Small Business Mavericks

SEPTEMBER 21, 2015

One might be tempted to think that, since YouTube is the second largest search engine online, video marketing is an over-used–or, at least, widely used–form of online marketing. As of January of this year, content creation has the second largest share of digital marketing budgets.

Video 70

Video Marketing Case Study Mobile 70

Pam Moore

JANUARY 19, 2020

What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Brands Marketing Influencer 78

The Realtime Report

APRIL 7, 2014

Check out this week’s summary of all the latest social media news, including changes and new features for Facebook, Twitter, Google+ and YouTube: Vine adds direct messaging via video (photo: Vine blog). Facebook updates Pages Manager for IOS – Facebook released version 3.0 Any social media updates that we missed?

News 176

News Types Nielsen Social Media 176

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Between August 2019 and August 2020, the number of CEOs present on at least one platform rose from 54% to 62%, per research from Influential Executive. For one thing, it seems employees like it.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Convince & Convert

JANUARY 4, 2015

In Q4 2014, Hubspot released new research called The Social Lifecycle. In this project, they interviewed 600 consumers about where and what and how they want to intersect with brands in social media, in both a marketing and customer service context. YouTube is a distant third at just over 40%. different social platforms.

Research 60

Research Hubspot Social Media Platform 60

Rebekah Radice

JULY 20, 2015

Are you interested in finding ways to energize your marketing? Daily activities separate successful social media marketers from their peers. In this article I’ll share six social media habits to improve your marketing. 6 Habits of Highly Successful Social Media Marketers. #1: 1: Build Meaningful Relationships.

Social Media 133

Social Media Marketing Study Activities 133

Webbiquity SMM

FEBRUARY 16, 2016

As noted in the 2016 B2B Marketing Trends report , B2B marketing strategies and practices are in the midst of significant change, driven by new technologies and evolving buyer expectations for more “consumer-like” experiences. Here are five key takeaways from this research: Image credit: e_Strategy Trends.

B2B 110

B2B Social Media Marketing Survey 110

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? However, the good news is marketers are getting smarter!

Trends 78

Trends Video Marketing Influencer 78

Sprout Social

APRIL 19, 2019

The use of Facebook has evolved through the years so it’s important for marketers to be up to date on the newest statistics. Here are the important stats for marketers to know, categorized by topic and ready for you to use in your social media strategy. YouTube, Instagram and Snapchat all surpass Facebook in usage and popularity.

CPC 111

CPC Facebook Marketing Advertising 111

Twist Image

MAY 29, 2014

If there is one deck of slide that marketers should be paying attention to, it is this one. Marketing nerds (like me), wait for Mary Meeker to deliver her annual Internet trends report. The data and insights in Meeker''s Internet Trends 2014 validates this reality. Here are all 164 slides of Mary Meeker''s research and insights.

Trends 105

Trends Mobile YouTube Advertising 105

Convince & Convert

JUNE 26, 2014

Below, we dissect a few of the findings and what they mean for PR and marketing professionals. Most and Least Used Platforms Unsurprisingly, Facebook and Twitter were the most widely used platforms by brands, with LinkedIn and YouTube following closely behind. What does this mean? Is there anything that surprises you about this study?

Study 150

Study Social Media Research Survey 150

Hootsuite

FEBRUARY 24, 2020

Especially if an image is used for social media marketing. Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. Common contexts for fair use include criticism, news reporting, teaching, or research.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

SocMed Sean

JUNE 23, 2017

Robert is a content and marketing specialist at one of the leading essay writing companies. He graduated with honors from Columbia University with a degree in Marketing and Advertising Previously, he worked as a content marketing manager for a tech software firm. This week we welcome guest blogger Robert Everett.

Organization 182

Organization Mobile Apple SEO 182

Convince & Convert

APRIL 16, 2015

Last year, for the first time, it surpassed the number of YouTube videos that were uploaded to pages on the site. According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet).

Video 60

Video Tips Facebook YouTube 60

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. What is WhatsApp? It’s reliable.

Tools 140

Tools Tips How To HootSuite 140

Mindjumpers

DECEMBER 4, 2015

Internet Users: 350 million, +44% since July 2014. Mobile Social Media Users: 97 million, +5% since July 2014. This is the text of the email Flipkart sent to potential customers: “Research shows that beautiful women are more successful in their lives. Video is The New King of Content Marketing. Brand Failure.

Activities 100

Activities Social Media Film Mobile 100

Buffer Social

JANUARY 25, 2018

If you prefer to read a slide deck, here’s the full slide deck: This report wouldn’t have been possible without the amazing studies, research, and data available. Facebook studied the messaging behavior of 12,500 people across 14 markets to understand consumers’ growing preference for messaging businesses.

Social Media 111

Social Media Trends Report Survey 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 160

Social Media Flipboard Storify Reddit 160

Twist Image

JANUARY 3, 2014

It''s hard not have some of this thinking seep into my own thinking around the type of year that I would like 2014 to be. So, if you are doing work, don''t hop over to Facebook or YouTube (even for a second). marketing agency. productivity research. marketing agency. productivity research. communication.

Exercises 101

Exercises YouTube Instagram Products 101

Buffer Social

JUNE 30, 2017

Going “Viral” How many of you have sat around with friends or family and binge-watched several classic YouTube videos in a row? ” This launched YouTube into a massive entertainment hub – complete with TV streaming, movies, music videos, tutorials, celebrities, vloggers, and of course, viral videos.

Social Media 111

Social Media MySpace Hashtag News 111

ProBlogger

DECEMBER 31, 2013

Writing blog posts, reading and commenting on others blogs, responding to readers comments, guest posting on others blogs, being active on Twitter, Facebook, Youtube, LinkedIn, Pinterest (and more), working on your blog design, writing an eBook, finding advertisers, creating a media kit…. 2014 Reboot: Finally Finding Time to Blog.

eBook 47

eBook Blogger Exercises Tips 47

yMarketingMatters

FEBRUARY 10, 2014

Yes, businesses have definitely realized the power of social media and accepted that social media marketing has to be part of their marketing and PR mix. 89% of marketers stated that increased exposure was the number one benefit of social media marketing. Reduced marketing expenses. Increased traffic.

Social Media 279

Social Media Mobile YouTube Social Networking 279

Sprout Social

FEBRUARY 27, 2017

That’s why it’s absolutely critical for any marketer to stay up to date on the newest social media statistics. Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. However, there’s some helpful data that can show you how the networks is doing today–not in 2014 or 2015.

Statistics 40

Statistics Social Media LinkedIn Instagram 40

Proactive Report

NOVEMBER 27, 2013

The video, which was uploaded to YouTube, also had 69 views. Yet despite this research very few press releases today include multimedia. Make it a priority for 2014. Online PR Social Media Marketing Tips awards multimedia online news online PR press releases PRSA SNCR' This should not be the case. Connect with me.

Press Release 73

Press Release Engagement Analytics SEO 73

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. In fact, of those who use social media to research travel, only 48% followed through with their original plans. Travel Social Media Basics: Do Your Research. Research Your Destination.

Travel 40

Travel Class Social Media Hotels 40

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” How effective is social media in comparison to other digital marketing channels? How does B2B social media marketing differ in effectiveness from B2C use? What do more than half of marketers identify as their most critical areas of focus over the next 12 months?

Statistics 50

Statistics Social Media B2B Hubspot 50

Convince & Convert

APRIL 7, 2015

When it comes to creating compelling content, marketing is leading the way for communication functions. Content marketing is realizing that “when you sell a product, you make a customer for a day, but when you help them, you make a customer for life” ( Jay Baer ). YouTube Channels. ” Marketing Your Communications.

How To 60

How To Yammer Metrics Statistics 60

Convince & Convert

DECEMBER 28, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. All of these shows (and 550 more) are rated and reviewed at our MarketingPodcasts.com site, the first search engine for marketing podcasts. This show is in its fourth year, and new episodes are launched weekly.

Badge 60

Badge Hosting Sysomos eBook 60

Kikolani

JANUARY 13, 2014

Without further ado, here are the 101 things I learned at #NMX 2014. Do you research. Use marketing channels to be more human. Drives other marketers nuts. 200 Videos, 200 Days, and 5 Million Views on a 2K Budget – How to Leverage YouTube to Increase Sales & Trust. Honor your customer first.

Review 144

Review Influencer Crowdsourcing Vimeo 144

Diva Marketing Blog

NOVEMBER 16, 2008

In social media style it was uploaded it to YouTube. Before this post went live there were 2014 views. if McNeil Consumer Healthcare were a social media marketing client how would I advise them? All you have to do is ask and Moms will help — with your creative, your research, your buzz. People are wonde ring.

Case Study 45

Case Study Study Social Media Marketing 45

Convince & Convert

FEBRUARY 3, 2015

Our newest addition is Content Pros , where the tips and tricks of the world’s best content marketers are revealed. Send Pre-Show Questionnaire Our hosts research all guests before the show, but we recently created pre-show interview questionnaires so that we can pull more knowledge and insights from guests before the podcast begins.

How To 60

How To Badge Hosting Sysomos 60

Webbiquity SMM

OCTOBER 16, 2012

Though social media marketing is now used in about 90% of companies, techniques, platforms and best practices continue to evolve. Increase use of video marketing? Marketing Pilgrim ). 90% of marketers now use social networks in their marketing efforts, but growth has plateaued; the figure was 89% in 2011.

Social Media 229

Social Media Hubspot B2B Marketing 229

Hootsuite

MARCH 7, 2022

Whether you’re using WhatsApp for business or pleasure, marketers will find huge value in understanding the Whatsapp stats that matter most in 2022. This forecast spells good news for WhatsApp, who already own a considerable slice of the messaging market and can only expect their user count to increase. Source: Pew Research Center.

Instant Messaging 112

Instant Messaging HootSuite Marketing Statistics 112

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Hootsuite

APRIL 6, 2023

Hot or Not is rumored to have influenced the creators of Facebook and YouTube and nurtured millions of insecurities. Gaining traction: LinkedIn, YouTube, and WordPress (and more) arrive (2003-2005) In 2003, Mark Zuckerberg launched Facemash, described as Harvard University’s answer to Hot or Not. The Facebook” followed in 2004.

Social Media 145

Social Media MySpace Tumblr Foursquare 145

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

MARCH 27, 2018

Social media marketing is sometimes viewed as Facebook —and then there’s the other guys. As noted in a previous post here on social networking statistics , Instagram is now the third-largest social network (with 800 million users), behind only Facebook and YouTube. Eight Instagram Marketing Stats. Pew Research Center ).

LinkedIn 183

LinkedIn Instagram Hubspot Twitter 183