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ICYMI – Pinterest and men, Twitter newsfeed changes, Instagram analytics

Danny WhatMough

Greggs had a small search-related reputation issue to deal with. Instagram announces new analytics features for advertisers. — Monster (@Monster) August 12, 2014. . …and also made changes to allow tweets from users you don’t follow to appear in your newsfeed. Look no further. A nice use of Yo from Monster.

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How To Master Brand Sentiment Analysis – Beginner’s Edition

Keyhole.co

To the average marketer, the smart thing for Nike to do would have been to pull the ad before it did serious damage to the brand’s reputation. Explore social media platforms The quality of the data you collect will influence the accuracy of your analytic results. The brand’s net positive sentiment dropped from 23% to -4%.

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How Social Media Data Gives FMCG Brands an Edge Over Their Competitors

Talkwalker SM

In our latest report , we take a look at how marketing, PR and product departments in the household and personal care sectors can use social media analytics to create valuable insights in crisis management, product development, influencer marketing and more. Understand how a crisis spreads online to stay in control. 10 –March 10, 2016).

Data 60
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How Executive Teams Can Improve PR

Convince & Convert

They think they can either retain a PR agency or hire internal PR personnel who then produce scores of press releases that quickly lead to favorable media articles and an outstanding corporate reputation. That means specifying the analytics that PR is to use. PR doesn’t work that way. highlight to tweet). What Does PR Do?

Team 60
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Pay to Play: Seven Ways Social Media is Getting More Expensive

Social Media Strategery

As we’ve seen time and time again , turning over your brand’s reputation to an intern isn’t always the wisest choice. Here are seven ways brands will spend more money on social media and content marketing in 2014: Creating content. Paid sponsorships. Those “influencers” you’re always trying to reach?

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Proving Value vs ROI in PR

Proactive Report

2014 will see more emphasis on reporting PR results. Averting crises and mitigating reputation issues. Google Analytics – PR Dashboard. Mark Weiner of Prime Research was a speaker at the recent PRSA 2013 Conference in Philadelphia. His panel was about measurement, proving value and ROI. Proving Value. Bounce rate.

ROI 69
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You Can't Always Blame The Business Model When It Comes To Marketing

Twist Image

From a personal perspective, our new business model fuelled growth for over a decade, until we were acquired by WPP (the largest marketing and communications network in the world) in 2014, and quickly took a bunch of agencies (that were within the J. brand reputation. Please do not defend WPP. It would shock you. advertising agency.