Proactive Report

DECEMBER 9, 2014

Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%). However, only 38 percent of companies say they have a defined social media strategy. Meritus Media Inc., Meritus Media Inc.

Template 111

Template Templates Social Media Strategy 111

Audiense

NOVEMBER 22, 2017

In my years of experience I have not witnessed a human resources company use Social Data as innovatively as Adecco has. In 2015 we pioneered the use of Personality Insights offered by Audiense (then SocialBro) through its partnership with IBM Watson. Javier Burón. CEO, Audiense. What are our future plans?

Resources 90

Resources Data Groups Groups 90

Sprout Social

JUNE 7, 2016

According to Dragon Search, 61% of customers’ purchasing habits are decided by companies that deliver custom content. While content and engagement are critical components of a successful strategy, another component—Twitter metrics—shouldn’t be overlooked. Likes replaced Favorites in 2015, and use a heart instead of a star icon.

Metrics 40

Metrics Twitter Comparison Report 40

Waxing UnLyrical

AUGUST 26, 2015

Our friends in marketing have metrics – this many impressions equals this many prospects equals this much in sales. At one company, we discovered that most of our content was U.S.-centric One of the company’s goals was to be seen as an international firm, not merely a U.S. Measure your intranet metrics.

Metrics 100

Metrics Banking Research Organization 100

Hootsuite

JUNE 27, 2022

Discord launched in 2015, and its initial growth was largely thanks to its widespread adoption by gamers. The company embraced its newfound audience, changing its motto from “Chat for Gamers” to “Chat for Communities and Friends” in May 2020 to reflect its more inclusive direction. How did Discord get started?

Template 98

Template Templates Eventful Hosting 98

Direct Marketing Observations

SEPTEMBER 29, 2015

So let’s relook at the post and see how it compares to 2015 with comments, updates and observations in red. In 2015, I’d say now more than ever social is part of the fabric of every org. And no not just vanity metrics. In 2015 we can measure so much more in social than we did back in 2011.

Social Media 100

Social Media Collaboration Team Resources 100

Sprout Social

FEBRUARY 16, 2022

In 2012, YouTube announced a new metric “ Time Watched ” to use in their search and Suggested Video algorithm. 2015-2016: Satisfaction & personalization. Moreover, the company used surveys to collect information on what users enjoyed and preferred. 2012: Watch time. 2016-present: Demonetization & policy updates.

YouTube 123

YouTube Notification Video Trends 123

Convince & Convert

DECEMBER 23, 2014

In December, we heard from MarketingProfs’ internal marketing expert; high-end realty company Corcoran Group ; and Gartner’s digital marketing researcher. Rob Zaleski runs marketing for a company that teaches people how to be better marketers. These Social Pros operate on different levels in very different fields.

Social Media 149

Social Media Strategy Apple Analytics 149

Oktopost

OCTOBER 23, 2019

The platform claims that the idea behind this shift was to improve metrics. Our fellow Israeli-founded companies Outbrain and Taboola are joining forces! Okay… but the issue is that everything stays in Google. Nothing comes out for use within other platforms or for independent performance analysis.

Marketing 110

Marketing YouTube Overview Instagram 110

yMarketingMatters

OCTOBER 18, 2015

Remember, as companies engage through social media, content has to be relevant, not spammy, providing current and potential clients with value. In this second half of 2015, Facebook is poised to overtake YouTube and become the leading video viewing and online hosting platform. Facebook is poised to overtake YouTube…they say.

Video 133

Video Marketing Vimeo YouTube 133

Webbiquity SMM

SEPTEMBER 1, 2016

The smartest companies are always looking to reach untapped markets. This rapid adoption and activity can make a big difference for expanding companies. It’s a best practice for companies to translate their social media posts for new global markets. Guest post by Charles Whiteman. Celebrants go online at atypical times.

Marketing 100

Marketing Metadata Retail Airlines 100

Kikolani

FEBRUARY 27, 2015

Fetching Friday is back for week nine of 2015! 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. 7 Predictions on Mobile Marketing Trends in 2015 You Need To Know by Jon Mowat. 17 Key Content Marketing Metrics to Start Tracking Today by Aaron Agius. Content Marketing. Search Engine Marketing.

Products 60

Products Marketing SEO URL 60

Audiense

JULY 5, 2016

” What metrics or signs do you look for in order to assist your colleagues? “KPIs and metrics differ from community manager to community manager, and we have a mix of them. — Surface UK (@Surface_UK) November 17, 2015. oPFpp7ruQF pic.twitter.com/uQhw1fG2z7.

Microsoft 112

Microsoft Analytics Metrics Data 112

Waxing UnLyrical

JULY 20, 2016

But in order to grow, exit, or even stay in business, it’s critical that agencies measure and improve their operational performance with these metrics that matter: 1. According to the 2016 Global Communications Report , which ranks the world’s top 250 PR agencies, the average annual review per employee in 2015 was $151,000.

Cost 100

Cost Insurance Project Team 100

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment? Should a company pour resources into real time interactions and customer service?

Social Media 129

Social Media B2B Research Groups 129

Ignite Social Media

OCTOBER 19, 2016

These Pages allow an administrator of a multi-location company to manage all store locations in one place on the platform. These are not separate posts – the engagement metrics (likes, comments, shares) are rolled up into the main post. Earlier this year, Facebook launched location Pages. You can post to a specific location Page.

Brands 60

Brands Facebook Aggregator Metrics 60

Jon Loomer

MARCH 24, 2016

According to a study by Quintly , engagement rate with brand content on Instagram has dropped 37.5%, from 4.96% to 3.10% from the beginning to the end of 2015. According to that same study, post frequency from brands increased 27% from January to October of 2015, settling in at a final 17% increase from January to December.

Brands 113

Brands Instagram Engagement Activities 113

Hootsuite

SEPTEMBER 10, 2019

Measureable: Describe the metrics you will use to track performance. Pro tip: Watch for things that may be red flags for your brand, such as previous partnerships with a competitor or promoting views that your company doesn’t stand for. A post shared by alexandra daddario (@alexandradaddario) on Sep 21, 2015 at 6:00am PDT.

Social Media 111

Social Media How To Hosting Hashtag 111

Buffer Social

JANUARY 15, 2017

Goal: “I wish to grow the Buffer Facebook page from 35,000 likes to 100,000 likes by May 31, 2015.” Grow to 500,00 – By end of 2015. Examples from real-world companies include: SpaceX : Enable human exploration and settlement of Mars. What we’re trying at Buffer: Intriguing metric. Bucket No.

Social Media 111

Social Media Strategy Metrics Research 111

Sprout Social

SEPTEMBER 21, 2020

Flory and Lutze believe this emboldens creators to try new things, share in-progress work and fall in love with the process vs. the affirmation of popularity metrics. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 136

Issues Survey Campaign Authentication 136

Convince & Convert

DECEMBER 9, 2015

As Sponsored Social continues to grow, the demand for independent metrics to guide the industry’s future continues to increase. 2015 State of Sponsored Social Report. View the full 2015 State of Sponsored Social report here. Marketers Find Sponsored Social More Effective than Most Traditional Approaches.

Sample 60

Sample Samples Survey Study 60

Convince & Convert

APRIL 7, 2015

Jay’s key message is that by providing help and value to customers (for free), companies will be able to cut through the incredible amount of content clutter that exists online and be top of mind when those customers are ready to buy a product or solution. are “actively disengaged” ( Gallup, 2015 ). Here’s how. Real-Time Relevancy.

How To 60

How To Yammer Metrics Statistics 60

Pam Moore

APRIL 28, 2016

Why Most Companies Can’t Yet Handle Great Marketing Technology (Jay Baer). Customer Experience is Your Brand – Adobe Summit 2015 Inspiration. Supporting Resources: Adobe Summit – Watch the Online Event Highlights. Future of Brand Experiences – #GetRealChat Recap Live from Adobe Summit Event.

Marketing 165

Marketing Eventful Template Templates 165

agora pulse

OCTOBER 8, 2019

Encourage your employees to share about your company on social media, and watch awareness and trust of your brand flourish. Even more (65%) trust a company technical expert. LinkedIn found the employees of a company tend to have 10 times more followers than the company itself. 65% reported increased brand recognition.

Social Media 84

Social Media Guidelines Hashtag Training 84

Audiense

JANUARY 31, 2017

Here are three inspired ways to drive up ROI from social by being smarter: two ways that will make a difference to the social metrics and one to make a difference to a different, far more important number. Knowing how your audience thinks goes a long way to turning metrics into money. Measuring it?

ROI 60

ROI Social Media Metrics Campaign 60

Sprout Social

MAY 10, 2019

According to Alexa rankings of the top 500 sites on the web, YouTube is second only to its parent company, Google, which is perhaps not surprising, but even more impressive when you consider the fact that it’s beating out Facebook, top Chinese search engine Baidu and Wikipedia, just to name a few.

YouTube 111

YouTube Strategy B2B Marketing 111

Audiense

JULY 7, 2016

It can make you check ‘metrics’ instead of business results. No company has ever gone out of business because they didn’t have enough followers!”. — Lexus International (@LexusInt) June 23, 2015. How Can Data Be Used Across The Company? “A Data needs to have a sensible eye cast over it. It’s quick and addictive!

Data 97

Data Social Media Meme Activities 97

Convince & Convert

DECEMBER 19, 2014

Julie and her team publish research at a high level and then drill down to contextualize it for each company they work with. How can companies evaluate and match customer expectations in this environment? Should a company pour resources into real time interactions and customer service?

Social Media 95

Social Media B2B Research Groups 95

Webbiquity SMM

FEBRUARY 16, 2016

These changes are affecting tactics, budgets, messaging, and metrics as illustrated in the compilation of B2B marketing facts and statistics below. Marketing accounts for 10% of total B2B company spending on average, and 6% of total revenue. ( For B2B media companies, the biggest share of revenue comes from events, totaling $12.2

B2B 110

B2B Social Media Marketing Survey 110

Twist Image

MAY 21, 2016

A "like" was the perfect vanity metric to push brands to spend more on Facebook. Brand and media companies have options. Instagram posted the highest follower growth among the three social networks in 2015, but it peaked in February and began trending downward, while Facebook and Twitter were more stable. media company.

Facebook 64

Facebook Marketing Instagram Metrics 64

Twist Image

MARCH 16, 2017

Had Q3 2016 revenue of $616 million compared to Q3 revenue of 2015 is $569 million. Maybe this is too many money people hoping beyond hope that Twitter is anything more than a $5 billion company. And, if it is a $5 billion media company, what is so wrong about that? media company. display advertising a year. instagram.

Twitter 59

Twitter Journal Applications Advertising 59

Pixlee

SEPTEMBER 23, 2017

Engagement, visibility, number of followers, and increased sales are just some of the metrics influencer campaigns can drive. An expert on how to do luxury travel using airline miles, he has partnered with many credit card companies and airlines to highlight this. Jennifer Mel Tuffen. million monthly followers.

Travel 66

Travel Influencer Brands Airlines 66

Rebekah Radice

MAY 2, 2016

In fact, it’s the exact one that helped grow our Facebook Page by 193% in 2015. At Post Planner, our Facebook objectives support our company goals. Select Your Success Metrics. It’s the strategy we follow daily at Post Planner and one we’ve shown successful over the years. Pretty crazy, right? Yours should too.

Facebook 113

Facebook Marketing eBook GPS 113

Buffer Social

NOVEMBER 7, 2017

I read through more than 20 studies on Instagram marketing from companies like Facebook, Simply Measured, and News Whip. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. At Buffer, we’re big fans of using data and research to guide our social media strategy.

Study 111

Study Instagram Hashtag Research 111

Buffer Social

JULY 23, 2018

How One eCommerce Company Generated More Than 41K emails and 10K Social Media Followers – Viper. So this specific case study focused on the eCommerce company called Brevite. Which is a backpack company created specifically for photographers. Companies are using a greater variety of Ad types.

Case Study 69

Case Study Study Social Media Tools 69

Buffer Social

MARCH 13, 2017

The Venice, California-based company now boasts over 161 million daily active users and 10 billion video views , daily. Launched in September 2015 , Lenses are a fun way to augment your snaps. In January 2015, Snapchat launched Discover , “a new way to explore Stories from different editorial teams.”

Social Networking 111

Social Networking Social Media Examples Video 111

Waxing UnLyrical

MAY 15, 2015

Chapter, presented me with the 2015 Matrix Award. So I share below the gist of what I said yesterday – in the company of many amazing area professionals, each a superstar in their own right – because you are a large part of my success. Katie Delahaye Paine , the Queen of Metrics. Based in the Washington, D.C.,

Consultant 100

Consultant Metrics Fashion iPhone 100