Proactive Report

NOVEMBER 27, 2013

SEO-PR, Business Wire and Get City Dealz of New Orleans just took home the first US Best Use of PR in a Search Campaign award and the Excellence in New Communications Award in the Visual Media Category of the Corporate Division for a series of press releases they tested that showed conclusively just how effective this approach can be.

Press Release 73

Press Release Engagement Analytics SEO 73

Convince & Convert

MAY 4, 2015

The goal of any marketing campaign is to make your messaging resonate enough with a user or viewer so they convert,” added Michael King of iPullRank. Smart, well-researched personas and their resulting campaigns will spark interest from more of the right people.”. A Few Campaigns That Push Psychological Buttons. wg0yLBRnKz.

Conversation 60

Conversation Campaign Patterns Influencer 60

Sprout Social

APRIL 11, 2017

Sprout Features Mentioned in this post: Instagram analytics report. They might contain your brand name, your products or a specific campaign. So when you want to measure the success of a campaign, or see if your brand is becoming more popular on Instagram, you can analyze your branded hashtags with social media monitoring tools.

Hashtag 111

Hashtag Instagram Journal How To 111

Social Media Marketing

APRIL 3, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs.

Social Media 160

Social Media Flipboard Storify Reddit 160

Keyhole.co

APRIL 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Data How To 52

Pam Moore

MARCH 19, 2020

The best marketers know that data and analytics are their best friend. Learning how to tweak, rinse and optimize your marketing campaigns, content and social programs will help you be more agile. We launched our Social Zoom Factor podcast in 2014 as a test to see if our audience would like it.

Trends 78

Trends Video Marketing Influencer 78

Keyhole.co

NOVEMBER 10, 2020

Twitter Analytics Guide. Twitter Analytics are the perfect example. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Buffer Stop Ignoring Your Twitter Analytics.

Analytics 105

Analytics Twitter HootSuite Metrics 105

Keyhole.co

JANUARY 26, 2023

Twitter Analytics is the ultimate source that will reveal the social media insight you actually need. When your goal is to grow your Twitter audience, there’s so much to be learned from the people who already follow you—but most marketers ignore their Twitter Analytics because they feel they don’t need them. Let’s find out!

Analytics 52

Analytics Twitter Metrics HootSuite 52

Sprout Social

NOVEMBER 1, 2016

Not only will this help to shape future campaigns, but it will also aid you in determining how successful your efforts are. Consider how you’ll align your social media efforts to other marketing assets, such as your website, email newsletter and event promotions. — Marriott Hotels (@Marriott) December 19, 2014.

Travel 40

Travel Class Social Media Hotels 40

Buffer Social

NOVEMBER 8, 2023

Different content marketing analytics tools will have slightly different naming conventions for the important metrics that fall under this bucket. In most cases, monitoring this will require a separate analytics tool from what you use to track your other metrics. People searching Google for terms like this might benefit from using it.

Metrics 98

Metrics Content Marketing Newsletter 98

Convince & Convert

MAY 25, 2010

Here are the highlights: A Colossal Opportunity According to Forrester research, from 2009 – 2014, the average annual growth rate in digital marketing expenditures in the U.S. Digital marketing isn’t about campaigns, it’s about waterfalls. Note that I didn’t include Web design. Adjust Staffing and Timelines.

Marketing 123

Marketing Social CRM Conference Social Media 123

Hootsuite

APRIL 4, 2023

In 2014, pro golfer Chris Kennedy Tweeted a dare to three friends: dump a bucket of icy water on your head within 24 hours or donate $100 to support ALS. The campaign set the standard for how to fundraise on social media. You’ll see successful campaigns to mimic. That’ll motivate your team to blow past previous campaigns.

Social Media 97

Social Media Tips HootSuite How To 97

Keyhole.co

JULY 25, 2023

This has led to some inspiring campaigns. So, looking for a place to get started and make your own impactful campaigns? This blog has you covered, as we’ll be running through 10 actionable steps that every charitable organization should be doing when taking their campaigns to the digital world. Let’s dive in!

Social Media 52

Social Media Strategy Campaign Hashtag 52

Webbiquity SMM

JUNE 10, 2014

Though Duluth is smallish metro area of roughly 100,000 population, the event attracted twice as many attendees as some similar events in larger cities, with speakers from around the country. Among the first group of morning breakout sessions was “Using Social Media Analytics To Define ROI KPIs.”

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Conference Social Media SEO Marketing 196

Unmetric

SEPTEMBER 10, 2019

Luckily, we have a Twitter analytics tool that tracks, among other things, which brands have the most followers. PlayStation has run several campaigns in the past that have won them tons of engagement. The brand has added 10 million followers since 2014, a 400% growth in followers which is almost 5,655 new followers per day.

Brands 123

Brands Twitter Fashion Ensembli 123

The Realtime Report

AUGUST 22, 2014

It’s simple: if many people are already interested in a particular event, and you create a realtime marketing campaign that is centered around that event, the public awareness associated with the event benefits your marketing efforts. Arby’s (@Arbys) June 18, 2014. What moments can you plan ahead for?

Marketing 187

Marketing Sports How To Vimeo 187

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4%

Brands 96

Brands Facebook Campaign Sports 96

Unmetric

SEPTEMBER 27, 2019

Luckily, we have a Facebook analytics tool that tracks, among other things, which brands have the most followers. Facebook is the dominant network where Samsung discusses product launches, supports existing campaigns, and spreads news and information to its audience. The brand added more than 29 million followers since 2014, a 37.4%

Brands 72

Brands Facebook Campaign Sports 72

Hootsuite

MAY 26, 2021

LinkedIn first introduced the concept of the SSI back in 2014. A recent Forbes article states: “87% of business event professionals have canceled events because of the pandemic, and 66% postponed events.”. The social selling index (SSI) is a metric used to measure the impact of a brand’s social selling efforts.

HootSuite 145

HootSuite How To B2B LinkedIn 145

Buffer Social

APRIL 5, 2017

Our T-shaped marketer diagram relies heavily on the foundation that Brian Balfour laid with his T-shaped description back in 2014. For instance, Brian Balfour’s 2014 model includes conversion rate optimization (CRO) as a foundational skill. Data and Analytics. This is the next step beyond data and analytics.

Marketing 108

Marketing Diagrams Skills How To 108

Webbiquity SMM

OCTOBER 8, 2013

How Small Businesses Can Use Social Media at Events by MyBeak Social Media. Guest blogger James Barnett offers helpful tips for using Facebook, Twitter, Pinterest and blogging to run PR campaigns at live events, for example, on Twitter: “Use hash tags (#) to stay on topic with trends and create a buzzword around your brand.

Social Media 207

Social Media ROI B2B Marketing 207

ProBlogger

JULY 31, 2017

This week and I’m excited to be spending time face to face with quite a few ProBlogger podcast listeners and blog readers at our Aussie blogging events. We’ve been holding annual Australian events since 2010 and it is a highlight of my year each time. Event link. Dallas event . See my talk here. Facebook group.

Eventful 44

Eventful Blogger eBook Publishing 44

Proactive Report

NOVEMBER 10, 2012

Firing off a marketing campaign into a void of the unknown is like shooting a shotgun in the middle of a wide field in the dark, hoping to hit a rabbit. Events move at breakneck speed. Work out ways to integrate and enhance the campaign with content that works across all three types – paid, owned and earned.

Mobile 111

Mobile Reputation Social Graph Skills 111

Webbiquity SMM

MARCH 3, 2015

Among the findings: according to Pew Research, “from 2013 to 2014, Twitter’s audience rose by 27.7% (from 18% to 23% of all Internet users),” and “in a 2014 study by eMarketer, researchers estimate Twitter will grow by 5% to 10% year over year until 2018 when 24.2% of Internet users will be on the platform.”

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Tips Twitter How To Hashtag 100

Convince & Convert

JANUARY 7, 2014

We have no problems with other people borrowing our methods we wanted to offer a content marketer’s guide to building a content calendar along with a free template for the 2014 calendar year. The Goal of a Content Calendar. A content calendar is a shareable resource that marketing teams can use to plan all content marketing activity.

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Template Templates Repository Content 168

Visually SM

FEBRUARY 15, 2020

With its sixty-year run, the marketing campaign can hardly be called unsuccessful. The instantaneous nature of Twitter allows brands and users to create and distribute micro-content in record time, allowing them to react to events in real-time. Who, after all, can forget the McDonald’s Teenie Beanies tie-in with TY’s Beanie Babies?

Sports 130

Sports Instagram Advertising Travel 130

Unmetric

SEPTEMBER 19, 2018

In 2014, Glossier was launched online with just four products and in just four years, it has grown into a cult-status, multi-million dollar business. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 6:25am PDT. A post shared by Into The Gloss (@intothegloss) on Oct 6, 2014 at 11:57am PDT. growth in fans.

Social Media 141

Social Media Hashtag Instagram Meme 141

Keyhole.co

FEBRUARY 28, 2023

Manage your meme marketing campaigns with Keyhole Why marketers should take advantage of memes, emojis, and gifs People avoid ads. You don’t need to spend any money on producing images or video; the graphics are already there, and all you have to do is to come up with a great idea on how you can use these images as part of your campaign.

Meme 52

Meme Engagement Strategy Wikipedia 52

Webbiquity SMM

APRIL 29, 2014

event sponsorships, community outreach, analyst coverage, trade association membership) components. Yet despite the analytical and strategic power of the model, WPO still largely remains the concept that everyone talks about, but no one names. Beyond Search & Social: Online Marketing in 2014 by Search Engine Journal.

Brands 204

Brands SEO Press Release Engineering 204

Sprout Social

OCTOBER 17, 2016

You can track this in Google Analytics. But if you're not careful, your campaigns can quickly become a money pit. Follow these tips to run a successful campaign on Twitter Ads: Decide on a goal: Do you want to get more followers, drive traffic or generate leads? Your goals will determine what type of ads you run on Twitter.

Social Media 40

Social Media Marketing Hashtag LinkedIn 40

Writtent Blog

AUGUST 3, 2016

To identify this subset of content, go to Google Search Console and open the Search Analytics report. You can do this using the Search Console > Queries report in Google Analytics. I tried loading and looking at Analytics on my phone’s Chrome browser and it was horrible. See any surprises? Jeremy Rivera.

SEO 0

SEO Google Sites Engineering 0

Buffer Social

SEPTEMBER 22, 2017

SumAll – social media analytics reporting. What if you had a really spectacular week with a number of unique events and happenings? Benchmarks specific to your campaign and promotion goals. This post was originally written in 2014 and has been updated in October 2017. This is super great in so many cases.

Social Media 112

Social Media Tools Strategy Social Media Management 112