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The Surprising Places Marketers Plan to Increase Budgets in 2014

Convince & Convert

Marketers are evidently enthusiastic heading into 2014… about everything. Called 2014 State of Marketing , insights from over 2,500 global marketers , the report is full of data about marketers’ outlook and plans for the coming year. Marketers are surrounded by data, yet starved for insights ( click to tweet ).

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5 Ways Analytics Are Important To Your Local Business

Small Business Mavericks

You should install an analytics program on your website and pay attention to the statistics that drive sound decision-making. Here are 5 ways analytics are important to local businesses: Track local engagement – Your website sits on the World Wide Web, but your business is local. This is the most important use for analytics.

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What Is The Point Of A Website In 2014?

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It''s not all about what the mobile experience will be about. It may sound cliché, but we live in a world where brands are increasingly leaving the information, data capture and power of building the direct relationship to chance or to someone else. What is the point of a website in 2014? The one screen world.

Mobile 104
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NamesCon 2014 Keynote: Jennifer Wolfe

Bill Hartzer

Jennifer wrote a book called Domain Names Rewired, and is a keynote speaker here at NamesCon 2014 in Las Vegas, Nevada. CEOs want to know how to deal with big data. As they utilize this asset, they can track data in a different way that they do today. Data analytics is going to be key. apps and mobile.

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15 Must-See Conferences for Digital Marketers in 2014

Writtent Blog

The 2014 Carnegie Conference – January 30-31, 2014. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility. February 10-12, 2014. Leaders from Zappos, Staples, and Wayfair will cover topics like mobile web design, usability, and internet commerce.

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How Appification Is Transforming The Internet

The Realtime Report

In 2013, just 7 percent of companies had implemented a mobile app strategy, and 51 percent of companies had no plans to develop one, a FeedHenry survey found. By the end of 2017, 67 percent of small businesses will have built their own mobile apps. The primary driver behind the internet’s appification has been the mobile revolution.

Mobile 111
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These Two Data Points Demonstrate What's So Wrong With Marketing Today

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The data was culled from a 2014 Millward Brown digital survey, which polled 300 digital marketing decision makers at Fortune 5000 companies and leading advertising agencies in the United States. mobile app. web analytics. web analytics 20. web analytics an hour a day. and that''s not legal). avinash kaushik.

Data 101