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Monday Roundup: Campaigns

Waxing UnLyrical

12 B2B Content Marketing Examples and Case Studies for 2014. Why: How are B2B brands achieving results with content marketing? Lee Odden showcases the best campaigns of 2014 thus far. Please share in the comments below. And really, with the gold Lee shared, this post could end right.

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. February 10-12, 2014. Intelligent Content Conference – February 26-28, 2014. SXSW Interactive – March 7-16, 2014. IRCE: Forward Mobility.

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What Is a Social Media Hub and Why Would You Use One?

Webbiquity SMM

Though the idea of pulling all of your organization’s social media feeds into a central hub has been around since at least 2014 , they still haven’t found wide use outside of trade shows and corporate events. They can comment, like, or share the posts from the wall directly as well.

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#measurePR Recap: Chatting with Eric Wittlake

Waxing UnLyrical

don’t look for me to reply to comments any time soon) … which turns Four. January 7th saw the first #measurePR chat of 2014 being curated from Kolkata, India. Our guest was the super smart B2B Marketing Strategist Eric Wittlake , whom I hounded until he agreed to be a guest on the chat. Can you believe it?

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Monday Roundup: A Goodie Bag of #measurePR

Waxing UnLyrical

And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Please let us know in the comments below! Here you go. measurePR transcript for July 2. What has been your favorite #measurePR moment?

Storify 216
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49 Noteworthy Social Networking Stats and Facts

Webbiquity SMM

In addition, 96% of all B2C and 88% of B2B companies use Facebook for marketing. ” LinkedIn is tops for B2B marketing, but…not for advertising? 41% of B2B marketers say LinkedIn is the most important social network they use, and 81% say they use it to help launch new products. Pew Research ). Twelveskip ).

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47 Superb Social Media Marketing Stats and Facts

Webbiquity SMM

And that usage isn’t all selfies and cat videos; both consumer and B2B purchases are influenced by social content. Social media now plays almost as large a role in purchasing decisions as does TV, and 57% of consumers say they’re influenced to think more highly of business after seeing positive comments or praise online.