Convince & Convert

AUGUST 21, 2015

As of June 2015, Adweek reported that Instagram’s commitment to content quality and millennial audience have attracted more than 475 ad campaigns with brands such as The Gap, Michael Kors, and Taco Bell. A Compelling Campaign. campaign on Instagram. campaign—in a good way. How did they do it?

Instagram 60

Instagram Brands How To Campaign 60

Hootsuite

OCTOBER 25, 2021

Research shows that interaction — even briefly — with your brand on social media leads to increased brand awareness and loyalty , and influences purchasing behavior. Over 2 hours a day , in fact, which is 30% more time than in 2015. 44% of all internet users regularly look up brands on social media networks.

Social Media 142

Social Media Meme HootSuite Influencer 142

Buzzlogix

NOVEMBER 27, 2017

If you’re a business or brand owner looking to build a better converting campaign, then video is likely a key element in your marketing mix. Video is king of the Internet and here is why it should be king of your campaigns as well. Why Video Should Be King of Your Campaigns. times more likely to buy.

Campaign 40

Campaign Video Retail Statistics 40

Audiense

NOVEMBER 8, 2017

Last year was a record-breaking Cyber Monday for online sales reaching an astounding $3 billion, up 12% since 2015. Regardless of the net increase in sales over the weekend of discounts it was evident retailers were successfully pushing the Christmas shopping forward offering great holidays deals several days in advance.

Sample 79

Sample Samples Discount Influencer 79

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Telecoms: 30%.

Team 124

Team Questions Retail Marketing 124

Hootsuite

AUGUST 8, 2022

But its popularity has exploded in recent years, with an increase of over 8 million users worldwide between 2015 and 2021. Your KakaoTalk marketing campaign might extend far beyond South Korea. Whether it’s Kakao ads, Kakao shopping, or customer care, let’s look at all of the things you can do to leverage your brand on the platform.

Mobile 83

Mobile FAQ HootSuite Retail 83

agora pulse

JUNE 22, 2017

Most articles about it date from 2013 to 2015. ” Marketers could search for ideal clients with strings like “vegans who live in New York, work in retail, and like running.” This is really useful for building up targeted Facebook ad campaigns. Yet, when you look for Graph Search today it is mysteriously absent.

Tips 127

Tips Hubspot Facebook Hashtag 127

Visually SM

MARCH 4, 2015

Or perhaps a restaurant launches a campaign of print, TV and social media marketing to advertise a new selection of entrees. Rather, location-based marketing is gray because building a strategy in 2015 requires a bit more art than science. Retail/mail order (including online retail: 40%. Telecoms: 30%.

Team 100

Team Questions Retail Marketing 100

Talkwalker SM

MAY 26, 2016

And yes, several of these pictures define how entire segments of your audience will perceive your products and your brand as a whole. The companies with the largest numbers of brand advocates are able to get up to 264% more earned impressions compared to other brands (2012, Whitegate ).

Analytics 68

Analytics Influencer Apparel Airlines 68

Webbiquity SMM

SEPTEMBER 1, 2016

Campaigns and content that works for one market often doesn’t resonate with another. Indeed, to best engage global consumers, brands need more than online linguistic fluency. But this approach really moves the needle in generating brand trust, engagement, conversions and revenue. They also need cultural fluency. On Social Media.

Marketing 100

Marketing Metadata Retail Airlines 100

Buffer Social

JANUARY 25, 2022

Prioritizing One-on-One Interactions Alison Hazinski, owner of One and Only Paper Alison Hazinski, the owner and designer behind stationery and gifts brand One and Only Paper , has found that one-on-one customer interaction is the strongest channel for business growth, so she’ll be prioritizing those opportunities.

Small Business 91

Small Business Marketing Retail Education 91

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

Strategy 113

Strategy Automotive Campaign Social Media 113

Convince & Convert

AUGUST 7, 2015

Sometimes a brand creates content so compelling that it spans far beyond its digital and social media channels. Such is the case with the popular Lowe’s “Fix In Six” Vine campaign. ” The “Fix In Six” window display campaign was created by Spaeth Design and BBDO NY and will be up through the end of August. 7itdsjovZ8.

Retail 60

Retail Campaign Curation Newsletter 60

Pixlee

JANUARY 17, 2017

The future of online retail is here, now, and quickly becoming the norm. These examples of vertical commerce (or v-commerce for short)—also known as digitally-native vertical brands (DNVB) —are quickly becoming forces to be reckoned with. So, why are DNVBs being called the future of online retail ? Familiar with Warby Parker?

Brands 41

Brands Retail Loyalty Cost 41

Sprout Social

APRIL 19, 2022

Some 70% of people agree they expect conversational experiences from brands. More than two-thirds (68%) of people agree social empowers them to interact with brands and companies. But many brands don’t have the bandwidth to monitor all their social channels 24/7. How do they feel about your brand and your products?

Conversation 101

Conversation Strategy Social Media Marketing 101

Small Business Mavericks

SEPTEMBER 25, 2015

US email campaign data published February 2015 shows that despite some social media marketing specialists occasionally saying that “email marketing is dead”, open and clicks remain stable. General retail follows with 41.4% Retail Apparel is second in the click-rate category (5.3%). e-mail marketing that.

Apparel 70

Apparel Statistics Marketing Retail 70

Pixlee

JANUARY 24, 2017

If you’re familiar with influencer marketing, you probably know that finding the right influencers is one of the biggest challenges brands face. In this post, you’ll learn about some of the different types of influencers, and how to find the right influencers for your brand. April 1, 2015. What about a trendsetting YouTuber?

Types 40

Types Influencer Brands Fashion 40

Convince & Convert

DECEMBER 4, 2015

To do so, the company announced that it would close all 143 retail locations and pay its 12,000 employees as though it was a regular workday. While not every brand is going to start a movement like REI, many companies did use their social media channels to remind consumers that they were closed on Thanksgiving or Black Friday.

Content 60

Content How To Tumblr UGC 60

Janet Fouts

DECEMBER 30, 2014

I can’t count the number of times I’ve sat in meetings with brands large and small and heard the marching orders. Millennial’s are just one demographic in your potential market and you need to think carefully before you focus entire marketing campaigns on them. 38% of Millennials are bilingual. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Convince & Convert

NOVEMBER 16, 2015

There are many different theories out there, and every campaign is unique, but one thing is certain: Social media must be a part of your marketing strategy. Traditionally, marketers would search hashtags and keywords to see what is being said about their brand. They are faced with challenging questions. What is the right strategy?

Data 60

Data Conversation Case Study How To 60

Convince & Convert

JANUARY 30, 2015

The first month of 2015 comes to a close with another great round of guests on the Social Pros Podcast. In January, we heard from JetBlue’s social media customer support leader; the social media manager of outdoor-gear retail chain Cabela’s ; and the LinkedInExpert herself. Tweetable Moments Hey, these are real people. We sell fun.

Social Media 60

Social Media Retail LinkedIn Social Media Management 60

Convince & Convert

MARCH 18, 2016

Not all SMS marketing campaigns are created equal. According to a survey by ScanLife , 89% of customers use their mobile phones while shopping, and 64% of Americans own a smartphone as of 2015. Given this, which company do you think will have a more successful marketing campaign? Large SMS marketing campaigns aren’t DIY.

SMS 60

SMS Tips Marketing Discount 60

Pixlee

OCTOBER 27, 2016

You know your brand inside out. Essentially, user-generated content (UGC) is content that is produced by the consumer and describes their experience with a brand. Consumers are 97 percent more likely to buy from a retailer after they’ve interacted with user generated content advertising. They want to hear it from your customers.

UGC 40

UGC Content Statistics Hotels 40

Sprout Social

SEPTEMBER 7, 2021

Of the billions (maybe trillions) of forgettable posts that are published on social every day, there are always a few social media campaign ideas that we can’t seem to forget. That successful social media campaign that goes viral for days and inspires a slew of copycats who wish they thought of the idea first.

Campaign 136

Campaign Social Media Collaboration Apple 136

Razor Social

MARCH 30, 2016

Are you monitoring the trends related to conversations about your brand? 89% of marketers found listening to be effective but only 37% listened -Saleforce 2015 state of marketing report Click To Tweet. Campaign Analysis. You’ll want to measure the impact they are having as part of the campaign.

Attensity 77

Attensity Crimson Hexagon Social Media Sentiment 77

ProBlogger

JULY 5, 2016

Perhaps you already have some of these lifecycle campaigns in place or maybe you’re looking to get started? In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. 4 Key Areas of your customer lifecycle.

Blogger 33

Blogger Marketing Module Campaign 33

ProBlogger

JULY 5, 2016

Perhaps you already have some of these lifecycle campaigns in place or maybe you’re looking to get started? In fact, a study done by genius.com indicated that 66% of buyers say that consistent and relevant communication provided by businesses is a key influence in choosing a solution or brand. 4 Key Areas of your customer lifecycle.

Blogger 26

Blogger Marketing Module Retail 26

Hootsuite

AUGUST 30, 2022

So, don’t jump on “rainbow washing” your next campaign solely for Pride month in the hopes of going viral for your efforts. While BeReal isn’t meant for brands, it’s important to recognize when new apps enter the game and evaluate if they fit into your marketing strategy. Almost 1/3 unfollow or block brand social media accounts weekly.

Statistics 102

Statistics Marketing HootSuite Study 102

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 96

Brands Facebook Campaign Sports 96

Buffer Social

NOVEMBER 21, 2016

billion monthly users (up 16% from Q3 2015). Or a fast-food brand will be able to pinpoint specific restaurants. Previously, brands have targeted broader spaces, like thousands of high schools, with Snapchat’s location-based ads. In their latest earnings report , the Menlo Park-based company shared that it earned $7.01

Trends 40

Trends Social Media Predicition Instagram 40

Unmetric

SEPTEMBER 27, 2019

And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages. So which are the most followed brands on Facebook in 2019 and how did they get there? Top brands on Facebook.

Brands 72

Brands Facebook Campaign Sports 72

Buffer Social

SEPTEMBER 20, 2018

Q4 key dates and campaign examples. Note: You might not want to shoehorn your brand into every single event, but hand-picking the opportunities that make sense for your business can help make Q4 hugely rewarding. Ready to jump in? Q4 content calendar [ Downloadable ]. Download full-size image]. 31 October – Halloween.

Small Business 98

Small Business Campaign Content Eventful 98

Unmetric

DECEMBER 4, 2016

Well, it is certainly time for brands to get started on their holiday campaigns. Holiday campaigns are crucial for most brands. The flipside is, with the abundance of brand content during this season, standing out gets more difficult. This calls for innovative campaigns that resonate with your audiences.

Brands 60

Brands Campaign Discount Retail 60

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. Superdrug sponsored the show in 2017 and reported 200,000 more website visits after each episode and a 900% increase in Superdrug brand search terms. Understand if the audience is your type on paper.

Trends 122

Trends Strategy Tips Meme 122

Twist Image

DECEMBER 18, 2015

What can't a brand measure in this day and age? Did the brand do anything to capture some form of a transaction (an email address, an online order, a purchase)? It's impressive what a brand can say, how they interact with customers, and what they do based on this feedback. Well, they can measure everything. Online is similar.

CPM 40

CPM Brands Affiliate marketing ROI 40

Kikolani

MARCH 30, 2015

If you’ve seen my extensive list of over 120 business, online marketing, and and tech conferences for 2015 , you know there are a LOT of events out there to choose from. Build Grow Scale LIVE 2015 will be held at The Hilton Orlando from May 22nd – 23rd. Build Grow Scale LIVE in a Nutshell. When and Where. Event Sponsors.

Conference 60

Conference Retail Hotels Eventful 60

Jon Loomer

APRIL 21, 2015

Campaign Optimization. Brand Best Practices. Brand [Curriculum]. Brand [Curriculum]. Brand Measurement Solutions. Campaign Structure. Successful Campaigns. Ads Reporting: Campaign Structure. Three ad examples each come from the following brands: Edo Salon. Reporting and Measurement.

Training 114

Training Resources Facebook Marketing 114