Sprout Social

OCTOBER 4, 2016

Instagram continues to evolve as one of the most predominant social media apps for customer interactions and engagement. The demand for Instagram engagement is at an all-time high, but many brands still struggle to increase conversations and keep users coming back. What Is Instagram Engagement?

Engagement 92

Engagement Instagram Hashtag Loyalty 92

Rebekah Radice

AUGUST 10, 2015

Rupert Murdoch said if you want to motivate people, you have to engage their minds and their hearts. But when it comes to Facebook engagement, gaining audience attention can be tough. If you want to increase engagement, you need to make a few changes. 11 Little Facebook Tips That Bring BIG Engagement Results.

Engagement 131

Engagement Tips Facebook Nielsen 131

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Engagement, shares, conversions, and total time spent watching was more important.

Video 133

Video Marketing Vimeo YouTube 133

Social Media Strategies Summit

FEBRUARY 27, 2020

As social media continues to evolve and users continue to experiment with different apps and websites, marketers will need to have a clear understanding of where their social media resources are going and what platforms are generating the greatest return on investment. Source: PEW Surveys conducted 2012-2019. Source: Pinterest.

Trends 182

Trends Social Media Instagram Platform 182

Buffer Social

JULY 20, 2017

When marketers first started using social media as a marketing channel, there was less content, less noise, and people were willing to click on almost everything they saw on their news feed. Social media is often seen as a solution to every marketing problem. 4 reasons why engagement is the future of social media.

Social Media 112

Social Media Engagement Brands Airlines 112

Oktopost

OCTOBER 23, 2019

Here at Oktopost, we’ve seen some interesting marketing updates in the digital and social spaces. The platform is a big piece of marketing plans for brand awareness, community building and lead generation, with ads providing much of the fuel for the Facebook engine. Waiting to see how this changes things for marketers.

Marketing 110

Marketing YouTube Overview Instagram 110

Buffer Social

OCTOBER 17, 2017

If you do Facebook marketing , one thing that you might want to understand is the Facebook algorithm. So Facebook creates features (such as unfollow and see first) to let people customize their Facebook experience. Posts with unusual engagement patterns (a like-baiting signal). Text-only status updates from Pages.

List 190

List Facebook Feed Feedly 190

yMarketingMatters

OCTOBER 18, 2015

This year has been called “The Year of Video Marketing” as businesses find new ways to reach customers. Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. Video ads will bring your marketing efforts to the next level! 73% of U.S.

Video 100

Video Vimeo Marketing YouTube 100

Pam Moore

APRIL 28, 2016

In March I spent almost a week with 10k digital marketers at the Adobe Summit event. It’s a marketing and business event packed with 10k marketing technologists. These are geeks that understand not only data, coding and marketing, but the importance of inspiring, connecting, engaging and serving the customer.

Marketing 165

Marketing Eventful Template Templates 165

Sprout Social

JANUARY 21, 2021

The importance of your marketing messaging can’t be overstated. By having a constant pulse on which messages perform best to your audience, your marketing is more likely to land with customers over time. Why brands should regularly refresh their marketing messaging. Another prime example is marketing during a recession.

Sentiment 132

Sentiment How To Marketing Analysis 132

Jon Loomer

OCTOBER 11, 2023

New tools and features have emerged. Target your page followers, anyone who engaged with your page or posts, people on your email list, or anyone who visited your website. While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after. The strategies have evolved.

How To 193

How To Groups Groups Campaign 193

Jon Loomer

JANUARY 21, 2018

In that time, it’s clear marketers are setting the groundwork for future news feed changes. But marketers are going to screw this up. Marketers, never wanting to accept a challenge to simply be better, choose instead to blame Facebook for their unfair treatment. 20, 2015: No more hoaxes. Call me cynical.

Feed 166

Feed Feedly News Facebook 166

Social Media Strategies Summit

NOVEMBER 7, 2018

In the midst of 4th quarter marketing campaigns and the race to end 2018 with a bang, marketers should also start looking ahead to the new year. It’s a good time to take stock of your social media marketing strategies to assess what’s working and where you have room to improve. So how is a social media marketer to decide?

Platform 271

Platform Social Media Influencer Trends 271

Devumi

FEBRUARY 20, 2015

Everyone using the 140 character or less platform wants higher Twitter engagement levels. Unless you’re, say, Justin Bieber, you have to actually work for your Twitter engagement. This guide will help you work smart, and show you what will actually increase your engagement levels for the long haul. We’ll call it show AND tell!

Activities 60

Activities Engagement Twitter How To 60

Hootsuite

DECEMBER 17, 2019

Whether you’re a first-time creator looking to grow your YouTube subscriber count , or an experienced video marketer looking to increase your brand’s video views on YouTube , the first step towards mastering this platform is getting a handle on the numbers. 70% more YouTube users are engaging with creators and channels. use YouTube.

Statistics 145

Statistics YouTube Marketing HootSuite 145

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. These days, most are finding success by engaging new global consumers through digital channels. By communicating with online customers in their languages of choice—on their devices of choice—businesses can sell to more markets than ever before. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Buffer Social

MAY 31, 2017

This post was originally published in 2015 and has been updated with the latest Facebook video tips and information. Now seems to be the perfect time to take a closer look at Facebook video and how to use videos to engage more fans on the platform. 17 Top Facebook Video Tips for More Views, Shares, and Engagement.

Video 111

Video Engagement Facebook Mobile 111

Social Media Strategies Summit

JANUARY 2, 2020

Social Media has truly grown into its maturity as a marketing channel. While other channels continue to influence consumers, social media is a key ingredient to the overall success of a marketing strategy. The marketing campaign to support this launch featured The Office actor, Craig Robinson, sharing zingers about the new product.

Campaign 165

Campaign Meme Social Media Instagram 165

yMarketingMatters

SEPTEMBER 23, 2016

With a Business Profile and its new features, Instagram can work even better for your business and help you stand out, get insights and find new customers. While Instagram is still predominantly teen focused, usage with older demographics is catching up fast, and is a target, focused market (see latest stats at the end).

Instagram 100

Instagram Mobile Social Networking Hashtag 100

Keyhole.co

DECEMBER 30, 2022

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 52

Hashtag Metrics Analysis Apple 52

Keyhole.co

DECEMBER 11, 2020

Back in 2015, Apple shut the tool down after purchasing it for $200 million two years before. Of course, you can’t abandon your social media marketing job because Topsy is no more. This tool shows you all the numbers you need to see to make critical marketing decisions. It’s no longer news; Topsy is dead. So what now?

Hashtag 98

Hashtag Metrics Analytics Sentiment 98

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. Advertising Features.

Authentication 0

Authentication SMS Influencer Advertising 0

Social Media Marketing

JANUARY 11, 2020

From the data recorded from 2015, the International telecommunication union (ITU) has stated that nearly 43% of the world population uses the internet. Here we are discussing some features that explain how a Shopify website expert can boost your company’s growth and ROI? stated by internet world stats. What web developers do?

Telecommunications 100

Telecommunications Startup SEO ROI 100

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Are you looking for generating content for affiliate marketing? Both content marketing and affiliate marketing are effective ways of boosting your brand’s online visibility. Without requiring a huge budget, they can increase engagement rates, drive clicks , and even search rankings by bringing your services in the spotlight.

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Hootsuite

OCTOBER 25, 2021

Over 2 hours a day , in fact, which is 30% more time than in 2015. Social media is the perfect way to communicate your values and build brand equity with customers across your marketing funnel. Multiple studies confirm that when used alongside an integrated marketing strategy, social media directly influences purchasing decisions.

Social Media 142

Social Media Meme HootSuite Influencer 142

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. B2B marketing budgets are shifting to digital and social. B2B messaging gets personal.

B2B 110

B2B Social Media Marketing Survey 110

Sherrilynne Starkie

JANUARY 30, 2016

An emoji, ‘Face With Tears Of Joy’, has been chosen by Oxford University Press as the 2015 ‘word of the year’. Tears Of Joy was chosen because it was the most-used emoji globally in 2015. Built for link bait, this campaign engages English word nerds the world over.

Statistics 150

Statistics Campaign Social Media Engagement 150

yMarketingMatters

FEBRUARY 8, 2016

These updates will keep you informed of the latest changes to social media channels, and in turn, give you the knowledge to help you optimize and improve social media marketing for your business. Facebook Introduces Audience Optimization for Publishers: Do you want more organic engagement for your posts? Smartphone App in 2015.

Social Media 100

Social Media URL iPhone iPad 100

Later

FEBRUARY 4, 2021

Diversity and inclusivity should always be at the forefront of your Instagram marketing strategy, but finding diverse stock photography can be a challenge! In 2017, the founders of influencer management agency, SHADE , grew frustrated by the lack of diversity in the stock photography market. Look no further. CreateHER Stock.

Creative Commons 101

Creative Commons Banking Startup Influencer 101

Sprout Social

FEBRUARY 16, 2022

Read on to learn more about the algorithm and how to up your YouTube marketing strategy. 2015-2016: Satisfaction & personalization. The ranking for Home is based on two factors: Performance : Based on the demographics data they’ve collected about you, they’ll show videos that have engaged and satisfied viewers similar to you.

YouTube 120

YouTube Notification Video Trends 120

Sprout Social

MAY 10, 2019

As video has continued to grow as one of the most compelling channels for marketing and entertainment, YouTube has remained at the forefront. By becoming familiar with some of the latest YouTube statistics, you’ll help ensure your marketing strategy for video content is on a path to success. 1. There are 1.9

YouTube 111

YouTube Strategy B2B Marketing 111

Ignite Social Media

MAY 18, 2016

As stats like this pick up steam, the question that’s been bubbling up for many brand marketers is: should our CEO be on social media? Featuring your CEO on your brand’s social handles is a great start, but having your CEO demonstrate sociability on their own is ideal. For us, the answer is yes…most of the time. Great job, Team!

Findability 111

Findability Social Media Collaboration Team 111

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Instagram Follower Growth and Engagement Trending Down. Hope you enjoy.

Instagram 60

Instagram ROI Influencer Research 60

Sherrilynne Starkie

NOVEMBER 10, 2012

Canadians are now less engaged with traditional institutions and they care less about government. Life expectancy is increasing especially for women which means that Canada is becoming more female and by 2015, only a few years down the road, senior citizens will outnumber children for the first time ever in the nation’s history.

Social Capital 391

Social Capital Policies Research Reputation 391

Convince & Convert

FEBRUARY 26, 2015

million people tuned into the Oscars, another highly anticipated “real-time marketing” red carpet event of sorts was happening simultaneously on social media. A photo of the actor or actress in their 2015 Oscars outfit was paired with one from the past. Meryl at the #Oscars in 1979 & 2015. While a reported 34.6

Social Media 60

Social Media Brands Case Study Film 60

Audiense

NOVEMBER 22, 2017

This is a guest post written by Nicolás Castro, Digital Marketing Manager at The Adecco Group in Spain. When Audiense approached me to feature as a guest writer on their blog there was no hesitation to accept. Nicolás Castro , Digital Marketing Manager at The Adecco Group in Spain. CEO, Audiense.

Resources 90

Resources Data Groups Groups 90

Mindjumpers

MAY 26, 2016

Another reason engagement is so high on the platform is that there are no worries about content existing forever. Many celebrities are also helping the app’s growth by nailing the platform and making use of the unique features it offers. Advertising Features.

Authentication 100

Authentication SMS Influencer Advertising 100