Convince & Convert

APRIL 9, 2013

We call it “open business” Spanning multiple platforms and social channels, customers are now immersed and engaged in a constant conversation about the products and brands they love. Approximately 63% of participants in a 2013 Canadian study reported that they feel more loyalty toward transparent brands.

Authentication 145

Authentication Loyalty Buy Study 145

Buzz Marketing for Technology

OCTOBER 25, 2013

The failure to listen can have the most negative consequences on brand engagement, loyalty and most important, online and mobile sales. Are the products and options presented meaningfully on a small screen? 10 Ecommerce Predictions for 2013 2013 just might be the year we see a real. Think in experiences, not channels.

Mobile 225

Mobile comScore Insurance Sites 225

Convince & Convert

OCTOBER 12, 2013

2013 data from the Pew Internet project finds 72% of American adults who are online use social networking sites. And to me, that makes social primarily a loyalty and retention play, not a straight customer acquisition play. Further, given that social is mostly a loyalty play, that puts social in the same strategic camp as email.

Social Media 167

Social Media Content Marketing B2B 167

Diva Marketing Blog

DECEMBER 25, 2012

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy's would refer them there. . Continuous listening -> learning -> understanding -> results in trust -> leads to loyalty -> leads to the cash register bells ringing.

Social Media 91

Social Media Film Foursquare Loyalty 91

Buffer Social

JUNE 18, 2018

We’ve got some really great resources at our disposal of people who work for pretty much next to nothing because they believe in the brand – to take photos for us and come out and shoot our product and photograph people, to really tell people our story. People drive our community, not products. ” – Nicholas.

Communities 95

Communities Company Social Media Case Study 95

Adam Sherk

JULY 15, 2013

I attended MozCon 2013 last week. It’s really become a big production with a three-day agenda, large stage and space-age theme in the main room. Joanna Lord – Joanna seems genuinely passionate about building customer loyalty, transparency and some of the specific marketing efforts that big brands have undertaken.

SEO 148

SEO Tips Startup Compete 148

Diva Marketing Blog

DECEMBER 22, 2013

Customers would not be coerced into buying what they did not want; however, the real courage was if another store had a better or less expensive product Macy''s would refer customers there. . It is now 2013, and as we close out this year, we face similar challenges of how to provide value for our customers. Fast forward 66 years.

Social Media 67

Social Media Airlines Film Foursquare 67

Dave Fleet

FEBRUARY 16, 2016

Between 2010 and 2013 (or so), we saw things slow slightly. While the changes have in many ways benefited users – who are gaining increasingly personalized experiences – they are challenging for companies that want to connect with fans from a loyalty and retention standpoint. Low-cost content production is gaining traction.

Mobile 105

Mobile Trends Compete Loyalty 105

Twist Image

FEBRUARY 21, 2013

You buy a product and the expectation from the brand is that you follow them on Twitter , like them on Facebook , watch their videos on YouTube , and so on and so on and so on and so on. The two models are not interchangeable and one cannot replace the other. It's all a little much, isn't it? " Beyond the marketing message.

Content 107

Content YouTube Loyalty Retail 107

Twist Image

JANUARY 25, 2017

How should brands think about their physical products and services as digital channels persist? Instead of advertising to consumers, create digital products, services, applications and tools that can add value to your consumer's experiences. These virtual Dash buttons could be created for millions of products on the fly.

Retail 40

Retail Sentiment Applications Mobile 40

Convince & Convert

SEPTEMBER 1, 2015

Editor’s Note: This is a Convince & Convert Greatest Hits post, which originally ran on the Convince & Convert blog in 2013. Loyalty and retention? It doesn’t matter who you are, or what you sell, your product features and benefits aren’t enough to create a passion-worthy stir. highlight to tweet).

Social Media 60

Social Media Strategy How To Marketing 60

Writtent Blog

APRIL 30, 2013

Considering that 89% of consumers use major search engines to make product and service decisions, and the top three results receive nearly 60 percent of clicks , losing your hard-earned ranking can really cut a chunk out of your company’s revenue. You Won’t Improve Loyalty. You Won’t Build an Audience.

Reputation 87

Reputation Meme Case Study Engineering 87

Proactive Report

AUGUST 8, 2013

Some companies have put a monetary value on their fans and followers: according to the 2013 study from Syncapse the average value of a Facebook fan is $174.17. In our study, the fan value calculation considers: One, product spending within the past 12 months. Two, loyalty and purchase intent in the future.

Social Graph 58

Social Graph Press Release Loyalty Fashion 58

Oktopost

MARCH 5, 2019

What about Oreo’s social media team capturing the moment when the lights went out during the 2013 Super Bowl? Obviously, marketing consumer products with real time marketing can be highly effective. Businesses which show personality stand out and build strong loyalty. Those were both successful attention-grabbers in real-time.

Strategy 125

Strategy B2B Marketing Conference 125

Buffer Social

JULY 6, 2017

But, despite building a product that helps people succeed on social media , we have committed a good number of social media mistakes ourselves. To help solve this problem, we recently improved our product so that you can customize your posts for each social media platform and share them to your profiles all at once.

Social Media 112

Social Media Curation UGC Instagram 112

Social Media Marketing

DECEMBER 18, 2012

A Timeline of Events With Marissa Mayer at the helm, it was clear that she was making Flickr a strategic priority (along with mobile and a a renewed focus on products). Think of the loyalty and following Instagram would have if they tried that. More on that at the end of this article. This happened in mid to late August.

Instagram 168

Instagram Flickr Privacy Policies 168

Pixlee

JULY 2, 2021

Allyssa Eclarin is the Director of Product Marketing at Postal , an offline marketing automation and experience marketing platform that helps companies drive brand loyalty, increase conversions, boost overall employee happiness, and improve customer health scores. So I’ve been officially in the tech space since early 2013.

Sports 52

Sports Communities Brands Company 52

Sprout Social

NOVEMBER 15, 2016

Departments like sales, human resources, product development and market research are launching successful campaigns. In a 2013 study , 41% of respondents said employees are the most credible source of information regarding a business. You can also increase brand loyalty and strengthen your connection with customers by being responsive.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Buzz Marketing for Technology

OCTOBER 10, 2013

Should each customer see the exact same offers, options, products and pages? The more forward-thinking online marketers recognize that “personalizing” each customer’s experience on their site can make a dramatic difference in ultimate sales, customer loyalty and long-term profitability of the business. Love Your Loyalty Programs.

Data 219

Data Loyalty Mobile Hotels 219

Convince & Convert

JANUARY 18, 2024

It’s not enough to simply have a good product. For a brand to create its own fandom, it needs to do more – think: getting people in on the thinking behind each design, the story behind the product concept, the humans that went into creating a campaign, opening up the channels of communication that allows your customer to create alongside you.

Brands 128

Brands Sports UGC Influencer 128

Webbiquity SMM

OCTOBER 8, 2013

Find the answers to those questions and many others here in more than 20 of the best social media marketing guides, strategies, tips and tactics of 2013 thus far. ” How to Effectively Budget Your Social Media Program in 2013 by ClickZ. And how do we ultimately attract new customers through social media?

Social Media 207

Social Media ROI B2B Marketing 207

Sherrilynne Starkie

JUNE 9, 2013

It can be difficult to show that have a thousand Facebook fans for 10,000 Twitter followers delivers product sales or votes or brand loyalty. 50 Top Tools for Social Media Monitoring, Analytics, and Management 2013. Getting a solid return on investment in social media is tough to measure. Related articles.

Analytics 380

Analytics Social Capital Klout Analysis 380

Buzz Marketing for Technology

NOVEMBER 8, 2013

But as consumers quickly ditch in-store shopping in favor of the speed, ease of use, convenience and massive array of product options made possible by online and mobile devices, a brand’s digital marketing culture matters, a lot. It can make all the difference in customer engagement and loyalty on one level.

Strategy 268

Strategy Marketing Mobile Loyalty 268

Buzz Marketing for Technology

FEBRUARY 12, 2014

At the beginning of 2013, tablet users were already showing a higher conversion rate than desktop shoppers. Getting shoppers to move through the entire funnel – starting on the home page and moving to key product and landing pages all the way through the checkout process – is no easy feat.

Apparel 236

Apparel iPad Mobile Loyalty 236

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. View this post on Instagram. Learning new skills.

Communities 78

Communities Instagram UGC How To 78

Later

MAY 29, 2020

Creating an Instagram community for your business is one of the best ways to gain brand loyalty, boost engagement, and stay connected to your customers. By crossing the bridge from followers to community, brands can see a much deeper sense of loyalty from their audience. View this post on Instagram. Learning new skills.

Communities 60

Communities Instagram UGC How To 60

Later

SEPTEMBER 22, 2019

With a good creative strategy, you can boost engagement levels, increase brand loyalty, and even drive product sales! To help you get started, here are 11 creative ways to use Instagram carousel posts for your business: How to Use Instagram Carousel Posts #1: Promote a New Product. The result? View this post on Instagram.

Instagram 81

Instagram UGC Curation Apple 81

Convince & Convert

APRIL 16, 2014

Similar to how people grow relationships with each other, visual storytelling offers companies meaningful opportunities to deliver positive experiences that build brand awareness, trust, loyalty and engaged communities. 4) Be Human Visual marketing performs better when the content has a human element.

Strategy 158

Strategy Tips Case Study Instagram 158

Keyhole.co

JULY 3, 2023

By doing so, you’ll be able to connect with your audience on a deeper level and build brand awareness and loyalty. By creating relevant and engaging content, you’ll be able to attract new customers, increase customer loyalty, and ultimately drive sales. Social media trends can help you do just that.

Trends 52

Trends Social Media How To Hashtag 52

Writtent Blog

MAY 5, 2021

Avayas own Product Support Notices and End of Sale Notices may state that there are many downsides to systems being EoMS downsides that could actually be considered risks. A sole distributor can resell the concerned products or services in a particular marketplace. Recreational vehicle storage lease agreement 2012?2013

Types 40

Types Real Estate Health Care Project 40

Webbiquity SMM

AUGUST 5, 2013

Find the answers to these questions and many, many more here in 101 vital social and digital marketing stats for (the rest of) 2013. Half of all social media users under age 35 follow their online friends’ product and service recommendations. 18% follow to complain about a product or service. WordPress Hosting SEO ).

Statistics 214

Statistics Social Media B2B SEO 214

Buffer Social

AUGUST 10, 2016

It’s hard to believe that this used to be a totally acceptable way to advertise a product in America: Thankfully, our world has taken quite a few steps forward since this ad of the 1950s. . But today, a highly successful and celebrated marketing tactic is to actively champion women and girls while selling a product. Stand out online.

Marketing 40

Marketing Authentication Campaign Sports 40

Postcron

NOVEMBER 8, 2013

From JULY/2013 you can use your Postcron account to manage your Google Plus pages (in addition to Facebook pages, Facebook groups and events, Twitter accounts, LinkedIn accounts, Instagram accounts and Pinterest boards). Each of these was created to benefit and optimize your marketing strategy and take your brand even further.

Google 52

Google Social Networking Engineering Communities 52

Buffer Social

JUNE 6, 2018

Twitter and Facebook have become the first places people go to for customer support, product enquiries or just to say thank you to businesses. Back in 2013 it was estimated that 67% of consumers use Facebook and Twitter for customer service, and that was five years ago! People expect businesses to respond on social media, and fast.

Social Media 111

Social Media Engagement Marketing How To 111

Buffer Social

AUGUST 18, 2016

We studied more than 25 million social media posts sent by organizers and attendees of 50 of the most popular events over a full calendar year, July 2013 to July 2014. Make fans feel like insiders with behind-the-scenes glances at the event production. Discounts are also a great way to encourage loyalty with happy event-goers.).

Eventful 40

Eventful Social Media Data How To 40

Sprout Social

NOVEMBER 23, 2016

Here, Bark Box doesn’t mention its products, but simply the struggle of online dating in one great GIF. Marketers are also using Snapchat Geofilters to engage customers, launch new products, highlight company culture and support events. — Oreo Cookie (@Oreo) October 30, 2013. — Xbox (@Xbox) November 15, 2013.

Social Media 40

Social Media Content Meme Geotagging 40

Convince & Convert

SEPTEMBER 1, 2010

There’s a huge gap between the perception of social media as an instant, free, can’t miss marketing opportunity and the reality of social media as a long-term, time-intensive customer loyalty and brand advocacy opportunity. And they can keep saying that until about 2013. This has happened before online.

Social Media 120

Social Media Consultant Social CRM eBook 120