Writtent Blog

MAY 9, 2013

One of the most-discussed topics among marketers right now is the recent release of marketing automation software provider HubSpot’s annual report. Join us as we reveal the facts, stats and current marketing trends that shocked us in HubSpot’s 2013 State of Inbound Marketing Annual Report : 1.

Trends 99

Trends Hubspot Marketing ROI 99

Twist Image

JANUARY 6, 2017

This is why content marketing will continue to struggle for brands. There's an old adage that took hold in the early days of social media that seems to have been lost on those that have twisted these digital publishing platforms to act like more traditional media. content marketing. digital marketing.

Brands 80

Brands Content Hubspot Marketing 80

Convince & Convert

JUNE 5, 2013

Social Media Controversies Addressed, Fresh Each Week. They are the expandable tweets that typically are used to hold photos or Vine videos, like this one from Lowe’s ( read more about Lowe’s excellent new Youtility marketing program ): Put that old rake head to good use by turning it into a tool hanger.

Vocus 138

Vocus Twitter Marketing Hubspot 138

Buffer Social

MARCH 9, 2017

Working on social media can be a little lonely at times, especially if you are working as a team of one. Imagine being around like-minded people who understand your daily struggles and learning from top professionals in the marketing world. Social media conferences are the secret to all that. CMX Summit (TBA).

Conference 103

Conference Social Media Price Forums 103

Hootsuite

OCTOBER 5, 2022

Email marketing offers the best bang for your buck, generating $42 for every $1 spent. Social media scheduling. Your brand needs to stay active on social media to keep up. You can use a social media management tool like Hootsuite. Plus, it provides you with the most important social media analytics.

HootSuite 94

HootSuite Hubspot Proposal Software 94

Buffer Social

NOVEMBER 13, 2017

What if I told you that LinkedIn, a social media platform that is now 14 years old, is the next big opportunity for marketers and brands? It’s evolving into a thriving network of incredible content, influencers, and networking opportunities unmatched by other social media platforms. Let’s dive in!

LinkedIn 112

LinkedIn Microsoft B2B Marketing 112

Ignite Social Media

FEBRUARY 2, 2023

This audio recording, “15 Lessons That Took Me 15 Years to Learn” by Jim Tobin is the perfect resource for social media managers and brands alike. In this session, Jim shares his personal journey of success in the world of social media and influencer marketing. Lesson 1: There are no social media experts.

Influencer 85

Influencer Social Media Hubspot Travel 85

Convince & Convert

APRIL 2, 2015

In their haste to produce marketing messages that demonstrate the value of their products and services, many companies default to the text-heavy, jargon-loaded, spec-focused content they relied on in the analog days. Visual Marketing Magic. Image via Hubspot. Image via Microsoft Stories. Image via MailChimp. Image via Chango.

B2B 60

B2B Marketing Microsoft Hubspot 60

Writtent Blog

JUNE 4, 2013

marketing found that certain emotions lend themselves to viral sharing more often than others: Image Credit: Frac.tl/SEOmoz. Amuse, intrigue, or excite your audience if you’ve got dreams of viral content marketing, but don’t make them feel frustrated or guilty. as top sites for achieving a viral effect of your content marketing.

Content 101

Content Marketing Meme Airlines 101

Buffer Social

MAY 30, 2023

Question: Why have short-form videos become so popular in the past few years, and how can I use them for my social media? It’s your best bet if the consensus is anything to go by — 85% of marketers say short-form video is the most effective format on social media. What is short-form video content?

Video 76

Video Film Meme Trends 76

Social Media Marketing

FEBRUARY 26, 2013

Within the last few weeks, we've been treated to the birth of a new phrase that's leaving marketing pundits everywhere breathless: real time marketing. In the last week or so, we've seen commentary saying that brands need to adjust to the new 24/7 marketing model. So it goes in this nascent world of real time marketing.

Marketing 167

Marketing Eventful Cost Campaign 167

Twist Image

AUGUST 24, 2013

"In which Wikipedia wins the award for the most pedantic page on the Internet, for the week of August 24, 2013." "I was speaking with Anil Dash this past week at HubSpot ''s Inbound 2013 summit in Boston and we somehow got on the topic of Medium. inbound 2013. media hacks. social media.

Wikipedia 92

Wikipedia Hubspot WordPress Applications 92

Waxing UnLyrical

MAY 23, 2019

Evidence of volunteerism’s physical effects can be found in a study from Carnegie Mellon University, published in 2013 in Psychology and Aging. Of course, you will be communicating on social media. Give simple shout-outs on social media. Stay connected while not actually working on a volunteer project.

Ensembli 149

Ensembli Training Eventful Communities 149

Writtent Blog

APRIL 25, 2013

Tweet (Source: Hubspot ). 4) By 2013, it is projected that 128 million people in the US will be blog readers. Tweet (Source: HubSpot ). Tweet (Source: HubSpot ). 7) B2B marketers who use blogs generate 67% more leads than those that do not. Tweet (Source: Dream Systems Media ). Tweet (Source: Hubspot ).

Statistics 111

Statistics Hubspot comScore Sysomos 111

Kikolani

MAY 28, 2013

Popup opt-in forms are no longer just for internet marketers and the make money online niche. We’re talking blogs and people that make the Technorati Top 100, Adage Power 150, Forbes Social Influencers, and other prestigious lists in the marketing world. Social Media Examiner. Duct Tape Marketing.

Case Study 168

Case Study WordPress Study FeedBurner 168

Akamai Marketing

NOVEMBER 6, 2012

Remember (Almost) everything you need to know about social media you learned in Kindergarten. Authority building for people is the Jackie Kennedy of social media. These videos were so wildly successful for Gary’s wine business that he is now a known expert in business and social media. Its classy.

Tips 175

Tips Hubspot Engineering WordPress 175

Buffer Social

SEPTEMBER 10, 2018

It generates 400-600 new leads per week from social media, with half of those leads coming directly from Instagram. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. It took a lot of work.

Instagram 108

Instagram Strategy Feed Feedly 108

Writtent Blog

JULY 6, 2016

Content production is so great today that 60 to 70% of content marketing remains unused – an indication of the need to revolutionize the content turnover for B2B organizations. 83% of B2B marketers prioritize focusing on lead quality rather than quantity. of HubSpot users attribute an increase in traffic to blogging activities.

Strategy 83

Strategy Hubspot B2B Blogger 83

Writtent Blog

MAY 21, 2013

While it’s easy to share standards between one or two content marketers, it’s very hard to scale without a system in place. Your company’s content marketing is your online voice, and a consistent tone will ensure you’re able to achieve memorable branding. You can’t escape having a content style guide for very long. Optimal Length.

Content 96

Content Tools Marketing Hubspot 96

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. But Jay could only hold back his entrepreneurial ambitions for so long.

Instagram 100

Instagram Strategy How To Feed 100

Writtent Blog

MARCH 29, 2013

Ladies and gentlemen, prick up your ears for some interesting reading on the marketing world. Epic Content Marketers: 20 More Women Who Rock. Although generating leads into customers is a highly valuable skill, sometimes content marketing just becomes a part of our professional or even personal life.

Google 69

Google Content Flipboard Marketing 69

Buffer Social

FEBRUARY 21, 2018

With the shift in social media usage in the recent years, closed communities such as Facebook Groups and LinkedIn Groups might be the next best way to engage your audience. First, social media as we know it is changing. There’s a significant shift from simply broadcasting marketing messages to engaging fans.

Groups 109

Groups Groups LinkedIn Template 109

Writtent Blog

JULY 18, 2013

Visual content marketing has never mattered more, particularly in an era where consumers are increasingly savvy, connected and crunched for time. It’s never mattered more to incorporate multimedia elements in your marketing strategy. Lori Kozlowski – @LoriKozlowski. Heidi Cohen – @HeidiCohen. Image credit: Heidi Cohen.

Content 95

Content Marketing Meme Hubspot 95

Writtent Blog

DECEMBER 22, 2013

No one needs conferences more than digital marketers. Inbound marketing is a rapidly-changing field, which is why opportunities to learn the latest strategies and best practices from thought leaders are invaluable. The Social Media Strategies Summit – February 4-6, 2014. IRCE: Forward Mobility. February 10-12, 2014.

Conference 60

Conference Marketing Education Hubspot 60

Proactive Report

MARCH 12, 2013

This is consistent with research by Dan Zarrella of Hubspot. Note that visuals are also a huge factor in increasing engagement – one of the social media metrics we’re advised to track. Make sure your Marketing and PR teams are trained and can effectively use the power of visual content in 2013. They climb to 7.4X

Skills 101

Skills Content iPad Press Release 101

Buffer Social

NOVEMBER 1, 2018

Repurposing your content across channels is a great way to get the most from your social media strategy. HubSpot, 120,000 followers, generates one to three thousand views (about two percent of their followers). What does this mean for small businesses that are considering IGTV in their social media marketing strategy ?

Small Business 101

Small Business Instagram Film Mobile 101

Buffer Social

FEBRUARY 3, 2019

This post is part of our Instagram Marketing Strategy series. Back in 2013, Jay worked at Bigcommerce, an e-commerce software provider where he learned about what it takes to have a successful online business. Digital Marketing Strategist. But Jay could only hold back his entrepreneurial ambitions for so long.

Instagram 64

Instagram Strategy How To Feed 64

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Video editing skills.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

OCTOBER 8, 2013

The use of social media and social networks for marketing has rapidly advanced in the past few years from the “should I do it?” ” level to the current “how do I measure and optimize social media marketing efforts?” Which social media marketing tools are most useful?

Social Media 207

Social Media ROI B2B Marketing 207

Buffer Social

MAY 31, 2017

With Facebook video being the top priority of marketers in 2017 , we’d love to help you get ahead of this rising trend. With Facebook constantly evolving and introducing new features, your video marketing strategy has to evolve, too. Earlier this year, we spent $1,500 to find out what makes videos successful on social media.

Video 111

Video Engagement Facebook Mobile 111

Webbiquity SMM

FEBRUARY 10, 2015

Or have too many social media marketing statistics.” ” Well, she actually only said the first part (which is debatable), but certainly would have said the second part (which isn’t) had social media been around in the 1930s. How does B2B social media marketing differ in effectiveness from B2C use?

Statistics 50

Statistics Social Media B2B Hubspot 50

Webbiquity SMM

JANUARY 30, 2014

Which social network was fastest to reach 10 million users, and now has 70 million members worldwide? Which social network saw its membership outside the U.S. grow 125% in 2013? Which social network hosts 69 of the Interbrand Top 100 Brands, and grabs more ecommerce traffic than Facebook? Image credit: Rebekah Radice.

Marketing 191

Marketing Crowdsourcing Social Networking Hubspot 191

Later

NOVEMBER 4, 2018

Instagram video is one of the best tools in a marketers toolbox. Video marketing is no longer just for companies with big budgets, with an estimated 81% of businesses using video as a marketing tool in 2018. . As we already discussed, Instagram video posts have evolved quite a bit since they were first introduced in 2013. .

Instagram 76

Instagram Video Analytics Feed 76

ProBlogger

MARCH 13, 2013

Even blogs like HubSpot and Social Media Examiner have their own version of weekly curated content. One of my goals for 2013 is to produce more eBooks, but I find it hard to commit to any piece of writing longer than a blog post, especially now that I’m a new mom. Share your guest blogging guidelines on social media.

Content 53

Content Curation How To Guidelines 53

ProBlogger

APRIL 26, 2017

According to research by ExactTarget : “77% of consumers prefer to receive permission-based marketing communications through email”. Some may argue he goes a little overboard but since Neil writes about marketing, his audience is likely forgiving of aggressive marketing tactics. They use multiple opt-in boxes. What changed?

Blogger 53

Blogger Conversation Nielsen Study 53

Webbiquity SMM

JANUARY 17, 2011

For anyone in marketing or PR being asked to make “data-driven&# decisions “based on the numbers&# (and doesn’t that include pretty much everyone in marketing and PR these days?), the sources below provide a vast wealth of data, statistics and research results, as well as a bit of interesting social media trivia.

Research 210

Research Social Media B2B Marketing 210

Webbiquity SMM

FEBRUARY 11, 2013

Twitter Rolls Out Cover Photos: How to Add Yours Today by HubSpot. 50+ Creative Twitter Headers for Your Inspiration by Social @ Blogging Tracker. How the New Twitter Search Will Change the Way Brands Tweet by Ignite Social Media. Twitter Cards: How Savvy Marketers Get More Out Of Twitter by Marketing Land.

Tools 192

Tools Twitter Tips HootSuite 192