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Does your brand take bloggers seriously?

Sherrilynne Starkie

Brands are flocking to Facebook but are overlooking the significant opportunities and value that bloggers bring to digital marketing initiatives, according to the T echnorati 2013 Digital Influence Report. This disconnect is a result of a lack of uniform metrics used to measure the success of influencer marketing campaigns.

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30 Remarkable Content Marketing Facts and Statistics for 2013 (and 2014)

Webbiquity SMM

Nevertheless, challenges remain; many marketers struggle to produce engaging content, and though buyers have embraced content generally as a influence on vendor selection, they remain frustrated with content they see as blatantly promotional, too self-serving, and not well informed. Image Credit: Robert Rose. B2B Marketing Insider ).

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Why “Hidden Like Counts” Won’t Hurt Influencer Marketing

Ignite Social Media

Is it a big deal for brands, influencers and their agencies? for many influencers.” Engagement Rate Has Always Been a Relative Metric. That began to plunge in December of 2013 and total engagements fell right along with it. Brands Can Still See Their Likes (And Those of Their Influencers). ” An Inc.

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This Week in Social Media – 6/12/2013

Social Media Marketing

Google Maps get more social, the role of social and television, where traditional media is heading, Facebook gets all #cool, Twitter opens analytics to all, making progress on social metrics, the NSA''s use of big data and more - it''s This Week in Social Media. In the first quarter of 2013, email grew by 11.6% Think email is dead?

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This Week in Social Media – 8/14/2013

Social Media Marketing

With its latest change in policy around links in press releases , Google is influencing public relations. The positive psychology around a like has been found to influence one''s peer set. Metrics / Measurement / Big Data A look at the trends and challenges around big data in Asia. The Web isn''t what it used to be.

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102 Compelling Social Media and Online Marketing Stats and Facts for 2012 (and 2013)

Webbiquity SMM

79% of marketers measure website traffic from social media, and 68% track engagement metrics on social networks, but just 26% measure the relationship of social media activity to leads and sales. More than 80% of small to midsized businesses (SMBs) plan to increase their use of social media in 2013. Marketing Charts ). eMarketer ).

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This Week in Social Media – 6/19/2013

Social Media Marketing

Credit: Tom Fishburne Metrics/Measurement/Big Data In case you missed it last week, the Social Media Measurement Standards Coalition has developed a set of standards supported by a number of industry organizations. Bookmarks/Read-Watch-Listen Later Advocates and influencers - these are the same, right? Which should brands focus on ?