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10 Travel Influencers Your Brand Should Partner With

Pixlee

Social-media savvy travelers are making an indelible mark on the travel and hospitality industries. Influencers have become an integral part of many brands’ marketing strategies as today’s consumers trust peer recommendations above all other forms of marketing. Budget Traveling and Hacks. Nomadic Matt.

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Visual Analytics: Find Your Brand’s Visual Influencers

Talkwalker SM

Here are a few numbers that will convince you to step up your visual influencer marketing on social media: 47% of millenials are influenced by what they see on social media when it comes to making purchasing decisions (2015, Deloitte ). For each dollar spent on your influencer program, you will generate an average $6.95

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3 Websites Bringing Diversity to Stock

Later

In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. CreateHER Stock , a “destination for authentic stock images featuring melanated women” was launched in 2015 by Neosha Gardner after her struggle to find resources featuring women who looked like her.

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3 Tips to Unlock Emojis’ Marketing Value

Convince & Convert

As of 2015, about half of all Instagram captions and comments included at least one emoji. And when you have an effective influencer campaign, you’ll be able to use emojis to see into the minds of consumers like never before. Someone interested in travel isn’t necessarily interested in buying a new car. Send a clear message.

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11 Smart Ways to Use Twitter Advanced Search

Hootsuite

influencer filter:media Searches for the word “influencer” and an image or video. influencer -filter:retweets Searches for the word “influencer” and filters out retweets. hootsuite since:2015-12-21 until:2016-01-21 search for tweets with the word “hootsuite” between December 21, 2015 and January 21, 2016. (And

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5 Great Hashtag Campaigns From The Hospitality Industry

Talkwalker SM

LifeWellTravelled: Cathay Pacific sets the travel tone. Screenshot from the Facebook account of Brooke Savard, creator of the popular World of Wanderlust travel blog. The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months.

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5 Types of Brand Influencers: Which One is Right for You?

Pixlee

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. Or would a blogging micro-influencer resonate best with your customer base? The Celebrity Influencer. The celebrity influencer is a famous personality with a large-scale reach.

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