Webbiquity SMM

JANUARY 28, 2020

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. This is useful for brands that have an active social media presence with regular updates and an engaged following.

Social Media 168

Social Media UGC Aggregator Eventful 168

Writtent Blog

MARCH 4, 2014

While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. All you need to do is add a keyword, and it will suggest relevant and engaging topics to match. You can promote your final product on Slideshare, or even publish it as an eBook!

Tools 111

Tools Content Marketing WordPress 111

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. Algorithms prioritize engagement. Low organic reach and referral traffic.

Social Media 112

Social Media Engagement Brands Airlines 112

Ignite Social Media

MAY 24, 2016

music festival in 2014 (according to Nielson Music), and of that number, 14. The fashion retailer established a pop-up shop on the festival fairgrounds where Coachella attendees could seek refuge from the heat, refill water bottles, engage with the psychedelic video booth and use on-site iPads for online shopping. Live Lokai.

Engagement 110

Engagement Brands Hashtag Eventful 110

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? Whether it''s a Google search box or a post on Facebook, consumers turn to digital channels to better understand a product and/or service.

Mobile 104

Mobile Analytics Conversation Engineering 104

Buffer Social

OCTOBER 17, 2017

Posts with unusual engagement patterns (a like-baiting signal). To help you grow your Facebook Page reach, we’ve written a few guides that you might like: Post Less, Boost Top Posts, and More: 14 Ways to Increase Your Facebook Page Engagement. The Simple Facebook Posting Strategy That Helped us 3x Our Reach and Engagement.

List 190

List Facebook Feed Feedly 190

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

Laurel Papworth

NOVEMBER 3, 2014

Not sure if/when I’m running them next year due to available dates but here’s the details for this December course: Social Media 3 Day Intensive Course (hands on) in Sydney December 2014. The 7 steps of social media Engagement . OUTCOME: Students will gain an understanding of the 7 Steps of Social Media Engagement.

Social Media 69

Social Media Press Release Class Course 69

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST.

Feed 100

Feed Feedly B2B Instagram 100

Keyhole.co

MARCH 26, 2024

million LEGO’s adjunct and spinoff social media accounts also boast engaging content and thousands of followers. And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. Here’s what this means in terms of user engagement. Instagram: 10.3

Construction 52

Construction Social Media Strategy Collaboration 52

Webbiquity SMM

FEBRUARY 13, 2018

As noted below, the practice is now ubiquitous, with almost 90% of businesses engaged social media marketing. So even if your engagement efforts are focused on just a few platforms, use a social media monitoring tool to check for brand mentions, comments, support issues, etc. across all major social networks.

Social Media 178

Social Media Marketing Hubspot Trends 178

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. One product contained Talc. Pete and Rod created packaging for the product and took an internet marketing approach. This is their story.

Startup 237

Startup Class Eventful Retail 237

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. The posts are also being shared on Twitter, where considerable engagement is being generated as well. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

Campaign 166

Campaign Instagram Case Study Upcoming 166

Keyhole.co

NOVEMBER 17, 2023

Posting steady updates on products and campaigns Any new product launch or update from Adidas is preceded by a lot of buzz on social media. Adidas’s social media strategy of prompt and unified updates leads to audiences being engaged and deeply invested in Adidas’s online accounts.

Sports 59

Sports Social Media Strategy Apparel 59

Ari Herzog

DECEMBER 28, 2014

I started 2014 with a mission to use social networks without rules. I want to use the site minimally, with maybe one update a month if that and more regular engagement on my true friends’ walls. When 2014 began, I needed to embrace chaos to find social networking order. Productivity order' Thanks for reading.

Social Networking 143

Social Networking Policies LinkedIn Sites 143

Unmetric

AUGUST 2, 2019

Instagram has proven to be a great platform for brands to market their products. So what are they offering to keep their audience engaged? The brand also uses this highly visual platform to create a buzz around their new product launches in the form of teasers and videos. What is their social strategy on Instagram? Gucci – 35.6

Instagram 155

Instagram Brands Fashion Sports 155

The Realtime Report

NOVEMBER 13, 2020

The volume of trading is four times than the Global Domestic Product, and approximately 126,118 trillion people are engaging in this huge platform to operate their business spending on an average of $1 per second if the math would be solved in a year. We found that in 2014 it was still using the currencies of other countries.

Marketing 91

Marketing Banking Wikipedia Compete 91

Webbiquity SMM

DECEMBER 16, 2013

This outstanding infographic posted by Julia Borgini illustrates how to create content ideas for a new client (or new division, or product line, or…) by getting to know the client/situation, identifying goals for the content, sprinkling in selected emotional appeals, and measuring results to assure plans are on-target.

Content 201

Content Marketing B2B Journal 201

yMarketingMatters

JUNE 4, 2013

Mobile users are primed to outpace desktop users by 2014. Your content is top quality is engaging. Content that exudes emotions and/or provides useful, surprisingly personal information increases social sharing and engagement. Take your product and our brand out of the story. Mobile Has Arrived.

Trends 277

Trends Smart Phone Marketing Mobile 277

Ignite Social Media

OCTOBER 28, 2019

It can be used to drive brand awareness, product consideration, direct sales, and customer care. From there, you’ll need to source the following metrics from your own data: Average amount a customer spends on your product per-year. Depending on your business objectives, social media marketing can wear multiple hats.

Communities 92

Communities Class Loyalty Metrics 92

The Realtime Report

MAY 6, 2019

This is a 5% increase since 2014. Try revamping the physical work environment to best fit the productivity needs of the people working. If you’ve noticed sluggish employees that struggle with productivity, it may be time for you to take a look at what type of light they are sitting under throughout the day. Keep It Clean.

Construction 111

Construction Energy Collaboration Report 111

Keyhole.co

DECEMBER 22, 2020

It is no surprise, then, that some of the biggest brands in the world are using influencer marketing to promote their products and services. These influencers offer better audience access and higher engagement than macro influencers (100K – 500K followers) at a fraction of the cost. Read more about Influencer Tiers.

Influencer 94

Influencer Instagram Tips Hashtag 94

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

The Realtime Report

APRIL 10, 2019

Nielsen in 2014 estimated that 80 percent of U.S. television viewers simultaneously used another device while watching television. “Our research indicates that there may be four key reasons why programs with high online engagement may benefit advertisers,” said the authors.

Study 79

Study Advertising Nielsen Retail 79

The Realtime Report

MARCH 11, 2014

The museum tapped digital agency Possible to create @Art140, and their goals are big: David Stocks, a senior planner at Possible, told Adweek that “We want it to become the most engaged art community in the world.” MoMA is already successful in social media, with 1.6 million Twitter followers and 1.5 million likes on Facebook.

Conversation 181

Conversation Hashtag Sentiment Campaign 181

Social Media Strategies Summit

OCTOBER 21, 2021

Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. Particularly on Twitter and to a lesser extent on LinkedIn, Morrill speaks at length about the challenges of securing venture capital funding to bring a new tech product to market.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Amy Porterfield

JANUARY 23, 2014

The post #23: 5 Lessons I Learned in 2013 That I Will Repeat in 2014 appeared first on Amy Porterfield | Online Marketing Expert. I call them lessons, but really they were big wins that just really worked well that you can apply to your own online business. […].

Marketing 52

Marketing Price Course System 52

The Realtime Report

JUNE 10, 2014

Hidden Cash (@HiddenCash) June 10, 2014. “I Brands could tweet about hidden products or prizes or gift certificates (rather than cash) and also leave instructions for how recipients can then ‘pay-it-forward’ to others in the community. and beyond. Mexico City. Hitting all of these this weekend, and Europe next!

Twitter 175

Twitter Brands Trends Campaign 175

Firebelly

APRIL 19, 2016

They wonder why they’re getting no engagement or where all of their followers went all of a sudden. Never forget the Instapurge of 2014 ! Those that are actively monitoring for, and engage with, customers’ photos of their products instead of just posting their own. Well, we can certainly help!

Instagram 100

Instagram Tips Marketing Hashtag 100

The Realtime Report

MARCH 10, 2017

Organic social triggering dials up influencer engagement and drives search visibility. When influencers promote your product, it kick starts an inbound cycle. When influencers promote your product, it kick starts an inbound cycle. “His project put Decoded on the NYT bestsellers list for more than 19 weeks.”

Influencer 168

Influencer Remix Marketing Meme 168

Firebelly

MAY 11, 2015

Despite years of warnings, and even some embarrassing revelations (think “Great Instagram Purge of 2014″), brands continue to be seduced by a shortcut that gets them nowhere in the long run. We’ve had many brands come to us with concerns that their large social media audiences were not engaging, clicking or converting.

Social Media 100

Social Media Marketing Community building Analysis 100

Hootsuite

APRIL 14, 2021

Bonus: Download a free guide that reveals how to increase social media engagement with better audience research, sharper customer targeting, and Hootsuite’s easy-to-use social media software. WhatsApp was an independent messenger company when it launched in 2009, but Facebook acquired it in 2014. Showcase your products in a catalog.

Tools 140

Tools Tips How To HootSuite 140

Ignite Social Media

NOVEMBER 9, 2016

Now, REI is encouraging people to go outside—it’s no coincidence that participating in the campaign requires the exact products REI sells. A trivia component helped keep the audience engaged as the campaign progressed. For Black Friday-themed Facebook posts, engagement was highest the Sunday before Black Friday.

Campaign 156

Campaign Social Media Retail Discount 156

Sprout Social

OCTOBER 11, 2019

Flash back to 2014: The Times was struggling through another year of declining ad revenue and, surprisingly for the one of the most venerated newspapers on the planet, declining readership. Goals: As with most media social teams, there is a heavy focus on driving awareness of the content produced by the publication.

Journal 80

Journal Report Groups Groups 80

Hootsuite

JUNE 25, 2019

And to make things easier, we’ve sorted them by objective, from increasing engagement to generating leads. 7 Social media contest ideas to increase engagement. The classic “like and/or comment to win” is a tried and true way to increase engagement. Shopkins toy brand uses this type of contest to showcase its products.

Examples 111

Examples Social Media Instagram Hashtag 111

Buffer Social

AUGUST 31, 2022

I've been working at Buffer since 2014, and even before I joined, I was always impressed by the Buffer team's product and engineering culture: how quick they shipped improvements and how close everyone was to the users (not uncommon to see engineers responding to comments on Twitter!).

Engineering 91

Engineering Metrics Team Project 91