Waxing UnLyrical

JUNE 26, 2015

We welcomed four stellar guests including the Washington Business Journal ‘s Jennifer Nycz-Conner , digital marketing brand strategist for V3B Shelly Kramer , founder of Red Shift Writers (and regular contributor to this blog!) A1 I’m a marketer. What’s your engagement strategy? content!), It’s about them.

Content 100

Content Journal Adwords Consultant 100

Devumi

JANUARY 28, 2015

An overall social media marketing plan is an essential in today’s consumer market. If all you have right now is a failing Facebook fan page, you need to step your social media marketing game up! This article is going to look at social media marketing advice that will get you over the hump, and propel you for the rest of 2015.

Platform 60

Platform Social Media Marketing YouTube 60

Jon Loomer

MARCH 17, 2021

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Ridiculous engagement rates. Website custom audiences were the backbone of The Experiment in 2015. But, for especially engaging content, you’ll get an organic push as well. The Weaknesses in 2015.

Cost 207

Cost Tips Campaign Engagement 207

Convince & Convert

FEBRUARY 5, 2018

” I call it participation marketing, and the reason is clear. The data clearly shows that people trust “employees of a company,” “consumer opinions,” and “colleagues and friends” when seeking information about a product or a brand. They should also understand the best practices for engaging in social media. It’s a fact.

Strategy 148

Strategy Social Media Marketing Consultant 148

Oktopost

MAY 23, 2022

The eternal question for B2B marketers is: When is the best time to sell to buyers? In this post, we’ll explore the fundamentals, benefits, and use cases of intent-based marketing, and how you can successfully implement these strategies to enhance your customer experience. What is intent-based marketing? Quick Links.

B2B 88

B2B Marketing Paid Search Buy 88

Ignite Social Media

MAY 16, 2016

With social media being considered by many brands as part of the traditional marketing mix, it may be tempting to constantly push a commerce message, but that approach will kill your social media engagement. Let’s take a look at how social media engagement has changed over the years. So what’s that mean for engagement?

Engagement 109

Engagement Social Media Class Loyalty 109

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. After those posts, Facebook found that people want their feed to inform and entertain them. Posts from Pages with complete profile information. Posts with unusual engagement patterns (a like-baiting signal).

List 190

List Facebook Feed Feedly 190

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge.

Tips 122

Tips Marketing Press Release Influencer 122

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. This means video has to be interesting, compelling and relevant to get engagement and results.

Video 133

Video Marketing Vimeo YouTube 133

Sprout Social

FEBRUARY 16, 2023

Executing on a social media marketing strategy is like completing an obstacle course. Managing social through down markets requires an additional layer of focus, rigor and empathy. Dietrich is a former CMO, most notably the head of marketing who took Atlassian public in 2015. We tapped Carilu Dietrich to find out.

Social Media 106

Social Media Marketing Atlassian Team 106

Sprout Social

JUNE 3, 2024

Knowing where we might be headed, what should senior marketing execs do as a result of all of these changes? And why should all marketers understand it and its impact on social media strategies right now? But why is this important for marketers to understand? Gather the information. Should you: A. And become an innovator.

Social Media 99

Social Media Content Remix Social Graph 99

Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Rebekah Radice

JULY 13, 2015

Are you using Twitter to market your business? Not only is it an opportunity to reach and engage consumers in real-time, but it also promotes trust and builds credibility. 5 Simple Ways to Boost Twitter Engagement…Right Now. Jodi Okun (@JodiOkun) July 11, 2015. Wondering how to improve your results? bikerphoto wow.

Engagement 134

Engagement Twitter Hashtag Real Estate 134

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. In less than thirty seconds, a customer can get the information he needs about a business through a short, personal video. This means video has to be interesting, compelling and relevant to get engagement and results.

Video 100

Video Vimeo Marketing YouTube 100

Small Business Mavericks

MAY 11, 2015

Digital marketing allows healthcare organizations to meet the consumers where they are, targeting patients at their specific moment of need based upon their specific condition.” HealthLeaders Media’s Marianne Aiello recently took a look at how the Mayo Clinic’s Digital Marketing Strategy Drives Engagement.

Health Care 70

Health Care Marketing Engineering Reputation 70

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. 4 reasons why engagement is the future of social media.

Social Media 112

Social Media Engagement Brands Airlines 112

Sprout Social

APRIL 19, 2022

There’s a universal truth behind the rise of conversational marketing: People miss talking to other people. To provide the best customer experience possible, invest in conversational marketing. Let’s dive into what conversational marketing is and how it will help your social media strategy evolve. Conversational commerce.

Conversation 95

Conversation Strategy Social Media Marketing 95

Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. They are looking for genuinely helpful videos that inform and inspire.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Buffer Social

JANUARY 25, 2022

Although anytime can be a good time to switch up your marketing strategy, the start of the new calendar is one that resonates with us quite a bit. With that in mind, we talked to 10 small business owners to learn about what they're changing in their marketing this year.

Small Business 91

Small Business Marketing Retail Education 91

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Waxing UnLyrical

MARCH 30, 2015

So if your marketing feels as if it might be in a rut (already!), Here are some ideas on “buzz marketing” (I know, I know). 6 Buzz Phrases Marketers Should Take Seriously in 2015. Winning the Marketing Battle Between Help and Hype. 5 Clever Social Media Marketing Campaigns that Went Viral.

Marketing 100

Marketing Startup Consultant Flickr 100

agora pulse

OCTOBER 30, 2019

Here’s my bio : Most of my tweets are about digital marketing, but occasionally my other interests shine through. You can use your Twitter bio to share information important to your followers. Tbio is informative about their work but also friendly. There is a specific section that allows you to input this information.

Twitter 98

Twitter Engagement Hashtag Notification 98

agora pulse

OCTOBER 30, 2019

Here’s my bio : Most of my tweets are about digital marketing, but occasionally my other interests shine through. You can use your Twitter bio to share information important to your followers. Tbio is informative about their work but also friendly. There is a specific section that allows you to input this information.

Twitter 98

Twitter Engagement Hashtag Notification 98

Janet Fouts

DECEMBER 30, 2014

“Just get us the millennials” This mind set is short-sighted and mindless old-school marketing at best! Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. Are you ready to market online? Tweet this.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Jason Yormark

APRIL 20, 2016

And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information. From comScore’s “2015 U.S. Ensure you are always re-evaluating your digital content strategy around natural language as more and more users are searching for information in this way.

Syndication 100

Syndication Hotels Marketing Yahoo 100

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

yMarketingMatters

SEPTEMBER 23, 2016

While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end). On the Set Up Your Business Profile page, review your business’s contact information, make any changes and tap Done. Follow these steps : 1. That’s it!

Instagram 100

Instagram Mobile Social Networking Hashtag 100

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. Without requiring a huge budget, they can increase engagement rates, drive clicks , and even search rankings by bringing your services in the spotlight.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Convince & Convert

JULY 27, 2017

And if you can’t speak that language, you’re missing a prime opportunity to engage with your audience. As of 2015, about half of all Instagram captions and comments included at least one emoji. Understanding why consumers have adopted this new language so quickly can give your marketing efforts a competitive edge.

Tips 60

Tips Marketing Press Release Influencer 60

Ignite Social Media

JANUARY 10, 2018

With an endless resource of information, mothers are now able to use technology to solve problems, entertain themselves, shop, and connect to their loved ones wherever and whenever they desire. With this shift in usage, marketers must know where mothers spend their time online. July 16, 2015. hours using the internet per day.

Social Media 114

Social Media How To Survey Social Networking 114

Buffer Social

MARCH 18, 2019

A really good caption informs us about the things we cannot immediately see and encourages us to look at an image or video more closely. The Art of Copywriting: How to Write Better Captions that Get Engagement. For marketers it’s absolutely vital to get the caption right. – Pete Docter. Simpler, shorter copywriting.

Engagement 76

Engagement How To Overview Social Media 76

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Jason Yormark

APRIL 20, 2016

And at the center of all this technology is a concept that even pre-dates any of this tech; the ability to search and find information. From comScore’s “2015 U.S. Ensure you are always re-evaluating your digital content strategy around natural language as more and more users are searching for information in this way.

Syndication 100

Syndication Hotels Yahoo Journal 100

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: Add this information to Sprout Social.

Social Media 133

Social Media Marketing Study Eventful 133