Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2020, 74% of US adults said they had used YouTube, beating out all other social networks. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm.

YouTube 116

YouTube Notification Video Trends 116

Waxing UnLyrical

AUGUST 7, 2015

That no matter how good it is, how it is disseminated and received in social channels has a lot to do with whether or not your story will get play. Changing interactions, changing metrics. So those were part of your core suite of metrics. Then social really started coming into its own. Does blogging still matter?

Content 100

Content Metrics Lurker System 100

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. In a social media age where saving and preserving moments has become the norm, Snapchat found a way to go against the grain. Launched in September 2015 , Lenses are a fun way to augment your snaps. This post has been refreshed for 2017.

Social Networking 111

Social Networking Social Media Examples Video 111

Jon Loomer

MARCH 24, 2016

We don’t care about our place within a social network. Instead, they’ll watch Instagram users closely to see how their engagement levels and time using the social network change. Quintly also found that the growth rate of brand followings slowed from 21% at the beginning of 2015 to 16% by the end.

Brands 113

Brands Instagram Engagement Activities 113

Twist Image

MAY 21, 2016

A "like" was the perfect vanity metric to push brands to spend more on Facebook. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. earned media. media company. owned media.

Facebook 64

Facebook Marketing Instagram Metrics 64

Sprout Social

SEPTEMBER 13, 2016

For some, the social network might not be the right fit, but for millions of others, it’s a must. Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. More than 1.71 ROI isn’t the same for everyone. Referral Traffic.

ROI 40

ROI Facebook How To Analytics 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 131

Campaign Social Media Collaboration Apple 131

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. First of all, I’ve heard the folks say that traffic and social media shares don’t matter.

Team 60

Team Social Media Template Templates 60

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results.

Social Media 245

Social Media Tumblr Marketing B2B 245

Webbiquity SMM

DECEMBER 1, 2015

Though social media marketing has become ubiquitous, most companies and brands still struggle to achieve their desired results. Those are among the conclusions it’s fair to draw from the collection of social media marketing facts and statistics below. Social media needs to be part of an integrated strategy.

Social Media 100

Social Media Social Networking Real Estate CPC 100

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

Statistics 50

Statistics Social Media B2B Hubspot 50

Buffer Social

AUGUST 2, 2016

What might this mean for marketers (and for social media)? The average number of Instagram posts per user declined between 2013 and 2015, according to a study reported in The Information. Stories give brands the chance to get back to the roots of social media and engage with their followers on a 1:1 basis.

Instagram 40

Instagram Brands Feed Feedly 40

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Sprout Social

APRIL 15, 2024

Case in point, the Chipotle E Coli outbreak in 2015. These include: Templates with pre-loaded information for press releases and social media announcements can give your team a head start in executing timely communication. Will it be short social media posts or a more detailed press release?

Press Release 88

Press Release Banking Reputation Marketing 88

Hootsuite

NOVEMBER 4, 2019

Facebook is the biggest of all the social networks, by far, based on just about every measure. Effective Facebook marketing requires an understanding of the latest Facebook statistics and how they apply to your social marketing strategy. That’s the highest penetration of any traditional social network, by far.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Rebekah Radice

JUNE 12, 2015

link] pic.twitter.com/WGtwyRVoiA — Paige Sandhu (@paige_sandhu) May 28, 2015. Beki Winchel (@bekiweki) June 11, 2015. Pinterest should be like any #socialmedia strategy, you need to check the metrics + adjust if necessary. Pinterest should be like any #socialmedia strategy, you need to check the metrics + adjust if necessary.

Strategy 131

Strategy Tips Marketing Storify 131

Keyhole.co

APRIL 20, 2023

” Moreover, before the advent of social media, newsjacking centered on establishing a person as an authority in the dissemination of pertinent information. Newsjacking can be in the form of blogs, video materials, simple social media content, long-form articles, and website popups.

Aggregator 52

Aggregator News Trends Social Media 52

Sprout Social

NOVEMBER 23, 2016

Marketers are under a lot of pressure to make sure their campaigns get noticed on social media. With so many businesses active across all social platforms, the content you’re publishing has to be more innovative, creative and engaging than ever. Here are six social media tactics you should adopt: 1. SproutChat.

Social Media 40

Social Media Content Meme Geotagging 40

Sprout Social

OCTOBER 17, 2016

Social media marketing evolved from something only a few cutting-edge brands did to an integral piece of every company’s marketing strategy. It’s no longer a question of whether or not your brand should be on social media, but how can you best use sites like Facebook, Twitter and Instagram to grow your business.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. But social media managers have a million balls to juggle at once, so using that direct line of communication effectively can be a major achievement. The 16 tools below will help you and your social media manager take on the complexity of the job.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Rebekah Radice

JANUARY 12, 2017

Kissmetrics analyzed how the performance of different types of social media content changes according to timing. However, these are all general metrics. Repurpose your most successful content into new media! Create engaging social media quote images from your blog posts. To get real results?—?you

Engagement 150

Engagement Tips Facebook Marketing 150

Sprout Social

NOVEMBER 8, 2016

Known as the largest social network, Facebook has massive marketing possibilities for businesses looking to increase their reach. With all of that time spent on a single network, your brand has to increase opportunities to reach its audience by following essential Facebook best practices. Just how much?

Facebook 107

Facebook Feed Feedly Social Media 107

Rebekah Radice

JANUARY 12, 2017

Kissmetrics analyzed how the performance of different types of social media content changes according to timing. However, these are all general metrics. Repurpose your most successful content into new media! Create engaging social media quote images from your blog posts. To get real results?—?you

Engagement 60

Engagement Tips Facebook Marketing 60

Sprout Social

NOVEMBER 14, 2016

As one of the fastest growing social networks in the world, everyone wants a piece of Instagram. But with Instagram analytics tools from Sprout Social, your brand can dig deeper into the social data of each account. Sprout provides follower metrics to show monthly increases (or decreases) by percentage.

Instagram 40

Instagram Brands How To Fashion 40

Convince & Convert

MAY 31, 2016

As mid-year approaches, you may be looking back at your social media plans and goals for the year and realizing they need attention. In this ever-evolving industry, key social media networks consistently pivot, refresh, or introduce new features that require social media marketers to change their strategy on the fly.

Trends 60

Trends Social Media How To Influencer 60

Waxing UnLyrical

APRIL 2, 2016

If you work in Social PR today (and there’s a strong chance you do, if you’re reading this post), you might be hard-pressed to remember the “medieval times” of the PR world. You know… the “old” days, back when we didn’t have social media. to get the good old word out.

Strategy 100

Strategy Case Study Collaboration Communities 100