Pixlee

APRIL 2, 2019

Crafting a marketing strategy that is both flexible enough to allow for agile shifts within the organization, while retaining rigidity that the whole team can align with isn’t an easy task. Your community should be the core focus of your marketing strategy in the year ahead. Brand Loyalty. Ride the Wave of Emerging Trends.

Strategy 59

Strategy UGC Hotels Marketing 59

Sprout Social

APRIL 7, 2021

When you build a content strategy plan based only on the metrics you can see, you’re designing it for just a tiny portion of your potential target audience. Shaping strategies around the vocal minority will only get you so far. A holistic content strategy plan includes behind-the-scenes metrics. What about everyone else?

Social Media 135

Social Media Content Lurker Metrics 135

ProBlogger

SEPTEMBER 22, 2014

It is hard to believe but the 2014 ProBlogger Training event is already last month and if I’m honest with you – I’m still reeling from it a little. Problogger Training Event 2014: The Wrap via Style and Shenannigans. The top 9 things I learnt at PBevent 2014 via Working Women Australia. Image by WonderWebby.

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Eventful Blogosphere Conference Blogger 47

The Realtime Report

FEBRUARY 5, 2014

Esurance (@esurance) February 4, 2014. This year brands were big on using hashtags to encourage viewers to engage on social media; 58% of advertisements during the Super Bowl included a hashtag. Watch the commercial here: What do you think of this ad strategy? Ends 1am PT. pic.twitter.com/BP2zVGjKvT. Did you?

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GPS Twitter Insurance Hashtag 141

Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. Not all content related a brand or hashtag is suitable and worthwhile to display on your website or at your events.

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Social Media UGC Aggregator Eventful 168

Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Number of followers: 39,000.

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Visually SM

JANUARY 26, 2015

Here are five of the top B2B Instagram feeds and some tips on how big brands use the image-sharing service as part of their business to business marketing strategy. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Number of followers: 39,000.

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Feed Feedly B2B Instagram 100

Convince & Convert

JANUARY 6, 2016

When it comes to niche products and services, you will need customized marketing strategies. All you need to do is use their special hashtag #BaubleBar when you post your selfie, and you could be featured on the company’s awesome account. Today’s strategies are no longer reliant on rules. User-Generated Content.

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Strategy Marketing Real Estate Campaign 60

Convince & Convert

OCTOBER 10, 2013

In an age where the hashtags like #travel, #travelgram, #traveling and #travelingram have millions of posts on Instagram (and counting!), While photogenic features are a good start, the hotel lives up to its branding by streaming Instagram photos with the #1888Hotel hashtag on two flat screens in the lobby.

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Hotels Review Instagram Travel 150

Keyhole.co

DECEMBER 22, 2020

Jump Links: Micro Influencers Should be Relevant to Your Niche Have Specific Goals for Your Campaign Showcase Your Product Experience with Micro Influencers Give Influencers the Freedom to be Creative Finding Instagram Influencers Turn to Your Audience Use Hashtags. Your campaign strategy should support your goal of amplifying reach.

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Influencer Instagram Tips Hashtag 94

Webbiquity SMM

FEBRUARY 2, 2015

Social media is an integral component of any successful digital marketing strategy. While the ROI of social media marketing remains hotly debated , there is no doubt that it can be a great tool for optimizing your web presence —or total nightmare experience depending on the execution of your strategy. Guest post by Gary Dek.

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Social Media Marketing Hashtag URL 100

Hootsuite

JUNE 25, 2019

Hashtags like #giveaway, #freebie, #liketoenter, and #commentoenter help to amplify the contest’s reach, too. The best “follow to win” contests are supported by an amplification strategy. A few years back, Expedia noticed that #tbt was the fourth most popular hashtag on Instagram. — Expedia (@Expedia) July 24, 2014.

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Examples Social Media Instagram Hashtag 111

Ignite Social Media

APRIL 2, 2020

Its origins here in the West can be traced back to 2014’s Musical.ly including In-Feed Native Video, Branded Takeovers, TopView, Branded Hashtag Challenges, and Branded Effects. Branded Hashtag Challenge: Encourages users to create and share content on TikTok using a branded hashtag. Paid Media Opportunities.

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Marketing Authentication Trends Feed 217

Hootsuite

FEBRUARY 24, 2020

Remember the star-studded selfie snapped on Ellen DeGeneres’ phone during the 2014 Academy Awards? A post shared by Ellen DeGeneres (@theellenshow) on Mar 2, 2014 at 7:10pm PST. It’s popular for brands to encourage people to post their photos with a branded hashtag for a chance to be featured in the company’s feed.

Social Media 145

Social Media Public Domain Creative Commons Fair Use 145

Buffer Social

NOVEMBER 7, 2017

At Buffer, we’re big fans of using data and research to guide our social media strategy. So when it came to finding the best Instagram strategy, I turned to social media studies. Here are the eight tips to guide your Instagram strategy: Instagram’s young audience likes current, creative, and useful content.

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Study Instagram Hashtag Research 111

Devumi

SEPTEMBER 24, 2014

Ask for retweets as part of the promotion, use a hashtag specific to the contest, and speak with some viral influencers to get their help reaching a wider audience. Off-Twitter contests are best run alongside other social media platforms and contest advertisement strategies. — Bebe Rexha (@BebeRexha) September 23, 2014.

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Twitter How To Hashtag Types 92

Ignite Social Media

MAY 24, 2016

1 million tweets per day using #Coachella branded hashtag. music festival in 2014 (according to Nielson Music), and of that number, 14. It’s no secret that there is brilliance behind Coachella’s social media marketing & branding strategy. $704 million Generated by Coachella and Stagecoach. 99,000 people per day.

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Engagement Brands Hashtag Eventful 110

Convince & Convert

JANUARY 23, 2014

In an effort to raise awareness of the exhibits and collections at museums around the world, January 22, 2014 was dubbed #MuseumSelfie day. Photo courtesy of the #museumselfie hashtag on Twitter. Star Wars Launches Instagram Account with Unexpected Selfie. Social Image of the Week'

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Examples Social Media Content Film 162

Convince & Convert

JANUARY 20, 2015

users checking it once per day, it was the third-fastest growing platform in the US in 2014 and will get even bigger this year. Today’s top Instagram marketers are measuring and testing the elements inside of those posts to try and determine how to improve on strategy. Hashtag Creative Testing.

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Instagram Hashtag How To Apparel 60

Convince & Convert

DECEMBER 13, 2013

Storytelling in 2014 from Gary Vaynerchuk. Use trending topics and trending hashtags to your advantage. How Gary Vaynerchuk Uses Micro-Content to Drive Social Media Results is a post from: Convince and Convert: Social Media Strategy and Content Marketing Strategy. “All of them. The Big Two.

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Social Media Content Case Study Retail 148

Danny WhatMough

JUNE 12, 2014

With a 360-degree communications strategy that was spot on: Be prepared – Uber knew this was coming and their strategy was well in place in advance. Uber’s full page adverts in the papers yesterday only helped underline this fact – complete with the #movingon hashtag. How did it do this? Taxis cannot be exempt.

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ROI Hashtag Report News 110

Sprout Social

MAY 5, 2019

Influencer marketing strategies are more difficult to navigate than ever as a brand, but we’re here with a guide to making sense of it all. Standing out in 2014 on Instagram was easier than today. While Instagram influencer marketing is a well-known strategy, there are many other networks that are growing for influencers.

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Influencer Marketing Survey Campaign 112

Sprout Social

DECEMBER 22, 2016

Any successful social media strategy includes sharpened social listening to know who you are and aren’t reaching within your industry—as well as what content you should be developing to best suit your community’s needs. Here at Sprout, to optimize and inform our content strategy, we often use the Twitter Listening Report.

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Team Report Twitter Content 40

Unmetric

AUGUST 17, 2018

Vivo entered the Indian market in December 2014 and largely stayed under the radar until it acquired the title sponsorship for IPL in 2016. Overall, the brand had an active presence on the three platforms as they encouraged users to use the brand hashtags to win the contests. The campaign got an estimated reach of 21.9

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Campaign Hashtag Twitter Publishing 60

Socialmedia.biz

FEBRUARY 11, 2019

For example, a 2014 study found that when people correlate weather-related events, like rising temperatures, with climate change, they have a greater chance of perceiving risks and mobilizing prevention measures. Tracking Search Volume.

Social Media 88

Social Media Sentiment Analysis Study 88

Ignite Social Media

AUGUST 23, 2016

Some hashtags, trends and memes, while popular, have the potential to be lost on – or offend – your brand’s audience. Some trends and hashtags, while appearing innocent, may have a more complicated background. Naturally, a brand decided to jump on the conversation, without researching the hashtag’s origins.

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Trends Social Media Brands Hashtag 60

agora pulse

OCTOBER 10, 2017

Here are a few reasons people unfollow others on Instagram: Overly promotional content strategy. Remember the great purge of 2014? If your content is good and you use strategic hashtags, people will see your posts and be influenced by your content whether or not they choose to follow you.

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Instagram Policies Buy Software 139

Convince & Convert

APRIL 16, 2015

According to a SocialBakers study of more than 180,000 Facebook videos on 20,000 pages in December 2014, people posted 20,000 more Facebook videos than YouTube videos (highlight to tweet). Remember to include relevant hashtags so that you have the chance to garner even more views. Which platform do you think is better?

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Video Tips Facebook YouTube 60

Devumi

JULY 4, 2014

. — Shanna Nelson (@ShannaNelson) June 28, 2014. Many brands on Twitter still don’t have a strategy for using Twitter selfies, and it is hurting their marketing potential, and is keeping them from maximizing the benefit of having a Twitter following in the first place. — Cigna TTK Health (@CignaTTKHealth) June 19, 2014.

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Curation Twitter Content Wikimedia 60

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. While his competitors were hacking the Facebook algorithm, using clickbait, and growing their Facebook Page and website, Banišauskas decided against such a strategy. This is the same strategy used by brands such as REI , Birchbox , and Fedex.

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Organization Flipboard Social Media Company 108

Pixlee

APRIL 17, 2019

In recent years, brands have increasingly put social media and social media managers at the center of their overall marketing strategies — and for good reason. Glossier , which reaches out to its community for direction on product launches and store decisions, has grown 600% since 2014. Become Audience Obsessed.

Social Media 74

Social Media UGC Social Media Management Authentication 74

Keyhole.co

DECEMBER 19, 2023

Gymshark’s marketing strategy is one of the key reasons for its rapid success. In this blog, we’ll examine how Gymshark’s social media strategy helps it stay on top of the fitness apparel game. Gymshark’s social media strategy is smartly crafted, going beyond merely selling quality gym clothing and accessories. billion today.

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Strategy Influencer Social Media Meme 52

Devumi

NOVEMBER 7, 2014

New Marvel/DC/Dark Horse comic books released November 4/2014. Individual pins also need hashtags that are based on the topic of the board. You can then turn the secret board into a public board once you have made all the edits, added all the hashtags, and given credit properly. Fan Comic Book Cosplay. Graphic Novels in Store.

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Curation Brands Content Hashtag 87

Ignite Social Media

NOVEMBER 9, 2016

The social component generates user-generated content around the #OptOutside hashtag and gets their fan base mobilized spreading a branded message on their behalf. Back in 2014, email marketing provider YesMail reported that Black Friday emails were most likely to be opened on the Tuesday and Wednesday before Black Friday.

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Campaign Social Media Retail Discount 156

yMarketingMatters

SEPTEMBER 23, 2016

Using hashtags, posting at the right time, and taking beautiful photos are just some of the ways to get your followers engaged and to grow your audience organically. Demographics: 28% of adult internet users used Instagram in 2015, up from 26% in September 2014 ( Source ). So, how do you get noticed? By 2017, an estimated 51.8%

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Instagram Mobile Social Networking Hashtag 100

Keyhole.co

OCTOBER 10, 2023

Ultimately, this knowledge will allow you to develop product and marketing strategies that drive engagement, increase conversions, and address customer pain points. The brand’s net positive sentiment dropped from 23% to -4%. Start your free trial with Keyhole today. How do you determine brand sentiment?

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Sentiment Analysis Brands How To 52

Sprout Social

FEBRUARY 27, 2017

Statista recorded new Twitter users grew by 43 million year over year in 2014, but only by 9 million in 2016. On the other hand, new Instagram users increased by 150 million year over year in 2014 and has since successfully grown by 100 million new users each year. Instagram posts using at least one hashtag receive 12.6%

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Statistics Social Media LinkedIn Instagram 40