Audiense

MAY 16, 2016

But where does social media strategy and the immediate nature of the medium fit in the high-end automotive industry? We spoke to Ken Thorsteinsson (marketing communications, Porsche AG) and Alissa Clauson (new media & social media manager, Porsche Cars North America), to discover the answer to this question. The answer is simple.

Strategy 113

Strategy Automotive Campaign Social Media 113

Writtent Blog

JULY 10, 2013

It’s no exaggeration to say that smartphones and tablets are the biggest thing to hit marketing since the internet appeared. Cultural shifts can eat a weak marketing strategy for lunch, which is why it’s crucial for small businesses to immerse themselves in the realities of mobile, and adapt to the change. Source: HubSpot ).

Statistics 108

Statistics Mobile comScore Marketing 108

Buffer Social

NOVEMBER 20, 2018

When Tommy Williams was growing up in Austin Texas, he probably didn’t think his love for cooking and local farmers markets would lead to starting a nationally-recognized food brand. In 2014, Tommy’s Superfoods was born. Building a successful multi-channel marketing campaign. But that’s exactly what happened.

Hashtag 100

Hashtag Campaign Brands Retail 100

Ignite Social Media

NOVEMBER 9, 2016

Black Friday and its online bestie Cyber Monday are a great time of year for brands to implement a social campaign to support traditional marketing efforts. There’s a variety of ways for social media to complement your marketing plans for the holiday season; here’s a snapshot of some top approaches to consider for your brand.

Campaign 156

Campaign Social Media Retail Discount 156

Twist Image

FEBRUARY 4, 2014

As Amazon continues to grow, expand and diversify itself as one of the largest retailers and technology service providers in the world, attention is always paid when the virtual store does something physical. It''s the kind of news that, typically, sends shock waves through the retail and technology landscape. Retail everywhere.

Retail 83

Retail Apple Wireless Buy 83

Convince & Convert

NOVEMBER 12, 2014

In September, Guitar Center took home three top awards for their YouTube channel at CMI’s Content Marketing Awards 2014. It made me want to play music again and even – I’m sure marketers will love to hear this – visit one of their stores and buy the whole thing! and partner networks around the world). 260K+ YouTube subscribers.

Video 153

Video Content YouTube Syndication 153

Convince & Convert

DECEMBER 13, 2013

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Storytelling in 2014 from Gary Vaynerchuk. This week: From ExactTarget , a free whitepaper called The Audience Growth Survey. Listen Now.

Social Media 148

Social Media Content Case Study Retail 148

Writtent Blog

DECEMBER 20, 2013

If you’re in need of some inspiration on new tactics and forms of measurement to elevate your content marketing strategy, look no further. While it’s anyone’s guess whether these predictions will turn into content marketing news in the next 12 months, it’s certainly a thought-provoking report that’s well worth the download!

News 58

News Content Marketing Metrics 58

Convince & Convert

NOVEMBER 8, 2013

Paul Haskell , Social Media and Content Marketer at Omaha Steaks , joins the Social Pros Podcast this week to discuss curation versus creation on different platforms, success in visually focused social media platforms, and the culture at a family-owned company. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Curation 139

Curation Web 2.0 Case Study Social Media 139

ProBlogger

AUGUST 12, 2014

Every year, tech companies continue to roll out dazzling new smartphones and tablets into the market. Retailers have adjusted their services to cater to the mobile customer, including redesigning their websites to cater to mobile visitors along with company-specific apps. Mobile Revolutionizes Marketing and More.

Mobile 46

Mobile Activities Banking Discount 46

Audiense

JUNE 23, 2016

How competitive is the market? How well is the current head of marketing delivering on objectives? Account in Jeopardy – Score 71: Jawbone struggles in an overcrowded market. The more crowded the market, the more innovative, creative (and sometimes, loud), the brand must be to break through.

Retail 87

Retail Review Advertising Project 87

Convince & Convert

OCTOBER 29, 2013

Tim Washer , Senior Marketing Manager in Social Media at Cisco , joins the Social Pros Podcast this week to discuss the value in making your customers laugh, how to spend less and storytell more, and bringing ridiculousness to big corporations. From Cision , a free ebook called Power Your Story: Content Marketing Essentials.

Committee 137

Committee Aggregator Social Media Film 137

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. Create and market a hashtag: #DIDYOUKNOW: 80% of social content shared at events is lost due to missing hashtags, social handles & keywords?

Engagement 110

Engagement Brands Hashtag Eventful 110

Convince & Convert

JANUARY 24, 2014

From Cision , a free ebook called Power Your Story: Content Marketing Essentials. And from Expion , a free report on the top 50 retail brands’ social media use in 2013. Maybe this year we will see Super Bowl ads that are actually part of an integrated marketing campaign with a strong call-to-action. Listen Now.

Brands 129

Brands Message Boards Training Exercises 129

Hootsuite

SEPTEMBER 7, 2022

Black Friday is one of the biggest days of the year for online retailers, but it can also be one of the most challenging. Fortunately, you’ve got time to plan for success with a Black Friday eCommerce strategy— and we have all the tips you need below! What is a Black Friday eCommerce strategy? In 2021, US shoppers spent $9.03

Strategy 104

Strategy Discount How To Retail 104

Hootsuite

APRIL 11, 2022

Retail bots are reshaping social commerce, helping brands make big dollars selling their products and services on social media. Consumer spending via retail bots is predicted to hit $142 billion USD by 2024… a massive 4,971% increase from 2019’s $2.8 What is a retail bot? 9 ways retailers are using chatbots. billion USD.

Retail 97

Retail FAQ How To Survey 97

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. I had been in sales my entire life and knew I could sell internet marketing to local business owners. Is this a philosophy you would agree with?

SEO 79

SEO Company Hotels Marketing 79

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Devumi

DECEMBER 26, 2014

Since I wrote a top brands on Instagram article earlier, I think it is only appropriate that I also give you a best brands on Twitter 2014 review. Hopefully you’ll learn a few things that you can apply to your own brand, improve your Twitter marketing, and find more followers! . The best brands on Twitter 2014.

Twitter 100

Twitter Brands Airlines Hashtag 100

Sprout Social

DECEMBER 14, 2016

In order to drive in-store traffic offline, nowadays you have to execute your strategy online. It might feel counterintuitive, but 90% of shoppers turn to social media for retail and often look for help with buying decisions. With that shift, consumers paved a new purchase journey for retailers to follow. What are you selling?

Retail 40

Retail Social Media Sports Construction 40

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 48% of these consumers responded to a retailer’s offer posted on Facebook or Twitter. V3 Integrated Marketing ). MediaPost ).

Social Media 229

Social Media Hubspot B2B Marketing 229

Writtent Blog

MAY 4, 2021

An example of an express warranty is an electronics retailer telling a customer, We guarantee your newly purchased television against defects for three years. The Investment Management Agreement expired on 28 February 2014 and KBR has ceased to be the investment manager of the Company with effect from the same date.

Sample 40

Sample Samples Insurance Film 40

Proactive Report

DECEMBER 24, 2014

One of the biggest shifts since the Internet became part of our lives occurred in 2014. In June, at the State of the Internet Webinar, comScore presented data indicating mobile users would surpass desktop users in 2014. Content Marketing Online PR apps content content strategy digital PR mobile online PR strategy web'

Mobile 80

Mobile Strategy comScore Content 80

The Realtime Report

JANUARY 22, 2014

Twitter has proven itself to be a valuable marketing tool for edgy clothing brand American Apparel. In an interview recently posted on the Twitter blog , American Apparel’s Director of Marketing Ryan Holiday discusses a single flash sale on Twitter that earned $50,000 for the clothing brand. Email Vs. Twitter.

Apparel 161

Apparel Twitter Retail Case Study 161

Hootsuite

MAY 10, 2021

Even the tech giant, which abstained from traditional social media marketing for light-years by Internet standards, now posts regularly across multiple accounts and channels. Bonus: Get a free social media strategy template to quickly and easily plan your own strategy. Unless you’re Apple, you’re on social media.

Examples 145

Examples Company Social Media Apparel 145

Devumi

JANUARY 23, 2015

Marketing with Twitter trending topics is a strategy that combines careful planning, even more careful research, and a bit of dumb luck. For contrast sake, I’ll show you a complete trending hashtag marketing #fail while I’m at it! For a local retailer with one location, well, what’s the point of all this?

Trends 60

Trends Twitter Hashtag Marketing 60

ProBlogger

JANUARY 28, 2014

Fame, Fortune and Helping People in 2014. In round one, we heard some powerful strategies from both beginners and major earners. In premium beverage land, it’s ALL about the marketing and PR game. The start of the year is a tremendous time to flex your marketing skills. I hope at least some of you will listen.

Adsense 43

Adsense Domain Name eBook Blogger 43

Convince & Convert

APRIL 8, 2016

The fact of the matter is, if you didn’t include a video marketing strategy as part of your broader content marketing plan, you’re missing out. It’s a chance to take your marketing strategy into the stratosphere. It’s a fresh start—a chance to do marketing better. Video isn’t just a nice afterthought.

Video 60

Video Marketing Hubspot Education 60

Devumi

AUGUST 12, 2014

How retailers can connect their social media and their store. There are tests you can run, such as having a Twitter exclusive contest with a digital coupon code, but what about all the other digital marketing you do that isn’t directly related to a sale or coupon? Another strategy to look at beyond your products is events.

Social Media 74

Social Media Wikimedia Hashtag Retail 74

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), How do social media marketing strategies in small businesses differ from those in larger enterprises? How much are you worth?

Research 210

Research Social Media B2B Marketing 210

Viper Chill

SEPTEMBER 12, 2014

was rolled out on May 22nd, Retail Me Not’s stock dropped 10% or in other words, Google’s change helped to wipe $170 million from their market cap in a single day. The Yellow Pages however, trading as Yellow Media on the stock market, were estimated to have lost around 20% of their organic search traffic. Automattic.

SEO 86

SEO Google Marketing How To 86

Kikolani

SEPTEMBER 17, 2015

In a society that thrives on social media, marketers must learn how to bring in new leads from the networks or risk falling into obscurity. Now, you can easily integrate your own quizzes into a social marketing strategy. In 2014 , Eggo launched a contest in conjunction with International Waffle Day. The best part of it?

Social Media 60

Social Media Forums Discount Reddit 60

Unmetric

SEPTEMBER 27, 2019

The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. The brand added more than 29 million followers since 2014, a 37.4% KFC doesn’t just deliver finger-lickin’ good buckets of chicken wings but also an equally worthy social media strategy.

Brands 96

Brands Facebook Campaign Sports 96

Webbiquity SMM

NOVEMBER 12, 2013

As the use of social media in marketing has become ubiquitous, marketers have turned their attention to making the use of business social media more sophisticated and strategic. How can marketers help their organizations move from “social media marketing” to “social business”? e-Strategy Trends ).

Statistics 226

Statistics Social Media B2B Journal 226

Convince & Convert

AUGUST 26, 2015

Momentum Worldwide came out with a very insightful marketing chart for 2015. Among the most important lead sources, email marketing stands out as a clear winner. In other words, email marketing is, pound for pound, still your best source for quality leads. So why are marketers so focused on inbound lead generation these days?

Case Study 60

Case Study Study Marketing B2B 60

ProBlogger

DECEMBER 13, 2023

I didn’t have any formal education other than high school and a 2-year-short piece of garbage degree in marketing that was worth nothing more than a seat behind the register in your nearest supermarket. My close friend, Frederik, who is kind of a SEO and PPC hero told me about blogging and affiliate marketing.

Fashion 53

Fashion Blogger Exercises SEO 53

Twist Image

MAY 15, 2014

" Showrooming is when a consumer goes to a physical location and uses a mobile device to either compare prices with other retailers or complete their transaction with another retailer (even later at home). It''s an always open retail landscape. why not build, develop and deploy a one screen world strategy?

Retail 97

Retail Mobile YouTube Buy 97