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PR Trends for 2015: 7 To Watch

Waxing UnLyrical

So when PRSA asked me to author a guest post on PR trends for 2015, initially I scratched my head a bit. PR Trends for 2015. Industry groups (such as PRSA and AMEC) have really ramped up efforts to educate pros on smart measurement. Leave a comment below, over at PRSAY… you get the picture. Measurement.

Trends 100
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#measurePR Recap (November 2015): Measuring Multimedia

Waxing UnLyrical

I then decided to ask the group how they measure efforts that contain multimedia: A3. So did Kelly Byrd : A3: Multimedia = views, reach, (impressions if you MUST), engagement (likes, comments, shares, etc.), I was also interested in how our group of smarties used best practices in multimedia to generate better outcomes: A4.

CPA 100
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How to Approach Meta Ads Targeting Now

Jon Loomer

We experimented with grouping interests in one ad set and lookalikes in another. If you wanted to go after a group of people who knew who you were and were likely to convert, there were several places to start. While it happened in and around 2015, it wasn’t revealed until 2018 and the impact to targeting would come after.

How To 190
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The Experiment 2021: Ads Don’t Have to Suck

Jon Loomer

It all sounds crazy, but it’s precisely what happened when I ran The Experiment in early 2015. Website custom audiences were the backbone of The Experiment in 2015. People will like, comment, and share. The Weaknesses in 2015. Browser settings and now iOS 14 make tracking more difficult than it was in 2015.

Cost 207
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Should You Disable Comments on Your Blog?

ProBlogger

When you started out blogging, you were probably thrilled when you got a comment. As time went by, you probably found some of the comments very useful. But if you’ve been blogging for a long time, and your blog gets a lot of traffic, those comments may be starting to become less of a delight and more of a chore. You may well be.

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Social Media Updates January

yMarketingMatters

You can also read a stream of real-time comments, and what’s really great, is that when you’re done, the broadcast will be shared on your Timeline. This exciting development is great news for anyone who does training, marketing or sales to groups of people. Smartphone App in 2015. Did You Know? Facebook Top U.S.

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How Participation Marketing Elevates Your Social Media Strategy

Convince & Convert

Research from the Boston Consulting Group and the Edelman Trust Barometer are explicit when it comes to measuring trust and credibility. Your employees comment on third-party stories. Credible research and data validate the proposition that mobilizing employees as media is a good thing: Peer recommendations drive business value.

Strategy 145