Writtent Blog

MARCH 4, 2014

The brands that succeed at content marketing are those that take an agile stance. While some of the content marketing tools trending in 2014 are familiar, many of the rest are brand-new and probably worth adding to your program. Answering customer FAQ in your blogs is crucial, but what if you’re a brand new startup?

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Tools Content Marketing WordPress 111

Unmetric

SEPTEMBER 27, 2019

Vanity metrics on social media may not give you actionable insights but they sure are to leave the viewers impressed. And one metric that surely impresses a viewer is the number of followers a brand owns. So it comes as no surprise that brands all over the world vie for their consumers’ attention to their Facebook pages.

Brands 72

Brands Facebook Campaign Sports 72

Later

JUNE 27, 2019

When it comes to growing your business on Instagram, influencer marketing has proven to be a huge growth asset. And it’s not just for the mega brands — influencer marketing for small businesses can seriously level-up a campaign, build brand awareness and reach new audiences, without blowing the budget. .

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Small Business Influencer Template Templates 56

Unmetric

SEPTEMBER 19, 2018

This digitally native vertical brand or DNVB has scaled tremendous heights in terms of engagement and following. The skincare and makeup brand was born when Weiss had a hunch that there is a huge gap between what the beauty industry offered and the beauty needs of real life women. Socially Driven Beauty Brand. Don’t be a Trope.

Social Media 141

Social Media Hashtag Instagram Meme 141

Keyhole.co

NOVEMBER 10, 2020

We’ll discuss: The basics of Twitter Analytics The benefits of tracking Twitter Analytics The key Twitter Analytics metrics The best-available Twitter Analytics tools. Union Metrics 4. Analyzing your Twitter metrics will give you an answer to the following questions—all of which are key to boosting traffic and sales.

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Analytics Twitter HootSuite Metrics 105

Keyhole.co

APRIL 26, 2023

We’ll discuss the following: Basics of Twitter Analytics Benefits of tracking Twitter Analytics Key Twitter Analytics metrics Top Twitter Analytics tools Without any further ado, let’s dive in with the simplest topic. There’s a lot to dig into here, so let’s break down the most important metrics. Top Twitter Analytics Metrics 1.

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Analytics Twitter Data How To 52

Keyhole.co

JANUARY 26, 2023

We’ll discuss the following: Basics of Twitter Analytics Benefits of tracking Twitter Analytics Key Twitter Analytics metrics Top Twitter Analytics tools Without any further ado, let’s dive in with the simplest topic. There’s a lot to dig into here, so let’s break down the most important metrics. Top Twitter Analytics Metrics 1.

Analytics 52

Analytics Twitter Metrics HootSuite 52

Webbiquity SMM

JANUARY 19, 2016

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.

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Social Media Marketing Survey Metrics 100

Keyhole.co

MARCH 26, 2024

But with its forays into films and collaborations with other pop culture icons, the brand is an adult favorite, too. The brand is a beloved global phenomenon. But what launched the brand into mainstream pop culture was its collaboration with Star Wars and Lucasfilm Ltd, starting in 1999. DC movies and LEGO? LEGO Death Star?

Construction 52

Construction Social Media Strategy Collaboration 52

Hootsuite

FEBRUARY 24, 2021

Are you an influencer? Align your social media strategy with business objectives, track performance metrics, and prove your return on investment. Quality content, an active presence, and personality are common characteristics among brands and influencers with large followings. What are vanity metrics?

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Questions Social Media HootSuite Marketing 141

Waxing UnLyrical

AUGUST 12, 2015

Here are the four important content metrics a business involved with content marketing must consider and lessons we’ve learned at CommPRO.biz : 1. Consumption metrics . Consumption metrics tell you, the content creator, what’s working and when you need to go back to the drawing board. Sharing metrics. Sales metrics.

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Mobile Metrics ROI Press Release 100

Ignite Social Media

DECEMBER 21, 2017

The Latest Facebook Performance Metrics; How Does Your Brand Compare? Back in 2014, everyone from brand marketers to local musicians started freaking out about the decreasing reach posts received following drastic changes to the News Feed algorithm. Top 6 Food Influencers to follow in 2017.

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Social Media Management Instagram Buy Analytics 92

agora pulse

AUGUST 19, 2020

But what are they and which one is best for your brand? In this article, we’re looking at the latest stats, techniques, and the brands making it happen. Choosing your strategy will depend on your own social media KPIs and these will be unique to each brand. That makes your brand aspirational and highly desirable to customers.

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Curation Content Curata Flipboard 130

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. We’ve worked mostly with national and international brands.

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Influencer Social Media Hubspot Travel 85

Social Media Strategery

JANUARY 6, 2014

As we kick off 2014, we’re awash in PR trends and predictions. Here are six trends to watch in 2014. We use sophisticated algorithms to measure the specific level of influence people have among their friends. We ignore reporters and bloggers who don’t measure up to some arbitrary influencer score.

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Sysomos Radian6 Data Analysis 134

Pam Moore

MARCH 19, 2020

?. What are the biggest digital marketing and branding trends shaping the year ahead? How will marketers approach increasing brand awareness, attracting new customers and growing revenue in an always on digital world where the only guarantee is change? 15 Digital Branding Trends You Can't Ignore in 2020. Brands Get More Human.

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Trends Video Marketing Influencer 78

Sprout Social

MAY 8, 2017

billion in 2014 to $17.34 Without goals and metrics, you won’t know if the new strategy you’re trying out is working or if Sunday at 2 pm really is the best time to post for you. You want a goal that has one or more metrics. Some common, broad social media goals include: Increase brand awareness. billion in 2019.

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Social Media How To Metrics ROI 108

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. Look for micro-influencers with a few thousand followers that are easier to reach. Then use metrics to see what’s working and focus your budget on the places with the highest return.

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Social Media Tips HootSuite How To 97

Buffer Social

JUNE 6, 2018

It started as a way for friends to connect online, evolved into a broadcasting channel, and is now a place for brands to provide personalized, human experiences with their audience and customers. This is linked to a perceived push by social media platforms to encourage brands to use advertising to boost their reach.

Social Media 111

Social Media Engagement Marketing How To 111

Hootsuite

MAY 26, 2021

Actively connecting with potential customers on social media can help you be the first brand a prospect considers when they’re ready to make a purchase. It’s about making those interactions meaningful and presenting your brand as having a solution to a problem. LinkedIn first introduced the concept of the SSI back in 2014.

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HootSuite How To B2B LinkedIn 145

Waxing UnLyrical

OCTOBER 12, 2016

And, when I decided to launch my consulting practice in 2014, I initially measured success by how many clients I had (I launched with two) and how much money I was bringing in (I was above water). She founded ep communications in 2014 after seven years of working for trade associations and think tanks. I know, I know.

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Products How To Delicious Consultant 100

agora pulse

OCTOBER 10, 2017

Hiral Rana shares this advice on improving your Instagram content : “brands can subtly grow followers on Instagram by keeping their posts interesting and entertaining with lifestyle messages rather than excessive sales or discount coupon offers.” Remember the great purge of 2014? ” Posting too frequently.

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Instagram Policies Buy Software 139

Keyhole.co

DECEMBER 7, 2020

Twitter introduced the buy button in 2014 but then decided to ditch it in 2017. Taking advantage of this, Pinterest allows brands to create rich pins where people can learn more about a product. With fewer steps needed to visit a brand store and complete a purchase, social shopping enhances the customer experience.

Social Media 80

Social Media UGC Hashtag Instagram 80

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

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Travel Hosting Social Media Influencer 75

Writtent Blog

MARCH 7, 2014

Draw up a list of influencers and the top performers in your industry. To find influencers on Google+: CircleCount. To find influencers on Twitter: Followerwonk. To find influencers on Twitter: Followerwonk. To find influencers on LinkedIn: Pulse. It’s best to know the top performers in your industry.

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Syndication Content Marketing Alltop 95

Buffer Social

NOVEMBER 7, 2017

Hence, they would expect such content from brands on Instagram. ” We previously found that major brands post once or twice per day to Instagram. Union Metrics, which studied 55 brands on Instagram , also found a similar pattern. Posting frequency is not as important as posting consistency.

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Study Instagram Hashtag Research 111

Visually SM

OCTOBER 20, 2014

This post was originally published on Feb 4, 2014, and updated on Dec 2015. For example, Sprout gives you calculated engagement and influence scores, and if you’re using social media for customer support, it also measures your response time. Premium: $99 per user/month – Everything in Deluxe, plus up to 20 social media profiles.

Social Media Management 100

Social Media Management Tools Social Media HootSuite 100

Webbiquity SMM

FEBRUARY 2, 2015

Therefore, fake followers only serve to hurt brands in the long run. Recent research shows that the largest social platforms of 2014 were: Facebook, 1.28 Brands should also be using trending hashtags. This can help spike your reach and inject your brand into trending conversations. What metrics are important to you?

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Social Media Marketing Hashtag URL 100

Audiense

MAY 16, 2016

Porsche ’s prestigious brand has flourished on social media with an image-heavy presence, giving it an ample chance to connect with audiences that want to see both its modern technology and classic designs from its long heritage. Alissa Clauson: We use Twitter for organic brand messaging and campaign support.

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Strategy Automotive Campaign Social Media 113

Devumi

MAY 15, 2015

This advice will apply to you whether you’re a brand new account looking to grow your social proof numbers, or if you’re an established account looking to break out of a rut and reach follower goals. The actions of a large group influence you to hit the retweet button as well. Best photo ever.

Buy 60

Buy Twitter Groups Groups 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Kikolani

SEPTEMBER 27, 2016

In fact, traditional digital marketing is failing: ad blocker usage grew by 41% between 2014 and 2015, and a Google study found that 56% of ad impressions are never seen by internet users. People don’t like to be told what to do, so marketers have to find ways to pitch a product or service without sounding presumptive or self-interested.

Tools 60

Tools Content Marketing ROI 60

Diva Marketing Blog

JUNE 19, 2016

It definitely helped grow my blog and my brand. The website is still primarily a blog, but we also do a radio show (since 2011… in 2014 it won a Taste Award as the best food or drink based radio broadcast in the country), podcasts, video production, lots of social media stuff, events and more. Jay Ducote, Deep Fried America : .

Travel 40

Travel Hosting Social Media Influencer 40

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Book: Influence: The Psychology of Persuasion by Robert Cialdini. Copywriting.

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Marketing Diagrams Skills How To 108

Buffer Social

JUNE 12, 2016

Follower count is often considered one of the vainest of vanity metrics. Follower count is one of the metrics we keep a close eye on with our social media reports and audits. Reach out to influencers. There are other factors at play here, too, and many of them are areas that could ring true for marketers or brands.

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Twitter Strategy Instagram Facebook 81

Sprout Social

NOVEMBER 15, 2016

In fact, social media’s influence runs deeper than customer engagement. The metrics you choose to monitor will be influenced by the goals you set; however, we recommend that you look beyond vanity metrics like your number of followers. Turning Employees Into Brand Advocates.

Social Media 40

Social Media ROI Loyalty Social Networking 40

ProBlogger

OCTOBER 5, 2016

When I realized how well merging other topics with the blogging niche works (in late 2014), I quickly aligned my content strategy at WHSR and had my writers create similar articles (merging different topics with blogging and web marketing) at least once per month. How to connect with influencers in your niche?

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How To Health Care Microsoft Blogger 55