ProBlogger

DECEMBER 4, 2014

When I started, I didn’t know the real importance of research and didn’t have any idea where to begin. After getting all the information, I reset my techniques and focused on the research. Be sure not just to ask questions on different aspects but also throw light over demographic details to authenticate your words.

Strategy 44

Strategy Virtual World Industry Reputation 44

Janet Fouts

DECEMBER 30, 2014

Shop locally and prefer hand-made and authenticity to mass production. They check in at retailers, restaurants and they expect brands to respond with authentic voices, not canned responses. In fact, Forrester Research says Boomers outspend younger adults online 2:1 on a per-capita basis. They’re social.

Marketing 145

Marketing Nielsen Authentication Knowledge Base 145

Ignite Social Media

JUNE 6, 2016

This week we see Pinterest testing new features to help recommend even more relevant products to pinners, and new Instagram research shows over 2,500 branded profiles are dropping in follower and engagement rates, all in this week’s Social You Should Know. Pinterest Adds New Search Functionality. 55 ‘Similar Look’ results.

Instagram 60

Instagram ROI Influencer Research 60

Sprout Social

SEPTEMBER 21, 2020

And while the app has evolved over the past 8 years, the company’s main focus remains the same: giving creators the tools, spaces and connections to express themselves authentically. VSCO partnered with JUV Consulting, a Gen-Z-operated research company, to explore the emotional state of young people on social right now.

Issues 132

Issues Survey Campaign Authentication 132

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 122

Tips Marketing Press Release Influencer 122

Social Media Strategies Summit

FEBRUARY 27, 2020

At the same time, social media users have begun to shun overly curated and filtered views of life in favor of more authentic, in-the-moment content, often in the form of quick and easily digestible video clips. According to data from Pew Research , messaging apps dominated social networks in 2019. Source: Facebook Groups.

Trends 182

Trends Social Media Instagram Platform 182

Webbiquity SMM

SEPTEMBER 1, 2016

A major home-goods retailer recently required some help authentically connecting with consumers in the Middle East and North Africa (MENA). According to metrics gleaned from the MENA-region Arabic sites during Ramadan in 2015, high numbers of sessions occurred at midnight, when many Ramadan celebrants were having sohor (late dinner).

Marketing 100

Marketing Metadata Retail Airlines 100

Sprout Social

APRIL 21, 2020

Research from global fashion platform, @lyst shows responsible and conscious shopping is on the rise! Red: Fast Fashion | Blue: Sustainable Fashion (2015-2020). Both brands have been taking a stand on the issue of sustainability for years, something research has shown that 70% of consumers believe is important for brands to do.

Retail 101

Retail Trends Fashion Marketing 101

Talkwalker SM

JULY 28, 2016

The hashtag was originally created at the beginning of 2015 but is still very popular today with over 19,700 mentions over the last three months. Our strategy for the launch was to ensure the hashtag had authenticity and momentum before we started to align it with the global advertising campaign.

Hashtag 60

Hashtag Industry Campaign Hotels 60

Convince & Convert

JULY 27, 2017

As of 2015, about half of all Instagram captions and comments included at least one emoji. At my company, theAmplify, we were able to gather data with our mobile platform, Reach, and saw that consumers use emojis more authentically with influencers than with brands. In 2015, Chevrolet created an emoji-only press release.

Tips 60

Tips Marketing Press Release Influencer 60

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Social Media 40

Social Media Retail Reputation Authentication 40

Diva Marketing Blog

DECEMBER 30, 2015

As we close out 2015 and begin the circle dance anew, there will be lots of predictions of what 2016 will hold in terms of marketing trends and must dos. It was positioned as the golden grail that would be the beginning of authentic conversational marketing. And then it was 2015. . This is not one of those posts.

Retail 40

Retail Reputation Authentication Social Media 40

Pixlee

OCTOBER 27, 2016

According to a 2015 Pew Research study, 84 percent of American adults use the Internet versus 14 percent in 1995. 64 percent owned a smartphone in spring of 2015, nearly doubling smartphone ownership in the space of four years. 65 percent of adults used social media in 2015. Social Media. UGC Establishes Trust.

UGC 40

UGC Content Statistics Hotels 40

ProBlogger

AUGUST 30, 2015

This is more authentic then stock photos. Research the names of brand managers. PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions. PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions. If you can’t afford this, offer to barter services.

Training 20

Training Eventful Tips Analytics 20

ProBlogger

APRIL 5, 2017

It is advisable to invest in some initial audience research in order to maximize the value they can receive from your blog and thus make blogging a worthwhile endeavor. James Aschehoug is the co-founder of URIJI JAMI created in 2015, he is a British and French national based in London.

Tips 54

Tips Social Entrepreneurship Curation Communities 54

Convince & Convert

DECEMBER 28, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. We do not do comprehensive editing on our podcasts, preferring a more authentic vibe.

Badge 60

Badge Hosting Sysomos eBook 60

Buffer Social

DECEMBER 4, 2016

That is up from 17% in 2015. Tack – Get authentic content power to your marketing. Edison Research on Podcasting – The Podcast Consumer 2016. Some of the recent data trends from Edison Research shows that podcasting is on a great trajectory.” Monthly podcast listenership has increased 75% since 2013.

Social Media 40

Social Media Marketing Social Media Management Hosting 40

Buffer Social

JUNE 30, 2016

Back in April 2015, Facebook made a similar algorithm update trying to ensure that stories posted directly by the friends you care about will be higher up in News Feed, so you are less likely to miss them. We expect that this update may cause organic post reach and referral traffic to decline for some Pages.

Feed 75

Feed Feedly News Facebook 75

Likeable

JUNE 18, 2020

Johnetta Elzie was one of the leading forces behind the 2015 Ferguson protests, and is cited as a leader in the Black Lives Matter movement, a front-runner in the 21st century’s civil rights movement, and one of the world’s most inspiring modern leaders. In deciding that I wanted to share my lived experiences authentically, I said f*ck that.

Social Media 92

Social Media Instagram Education Communities 92

Convince & Convert

FEBRUARY 3, 2015

We’ll send at least 75 of those headsets in 2015, so the annual cost for this piece of our podcast production checklist is nearly $2,000. Edit the Show We do not do comprehensive editing on our podcasts, preferring a more authentic vibe. Sure it does. But, we’re always trying to raise the bar and differentiate.

How To 60

How To Badge Hosting Sysomos 60

Hootsuite

AUGUST 30, 2022

Many researchers agree Gen Z ends in 2010, but some argue 2012 is the cutoff for where Gen Z ends and Generation Alpha begins. That’s about 5% of all awake time, using estimates gleaned from research in our Digital Trends 2022 report. We know you hear it all the time: “Have an authentic brand!” That’s 68,600,000 Americans.

Statistics 102

Statistics Marketing HootSuite Study 102

Sprout Social

SEPTEMBER 13, 2016

According to data from Forrester Research, 70% of U.S. This way the language associated with the plug will feel natural and authentic, and friends of that individual won’t feel like they’re reading a sales pitch. Which one do you think is more likely to resonate with the user? If you chose the latter, you’re correct! Referral Traffic.

ROI 40

ROI Facebook How To Analytics 40

Keyhole.co

AUGUST 4, 2023

It started using Keyhole as the monitoring tool for the 2015 World Summer Games in Los Angeles. It can identify the top creators in your niche, analyze their reach, and engagement metrics, and even assess their authenticity. Authenticity, value, and engaging storytelling are key elements of high-quality videos.

Social Media 52

Social Media How To Analytics Metrics 52

Keyhole.co

APRIL 20, 2023

According to the research made by Unmetric Eyeball, a brand’s newsjacking endeavor leads to a significant follower growth , from 0.09% leaping to 18.9% Talking about current events, however, needs in-depth research and execution to avoid mistakes, misleading your customers, and committing inaccuracies in reports.

Aggregator 52

Aggregator News Trends Social Media 52

Convince & Convert

APRIL 23, 2015

There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. I also love this infographic their agency put out: How Bloggers Want to Work With Brands” Key takeaways from this research: Understand the readers, not just the blog.

Study 60

Study Influencer Marketing Blogger 60

Sprout Social

JULY 27, 2021

Since its first (non-celebrity) iteration in 2015, it has snowballed in popularity to become the behemoth it is today. BARB (Broadcaster’s Audience Research Board) has reported that Love Island is consistently top of the list of most watched TV shows viewed on devices other than televisions. Crack on with social commerce.

Trends 119

Trends Strategy Tips Meme 119

Hootsuite

MARCH 30, 2020

You can simply cite published research or the latest information from a credible health source like the CDC or WHO. Again, citing research and information from credible sources is the best approach. Research recruitment. Like brands, researchers and healthcare organizations need to understand social media demographics.

Social Media 145

Social Media How To Exercises Guidelines 145

Hootsuite

APRIL 28, 2020

If TikTok had existed in 2015, you would have seen a lot of videos tagged with #IceBucketChallenge. Customer research and insights can help here. Be authentic. But hashtag challenges are especially popular on the platform. No serious dance skills required. Make it fun. What do people love best about your brand?

Video 145

Video Engagement Hashtag Influencer 145

Postcron

JULY 6, 2018

They’ve become such a common part of online communication that Oxford Dictionaries selected the “tears of joy” emoji as its Word of the Year for 2015. That same year, the Emogi Research team found that 92 percent of people online use emojis. Just how popular are they? Not sure where to start?

Social Media 73

Social Media Authentication Research Hashtag 73

Hootsuite

NOVEMBER 4, 2019

That number from Pew Research is way down from 71% in 2015. Pew Research has similar findings. Facebook’s research with users aged 18 to 24 shows that they’re open to brands posting in Facebook Groups, as long as those posts provide real value, rather than just promotion. 51% of American teens use Facebook.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Unmetric

JULY 26, 2018

According to research on social media use in the U.S, As social media has now become the first point of contact between a prospective student and a university, it is crucial for institutions to find an authentic voice for their brand and to build a two-way conversation channel with their audience. pic.twitter.com/zWWbYWBWij.

Social Media 120

Social Media Strategy Hashtag Research 120

agora pulse

FEBRUARY 20, 2020

From 2015 to 2019 the number of Americans who said that they felt social media has a positive effect went down 21%, according to the Pew Research Institute. They seem more authentic and real. How much do you trust what you see on social media? Studies show that overall, this number has been dropping.

How To 108

How To Social Media Management Policies Social Media 108

Postcron

JULY 6, 2018

as its Word of the Year for 2015. That same year, the Emogi Research team found that 92 percent of people online use emojis. Although research also shows that people and brands use emojis differently , the bottom line is that emojis are more than a passing fad. Just how popular are they? Not sure where to start?

Social Media 52

Social Media Authentication Research Hashtag 52

Convince & Convert

DECEMBER 30, 2015

Editor’s Note: This post is one of Convince & Convert’s Top 10 Posts of 2015. There is always good research coming out in the world of marketing, but in the past few weeks, the quantity and quality of data published has increased greatly. However, only humans can vet for content quality and authenticity.

Study 60

Study Influencer Marketing Blogger 60

Buffer Social

JULY 22, 2020

In 2015, we explored a team structure with no managers, and this played directly into our approach to product. I partnered with our head of research to run a process to determine a singular type of customer for us to focus our efforts around. By the second half of 2018, we had grown to $18m in ARR and over 75,000 paying customers.

Products 93

Products Small Business Team Price 93

Proactive Report

MARCH 18, 2016

Q2: Recent research shows that brands are publishing more content, but engagement is down. Authentic reviews and user-generated content is more important than pushed-out marketing messages. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products.

UGC 40

UGC Aggregator comScore Bazaarvoice 40

Proactive Report

MARCH 18, 2016

Q2: Recent research shows that brands are publishing more content, but engagement is down. Authentic reviews and user-generated content is more important than pushed-out marketing messages. A 2015 comScore study showed that engagement rises by 28 percent when there is a mix of UGC and branded video content about products.

UGC 40

UGC Aggregator comScore Bazaarvoice 40