Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. Union Metrics. It’s no longer news; Topsy is dead.

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Convince & Convert

FEBRUARY 12, 2015

Complicating this further is evidence that channel marketers aren’t using the same metrics to measure success that their leaders do (highlight to tweet). Our State of Marketing Leadership report indicated that revenue growth, return on investment, and conversion rates were the top three success metrics for senior marketers.

Metrics 60

Metrics Marketing ROI Mobile 60

Convince & Convert

DECEMBER 23, 2014

He saw potential for MarketingProfs in Google Plus, so he threw his hat in that ring and quickly found a very engaged audience. Social media, SEO performance, opportunities for partnerships with other companies—everything within Rob’s marketing strategy connects and works together to move the company forward.

Social Media 151

Social Media Strategy Apple Analytics 151

Sprout Social

AUGUST 22, 2016

On social media, increasing audience engagement is like keeping the attention of a two-year-old. So as a brand, the social competition can make it feel impossible to keep your audience engaged and focused. What is Audience Engagement? Marketers know the importance of a well-engaged audience.

Engagement 40

Engagement Social Media Content How To 40

Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Because they’re setting the standard for how people expect to interact going forward…The standard for engagement is not being set by your prior relationship with that customer.”. Social Media Number of the Week: 585 Million.

Social Media 131

Social Media B2B Research Groups 131

Buffer Social

JANUARY 15, 2017

Setting social media goals is hard. ” This is how I tend to go about setting social media goals. Coming up with social media goals for our marketing team here at Buffer has often been a bit haphazard for me. 7 Popular Strategies for Setting Social Media Goals. Absolutely! S.M.A.R.T.

Social Media 111

Social Media Strategy Metrics Research 111

Pam Moore

MAY 5, 2016

At the heart of social media is people. Take a listen to the 206th episode of the Social Zoom Factor podcast to learn 8 strategies and tips to build loyal tribes of advocates and social media friends. Tips to nurture relationships using social media. At the heart of business today is people.

Buy 113

Buy Social Media Brands Loyalty 113

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. B2B marketing budgets are shifting to digital and social. Social media benefits are unclear. But “Professional, social and emotional benefits” marketing has a 42% lift.

B2B 110

B2B Social Media Marketing Survey 110

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable.

Comparison 113

Comparison Metrics Analytics Engineering 113

Convince & Convert

DECEMBER 19, 2014

Social media is no longer just about marketing; it’s also about the customer experience. Because they’re setting the standard for how people expect to interact going forward…The standard for engagement is not being set by your prior relationship with that customer.”. Social Media Number of the Week: 585 Million.

Social Media 96

Social Media B2B Research Groups 96

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

Social Media 103

Social Media How To ROI Hashtag 103

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. So are the audience insights you extract from ‘social’ still siloed in your business? Know who counts most and accord them appropriate value.

ROI 60

ROI Social Media Metrics Campaign 60

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. But this flexible platform has a lot to offer businesses looking for new ways to engage with their audience. Source: eMarketer.

Template 99

Template Templates Eventful Hosting 99

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? Attract, Engage, Convert – How to Better Measure and Optimize Content Marketing Performance. What Social Media Analytics Can’t Tell You About Your Customers. What Social Media Analytics Can’t Tell You About Your Customers. If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Sprout Social

JUNE 7, 2016

Businesses focus a lot energy on creating content that not only builds a Twitter audience, but also drives engagement with customers. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Top media Tweet. And why not? Top mention.

Metrics 40

Metrics Twitter Comparison Report 40

Writtent Blog

FEBRUARY 10, 2015

Take your business to the next level in 2015! Well, maybe not completely, but it makes much more sense to track ROI metrics. Certainly not in 2015. There was a time when having a social presence meant signing up on all available platforms and sharing a bunch of content. SEO Strategies: 9 Ways to Boost Your Business.

SEO 40

SEO Strategy comScore URL 40

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. billion YouTube users worldwide. 2012: Watch time.

YouTube 119

YouTube Notification Video Trends 119

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Audiense

NOVEMBER 22, 2017

In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Undoubtedly, 2015 marked the beginning of our insights journey, shifting our primary social media focus to the application of insights to users and social data. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson , Porsche Audiense: How is Porsche’s social media team spread out?

Strategy 113

Strategy Automotive Campaign Social Media 113

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. This will be incredibly valuable for marketers, especially when it comes to figuring out when to post content to their profiles to maximize reach and engagement.

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Socially Sorted

DECEMBER 28, 2015

These are social media and marketing tools I will be taking with me into 2016. I wanted to share social media and marketing tools I haven’t mentioned much before and that I have only really started to use (or use in smart ways) in the last year. 9 Magic Social Media and Marketing Tools.

Tools 75

Tools Social Media Marketing Apparel 75

Buffer Social

JULY 23, 2018

There is always so much happening in the social media marketing industry that it can be a challenge to keep up with all of the latest news and insights. That’s why we’ve created what we call “ Minisodes ” on the Buffer Podcast – The Science of Social Media. Let’s dive in! ?. No worries!

Case Study 69

Case Study Study Social Media Tools 69

Webbiquity SMM

SEPTEMBER 1, 2016

These days, most are finding success by engaging new global consumers through digital channels. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. And with the addition of new in-app content, it also serves as a strategy to increase user adoption and engage new subscribers.

Issues 132

Issues Survey Campaign Authentication 132

Audiense

JULY 5, 2016

In 2016, mature social media teams can adopt a myriad of roles across marketing, communications, customer service, audience research, product development, and much more. At the core of this activity is using social media data intelligently to extract smart insights. — Surface UK (@Surface_UK) November 17, 2015.

Microsoft 112

Microsoft Analytics Metrics Data 112

Ignite Social Media

OCTOBER 19, 2016

These are not separate posts – the engagement metrics (likes, comments, shares) are rolled up into the main post. You will receive notifications for location based occurrences such as reviews or engagement on a location specific post. You can publish posts from the main Page to all location Pages. Are there search benefits?

Brands 60

Brands Facebook Aggregator Metrics 60

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Using both hashtags and location tag drives the most engagement. Caption length doesn’t affect engagement.

Study 111

Study Instagram Hashtag Research 111

Pam Moore

APRIL 28, 2016

These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer. Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. How to Build an Integrated Digital and Social Platform that Works Even When You’re Not Working.

Marketing 165

Marketing Eventful Template Templates 165

The Realtime Report

MARCH 2, 2017

These include planning, attracting, retargeting, converting, engaging and measuring/experimenting. In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. Re-engage and follow up with your audience. Gathering metrics and analytics.

Conversation 70

Conversation How To Software Analytics 70

Oktopost

JUNE 28, 2023

Putting yourself out there is never easy, particularly when driving engagement on social media feels like a game of part luck, part guesswork. Don’t get us wrong – social media will always be something of a mystery. At Oktopost, we’ve got the eagle-eye view on social media – and how best to use it.

Social Media 62

Social Media Engagement Strategy B2B 62

Jon Loomer

MARCH 24, 2016

Who cares if engagement is dropping due to bad brand content? But the more complicated version is that Instagram wants to use an algorithm to get an idea of what you are most likely to engage with and show that first. The Drop in Brand Engagement on Instagram. High reach and engagement with very little competition.

Brands 113

Brands Instagram Engagement Activities 113

Waxing UnLyrical

AUGUST 7, 2015

Changing interactions, changing metrics. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. An “engaged” blog was one that drew a lot of attention, comments, back links, etc. So those were part of your core suite of metrics. Still, the premise holds good.

Content 100

Content Metrics Lurker System 100