMBER 23, 2014

At the end of 2013, I predicted that 2014 would be The Year of Social Metrics. Facebook had risen to #1 status online, LinkedIn and Twitter were going strong, and social media was an increasing part of daily life. Are Social Metrics Still Important? Your 2015 Strategies. Yes, they are.

Metrics 107

Metrics Strategy Social Media LinkedIn 107

Ignite Social Media

MAY 16, 2016

Why is your brand on social media? Hopefully the answer to that question is “to be social.” With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement.

Engagement 109

Engagement Social Media Class Loyalty 109

Direct Marketing Observations

SEPTEMBER 29, 2015

About four years ago I wrote a post/checklist on what you should require when you hire your next social media rockstar. So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org.

Social Media 100

Social Media Collaboration Team Resources 100

Ignite Social Media

NOVEMBER 22, 2016

2016 proved to be an exciting year in social media. From Snapchat to Facebook Live and everything in-between, social media continues to evolve and adapt to our changing lifestyle. At the end of 2015 , we made a list of predictions that we thought would happen in 2016. Social Buying Will Continue to Take Off.

Social Media 60

Social Media Buy Consultant Metrics 60

Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.

Social Media 129

Social Media B2B Research Groups 129

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely! S.M.A.R.T.

Social Media 111

Social Media Strategy Metrics Research 111

Pam Moore

MAY 5, 2016

At the heart of social media is people. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. Tips to nurture relationships using social media. At the heart of business today is people.

Buy 113

Buy Social Media Brands Loyalty 113

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Social Media Number of the Week: 585 Million. Our social media number of the week is brought to you by UPS, which came out with the amazing little video about a four-year-old named Carson who is UPS’s biggest fan.

Social Media 94

Social Media B2B Research Groups 94

Audiense

JULY 7, 2016

If you’re not learning from what you’re doing, and using social media data to adapt your strategy to the modern marketplace then there’s a clear risk of being left behind. It can make you check ‘metrics’ instead of business results. — Lexus International (@LexusInt) June 23, 2015. Agi Kendrick , Chalk Social.

Data 97

Data Social Media Meme Activities 97

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Well, maybe not completely, but it makes much more sense to track ROI metrics. Certainly not in 2015. Define Your Social Presence. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content.

SEO 40

SEO Strategy comScore URL 40

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable.

Comparison 113

Comparison Metrics Analytics Engineering 113

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. So are the audience insights you extract from ‘social’ still siloed in your business? Know who counts most and accord them appropriate value.

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 104

Social Media How To ROI Hashtag 104

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Social Media Measurement for Pragmatists. If you’re in the U.S., 5 Measurements for PR ROI.

Metrics 100

Metrics ROI Consultant Flickr 100

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Top media Tweet.

Metrics 40

Metrics Twitter Comparison Report 40

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is the Discord app?

Template 98

Template Templates Eventful Hosting 98

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

Case Study 69

Case Study Study Social Media Tools 69

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. On social media, audience engagement can be defined as clicks, impressions, profile views, likes and shares.

Engagement 40

Engagement Social Media Content How To 40

Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Javier Burón. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools.

Tools 75

Tools Social Media Marketing Apparel 75

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Waxing UnLyrical

AUGUST 26, 2015

There’s a magazine and intranet to write for, multiple special projects, and internal social media. Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. Measure your intranet metrics. And don’t neglect internal search in your metrics! She’s busy.

Metrics 100

Metrics Banking Research Organization 100

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. billion YouTube users worldwide. 2012: Watch time.

YouTube 121

YouTube Notification Video Trends 121