Waxing UnLyrical

APRIL 13, 2016

This is where influencer marketing comes to the rescue. Loosely defined as a marketing strategy involving influencers to impact buyer decisions and boost a brand’s visibility by using their online personality and popularity, influencer marketing has many takers. ” Often, marketers equate influencers with celebrities.

Influencer 100

Influencer Campaign Marketing Fashion 100

Oktopost

MARCH 5, 2019

Staying relative has always been a challenge for marketers. Attention spans decrease and the public becomes desensitized to marketing messages. This means marketers need to to up their game. Done right, real time marketing (RTM) captures (and holds) the attention of your target audience. What is Real-Time Marketing?

Strategy 125

Strategy B2B Marketing Conference 125

Waxing UnLyrical

DECEMBER 16, 2013

As many of you know, I started the #measurePR Twitter chat back in 2010. And don’t forget to join us for the next #measurePR chat on January 7, 2014, from 12-1 pm ET… and which I will be curating all the way from India! Why: A classic from the WUL vault, this recap features the first #measurePR chat of 2013.

Storify 216

Storify Press Release Case Study Hashtag 216

Buffer Social

JULY 6, 2017

Not curating user-generated content. Small business owners and solo social media managers usually don’t have the time to create or find enough high-quality content to post five times a day on Facebook or tweet 10 times a day on Twitter. Curated content helped grow our Facebook fan base. Being on all social media platforms.

Social Media 112

Social Media Curation UGC Instagram 112

Your Escape From 9 to 5

APRIL 15, 2022

Facebook Likes and Twitter Followers are Out. The 2013 findings of Econsultancy showed that 74% of companies reported that social media is either somewhat or highly integrated into their SEO strategy. billion by 2020, with Facebook owning about 50% of the market share. Longer entries return a more specific result.

SEO 74

SEO Social Media Engineering Social Media Management 74

Ignite Social Media

MAY 4, 2020

Recently, LinkedIn and Twitter were the latest to announce the launch of a stories format on their channels. With the content capabilities across social showing no signs of slowing, many brand marketers are wondering how these new features may be beneficial. Twitter, LinkedIn, and YouTube now have their own Stories feature.

Social Media 121

Social Media Brands Content Real Estate 121

Convince & Convert

OCTOBER 17, 2013

Curating content that stands out in a sea of pins and inspires Pinterest users to engage with it. The #PinItToGiveIt board currently has more than 3,800 followers on Pinterest and is being cross-promoted across Elizabeth Arden’s social media channels including Facebook, and Twitter. The tricky part?

Campaign 131

Campaign Forums Curation Social Media 131

Buffer Social

JANUARY 12, 2018

They will make social media marketing on the go super easy and smooth for you. In this post, you’ll learn more about the Buffer mobile apps ( Android and iOS ) and the top 10 features for smarter social media marketing. Here are the 10 different social accounts you can add to your Buffer account: Twitter profile.

Mobile 95

Mobile Social Media Tips Marketing 95

Kikolani

DECEMBER 7, 2012

14 Sources for Content Curation Inspiration – Increasingly, marketers are finding, organizing and sharing third-party content among their other efforts. Try these sources for content curation inspiration. With that, we share our Social Media and Content Marketing Predictions for 2013. Business / Career.

Mashup 122

Mashup Resources Remix Google Reader 122

Writtent Blog

JULY 5, 2013

It’s been a pretty dramatic week in the marketing arena. Following the release of Instagram’s new video app, Twitter’s Vine was suffering a decrease in popularity and utilization. If there’s anything that SMB and enterprise CEOs have in common, it’s a disdain for marketing campaigns that don’t yield measureable ROI.

Strategy 75

Strategy Video Content Marketing 75

Writtent Blog

JUNE 25, 2013

Being able to blend your branded messaging with relevant topics will significantly increase the virality of your content marketing. However, as content marketing expert Marcus Sheridan believes, “many businesses…are missing the mark big time.”. Twitter Keyword Streams. Use the dashboard to curate content in real-time.

Tools 91

Tools Content Blogger Curation 91

Convince & Convert

MARCH 29, 2013

He also addresses curation and the anxiety that surrounds it: “We do not want to get into the world where we’re like another FICO score, and everybody hates to check it.” Klout is not meant to be one more platform that users have to curate, and that is something Klout will always strive to avoid. That’s right.

Klout 129

Klout Curation Social Media Analytics 129

Convince & Convert

JULY 24, 2013

In this edition of The Baer Facts, I talk with Kyle Lacy of ExactTarget about the newly launched Foursquare ads , and whether they are a viable option for marketers, an annoyance for users, both or neither. I find Foursquare’s recommendations to be better curated and more accurate. Whither the Check-In?

Foursquare 121

Foursquare Adwords Mobile Advertising 121

Socialmedia.biz

JULY 9, 2018

From a marketing standpoint, 80% of businesses worldwide use more than one social media platform to generate leads (61%), improve search rankings (58%), develop enterprise partnerships (54%), reduce offline advertising expenses (47%), increase sales (43%), and gather marketplace insight.

Policies 70

Policies Social Media How To Privacy 70

Twist Image

NOVEMBER 27, 2013

From consuming to creating and curating. It used to be that the trendy topics on Twitter was a driver of new ideas. Now, the trending topics on Twitter tend to look an awful lot like the breaking news tickertape graphics that scroll across the CNN screen. Twitter = 1%. the future of digital 2013. Google = 27%.

Yahoo 85

Yahoo Apple Reddit Retail 85

ProBlogger

APRIL 19, 2017

I curated Bloggers To Watch column here on Problogger for four years and it is phenomenal how much has changed since I wrote my last post in 2012. Rather, it’s a list of bloggers that have sparked my interest and is heavily biased towards the marketing niche. Sujan Patel is a leading expert in digital marketing. Sol Orwell.

Blogger 50

Blogger Curation Blogosphere Case Study 50

Buffer Social

OCTOBER 1, 2018

In 2013, a Facebook Page could easily reach about 12 percent of its fans with each post. In our in-depth analysis of how the Facebook News Feed works in 2018 , we realized that signals are what we marketers and brands can focus on to increase our organic reach. Twitter algorithm. Curate user-generated content.

Organization 108

Organization Flipboard Social Media Company 108

Writtent Blog

FEBRUARY 7, 2014

2012 was the year companies began to realize the value of content marketing. That was when these seemingly disparate marketing practices began to convene. As inbound marketing becomes more and more mainstream, businesses are increasingly choosing to align their content marketing and social media into a unified form of outreach.

Social Media 93

Social Media Metrics SEO Yahoo 93

Webbiquity SMM

DECEMBER 17, 2013

Content marketing success starts with developing a strategy and roadmap, but the rubber hits the road with the execution of tactics (and measurement of marketing results to support continual improvement). So it is with Content Marketing Week. Where do you find ideas and inspiration for content marketing topics?

Tips 203

Tips Flipboard Content Screencast 203

Convince & Convert

OCTOBER 2, 2013

Editor’s Note: The following is an excerpt from Joe Pulizzi’s new book Epic Content Marketing: How to Tell a Different Story, Break through the Clutter and Win More Customers by Marketing Less (McGraw-Hill, 2013). Assign an editor to help them tell a story that works for your content marketing program.

Crowdsourcing 131

Crowdsourcing Curata Mobile Content management systems 131

Twist Image

FEBRUARY 13, 2013

If you're looking for marketing jargon in 2013, look no further than "native advertising." " Brands, media companies and marketing agencies are jumping on the native advertising bandwagon faster than you can say, "what ever happened to Pinterest being the next big thing?" or native to TV?

Advertising 80

Advertising Adwords Publishing Guidelines 80

Myrland Marketing

FEBRUARY 28, 2014

. “Wow, I cannot wait to let every 26-year-old jobseeker mine my top-tier marketing connections to help them land a job.” Don’t ever reach out to senior practitioners again and assume their carefully curated list of connections is available to you, just because you want to build your network.”

Social Media 81

Social Media Privacy Banking LinkedIn 81

Sprout Social

NOVEMBER 1, 2016

Whether you’re a hotel, airline, destination or car rental service, word-of-mouth marketing is crucial to the success of your business. Because the travel industry relies so heavily on word-of-mouth marketing, this is one trend you can’t ignore. Pinterest is a great destination for curating valuable content—just ask the Four Seasons.

Travel 40

Travel Class Social Media Hotels 40

Social Media Marketing

MAY 29, 2013

Each week, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep our wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links.

Social Media 164

Social Media Yahoo Storify Flipboard 164

Social Media Marketing

MARCH 20, 2013

Each week at Ford, I compose a newsletter that includes a series of links about current events and trends in the worlds of technology, social media, mobile, communications and marketing in order to keep the wider team up to date on changes, newsworthy items and content that might be useful in their jobs. These are those links. The summary?

Social Media 167

Social Media Nielsen Hashtag Delicious 167

Hootsuite

AUGUST 18, 2021

(Or just check out this Twitter thread , if you’re reading this stretched out on the couch at home.). Now that we’re well over a decade into social media, some marketers do plan to work in the field from the start of their careers. the "blue" market, circa 2013. the "blue" market, circa 2013.

Education 134

Education Social Media Marketing Social Media Management 134

Social Media Strategies Summit

NOVEMBER 18, 2022

Yet the proportion of marketers using social media to reach new and existing audiences has risen every year since 2013: Image source. With so much competition from other marketers, you must take the time to develop smart strategies for social media marketing to help you: Target the right people through the right channels.

Social Media 240

Social Media Strategy Influencer LinkedIn 240

Sprout Social

NOVEMBER 15, 2016

Social platforms like Twitter and Facebook have transformed the way that people communicate and, in the process, have changed the way that businesses interact with customers. Departments like sales, human resources, product development and market research are launching successful campaigns. Measuring Social Media ROI.

Social Media 40

Social Media ROI Loyalty Social Networking 40

Kikolani

MARCH 25, 2013

How to Curate Your Best Mentions. Curating your best mentions while viewing your Twitter mentions on a daily basis is easy. You can favorite a tweet in the mobile Twitter app. And, of course, you can favorite a tweet on Twitter itself. Simply use the following links and replace username with your Twitter handle.

Klout 168

Klout FeedBlitz Twitter How To 168

Webbiquity SMM

DECEMBER 16, 2014

Though the use of social media and social networks for marketing is now nearly ubiquitous, and 78% of companies have dedicated social media teams, many marketers sill struggle with certain aspects of social marketing, such as formalizing strategies and measuring results. How are social media marketing best practices evolving?

Social Media 245

Social Media Tumblr Marketing B2B 245

Convince & Convert

MAY 7, 2014

A recent article on CNNMoney cites Twitter’s lack of user growth as a reason for a recent decline in the company’s stock price. Another widely-read article in The Atlantic, A Eulogy for Twitter , speculated that the service was entering its “twilight.” For a single brand.

Statistics 166

Statistics Research Sample Samples 166

Audiense

AUGUST 4, 2017

Forbes identified that the electronic dance music market , has grown by 54% between 2013 to 2016 2 highlighting the clear value this genre has brought to the music industry in recent years. Through the power of influencer marketing brand expansion is well within reach.

Influencer 130

Influencer Tourism Marketing Eventful 130

Hootsuite

FEBRUARY 17, 2022

According to our survey, Pinterest’s marketing effectiveness increased by 140% between 2021 and 2022, and many marketers are planning to invest a lot more time and money in Pinterest 2022. In 2013, they introduced Rich Pins, which pulled data from brands’ websites to their Pinterest content. It’s shopping-friendly.

How To 111

How To Metadata HootSuite Retail 111

Hootsuite

OCTOBER 27, 2021

Verifying social media accounts began with Twitter in 2009 as a way to mark genuine accounts of public figures or notable organizations. Facebook followed suit with its own blue verification checkmark in 2013. This might be the case if your brand uses different names in different markets. These links must be independent.

Badge 145

Badge Facebook Authentication HootSuite 145

Buffer Social

AUGUST 11, 2016

Video marketing has taken the social media world by storm. What was just a blip on the radar a few years ago is now a top content marketing priority for brands and influencers everywhere. Yet the barrier to creating video marketing content that resonates with audiences can still feel high. Why Video Marketing Is So Valuable.

Video 40

Video Twitter Content Facebook 40

Webbiquity SMM

AUGUST 11, 2015

Though “social media” broadly encompasses a variety of platforms including blogs (WordPress, Medium, Tumblr), content sharing (YouTube, SlideShare, Instagram), and content curation (Scoop.It, Triberr, Paper.li), the term is nearly synonymous to many for the big social networks. Digital Marketing Philippines ). eMarketer ).

Social Networking 100

Social Networking B2B Paper.li LinkedIn 100

Buffer Social

SEPTEMBER 24, 2018

Big news on the Twitter front. Join 18,000+ weekly listeners for the Buffer podcast, The Science of Social Media , where we bring you the latest and greatest in social media marketing news, updates, stories, insights, and actionable takeaways. Part IV: Twitter allowing users to switch to a chronological timeline.

LinkedIn 60

LinkedIn News Social Media Brands 60