Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. Try monitoring keywords, URLs, topics, social media handles and more. It’s no longer news; Topsy is dead. So what now? TweetBinder.

Hashtag 52

Hashtag Metrics Analysis Apple 52

Waxing UnLyrical

AUGUST 14, 2015

We were excited to welcome four amazing guests: Nichole Kelly of Social Media Explorer, Sally Falkow of The Proactive Report, Tinu Abayomi-Paul , and Michelle Drifka Hinson , Chair of the Institute for Public Relations’s Measurement Commission. SME Social Media Reporting Toolkit. As did Gerard F. Corbett : A2.

Analytics 100

Analytics Consultant Survey Reputation 100

Convince & Convert

DECEMBER 23, 2014

These Social Pros operate on different levels in very different fields. But they are united by the importance of analytics and integration in digital marketing. She covers content and strategy, while the other half (Anna Samuels) handles analytics and paid ad spending. Social Success Comes from Individuality.

Social Media 151

Social Media Strategy Apple Analytics 151

Hootsuite

SEPTEMBER 10, 2019

Ever consider running a social media takeover? A social media takeover is when you grant posting privileges to a person of interest, like an influencer, expert, or professional. While takeovers are most popular on Instagram and Snapchat , they can be hosted on any social platform. Why run a social media takeover?

Social Media 111

Social Media How To Hosting Hashtag 111

Waxing UnLyrical

MARCH 6, 2015

really don’t care about using social media. PR pros using social media… not. ’s Chartered Institute of Public Relations with its State of the Profession 2015 report. How Much do Senior Pros Care About Using Social Media? The trouble is, smart strategic PR today demands it.

Social Media 100

Social Media Compete Skills Consultant 100

Unmetric

APRIL 11, 2016

Creating brand content at the cadence that social media demands is no easy task. Each day, the social media beast needs to be fed and its hunger never gets satiated. It was the first social media search engine for brand content and offered a virtually unlimited supply of brand content, easily searchable and filterable.

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Comparison Metrics Analytics Engineering 113

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. As creative director for Contentworks Agency , I’ve rolled out social media employee advocacy programs for a number of brands. Similarly, employees will not be forced to use social media.

Social Media 84

Social Media Guidelines Hashtag Training 84

Waxing UnLyrical

JANUARY 20, 2015

did you enjoy the first long weekend of 2015? What Social Media Analytics Can’t Tell You About Your Customers. Why: How can your business best use the data gleaned from social media analytics? Social Media Measurement for Pragmatists. If you’re in the U.S.,

Metrics 100

Metrics ROI Consultant Flickr 100

Hootsuite

JUNE 27, 2022

If you work in social media, you may be wondering, “ What is Discord — and wait, why should I care?” ” Discord may not be on your radar as a social media marketing tool. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. What is the Discord app?

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Template Templates Eventful Hosting 99

Sprout Social

FEBRUARY 16, 2022

Similar to other social media platforms, YouTube’s algorithm has changed as the site has evolved. In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. billion YouTube users worldwide. 2012: Watch time.

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YouTube Notification Video Trends 119

Audiense

JANUARY 31, 2017

The internet is awash with methodologies and calculators for determining the return on investment in social media, right down to the ‘Value of a Like’, or VOAL, or the value of a tweet. So are the audience insights you extract from ‘social’ still siloed in your business? Know who counts most and accord them appropriate value.

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ROI Social Media Metrics Campaign 60

Sprout Social

APRIL 19, 2017

Social media ROI is no different. These are the types of questions that often come up when you’re trying to figure out how social pays off for your business. However, those questions don’t speak to the true value of social. Social ROI Isn’t Just Transactional. Social Impacts More Than Just Social.

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Social Media How To ROI Hashtag 103

Sprout Social

JUNE 7, 2016

While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. We’ll dive into your metrics shortly, but let’s take care of a couple housekeeping items first. Likes replaced Favorites in 2015, and use a heart instead of a star icon. Top media Tweet.

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Metrics Twitter Comparison Report 40

yMarketingMatters

OCTOBER 18, 2015

Videos stand out on social media, giving customers a quick overview of a product without overwhelming them with text. The main goal of social media video for businesses is to make a connection, get shared and start a dialogue with the target audience. Why the explosion of video content? YouTube and You Tube Advertising.

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Video Marketing Vimeo YouTube 133

yMarketingMatters

SEPTEMBER 23, 2016

Insights will feature metrics like top posts, reach, impressions and engagement around posts, as well as more data on your followers like their gender, age, and location. It’s important to look at your analytics, this helps you find the best time to post. The app is one of the most popular social networks worldwide.

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Instagram Mobile Social Networking Hashtag 100

Buffer Social

AUGUST 24, 2017

With Instagram and Snapchat becoming increasingly similar, many social media managers find themselves asking these questions. Do you want analytics to measure your performance? Furthermore, the ability to get in-depth analytics on how our content is performing across our feed, Stories, and Live is a major value-add.

Instagram 111

Instagram Cost Comparison Analytics 111

Sprout Social

NOVEMBER 15, 2016

Once thought of as just a passing fad, social media has had a tremendous impact on business over the past decade. Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Developing a Social Media Strategy.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Webbiquity SMM

SEPTEMBER 1, 2016

On Social Media. There are few digital channels better suited for showcasing a brand’s cultural fluency than social. Worldwide social media adoption rates remain sky-high. The global social media penetration rate is nearly one-third, or more than 2.2 Localizing social content works.

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Marketing Metadata Retail Airlines 100

Talkwalker SM

FEBRUARY 8, 2016

New York Fashion Week is about to start, and with over 75% of luxury fans using social media, the luxury discussion is going strong on social. million social media posts linked to the brand in January. Here is what the social data said: Sentiment expressed in social media posts linked to Dior.

ROI 84

ROI Influencer Sentiment Tips 84

The Realtime Report

MARCH 2, 2017

In 2015, the ON24 Webinars Benchmark Report conveyed that the attendance in marketing webinars was only 35% to 45% of registrants for live events. The average live webinar viewing time has also steadily risen from 38 minutes in 2010 to nearly 56 minutes in 2015. Gathering metrics and analytics. Attract the right audience.

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Conversation How To Software Analytics 70

Oktopost

OCTOBER 23, 2019

Many relied on cookies, which Google is trying to change as the industry moves towards things like intent data and site analytics. The platform claims that the idea behind this shift was to improve metrics. This was jarring for marketers, since it meant a change in process. Now Google has set a date: early 2020.

Marketing 110

Marketing YouTube Overview Instagram 110

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. DATE: Wednesday, December 2, 2015. Ready to develop your influencer marketing strategy?

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Influencer Tools Marketing Klout 76

Convince & Convert

FEBRUARY 5, 2016

And by watching analytics, we can measure just how good those informed guesses are. This is done through watching trends in your analytics and split testing. How do you find those optimal sweet spots with your social media followers? Look for long-term loyalty with metrics on unsubscribers, email opens, and repeat buys.

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Types Strategy Content Trends 60

Jon Loomer

MARCH 24, 2016

According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. According to that same study, post frequency from brands increased 27% from January to October of 2015, settling in at a final 17% increase from January to December.

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Brands Instagram Engagement Activities 113

ProBlogger

AUGUST 30, 2015

Blogging Basics: Google Analytics. You can learn more about this at How to Stop Spam Bots from Ruining Your Analytics Referral Data. Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. Set up a time to check Google Analytics each month. Social Media.

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Training Eventful Tips Analytics 20

Buffer Social

MARCH 13, 2017

Snapchat is the latest platform taking the social media world by storm. In a social media age where saving and preserving moments has become the norm, Snapchat found a way to go against the grain. Launched in September 2015 , Lenses are a fun way to augment your snaps. Discover: Snapchat’s media destination.

Social Networking 111

Social Networking Social Media Examples Video 111

Hootsuite

NOVEMBER 25, 2015

Google’s URL Builder (free tool) : Create unique links for influencers so that you have a simple way to track social media back to revenue. Check out our blog post on how to use the Google Analytics URL Builder for your campaigns. DATE: Wednesday, December 2, 2015. Ready to develop your influencer marketing strategy?

Influencer 40

Influencer Tools Marketing Klout 40

Keyhole.co

AUGUST 4, 2023

Did you know that in 2022, the average person spent approximately two and a half hours a day on social media apps? Social media now also accounts for 38% of the world’s total daily online time. Learn how to evaluate your reach on social media in 2023 in this article. What is social media reach?

Social Media 52

Social Media How To Analytics Metrics 52

Convince & Convert

OCTOBER 2, 2015

Social data can be used to discover a brand’s voice, perform market and audience research, and determine how effective a future campaign will be. During his session for Inbound 2015 , Crimson Hexagon’s John Donnelly discussed why social media data is the secret weapon for selling. Forget Focus Groups.

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Crimson Hexagon How To Focus Group Data 60

Sprout Social

SEPTEMBER 13, 2016

Facebook ROI is what your company gets back from the time, money and other resources you’ve put toward social media marketing on the platform. Before you can begin tracking Facebook ROI, you need to establish social media goals. Using Sprout Social to Track Facebook ROI. ROI isn’t the same for everyone.

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ROI Facebook How To Analytics 40

ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. What have you been using to track metrics/traffic? Social Media.

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How To Real Estate Newsletter Widget 20

Convince & Convert

DECEMBER 29, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. CoSchedule can do all of this for you: tasks, workflow, blogging, social media, events, and comments. First of all, I’ve heard the folks say that traffic and social media shares don’t matter.

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Team Social Media Template Templates 60

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

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Campaign Social Media Collaboration Apple 132

ProBlogger

OCTOBER 5, 2016

Look into your web analytics. By looking carefully at his Google Analytics, Pat Flynn noticed that his About Page was one of the most viewed pieces of content on his blog. This became one of the main growth factors in our blog section and we see more than 120% y-o-y growth in 2015. Focus on the 20%.

How To 54

How To Health Care Microsoft Blogger 54

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. Social Media Marketing Guides.

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Social Media Tumblr Marketing B2B 245

Buffer Social

AUGUST 29, 2022

Buffer, the product, has come a long way since I joined the company in 2015. Buffer is so much more than a social media scheduling tool! In this post, I’m going to cover all the ways you can use Buffer to grow your audience on social media and beyond in 2022; every feature, every integration, and all the hidden gems.

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Features Sentiment Analytics Statistics 84

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How effective is social media in comparison to other digital marketing channels?

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Statistics Social Media B2B Hubspot 50