Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Hootsuite

NOVEMBER 4, 2019

Facebook advertising stats. It’s outranked only by Google and YouTube. It’s also the top Google search query. That number from Pew Research is way down from 71% in 2015. Advertisers are putting nearly half of all the money spent on Facebook ads into only 10.1%of Table of contents. General Facebook stats.

Facebook 111

Facebook Marketing HootSuite Social Networking 111

Ignite Social Media

FEBRUARY 2, 2023

Ignite was founded in 2007, Carusele was founded in 2015, and that’s just been such a long time. So we were three years before those even started, and it was yet another year before Snapchat, Twitch as Twitch, and Google Plus launched in 2011. One of my friends said, “Advertising is the price you pay for being boring.”

Influencer 85

Influencer Social Media Hubspot Travel 85

agora pulse

FEBRUARY 22, 2020

Social media advertising investments will continue to grow, with a 17% compound annual growth rate from 2016 to 2021. Sorry for sounding basic—but you need to stop “borrowing” photos from Google. Invest in paid advertising. Let’s talk about paid advertising. Should you be spending budget on social media?

Social Media 175

Social Media UGC Tips CPM 175

Viper Chill

FEBRUARY 24, 2015

Welcome to my first ever blog post in 2015. The best topic to build a website about in 2015 is one you truly care about, utilising an angle that has the potential to make you a lot of money. What we’re aiming to do first is branch out as far and wide as possible to find all relevant communities and platforms online.

Reddit 40

Reddit Forums StumbleUpon How To 40

Waxing UnLyrical

JUNE 1, 2015

Seeing as we’re almost halfway through 2015, I figured this would be a good time for us all to do a content review. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Monday Roundup: Evaluating Content. ” 6.

Content 100

Content Consultant Flickr Trends 100

Mindjumpers

FEBRUARY 16, 2016

Whether we like it or not, the way we communicate on social media is changing. Just last year, Oxford Dictionary named “Face with Tears of Joy” Word of the Year 2015. Google noticed this trend and created an algorithm designed to measure a video’s comedic potential on YouTube. No Time to Comment.

YouTube 100

YouTube ROI Feed Feedly 100

Webbiquity SMM

FEBRUARY 16, 2016

We want programmatic advertising—even if we’re not sure what that is. Although nearly two-thirds of B2B marketers say they plan to spend more money on programmatic advertising in 2016, 44% admit they either don’t know how it works or have only a small amount of knowledge about it. MediaPost ). MediaPost ). MediaPost ).

B2B 110

B2B Social Media Marketing Survey 110

Twist Image

OCTOBER 30, 2013

When we started Twist Image in 2000, the vision was to help the marketing community understand and embrace the power of the Internet. Brands are diving deeper and deeper in the realms of digital marketing, and we are seeing the media dollars continue to shift (especially as mobile ramps up on advertising).

iPad 100

iPad Wireless Marketing Telecommunications 100

Dave Fleet

FEBRUARY 16, 2016

Decline of community management (in some areas). Meanwhile, the nature of others has been significantly changed by their shift from a focus on community to one on profitability. They cater to a media-buying model that is based much more in the traditional ‘interrupt and amplify’ world than that of community and connection.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

APRIL 27, 2015

Meanwhile, the average time US adults spent watching video programming on televisions totaled 4 hours, 35 minutes in 2011 and will decline to 4 hours, 15 minutes in 2015. Do the advertising dollars follow the consumer? In 2015, forty percent of media spending will still be done on television. The data doesn't lie.

Apple 40

Apple Advertising Data Compete 40

Waxing UnLyrical

MAY 22, 2015

This is important in light of how much more accepted it now is for brand integration to be part and parcel of the PR pro’s charge; almost half the respondents (46%) said they accept brand integration, and more than half (55%) said they refer PR pros to their advertising colleagues. Based in the Washington, D.C.,

Review 100

Review Report Content Consultant 100

Hootsuite

MAY 13, 2021

Advertising and social is extremely white. And use data to show the value your work provides, whether it’s crisis aversion, community building, or return on investment. A recent survey by Blind, an anonymous community app for professionals, found that 61% of parents are working three additional hours to complete typical workday tasks.

Social Media 145

Social Media Exercises Committee Marketing 145

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. Contently’s platform handles communications and invoicing with these different teams, wrapping everything up into one nice package.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

Users prioritize their own benefit before anything else, and content marketing is a far more effective way to prove that benefit to them than traditional advertising. Contently’s platform handles communications and invoicing with these different teams, wrapping everything up into one nice package.

Tools 60

Tools Content Marketing ROI 60

OnlineRockersHub Marketing Blog

FEBRUARY 10, 2020

Affiliate marketing is one of the oldest forms of digital marketing, but it continues to deliver: 15% of the total digital media advertising budget goes towards affiliate marketing. After revising an older blog, Google displays the new date in search results, and this can increase website visits. Source: Business Insider ).

Affiliate marketing 81

Affiliate marketing Content Marketing Collaboration 81

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics.

Facebook 116

Facebook Marketing Atlassian Analytics 116

Twist Image

MARCH 2, 2017

Everything from the technology used within the organization to how they market and communicate to their consumer base. From the Advertising Age article, Already a Favorite of Teens, Snapchat Is Gaining Popularity With Their Parents : . advertising age. advertising agency. Snapchat will go public today. but it is changing.

Pharmaceuticals 40

Pharmaceuticals Research Airlines YouTube 40

Sprout Social

APRIL 19, 2017

John Wanamaker, a very successful 18th and 19th century merchant, is credited with coining the phrase, “Half the money I spend on advertising is wasted; the trouble is I don’t know which half.”. And if they clicked on a Google Ad, credit will be given to Google, even though social contributed to the conversion.

Social Media 105

Social Media How To ROI Hashtag 105

Rebekah Radice

NOVEMBER 16, 2015

A photo posted by DAVIDsTEA (@davidstea) on Nov 7, 2015 at 9:06am PST. Pay attention to who they’re interacting with and how they’re engaging their community. Strategically reaching out to people within your industry, niche or community. Create an easy checklist that you can follow daily to maintain consistency.

Small Business 114

Small Business Social Media Reputation Social Networking 114

Waxing UnLyrical

AUGUST 7, 2015

How to get off your ass and start blogging , August 2015: 5 comments. area, she loves helping for- and non-profit clients, both small and large, turn corporate codswallop into community cool™. Twitter Facebook Google+ LinkedIn Smarter Ways to Measure Authoritative Content. Does blogging still matter? in July 2014: 61 comments.

Content 100

Content Metrics Lurker System 100

Socialmedia.biz

OCTOBER 29, 2016

An image or advertisement that works spectacularly well on Facebook might not work in the slightest on LinkedIn or Twitter. Andy was recently named #3 on a list of “10 Online Influencers in 2015” by Forbes. in 2016, and listed as one of the top 50 content marketing influencers globally in 2015. the products they picked up.

Influencer 60

Influencer Social Media Resources HootSuite 60

Hootsuite

OCTOBER 15, 2020

leigh (@futuraprime) March 25, 2015. Plus, just about everyone likes to see inclusivity in advertising. According to a recent survey by Google, 64% of people took an action after watching an ad they considered inclusive. Community captions , which allowed accounts to crowdsource captions and translations, has been discontinued.

Social Media 145

Social Media Tips Guidelines Hashtag 145

Sprout Social

SEPTEMBER 13, 2016

Of the 50 million businesses with active Facebook Pages, 3 million are active advertisers —a 50% increase from last year. One is an advertisement from the brand and the other is a post from the brand that has been shared by one of the user’s friends. Build a community of engaged customers and design content with them in mind.

ROI 40

ROI Facebook How To Analytics 40

ProBlogger

DECEMBER 23, 2014

You need to spend countless hours creating high quality content, responding to reader comments, building relationships, spending money on advertising and creating products that people would gladly pay for. The European Union has recently introduced a new value added tax (VAT) that’ll come in to effect from 01 January 2015. Conclusion.

eBook 50

eBook Products Applications Blogger 50

Rebekah Radice

NOVEMBER 1, 2016

You can find out what’s working and what’s not through: Google Analytics. Here’s how you take Facebook and Google and put your data on overdrive. Google analytics when combined with Facebook provides the answers you’re looking for. UTM or tracking codes will link back to Google Analytics.

Facebook 60

Facebook Marketing Atlassian Analytics 60

Buffer Social

JULY 11, 2016

A ‘brand’ isn’t about generating a virtual identity through websites, emails, social media, and being found at the top of Google. Innovation: In November 2015 , The New York Times distributed more than 1 million Google Cardboard viewers/glasses to Sunday home delivery subscribers. ” 13.

Campaign 40

Campaign Startup Marketing Curation 40

Buffer Social

NOVEMBER 14, 2016

The most popular reason for using social media among those surveyed was brand awareness (85%), followed by community engagement (71%). Among all the great reasons to be on social media — awareness, community, distribution, lead-gen — customer support was the only factor that was chosen by fewer than 50 percent of brands.

Social Media 40

Social Media Report Survey How To 40

Buffer Social

NOVEMBER 21, 2016

For example: YouTube is testing community features allowing creators to share text and image based posts (aka, Facebook). billion monthly users (up 16% from Q3 2015). Marketplace : A convenient destination to discover, buy, and sell items with people in your community. Google still leads the way in search, with 3.5

Trends 40

Trends Social Media Predicition Instagram 40

Viper Chill

JANUARY 13, 2016

It doesn’t rely on free search traffic from Google. It doesn’t require paid advertising campaigns via Facebook or Adwords. After Google’s acquisition of Feedburner in 2007 they provided very little in the way of updates or support the following years. It doesn’t involve connecting with influencers.

FeedBurner 40

FeedBurner Project Curation Reddit 40

Webbiquity SMM

FEBRUARY 10, 2015

Image credit: Business 2 Community. Among the largest social media sites, YouTube drives the most highly engaged website traffic (with visitors overall spending on average nearly four minutes and visiting three pages on target sites), followed in order by Google+, LinkedIn and Twitter. Business 2 Community ). VentureBeat ).

Statistics 50

Statistics Social Media B2B Hubspot 50

Viper Chill

APRIL 30, 2015

wrote an article about his success and showed the site was on track to generate £1m in revenue in 2015. A few years ago it wasn’t uncommon for media publishers to be under Google’s thumb and rely on high rankings in SERPs, and then of course Panda and Penguin meant most of the scale-play, thin content sites took a huge hit.

Meme 40

Meme Facebook Automotive Platform 40

Buffer Social

AUGUST 11, 2016

Facebook also provides brands and marketers with incredible opportunities to target video advertising towards potential customers on granular levels. YouTube processes more than 3 billion searches per month and is the second largest search engine online right behind Google, which makes sense because Google owns it.

Video 40

Video Twitter Content Facebook 40

Convince & Convert

AUGUST 3, 2015

Most Shared Article in 2015: 4 Google Analytics Hacks To Improve Your ROI – Frank Underwood Approved (854 Shares). This PPC blog is the gold standard of case studies, experiments, tips, tricks, and predictions about pay-per-click digital advertising. Most Shared article in 2015: 5 SEO Myths to Forget in 2015 (2,600+ Shares).

Adwords 60

Adwords CPC Marketing Retail 60

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Run a community project or challenge to get engagement. Why You Should Make Building Community a Priority in Your Blogging. Monetization.

Review 20

Review How To Analysis Blogger 20

Viper Chill

JULY 25, 2016

If you are loyal to Google guidelines, the teachings of blogs like Moz and love playing by the book, then you’ll probably realise with this article that we possess a very different perspective. Google make all of their money via ads so quite simply want more people to click on them (and more often). They Have All The Answers.

SEO 40

SEO Influencer Google Team 40

ProBlogger

DECEMBER 19, 2017

Up until that point, I was active in various forms and online communities but I was becoming aware that my efforts in these forms were not translating to any real world benefit to myself. He’s worked directly with advertisers and he’s also offered private consulting and coaching. That happened in January 2015.

Blogger 42

Blogger Microsoft Course Domain Name 42