Keyhole.co

MARCH 26, 2024

And in 2014, when LEGO released The LEGO Movie , people hailed it as Hollywood finally catching up to the charm of this filmmaking style. LEGOeducation on Instagram is filled with community-driven content aimed at making learning a more fun and fruitful process. How does LEGO measure the success of its social media campaigns?

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Construction Social Media Strategy Collaboration 52

Unmetric

AUGUST 2, 2019

While there are several reasons for the brand’s steady growth on Instagram, the regular campaigns run by Nike account for a major increase in fan growth. The brand added 62 million followers since 2014, a 1,343% growth in followers which is almost 32,000 followers added per day. Chanel – 36 million followers. Varying scales.

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Instagram Brands Fashion Sports 155

Convince & Convert

JANUARY 23, 2014

From inspiring, to the unexpected, celebrating moments, movements and fans, here are five creative uses of the selfie by companies and venues: Dove’s #BeautyIs Campaign. Following a series of successful videos celebrating real beauty, Dove’s #BeautyIs campaign aims to show how social media is helping redefine our definition of beauty.

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Examples Social Media Content Film 162

Socialmedia.biz

FEBRUARY 11, 2019

While the preliminary studies on climate change communication have been centered around traditional media, for example, news coverage of pro-environmental drives and campaigns, a recent Oxford study found that researchers are more interested in probing into the contribution of social media platforms, such as Facebook and Twitter.

Social Media 88

Social Media Sentiment Analysis Study 88

Waxing UnLyrical

DECEMBER 14, 2016

When doing my due diligence for this post, I came across a transcript of the #PRprochat that happened in July 2014. Shonali Burke (@shonali) July 10, 2014. You could encourage employees to share anything from blog posts to event information and job vacancies. satisfaction (cont) #PRprochat. Platforms like Circulate.it

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Nielsen Reputation Metrics Exercises 100

Hootsuite

JUNE 25, 2019

To promote the launch of its new direct flight from Tampa to Frankfurt, German airline Lufthansa ran a two-week #Hausguest social media campaign. By the end of the week more than 50,000 people had participated, making The Queso Cup Chipotle’s highest engagement Instagram campaign of all time. — Expedia (@Expedia) July 24, 2014.

Examples 111

Examples Social Media Instagram Hashtag 111

Likeable

AUGUST 18, 2020

Our CEO, Carrie Kerpen, who started the podcast back in 2014, passed the torch this season to two of Likeable’s awesome employees, Jenn Burgess and Michelle Greenbaum. Meena Harris of the Phenomenal Woman Action Campaign. The future of large events is uncertain. How can we use social media for social good? Who’s hungry?!

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Marketing Affiliate marketing Proposal Team 87

Ignite Social Media

MAY 24, 2016

Multiply these numbers – give or take – for all music events, including Bonnaroo, Lollapalooza and Stagecoach, and companies have themselves a gold mine for capturing the attention of a large, young and hip audience. music festival in 2014 (according to Nielson Music), and of that number, 14. Think: Travel + Transportation.

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Engagement Brands Hashtag Eventful 110

Later

SEPTEMBER 15, 2020

Influencer marketing is a great way to increase brand awareness, grow your community, and drive sales on Instagram. As an entrepreneur, she uses humor and vulnerability to empower her community to be confident. How can you plan a campaign of this size without a budget? Diversity in Influencer Marketing #1: Sashagai Ruddock.

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Influencer Travel Marketing Instagram 65

Rebekah Radice

JULY 20, 2015

A photo posted by Rebekah Radice ⚡️ Social Media (@rebekahradice) on Oct 20, 2014 at 5:29pm PDT. #2: Begin by identifying how you’re already giving back to your customers and local community. Whether it’s through events, volunteer opportunities or fundraisers, brainstorm how and where you’ll spend your time giving.

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Social Media Marketing Study Activities 133

Buffer Social

JUNE 30, 2017

But since we’re celebrating the positive impact of social media on people’s lives and on the world for this campaign, these are all particularly meaningful and important moments in the social media history. Community Support during World Tragedies. Ellen DeGeneres (@TheEllenShow) March 3, 2014. BlackLivesMatter.

Social Media 111

Social Media MySpace Hashtag News 111

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. They also appreciated the real tone and voice of the campaign.

Health Care 108

Health Care Case Study Study Campaign 108

Convince & Convert

JANUARY 24, 2014

The Weight Watchers site features a Community section with message boards for support, etc. The astronomical price makes sense; the Super Bowl is one of the few television events that people watch completely live, which means no fast-forwarding through commercials on the DVR. Official Omaha Info (@VisitOmaha) January 12, 2014.

Brands 129

Brands Message Boards Training Exercises 129

Pam Moore

MARCH 19, 2020

Influencer marketing is a dynamic, living and breathing community where interactions, transactions and relationships ignite between content creators, brands and customers. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. Community still reigns and always will!

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Trends Video Marketing Influencer 78

Sprout Social

APRIL 11, 2017

Community hashtags. They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools. Community Hashtags. Types of Hashtags.

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Hashtag Instagram Journal How To 111

Ignite Social Media

JANUARY 23, 2017

A classic example is Bud Light’s tweet from 2014. Heathrow Airport (yes, an airport) did a fantastic job of telling heartwarming stories with their holiday campaign this year showing two teddy bears traveling home for the holidays. Yellow Light: Christmas. Woah, woah, woah, is this a War on Christmas you see? Drop us a line.

Social Media 60

Social Media Discount Travel Brands 60

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 160

Social Media Flipboard Storify Reddit 160

Diva Marketing Blog

NOVEMBER 6, 2014

As a not-for-profit, mission-based health system affiliated with the Evangelical Lutheran Church in America and the United Church of Christ, Advocate contributed $661 million in charitable care and services to communities across Chicagoland and Central Illinois in 2013. They also appreciated the real tone and voice of the campaign.

Health Care 40

Health Care Case Study Study Campaign 40

yMarketingMatters

FEBRUARY 10, 2014

It’s obvious that social media will continue to have a significant impact in 2014 on marketers and business owners: They now have the ability to reach out and communicate on a personal level with their target audience on a daily basis. Much has changed over the last year in social media, and it will continue to change in 2014.

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Social Media Mobile YouTube Social Networking 279

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. — Marriott Hotels (@Marriott) December 19, 2014.

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Travel Class Social Media Hotels 40

Koka Sexton

JULY 18, 2015

A few that were VERY upset that I was somehow putting them down with my post and degrading them in the overall community. Koka Sexton (@kokasexton) October 5, 2014. But I don’t do many of these and most of the conferences I’ve spoken at have been customer events. Your campaign from 2003 isn’t valid anymore.

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Conference Groups Groups Industry 40

Sprout Social

JUNE 27, 2023

Senior director of campaign strategy. View this post on Instagram A post shared by The Traveling Unicorn (@thetravelingunicorn) In 2014, Wolfley joined MeUndies as a customer experience specialist where he talked to strangers about their underwear, a catalyst to launching his formal social career. Social media manager. Brand manager.

Travel 93

Travel B2B Automotive Campaign 93

Convince & Convert

APRIL 1, 2010

In the team’s defense, they do have a nicely executed Events tab, and the Wall seems to be pretty active, with a variety of contests for fans. It’s a good mix of coach-speak, highlights, community service footage, and cheerleader features. They need to snap up that Facebook name pronto. So, I peeked at YouTube.

Social Media 120

Social Media Content Analysis Sports 120

Ignite Social Media

NOVEMBER 23, 2020

We find custom audiences are best for lower-funnel campaigns, and lookalikes are great for upper-funnel activities. If you’re leveraging a pixel of any sort, like the Facebook pixel , you can see the different conversion events across the path to purchase (landing page views, add to cart, purchases, etc.). The short answer is yes.

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Advertising Social Media Tips B2B 187

Viper Chill

AUGUST 27, 2014

Matt, from Southern California, is someone Diggy and I have been in touch with for all of 2014 and thought it’s about time we got him on the site to share his knowledge. Plus for marketing you could do local event sponsorships and do good in your community. “Churn” as it is called in the grown up world.

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SEO Company Hotels Marketing 79

Buffer Social

NOVEMBER 8, 2023

Event sign-ups In many marketing teams, events are considered part and parcel of a company’s content offering (just look at how Goldcast’s Lindsay McGuire handles them below).   Events can also be a great way to introduce potential customers to your offering and expertise. It was (and is!)

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Metrics Content Marketing Newsletter 98

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Track your campaign like a case study. Report positive and negative outcomes of the campaign. Facebook work best over lunch).

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Conference Social Media SEO Marketing 196

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. That’ll motivate your team to blow past previous campaigns.

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Social Media Tips HootSuite How To 97

Hootsuite

APRIL 6, 2023

Year of the Selfie (2014) Twitter proclaimed 2014 as the “ Year of the Selfie ” following Ellen DeGeneres’s Oscar photo. oscars pic.twitter.com/C9U5NOtGap — Ellen DeGeneres (@EllenDeGeneres) March 3, 2014 The live-streaming wars begin (2015) Meerkat was the first app to start the live-streaming craze (RIP).

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Social Media MySpace Tumblr Foursquare 145

Buffer Social

JANUARY 9, 2024

  On all the fun, silly “national” days: most of these are not government-official holidays — many of them are leftover from clever marketing campaigns of years gone by — and the national generally refers to the U.S. ⚡ Looking to start a new calendar from scratch?

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List Social Media Content Fashion 96

Keyhole.co

JULY 25, 2023

This has led to some inspiring campaigns. So, looking for a place to get started and make your own impactful campaigns? This blog has you covered, as we’ll be running through 10 actionable steps that every charitable organization should be doing when taking their campaigns to the digital world. Let’s dive in!

Social Media 52

Social Media Strategy Campaign Hashtag 52

Unmetric

SEPTEMBER 10, 2019

PlayStation’s strategy on Twitter is to be at the beck and call of its gaming community. PlayStation has run several campaigns in the past that have won them tons of engagement. The brand has added 10 million followers since 2014, a 400% growth in followers which is almost 5,655 new followers per day. One day away.

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Brands Twitter Fashion Ensembli 123

Webbiquity SMM

MAY 23, 2017

When networking giant Juniper Networks decided to create a campaign that showcased the importance of data protection and security, they looked to gamification as an approach that would be interesting and relevant to their audience. Share your expertise: Online communities and forums. Did anybody say B2B is boring? Dig right in!

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B2B Strategy Marketing Microsoft 198

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Adjust Staffing and Timelines. You’re ALWAYS marketing. Every search.

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Marketing Social CRM Conference Social Media 123

Unmetric

SEPTEMBER 27, 2019

Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand’s content strategy is a mixed bag that includes live events’ coverage, video clips, and images that win them a ton of engagement. Netflix – 60 million followers.

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Brands Facebook Campaign Sports 96

Waxing UnLyrical

MARCH 7, 2014

And that in 2014 you could invest in micro businesses … … started by former Indian sex workers, forced into prostitution because of a centuries-old practice … … and help these hard-working women stand on their feet … … for just $25? So literally, when you lend a little, you end up changing a lot.

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Community building Consultant Banking Flickr 202

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Arielle, Community Strategist. Hailley, PR and Communications Strategist.

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Marketing Diagrams Skills How To 108