Writtent Blog

FEBRUARY 12, 2014

57% of marketers report custom content is their top marketing priority for 2014. The average B2B marketer engages in content promotion on 6 social media platforms. Customers who receive email newsletters spend 82% more when they buy from the company. 58% of B2B marketers will spend more on content in 2014. Source: CMI ).

Content 110

Content B2B Hubspot Marketing 110

The Realtime Report

FEBRUARY 7, 2014

Twitter’s Growth Slows, Engagement Drops in Q4 . The company’s growth has slowed, adding only ~9 million users since the fall quarter (for a total of 241 million). According to re/code , that’s “a continued slowing of the company’s user growth curve, a problem the company has faced for some time.”

Social Networking 142

Social Networking Engagement Twitter Statistics 142

Writtent Blog

MAY 7, 2014

We’ve listed 25 of the best practices of 2014 below. In 2014, SEO copywriting is about quality – well-written optimized content that appeals to humans. Appealing to readers as a content writer means engaging them. How do you engage a reader? Longer posts are more likely to engage, so it makes sense. Write First.

SEO 110

SEO Engineering Guidelines Industry 110

Twist Image

AUGUST 1, 2014

I would argue that the vast majority of brands engaged in digital marketing have left the fundamentals behind them. You can pick a brand (any brand) and benchmark them against these 7 deadly sins of digital marketing in 2014, and you will see where the real gaps truly lie. Here are the 7 deadly sins of digital marketing in 2014.

Marketing 105

Marketing Analytics Mobile Paid Search 105

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. music festival in 2014 (according to Nielson Music), and of that number, 14. Live Lokai. Sonic Drive-In. Via Hypebot).

Engagement 110

Engagement Brands Hashtag Eventful 110

Twist Image

FEBRUARY 7, 2014

We are seeing an increase in brands leaving their true engagement to social media (be it Facebook , Twitter , Instagram , Pinterest , YouTube or beyond). What is the point of a website in 2014? It''s 2014, and most websites still want you to read and/or buy, instead of being that true digital embodiment of the brand.

Mobile 104

Mobile Analytics Conversation Engineering 104

Sprout Social

MAY 24, 2016

Marketing fads come and go, but a tried and true tactic for driving engagement is a Twitter contest. There’s potential to garner a lot of engagement here, and that’s not something you want to waste with a spur-of-the-moment contest. Consider this example from the textbook rental company, Chegg. Twitter Contest Ideas.

Engagement 86

Engagement Twitter Guidelines How To 86

Buffer Social

JULY 20, 2017

And, in mind at least, that’s not a bad thing because: Social media is becoming an engagement channel. . Engagement is also about the content you create and share across social platforms. 4 reasons why engagement is the future of social media. A company that is at the forefront of this change is KLM Royal Dutch Airlines.

Social Media 112

Social Media Engagement Brands Airlines 112

Buffer Social

AUGUST 16, 2023

We shared a post about where your money went when buying a $10 Buffer plan back in 2014 — but it was well time for an update. Since 2014 our team has grown from 34 to 78 team members. Our Average Sale Price (ASP) in 2014 was $13, while our total Operating Costs were $3,575,897.

Price 70

Price Buy Insurance Cost 70

Social Media Strategies Summit

OCTOBER 21, 2021

According to research from Brunswick Group , 63% agree they would prefer to work for a company where the CEO uses digital and social media. Not just that, but she’s also genuinely engaging and funny, which means you can easily forgive her for slipping in the occasional promotional tweet. For one thing, it seems employees like it.

Social Media 211

Social Media Startup LinkedIn Telecommunications 211

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

Feed 100

Feed Feedly B2B Instagram 100

Visually SM

JANUARY 26, 2015

In the past couple of years, its user base has exploded and now includes well-known brands and companies who use the platform as a way to reach and engage with customers. A photo posted by Microsoft (@microsoft) on Dec 22, 2014 at 11:34am PST. A photo posted by IBM (@ibm) on Nov 12, 2014 at 8:09am PST. Join us: IBM.co/ibmjobs.

Feed 100

Feed Feedly B2B Instagram 100

The Realtime Report

SEPTEMBER 9, 2014

Coming soon: the @YesSirMen social barber shop [link] Pay with a tweet from 18th-20th Sept #W1 pic.twitter.com/qMAfnlB4Js — LondonPopups (@LondonPopups) September 9, 2014 Other brands have already explored the concept of the Social Media Pop-up. A recent success story was Marc Jacobs, who launched a pop-up store in London’s Covent Garden.

Social Media 177

Social Media Retail Fashion Sports 177

Webbiquity SMM

DECEMBER 16, 2013

Matt Baglia cites an infographic from SlickText.com that includes some interesting stats about the value of custom content, such as that “60% of consumers feel more positive about a company after reading custom content on its site,” making them more likely to buy from that company. Pam is a content marketing rockstar.

Content 201

Content Marketing B2B Journal 201

Mindjumpers

FEBRUARY 12, 2014

Visual content is with out a doubt the catalyst of audience engagement on social media today. Pinterest is a great platform for brands to be featured on; the platform allows you to display non-tangible aspects all of which can be related to your product or company through lifestyle portrayals and inspiring mood boards.

Tips 235

Tips Brands Loyalty Fashion 235

Webbiquity SMM

AUGUST 27, 2019

Twitter offers some specific capabilities (such as lists ) that make it uniquely valuable for B2B companies. Per recent research , though 77% of B2B marketers say they use Twitter to distribute content, Twitter use is down 8% since 2014. 90% of B2B software companies have Twitter accounts—but more than a third are inactive.

B2B 154

B2B Research Twitter Marketing 154

Jeff Esposito

JANUARY 21, 2014

Content marketing is alive and healthy in 2014 and it’s not leaving anytime soon. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. Here are seven of the biggest trends in content marketing that are gaining momentum in 2014. This is a guest post from Alicia Lawrence. .

Trends 37

Trends Content Marketing Press Release 37

Keyhole.co

MARCH 26, 2024

Danish toy company LEGO soars over its competitors like Mattel, Funko, and Hasbro. Since then, the construction toy company has expanded into film and TV, board games, video games, education, science and technology, software, and theme parks. LEGO sales rose to USD 4 billion last year, whereas its competitors reported declining sales.

Construction 52

Construction Social Media Strategy Collaboration 52

Buffer Social

OCTOBER 1, 2018

Just a year later, in 2014, it would reach only about six percent of its fans. According to Twitter, here are some of the factors it considers: The tweet itself: its recency, presence of media cards (image or video), and overall engagement (including retweets, clicks, favorites, and time spent reading it). Fewer but better posts.

Organization 108

Organization Flipboard Social Media Company 108

Likeable

MARCH 23, 2021

Representatives from the company were quick to note that this was indeed a mistake, and a small test group had accidentally been made much larger. Instagram made it clear that users and brands will still be able to see the amount of engagement their content gets, but the metrics will not be publicly displayed in the feed.

Instagram 91

Instagram Metrics Influencer Campaign 91

Sherrilynne Starkie

JANUARY 30, 2016

This year Oxford Dictionary, arguably the world’s most respected English language reference, partnered with SwiftKey , the tech company behind predictive text, to explore frequency and usage statistics for some of the most popular emoji across the world. Built for link bait, this campaign engages English word nerds the world over.

Statistics 150

Statistics Campaign Social Media Engagement 150

The Realtime Report

JULY 3, 2014

A new report from Evercore predicts a “strong possibility” that Twitter’s growth will speed up in the second quarter of this year, helped by millions of tweets from the 2014 World Cup. Back in April, Twitter had reported 25% growth in the first quarter of 2014, a drop from the 30% growth rate of the previous period.

Social Networking 175

Social Networking Twitter Tumblr Foursquare 175

Proactive Report

MAY 4, 2015

We all know that most companies are using social media now. She’s been studying this for five years now and she shared the 2014 stats for Inc. 500 and then random interviews with executive at companies on the list to get more in-depth data. What kind of companies are on the Inc. Favorite Social Media Platforms.

Company 40

Company Social Media Study Template 40

Ignite Social Media

FEBRUARY 1, 2018

Back in 2015, insurance company Esurance didn’t purchase an in-game ad, but they captured the attention of millions with their Twitter sweepstakes. Prior to kickoff in 2014, JC Penney sent the below tweet, causing a lot of confusion and questions about the sobriety of their social team. Esurance Sweepstakes. lowsscorinh 5_0.

Social Media 106

Social Media Insurance Eventful Hashtag 106

Waxing UnLyrical

FEBRUARY 5, 2014

Their placement on this outlet is in keeping with WUL’s tradition of sharing causes for good and businesses doing good through community engagement, locally and around the world. Early that year, the company underwent a rebranding, complete with a package, website, and slogan that went far beyond what they had previously offered.

Startup 237

Startup Class Eventful Retail 237

Buffer Social

DECEMBER 1, 2023

As part of my comprehensive Buffer onboarding — which had me up and running at full speed in a matter of weeks — I was tasked with setting up intro calls with the company executives.  Plus, I knew these company leaders were busy — when would I have the opportunity to pick their brains again? 

Team 79

Team Engineering Company System 79

Convince & Convert

OCTOBER 23, 2014

A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 4:50pm PDT. Look closely at the images and the engagement stats are crazy impressive. The posts are also being shared on Twitter, where considerable engagement is being generated as well. A photo posted by Taylor Swift (@taylorswift) on Oct 10, 2014 at 3:56 PDT.

Campaign 166

Campaign Instagram Case Study Upcoming 166

The Realtime Report

MAY 6, 2019

This is a 5% increase since 2014. One of the best things to do to make sure that the turnover rate doesn’t plague your company is to offer employees a positive work environment that they enjoy coming to on a daily basis. Give Your Work Environment a Boost to Help Your Company Thrive.

Construction 111

Construction Energy Collaboration Report 111

Adam Cohen

JANUARY 13, 2015

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. This past week Pew Research released their 2014 Social Media Update. Facebook is still the most popular social network, and engagement there has increased.

Data 100

Data Flickr Statistics Survey 100

Oktopost

JULY 28, 2022

If you’re a long-time listener, you know that what keeps me up at night professionally is launching, maintaining, and creating highly engaged employee advocacy programs. She joined the company in 2014 when the team was 5 people strong and has since been helping transform the way B2B organizations manage and measure social media.

B2B 62

B2B Apple Sample Samples 62

Proactive Report

DECEMBER 9, 2014

In January 2014 almost three-quarters of all adults were active in social media, according to the Pew Research Center. Pinterest has seen remarkable growth in the last three years: 11 (2%) F500 companies had a Pinterest account in 2012. That grew to 45 companies (9%) in 2013 and 2014 saw a massive jump to 178 (36%).

Template 111

Template Templates Social Media Strategy 111

Unmetric

APRIL 11, 2016

Back in October 2014, Unmetric wanted to create something that helps the content creators of the world and so was born Unmetric Inspire. Unmetric pioneered benchmarkable engagement metrics that factors in community sizes and the value of an interaction. Honestly, I have the utmost respect for the folks that do this day in and day out.

Comparison 113

Comparison Metrics Analytics Engineering 113

Ignite Social Media

JULY 14, 2017

We’ve previously discussed how and when brands should engage with certain holidays through their social media presences. — Pirate's Booty (@piratesbooty) September 19, 2014. — Travelocity Gnome (@RoamingGnome) September 19, 2014. Capitol (@visitthecapitol) September 19, 2014. TalkLikeAPirateDay.

Brands 87

Brands Proposal Sports Authentication 87

Firebelly

APRIL 19, 2016

They wonder why they’re getting no engagement or where all of their followers went all of a sudden. Never forget the Instapurge of 2014 ! Those that are actively monitoring for, and engage with, customers’ photos of their products instead of just posting their own. 6) What brands are doing a great job on Instagram?

Instagram 100

Instagram Tips Marketing Hashtag 100

Adam Cohen

JANUARY 13, 2015

These models are built through survey data and can be the backbone of a sophisticated, integrated marketing program to identify, engage and activate those segments. This past week Pew Research released their 2014 Social Media Update. Facebook is still the most popular social network, and engagement there has increased.

Data 100

Data Flickr Statistics Survey 100

Convince & Convert

MAY 29, 2014

While engaging in a trending topic can show some of Take my Facebook newsfeed during the last Superbowl. What I find most interesting about the conversation surrounding RTM is that it overlooks the most foundational form of real-time engagement – customer service. But it isn’t limited to just reactive service.

Strategy 155

Strategy Marketing Case Study Trends 155

Small Business Mavericks

OCTOBER 10, 2014

I just came across an interesting survey, BRANDfog’s 2014: The Global, Social CEO. This annual look at social media engagement in the C-Suite explores the changing role of a business leader’s involvement with social media by surveying 1000 employees in both the UK and the US. Size Does Not Matter.

Social Media 107

Social Media Survey Startup Reputation 107